Jennifer Lopez, who doesn’t drink, has created an alcohol line called Delola

When people talk about Jennifer Lopez being “sober,” what they mean is that she has always opted out of drinking for health and diet reasons. She’s never had an alcohol-consumption problem, she has never had an issue with her sobriety whatsoever. She’s a non-drinker. Some people just opt out in general. But J.Lo still likes money, so she’s added an alcohol line to her huge empire. The line is called Delola, and it’s already causing some backlash:

Jennifer Lopez has found herself in hot water after announcing the launch of her alcohol brand, Delola. The actress/singer announced her Italian coast-inspired beverage company Wednesday, but the news was met with heavy backlash from fans who noted that J.Lo herself is not a drinker.

“I have been grinding non-stop for decades, and more and more I’m realizing the importance of enjoying life,” the “Let’s Get Loud” singer said in an Instagram video promoting the drink.
“I just wanted to create something better — something better tasting, better ingredients, something I would want to drink with my friends and family, and that is Delola.”

Just minutes after Lopez shared the clip with her 240 million followers, disappointed fans rushed to the comments section to slam the performer’s decision to launch an alcohol brand.

“Oh wow. This is disappointing,” wrote one person. “Why not create a NA brand considering you’ve been outspoken about the negative affects of alcohol and that you yourself don’t drink? This feels so off-brand for you, genuinely curious why you’re selling alcohol.” Another agreed, writing, “Jlo you don’t drink. This is like something that is known and has been pointed out on numerous occasions. I mean….I get it- a coin is a coin- but mama you don’t drink alcohol.”

Lopez revealed that this project has been in the works for two years, adding that Lola is a longtime nickname of hers that shows her “more playful, carefree side,” according to the press release. Lopez founded the brand with drinks industry veterans, Ken Austin and Jenna Fagnan and her manager Benny Medina.

[From Page Six]

I don’t drink anymore and I haven’t for years, but if I was a celebrity who wanted to make money, I would do a liquor line too. It’s easy money – you never hear about celebrities losing their fortune in their liquor lines. It’s a growing market, the celeb-branded alcohol line. Even f–king Kendall Jenner has a tequila line. So, I’m not mad that a non-drinker like J.Lo has an alcohol line. That being said, it is totally a bad look when she’s married to an alcoholic in recovery? That’s the part which gives me pause. Granted, she’s not asking Ben to promote Delola or come to those events. But would you create an alcohol brand if your husband is in recovery?

Photos courtesy of Avalon Red, Backgrid, Cover Images.

You can follow any responses to this entry through the RSS 2.0 feed.

54 Responses to “Jennifer Lopez, who doesn’t drink, has created an alcohol line called Delola”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. ML says:

    I’m afraid I belong to the group that sees alcohol and Jlo a poor fit. Personally, she looks great, has beautiful skin, is incredibly fit, she’s successful as a movie star and musician: continue to make money in those areas. That makes sense. An almost tee totaler with a recovering alcoholic husband? No.

  2. Reborn Rich says:

    It’s an immoral money grab and unnecessary. She doesn’t drink because it’s bad for you, and BA is an alcoholic.

    She could have started a chic non-alcohol brand, which mirrors her life & could have helped folks struggling with this issue. It could have been lucrative (not as much as booze, I admit).

    • Josephine says:

      Upscale non-alcoholic drinks is a booming market, no? She definitely could have done both. I’m someone who almost never drinks but I do have a drink a few times a year so I don’t see the huge deal in her backing a line of alcohol. That Ben is a recovering alcoholic also doesn’t mean much to me. She’s not promoting excessive consumption and I don’t see how this compromises his recovery. He knows what he needs to do regardless of which businesses she partners with.

      • Joey says:

        Agree with everything you said! Not a big drinker myself but this seems like a refreshing product I would love to try!

    • Paige says:

      I don’t think its a surprise that this women-who is undoutedly beautiful and talented would-
      do anything for money…it is awe inspiring..she will never stop

      • KC says:

        Errr…..I wholly agree with the “ beautiful”, “would do anything for money”, and “she will never stop” parts of your description of JLo. However, “talented”🤨. I guess if you mean talented hustler, sure.

