The viewership for King Charles’s Scottish coronation was ‘staggeringly low’

Even though I knew, intellectually, that the Windsors would go through some things when QEII passed away, I’ve been shocked by just how quickly the British royal family has seemingly lost all relevance and reverence. The lead-up to the London coronation was somewhat exciting, just because there was so much chaos with Buckingham Palace openly briefing the British media about Prince Harry’s possible attendance. As in, the palace was happy to make the whole bloody Chubbly all about the Sussexes. Sad. What was worse was watching, in real time, the short half-life of the small coronation “buzz.” The coronation happened on a Saturday morning. By the following Tuesday, most people had forgotten about it and the only follow-up stories were (again) about the Sussexes and how Meghan dared to step outside in Montecito.

Well, it was even worse this month when King Charles threw himself a “mini-coronation” in Scotland during Holyrood Week. At first, I was convinced that it was basically just a church service. Then the palace started hyping it as a super-important royal event, a Scottish coronation with Scottish royal jewels and all of that. The British papers once again used Prince Harry’s non-attendance as their framing device: look, there’s this big new royal event and HARRY ISN’T COMING. The papers couldn’t even keep up the pretense, and the mini-coronation was, at best, just some boring and tedious event. Speaking of, the viewership numbers for the mini-coronation were “staggeringly low.” LMAO.

The TV coverage of the Scottish “mini-coronation” for King Charles reached a “staggeringly low” audience of over two million viewers across the UK – only around a quarter of the number who tuned in for Elton John’s Glastonbury appearance.

The BBC screened a live programme, which was more than two hours long, to show the service of thanksgiving from St Giles’ Cathedral in Edinburgh on Wednesday July 5. The event to celebrate the King’s coronation included processions down the Royal Mile, a 21-gun salute, a flypast by the Red Arrows and a service in which the monarch was presented with the Honours of Scotland. However it also saw protests by anti-monarchy groups, and shouts of “not my King” could be clearly heard with the cathedral during key moments of the service.

Asked to provide the viewing figures, the broadcaster told The National that the coverage had “reached” over two million people across the UK, with the “strongest performance” in Scotland. In comparison, Elton John’s headline slot at Glastonbury Festival the week before was watched by 7.6 million viewers across the BBC, according to figures published by the Radio Times.

In May, the King’s coronation in London drew a peak audience of 20m in the UK – but the numbers were significantly lower than the 29m who watched Queen Elizabeth’s funeral.

Tristan Gray, convener of Our Republic, which was one of the groups protesting at the Edinburgh event, said: “I think it is really indicative of what we have been saying for a while now which is the vast majority of people, not just in Scotland but across the UK, have a pretty ambivalent view on the monarchy. They have no emotional or personal attachment to them and I think that undermines the legitimacy of the monarchy as an institution built to rule the UK. Their claim to rule has always been based on the fact they represent what Britain is and when you get such staggeringly low interest in Charles taking up his position it really shows that entire claim is built on quicksand.

Patrick Harvie, co-leader of the Scottish Green party, which supports the abolition of the monarchy, said: “For all the time, energy and money spent on this spectacle, the King’s coronation could only manage half the viewership of Coronation Street. With people’s wages continuing to fall in real terms while their energy, food and housing bills are skyrocketing, it’s no surprise that a lavish tax-payer funded party for a billionaire didn’t hold much appeal. Increasing numbers of people in Scotland want to put this circus behind us, and build a modern, democratic republic where our head of state is chosen by and accountable to voters.”

[From The National]

The thing is, I’m not sure most people knew what the f–k the event was even supposed to be. I follow and cover royal news, and for weeks, I thought it was just going to be a simple church service, not a “mini-coronation.” It’s like the palace couldn’t decide how to promote the event or hype the story of Charles getting a second crown. It was also confusing because I think most people assumed that the London coronation WAS the Scottish coronation. As in, Charles had his formal ceremony being the crowned head of England, Wales, Scotland and Northern Ireland. It brought up questions like… is he going to throw himself a Welsh coronation? A Belfast coronation? Why did he need a Scottish coronation? But I also agree with the republican critics too – Chuck hasn’t even been king for a full year and people just stopped caring completely. His Trooping the Colour parade was giving “Trump inauguration” and this Scottish coronation was giving “backlit White Walker.”

Photos courtesy of Avalon Red, Cover Images.

