Jason Momoa loves wearing loincloths: ‘I feel very beautiful in them and natural’


This story is such a delightful gift as we close out the workweek. What an embarrassment of riches. Jason Momoa’s hotness precedes him and transcends any garment he wears. But my interest was immediately piqued when I saw the word “loincloth” in this story from People (I am only human). In the latest issue of People, he’s interviewed about hosting Shark Week, which we covered yesterday, and how he feels about wearing the malo, a traditional loincloth. He’s wearing it a lot on his upcoming series Chief of War for Apple TV+, which takes place in 18th century Hawaii. For Jason, wearing a malo has helped him reconnect with his culture. He understands why people take notice when he does, but he wears them because he feels at home in them.

For Jason Momoa, nothing tops the feeling of wearing a malo, the traditional Hawaiian loincloth that leaves little to the imagination.

“I feel very beautiful in them, and it’s just something that just feels natural,” he says in the new issue of PEOPLE.

Momoa — who is hosting Discovery Channel’s Shark Week in July — has spent the past several months in New Zealand wearing a malo while filming the upcoming Apple TV+ series Chief of War, set in 18th-century Hawaii.

The actor, himself a Hawaii native, says making the series — which he co-created and stars in — helped him “reconnect” with his culture.

“It goes to many different things, not just wearing a malo, but it’s such an honor to wear a malo,” he says. “So I look at it in a totally different way that maybe the world looks at it.”

“It gets a lot of attention,” he continues, “but it’s something that is just for me, personal.”

Momoa has posted to social media several photos and videos of himself wearing the malo, and he says it’s about to get even more mainstream, thanks to Chief of War.

“You better get used to it,” he warns playfully, “because it’s going to be on billboards, and it’s going to be all over. If you think I posted something that was racy — the whole show, everyone’s like that.”

“It’s just a natural, everyday thing,” he adds.

[From People]

There has never been a more effective advertisement for Apple TV+. In all seriousness, I am excited to watch this show. I get choice paralysis with TV shows but if there’s one thing I can always be persuaded to try out it’s “historical epic with beautiful men in fight scenes.” It’s also always good to see more Indigenous stories out there. In the past, Jason’s posted to his Instagram wearing a malo while talking about his plastic-free bottled water brand, and it definitely made me more *aware* of this brand, called Mananalu. (Stocked at Whole Foods and Sprouts! I looked it up!) Even though he has reasons for wearing a malo that are cultural and personal, he’s clever enough to recognize that he’s going to get a reaction out of people whenever he does, because he is such a beautiful man.

photos via Instagram

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27 Responses to “Jason Momoa loves wearing loincloths: ‘I feel very beautiful in them and natural’”

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  1. Southern Fried says:

    He’s got such a great smile lol. Hells bells I’m fully awake now. No coffee needed.

  2. Bee says:

    He is a beautiful man. But are aluminum single use bottles all that much better than plastic? I know, anything is better than plastic. But it’s like… why are we drinking bottled water anyway, and where does it come from? It’s still manufactured, it’s still transported, and the containers are still single use. He should do a collab with hydroflask or something.

    • Ameerah M says:

      Yes. Because unlike single use plastic bottles, aluminum bottles are not a danger to ocean wildlife.

    • AnnaKist says:

      Perhaps the aluminium bottles are recycled? A couple of weeks ago my son’s company was called for a job . His cleaners were all on other jobs, so he did it, as It was for a social housing company, and sometimes, issues pop up suddenly that need immediate attention. He had to clean the apartment of a schizophrenic man.. it was a big job so my daughter, helped. The last thing he did was bag up all the soft drink drink and liquid breakfast bottles and take them to a recycling centre. 42 plastic bottles, and 917 aluminium cans went through the machine and he got $133.70. That’s 10 cents per bottle or can. It’s easy if you’re in the business and can take lots of cans and bottles for recycling but for the average person in my only have a dozen or so, and we have to hunt for a recycling place. Hopefully things will improve now that we have a lefty government in my state. 🇦🇺 🐨

      Hopefully, recycling, is what JM also does.