        I’m not a fan of this particular teetotaler starting an alcohol line. She has clothes, perfume, her acting and singing grifts. In one sense, the non-alcoholic part seems off brand, in another, she can’t sing or act and has fooled millions so….I guess it’s very on brand. Still she has her hand in so many pies and more than enough money so this just seems greedy. She could have done non-alcoholic and it just seems insensitive and EXTRA greedy with her recovering alcoholic husband. HOWEVER….,if it’s been in the works, wouldn’t that have predated the revival of the original Bennifer? If so, she gets a pass.🤷🏾‍♀️

  3. serena says:

    This is really an unfortunate look, considering all the sobriety issues her new husband had -not to mention she doesn’t even drink. This is just a new business for money, there’s no story or anything behind like she’s trying to sell, just greed for more (as if she doesn’t have enough already).

  4. lucy2 says:

    That’s so weird to me. Does she not use the product at all and is just doing it for the cash, or is she now drinking alcohol? With a husband who has battled alcohol addiction for decades? The whole thing is just an odd choice, especially when she has so many other businesses.

    • Holz says:

      I think it’s funny that she doesn’t take a sip of the drink during the whole ad! haha

  5. HeyKay says:

    Easy cash grab. I don’t like it for her.

    • Mf says:

      Same. It doesn’t bother me that she’s married to an alcoholic and has started a liquor line. I just have no interest in buying alcohol from somebody who doesn’t drink. It’s really, really bad branding.

    • shanaynay says:

      HeyKay says:

      Same here!

  6. ME says:

    I like J.Lo but this just seems like a cash grab for her. She’s always talking about how she doesn’t drink and how that’s one of the reasons for her great skin. Now she’s selling that sh*t? Come on Jennifer ! Just like the skin care line. We know she’s been using expensive products for years. Her skin is not because of her own skin line. I guess this is just what celebs do. Get others to buy sh*t they don’t actually use !

  7. Shelly says:

    I don’t think her selling cocktails is going to cause Ben to relapse or something, but I do believe this is very off-brand for her. I know she already had this in the works prior to getting back together with him.

  8. Torttu says:

    I’m sick of celebrities selling stuff.

  9. Marietta2381 says:

    This is completely disgusting. I am an alcoholic, been sober for 18 years. How in the hell is she okay with shilling an alcoholic beverage when her husband is in recovery? This screams to me that she does not respect him at all and only cares about money. If I were Ben, I would run the F away from someone who doesn’t respect me or my sobriety.

    Side note: Even if she does drink, that’s her decision and I’m okay with that. It’s her body, her life. I am just disgusted by the apparent lack of respect for her partner.

    • Shelly says:

      She’s obviously been very supportive in his sobriety for the last 2 years since they’ve been together.

  10. TwinFalls says:

    It’s very weird to see a celebrity sell a product that’s is known to not be relevant to them and is problematic to their spouse. I can’t think of a stranger celebrity product line.

    Inauthentic and insensitive in one fell swoop. Not great.

    • KC says:

      You said it much better than I could!

      Although, (and I’ll never let this go) I consider her to be a hard core hustler who can’t sing and got famous from taking advantage of and credit from black women who can sing so….I guess inauthentic and insensitive seems to fit.🤷🏾‍♀️

  11. Bingo says:

    I would have more respect for her if she bought a stake in Dunkin Donuts than launch a booze line. Even if this was in the works years before she reconnected with Ben. It just seems phony since it is not in line with her lifestyle. And being married to a recovering alcoholic. Just seems a bit icky and cash grabby. Also, I agree with the posts above. If she flipped it to a non-alcoholic line. I would be much more interested in it and even try it.

    • Mcmmom says:

      I agree – a non alcoholic line would have made more sense. Food and Wine magazine highlighted the product on their instagram site and the comments were not kind.

  12. AmyB says:

    I don’t have that many negative thoughts on the obvious cash grab that appears incongruent with her own lifestyle, but it is a bad look considering her husband has had addiction issues for years and has struggled with his sobriety. I felt the same when Brad and Angelina had their winery – Brad continuing to have it despite being an “alcoholic.” Why surround yourself with the things that you cannot have??

    It seems disrespectful to her spouse, and would certainly not be a choice I would make in order to support my partner’s recovery.

  13. C says:

    I guess I’ll be one of the dissenters and say I am not really understanding why it’s disrespectful to Ben? It’s not his line, he’s not involved in it, and it’s not like she’ll be bringing the product home since she doesn’t consume either. This is just an added revenue stream that he isn’t involved with at all.
    Celebrities often shill a great deal of dangerous products, this isn’t different.