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41 Responses to “The viewership for King Charles’s Scottish coronation was ‘staggeringly low’”

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  1. Chuckles isn’t and never will be popular. He can’t ride his mummy’s ermine fur coat tails any longer.

    • Giddy says:

      CRex has an unpopular wife also, who was foisted off on the populace as their Queen, although at the time of their wedding they were assured that she wouldn’t be Queen. Poor Chuck can’t get it right; he’s unhappy now because no one likes his wife. When he was married to Diana he was unhappy and jealous because she was beloved not just at home, but worldwide.

    • Chris says:

      Because if those terrible numbers during the Coronation I and II, as well as the Trooping Flop, we are going to see the Walles children working full time very soon!

  2. The Hench says:

    The Queen said, presciently, that she needed to be seen to be believed. The looming danger for Chuckles and for Peggy is that no-one really wants to see them. In this 21st century visual world they are unattractive and uninteresting. When people stop watching they will also stop believing…until, finally, pop goes the weasel.

    • Lorelei says:

      @TheHench, you’re so right. That’s their essential problem— no one WANTS to see Charles or Camilla. At all. Ever. Even hardcore royalists seem to view Charles as a short-term placeholder between Elizabeth and William, who they seem to be much more excited about (god knows why).

      And even if Charles were beloved (lol), would the palace really be shocked to learn that interest was significantly lower in what was basically a much smaller-scale retread of the main coronation that many more people worldwide watched (or at least paid some amount of attention to, since coverage was inescapable)? Do they really think people want to sit through TWO of those ceremonies within a month or so of each other? Especially considering that Trooping and that Garter Day thing were also very recent?

      IMO they seriously overestimate how much of their “pomp” the public has an appetite for. Add in both Philip and Elizabeth’s funerals and it’s obvious that the public is simply oversaturated with this family putting on costumes and following their arcane rituals and traditions, having little parades, etc.

    • Lizzie says:

      Does anyone show up for Will or Kate? I know Will had an event recently and about 6 people were outside and there were tons of barricades. That had to have been so humiliating. I don’t think Kate draws crowds either, but they do seem to bus in kids for her – at least at that flower show. The kids are never enthusiastic. This is a problem for the whole family. QEII retained the good will her family earned during WWII. That goodwill does not extend to Charles or any of his family. Anne might be the lone exception. They need to learn how to earn their own goodwill, but they are all spoiled and entitled. During devastating economic times, they go their business in helicopters and outfits to be worn one-time costing thousands of pounds and some have argued they shouldn’t have work at all. I think it’s time for the remaining royals to come up with a plan B.

      • Debbie says:

        I don’t know why but this story reminded me of the son of Geo. H.P. Bush who ran for U.S. president, fully expecting to ride roughshod over any other candidate and sit himself in the White House. His campaign was so sad and pathetically lackluster that he once gave a (poorly attended) speech, said something that he had assumed would be an applause line but when no one applauded, laughed, or nodded in agreement, he stood there silently for a moment, then said, “Please clap.” I think that’s when everyone knew his campaign was at an end. Well, these British royals are doing something similar in that they keep throwing parties, and celebrations for themselves, expecting people to watch or attend and applaud them. It’s all an endless round of “Please clap” with them too.

  3. Wannabefarmer says:

    And I love that for him. None of his hat parties did anything for the economy as his sychophants claim.

    I was reading a section of H’s book where he talks about being cut off financially; he really educated people with that book. It was not just his father cutting him off, he was his boss, his banker, keeper of the purse who had essentially fired him with no back pay, and he has been raised in an institution that did not prepare him for a job in the ‘real world’; threw him off the deep end of the pool without teaching him to swim, essentially. Thank God H had M and he is clearly smarter than he realized. Though I dont know why he doubts himself (imposter syndrome that so many of us suffer from?) the man spent ten years in the army and is an apache pilot.

    • windyriver says:

      Have to disagree with this slightly. While it’s true Charles probably didn’t care or even think very much about Harry’s future, turns out the upside of the heir being so totally lazy, and thus the spare being sent everywhere and overworked to the point of exhaustion – is Harry developed the skills, experience, and network of contacts that enabled him to be so successful outside the institution once the final piece of the puzzle (Meghan and their family together) fell into place.

