The 2023 Oscars had the best ratings since 2020, the pre-pandemic year

While I enjoyed parts of this year’s Oscars telecast, overall, I thought this was one of the most boring “shows” I’ve seen in a while. And I’m usually a defender of boring Oscar telecasts too, but there were too many moments of this year’s ceremony which just, plainly, sucked. For me, I was immediately turned off by Jimmy Kimmel as host and his awful jokes about last year’s Oscars, where Will Smith slapped Chris Rock. This year’s Oscar producer even said that they had MORE jokes about Will Smith, jokes which were cut at the last minute. Kimmel is such trash, my God. Add to that, there were big pacing problems and too many “commercials” built into the telecast, and as always, too many nonsensical montages. Anyway, last year’s Oscars felt like… everyone had to see it because that was when Will Smith slapped Rock. It was THE topic of conversation for weeks. This year’s Oscars was more about the good vibes of the winners. So… how is it that this year’s Oscars telecast had better ratings than last year’s?

The Oscars grew their TV audience for the second consecutive year, scoring the highest ratings for the show since 2020. Sunday’s broadcast of the 95th Oscars averaged 18.7 million viewers and a 4.0 rating among adults 18-49 on ABC, according to time zone-adjusted fast national ratings from Nielsen (the numbers include out-of-home viewing).

That’s a 12.5 percent improvement in viewers and a 5 percent bump in adults 18-49 from last year’s awards, which delivered 16.62 million viewers and a 3.76 rating in the 18-49 demographic. Sunday’s broadcast drew the largest audience for any awards show since the 2020 Oscars — held a few weeks before the COVID-19 pandemic led to widespread lockdowns — averaged 23.64 million viewers. It’s also the most watched entertainment program in primetime this season, passing the 15.66 million viewers for the post-Super Bowl premiere of Next Level Chef on Fox.

Despite the jump in viewers, the Oscars still turned in their third smallest viewer total since Nielsen began tracking that statistic, ahead of only the past two years. (The 2021 awards, delayed and heavily scaled back by the pandemic, set the all-time low of 10.4 million viewers.) Still, the year-to-year rise in viewers bucks a trend that has generally seen lower ratings across the board for awards shows in recent years.

[From THR]

The 2020 Oscars were great too, and that was when Parasite won Best Picture and Joaquin Phoenix won for Joker. Oh sh-t that was the year my nemesis Laura Dern won too, ew. I’m surprised that the 2020 telecast is seen as some big ratings moment, because the telecast had (historically) seen a huge decline in ratings up until that point. Anyway, I am surprised that there was an uptick this year. I guess it helped that Top Gun: Maverick, Avatar and EEAAO were nominated, and that Angela Bassett was nominated for a Marvel role. Don’t forget that Rihanna and Lady Gaga performed (and that “Nattu Nattu” – a certified banger – won). I absolutely refuse to give any credit to Kimmel though.

Something I noticed about the awards season this year is the general feel of “the glamour is back” – it’s not sad-sack pandemic grunge sh-t nowadays, people are really getting excited to get all dressed up and go to all of these awards shows.

Photos courtesy of Avalon Red, Backgrid.

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10 Responses to “The 2023 Oscars had the best ratings since 2020, the pre-pandemic year”

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  1. Laura says:

    I haven’t cared about the Oscars in years, decades maybe (ever maybe? lol). I “tuned in” (watched on TikTok) this year to see Brendan Fraser and EEAAO sweep. No other reason. I muted Kimmel (he’s awful).

  2. ME says:

    I thought it was better than a lot of other Oscar shows in recent history. I didn’t find it boring at all this year. The speeches were great. The performances were good too. Jimmy did a good job hosting. I don’t have anything negative to say about it.

  3. Becks1 says:

    I think people tuned in this year just because things feel back to normal and the Oscars are part of that. Note though that it says this was still the third lowest viewer totals since Nielsen began tracking – so its not like it was a huge ratings win overall for the Academy.

    I also think that there were enough feel good stories between the EEAAO actors being nominated, Brendan Fraser, etc to bring in some interest. And, I think there was actually a diverse group of movies nominated for BP this year – diverse as in more interesting. They weren’t all these super serious super dark movies that were clearly made with the intention of winning Best Picture, you know? Banshees of Inisherin was interesting, obviously EEAAO was interesting and different, etc. I think that helped too.

  4. Zazzoo says:

    Not the 12 million of us who chose The Last of Us finale instead. Although it’s sort of hilarious picturing Pedro hanging out at the Oscars secure in the knowledge he’s the reason so many of us are not watching. (Still, LoU wreckt me. Maybe shoulda watched Oscars instead.)

  5. Nikomikaelx says:

    Everybody allways talk about the Oscars ratings dropping and people not caring, but wouldnt most people watch this online? Just like everything they do most other stuff too. Not sure if Nielsen keeps track of those numbers?

    Im not from the states, so i had to watch it online the next morning. (plus the live ceremony + carpet arrivals were from 12.00am-06.00am in my country)

  6. Missy says:

    I didn’t watch bc I don’t have access but I was legitimately invested this year! I wasn’t even really sure why but I so wanted Brendan Fraser to win and Michelle Yeoh, EEAAO, Angela Bassett… I was so excited to find out who would win and I don’t usually feel that way

  7. Jennifer says:

    I can’t say I particularly like Jimmy, but at least this show kept bad schtick moments short. Also I think a lot of people were watching for EEAAO winning. I normally don’t watch the Oscars too often, but I did for that.

    I actually enjoyed a pleasant ceremony without too many dumb whiffy moments compared to most shows (wouldn’t have done the bear or harassed Malala, but hey, could be worse, and we’ve seen worse).

  8. Ebee D says:

    I didn’t watch live, but was entirely invested in the winners this year. Even if EEAAO wasn’t an absurd, delightful romp, I’d pay money just to watch Ke Huy Quan’s joy. That’s stuff is the best dopamine.

    Between a Goonie and Rick O’Connell, my childhood was over the moon all night. Doesn’t hurt that I want to be as badass as Michelle Yeoh when I grow up.

  9. Emme says:

    Didn’t watch it, didn’t care. I come here to see the frocks and read any goss. But can someone tell me what that poor donkey was doing on stage, please?

  10. The Recluse says:

    Other than their pathetic In Memorium….(Turner Classic Movies does it better every single year, so you’d think the Oscars would get a clue) this was a decent telecast. I had contenders I was rooting for so I was generally pleased with the results.