    I have people in my family who are in recovery but expect me to tailor my behavior to their needs, which I will do but only up to a point. I respect their sobriety, would never urge them to drink, and would not drink in their home or bring alcohol to their homes or discuss it with them, but outside of that what I do and drink is my own business.

    • Orla says:

      I think it’s a gray area thing – there’s no hard and fast requirement that one has to go above and beyond to be supportive of their spouse, but if you really care about their well-being, then yeah, that’s what one tries to do.

      You’re right that probably whatever they sign on to shill for is totally divorced from their everyday life and so it likely has no impact on him directly, but given their public position, it just seems sort of unnecessary to even go there. It’s not like she’s in dire financial straits and really needed this. To me it’s not so much a terrible antagonism as it is just…. kind of thoughtless. Choosing love of money over love.

      • C says:

        I guess I just don’t get why it seems like choosing money over love…simply because he’s not a part of it at all. It’s not like they co-own it. She doesn’t drink so she won’t be consuming or bringing it home. And she’s had it in the works for awhile. You can be supportive of your spouse while still having your own ventures. And like someone above said, Ben knows what he needs to do for himself. JLO’s business ventures don’t change that (and shouldn’t, if he’s really doing the work).

      • Farah says:

        @C, I agree with your point and I don’t understand how it is choosing love of money over love… is she pouring alcohol on Ben? Isn’t Ben responsible for his sobriety? The thing that I don’t like is the inauthenticity of Jlo here: don’t sell me alcohol when you told me that you drink during 20 years. I also think it was a project she had with Alex: Alex has his own line and her line was in development when they seperated… so Ben knew .

      • C says:

        I think it’s fine just because it’s not like she was an anti-alcohol campaigner (as far as I know?), she just chose not to do so. And it’s not like it’s a line of scotches or something, like what Ben was drinking – these are just some cute low-calorie spritzers that look like they’d be nice over ice by the pool. I kind of want to try the Paloma Rosa Spritz now.

    • Green Desert says:

      Totally agree, @C. These two seem to have a loving, supportive relationship (yes I’m buying their love this time). There are two weird (IMO) opinions in these comments. The Ben thing – I am guessing he doesn’t have an issue with this. So if he’s like yeah girl, make your money… who cares? Also, who cares if it’s a “cash-grab?” Yeah she’s rich but rich people want to stay rich, and are going to take advantage of any opportunity to do so and to me, that makes sense and is okay. I would (we all would) do this kind of thing if we could. Also, kind of like people criticizing Beyonce for always finding new revenue streams – to me the “bad look” is criticizing women of color for making their money.

      • Farah says:

        @ Green Desert, you hit the nail on the head:criticizing WOC for making money.
        It’s not like JLO wakes up in the middle of the night and puts a funnel on her husband’s mouth to pour dozens of liquor bottles until he throws up.
        Ben is an adult who is responsible for himself and we all know that Jlo doesn’t drink so clearly she is in it for the money, and that’s my only problem. Don’t sell me something you don’t use .

      • Green Desert says:

        @ Farah, haha, I love the visual of Jen funneling liquor into Ben’s mouth!. 🙂 Yeah, for all the lip service about not holding women responsible for the actions/decisions of their partners, we really pick and choose when to apply it. Also BTW…I subscribe to her wonderfully earnest newsletter On the JLo and it sounds like she does drink, but just a little/occasionally and wanted to create the type of drink she likes to have. Now that may be part of the marketing, but I don’t think she’s a teetotaler.

      • Clémence says:

        Exactly like you said « or all the lip service about not holding women responsible for the actions/decisions of their partners, we really pick and choose when to apply it. » and if I remember with Ben, it’s not the first time that women in his life accused of his alcoholism : the SNL girl was maligned for that , and he had also a younger girlfriend who was accused of being a party girl and making him drink like Ben wasn’t a 40 something year old man with 3 kids making his own worst decisions( a vet girl if I remember )… When Ben was with Ana de Armas, he organized her birthday and in the photos, she was drinking champagne so clearly Ben can be with someone who drinks…my point like you is Ben is the one with the addiction and the demons, and his sobriety is on him not on his partner.

    • Mcali says:

      Agree. She started working on this two years ago – before they got back together. She’s supposed to quit working on something she invested a bunch of money on just because she started dating an alcoholic? By the time they got married she was probably already in pretty far into the process.