    • SophieJara says:

      Aluminum is worlds better. Yes, no containers is best. But most plastic can be recycled maybe once and then it becomes garbage. The polymers break down. Plastic recycling is really more to create the impression of sustainability than actually helpful. Aluminum can be recycled forever. The airport where I live has banned plastic drinks, it’s all aluminum and glass now, and it is very encouraging.

  3. HeatherC says:

    I’m shallow. I fully admit it this morning. I don’t even care what Chief of War is about. I’m all in.

    • Giddy says:

      I fully confess to my own shallowness. He’s just flat gorgeous.

    • BeanieBean says:

      It should be interesting, because the 18th century is when everything changed for Hawaii; Captain Cook stumbled onto the place.

  4. AnnaKist says:

    Ooooooooooooooh, yeeeeeeacaaaasshhh,,,,
    Honest truth: I have never had a crush on a celebrity. I have never fangled anyone.. .. But this man… this man… I could gaze at his picture all day. Be still, my heart.💖💘💞

  5. Spillthattea says:

    And we love to see it.

  6. HeyKay says:

    I like him, he seems so comfortable with himself.

  7. Sass says:

    I love the fact that he’s able to so openly express how good he feels in his own skin. Men so rarely say such things for fear of being vulnerable. I hope we hear more men refer to themselves as “beautiful and natural” because of this! What a gift indeed. Yes it’s extremely sexy but also very, very sweet.

  8. Lilly (with the double-L) says:

    Ahhh. I really love the American version of Ghosts and every single time Alberta mentions Jason Momoa, I agree with her out loud to the TV. LOL.

    p.s. British reviews don’t like the American version, but my review is yes.

  9. Mireille says:

    I saw the words “Jason Momoa,” “loincloth” “beautiful” and “natural” and was all in. These are the pics that will haunt my dreams tonight.

  10. GorgeousGecko says:

    For me its his vibe, he just seems like a pretty happy and chill guy.

  11. M says:

    Sorry all I keep wondering is how is that lady keeping her cooter covered in that bikini bottom???

    • BeanieBean says:

      Not even sure what her outfit is all about. Sure, she’s a bodybuilder (wrestler?), but she’s clearly not playing one of the Hawaiians. Curious as to what her role is. Fight coordinator, maybe?

  12. Lightpurple says:

    I too feel honored when Jason Momoa wears a malo.

    As for the bottle issue – most of the theater venues in Boston have switched to selling water in cans or glass bottles because they are easier to recycle.

  13. Babz says:

    Dear God in Heaven, is this man beautiful! I turned 70 in June, and seeing that first photo made my aging heart almost jump out of my chest! I’ve never been in the cougar mindset, but for this guy – I so would! I nerd out and watch Aquaman just for the money shot of him coming through the waterfall as the true king, and it never disappoints. I cannot wait for his new series!

  14. Nev says:

    Wow.

  15. Grant says:

    I suppose if he has to be clothed, a malo is acceptable.

  16. Yonati says:

    Penis sighting! I’m getting Apple TV just for this god!

  17. kirk says:

    Aargh. Looked up show – “coming at a later date.” Anywho sounds awesome. So looking forward to “unification of the Hawaiian Islands from an indigenous perspective.” Which of course Jason Momoa will be amazing in as the “war chief” who joins bloody campaign to unite “warring islands in order to save them from the threat of colonization.”
    This haole is on board. Meanwhile watching “See.”

  18. kirk says:

    Aargh. Looked up the show and it’s “coming at a later date.” Anywho sounds awesome. So looking forward to “unification of the Hawaiian Islands from an indigenous perspective.” Which of course Jason Momoa will be amazing in as the “war chief” who joins bloody campaign to unite “warring islands in order to save them from the threat of colonization.”
    This haole is on board. Meanwhile watching “See.”

  19. Cathalea says:

    He looks kinda fresh, I even dare to say sober..

  20. jferber says:

    All three look great in loin cloths. I can’t honestly think of one person I know who would look good in a loin cloth, though. I think it must be only those three!