      Anytime there is a JLo post in here it is met with overwhelming negativity. She can’t do anything right in here.

      • Rama says:

        Here is not the place if you are searching for Jlo’s fair and balanced criticism. Personally, I don’t like alcohol,and I don’t understand her selling alcohol cause she always said that she doesn’t drink but to imply that she was insensitive cause Ben is an alcoholic, SMH.
        Ben was criticized harshly because ppl thought he implied that Jenifer Garner made him an alcoholic ,and ppl said that he had to take responsibility and it wasn’t in anyone but himself… so if Jenifer Garner wasn’t responsible for his alcoholism , why Jlo has to be responsible for Ben? Which is it? And why the double standards?
        Alex and her made a deal with this alcohol company in 2020(they used to have all their businesses entangled) and you can see it on her logo with the two lions( she said it’s because Ben and her are Leo’s but it was Alex and her): Alex launched his line but in the meantime they separated and she went back with Ben… but apparently she has to drop everything because she is with Ben now, even it’s her company and she invested in it … Since she is back with Ben, it seems that she is more scrutinized and much more criticized. She probably knew it would be this way…

  14. Mcali says:

    I for one think it looks delicious and if it is not outrageously expensive, I am running out to get every flavor. Looks like a great summer drink.

    Build that empire Jlo!

  15. Lens says:

    It just seems very inauthentic. She seems to be in a frenzy of product endorsements -I looked at her instagram and it’s just shilling product after product. Does she really need money that badly? That’s the opposite of what an influencer is if you know she would never carry a Coach purse or sip her booze drink. And if she’s upset the entertainment industry doesn’t take her seriously being another kardashian doesn’t help that.

    • C says:

      “That’s the opposite of what an influencer is if you know she would never carry a Coach purse or sip her booze drink.”

      Influencers do this kind of thing all the time.

      • Clémence says:

        Lol, this view is so naive or antiquated… and I don’t like this new venture but to say that Jenifer is another Kardashiann is such a hater view. Do the Kardashian sing, dance or act? She has talent unlike them, SMH.. everything to diminish her just because you don’t like her

      • Clemence says:

        @ C,I agree with you…I was responding to the same person that you were responding to.

    • Freida says:

      Tell me you don’t like her without telling me you don’t like her: Jlo is another Kardashian!!! Jlo is a Latina icon, one of the highest-paid Latina actresses in the history of Hollywood.
      When did the Kardashian have a filmography like Jlo(Selena, Out of sight , the Cell, Hustlers..),had two number 1 albums,had the sixth highest-grossing Las Vegas residency of all time,co headlined the Super Bowl and did amazing…? Y’all like to dunk on her accomplishments,lol

    • Extremely Beautiful Diego says:

      She’s always carrying coach bags (!!)

  16. Sunnyish says:

    Drew Barrymore, who has gone to rehab for alcoholism, has a wine line so I’m not gonna judge.

    • TwinFalls says:

      She sold it after realizing she was having problems with alcohol…

      • Parrish says:

        Last time I checked, Drew and Cameron Diaz did a collection of wine called Avalline in November 2022 ,so less than 6 months ago,for Walmart … so I don’t know where you got your sources.
        Drew’s likability maybe plays in factor that she is less demonized for it.

      • TwinFalls says:

        I don’t know I thought I read it in connection with her recent discussion on becoming newly sober.

        I was thinking more on this and other comments and my criticizing JLo for not being passionate about alcohol or it being significant in her life was wrong of me. Adam Driver played a centaur running on the beach to sell cologne and I never once thought about how involved he is in his daily life with cologne, horses or the beach. So yeah, I’ll see myself out of this conversation now.

  17. Jaded says:

    Anything for a buck. I can’t stand this woman.

  18. Peanut Butter says:

    Anything for a buck 🙄

    I agree, a NA line would be a much better fit for her brand, and who wants to bet with me that’s next?

    • Lucie says:

      Do you do this with Ryan Reynolds and all his investments? His company just sold a telephone company for a billion, he has also an alcohol line,a football company and others things I am sure.. and If I remember correctly, when the subject was brought up here, the energy was different.
      Sexism is helluva a drug….

  19. Sophie says:

    Pure greed. And even purer hypocracy.

  20. JJ says:

    Well, she wanted to join the bandwagon of the Affleck family money tree. I have long suspected that the Afflecks have interest in liquor business.