      • Wannabefarmer says:

        Sorry, didnt mean that to read as saying he is any of that negative stuff, this is how he was making sense of it in his book…you are right, overworking him + the army gave him transferable skills that are serving him well- hence Better Up snapped him up. And he discovered he had narrator skills too. Could probably make a fortune off that if he wanted. I suspect though that his family didnt see it in him, hence the shock when he told them ‘bye felicia’….

    • Ameerah M says:

      He was labeled the dumb one for years by the press. He talked about it pretty extensively in Spare. That of course would have an effect on a child growing up to think he was not very bright if the entire country’s media is telling him he is. And he had no parent present to say otherwise because Charles was essentially an absentee parent.

  4. WiththeAmericann says:

    They really messed up in forcing H and M out. I said this back at his coronation, the biggest draw was seeing if Harry and Meghan came, what they were doing, where Harry stayed…. that drama fed public interest.

    This family offers nothing of value w/o the queen.

    • Eurydice says:

      Absolutely, the press would have been all over it, what Meghan wore, how they walked, where they sat. Both fans and hate watchers would have tuned in.

  5. Moxylady says:

    He isn’t likable.

    He’s not kind. He’s not compassionate. His “work” consists of taking bags of cash and showing up at random places.

    His “kingdom” is flipping suffering. What is he doing to help? How is he not spear heading multiple campaigns to help “his people”?

    I mean. I know why. But Jesus the man could at least half way try. He’s building the pyre to burn the whole thing down with his apathy and greed.

    • Giddy says:

      You said it! He’s not kind or compassionate. Yet he evidently thought he would be held in awe by the people. Maybe I missed it, but I haven’t noticed Chuckles offering a way to help the nation. He could easily give back his annual funds and ask that they be used for tax relief. Or he could take produce from his own fields and have Farmer’s Markets. He could underwrite those markets with his own money. Just imagine; he could spend a large amount of his own money helping his people, and he would recoup the money within months because of interest on his billions. Imagine the good will he could create with a little creativity and generosity. Imagine how he would be loved if he arranged special areas of those markets that were specifically for babies, with free formula and diapers. What is he doing with the money instead? Does he sit counting gold sovereigns like Scrooge McDuck? Bah!

  6. Laura-Lee MacDonald says:

    Total guess, but is the need for a Scottish coronation but not the others, is a conquest vs agreement thing? Like, wasn’t James the first or second King of Scotland, and then the king of England after Elizabeth the first? With so many historical fictions and history podcasts under my belt, I feel I ought to know this.

    • Schminna says:

      James VI of Scotland and 1st of England, Union of the crowns in 1606 🙂

      • Laura-Lee MacDonald says:

        Thanks!! I was on wikipedia, and there are so many guys named James. XD.

    • Snoodle says:

      Yeah, it’s probably because Scotland was united with England via marriage and the natural product thereof, whereas Wales and (Northern) Ireland were added to Englands’ dominions via military conquest.

      Possibly also because Wales and (Northern) Ireland were added, like, 1,300 years and 1,400 years ago (respectively), when it was all about brutal subjugation and such and Scotland was added only 400 years ago when ceremony and the rule of law were a bit more all-encompassing, and quite frankly if it was an English monarch taking over the Scottish throne instead of a Scottish monarch taking over the English throne then we likely would not have seen this Scottish ceremony continue.

  7. girl_ninja says:

    Who wants to watch some crotchety ole curmudgeon, his raggedy wife and his mole rat faced son getting groped by his lazy daughter in law at some useless GOT cosplay? Please be serious.

    • JanetDR says:

      True as well as made me laugh!🤣🤣🤣

    • Mary Pester says:

      @girlninja, how I love this for him, with a population of over 67.3 million they managed to each 2 million 🤔😂😂. Oh how the mighty have fallen. King hypocrite is reaping what he has sown. More and more people are getting sick of his hypocrisy and pontificating. Just look at what Charlie, king of hypocrisy had to say “, if your children want to alter society, listen to their reasons and the idealism behind them, don’t crush them with some clever remark straight away”, I mean WTF
      How does he have the bloody nerve after refusing to listen to Harry or Megan, and instead chased them out of the UK and their home. He is rubbish, and proves it every day

    • Lorelei says:

      @GirlNinja you said some of what I said upthread, but you said it much funnier 😂

  8. HeyKay says:

    Moxylady, well said and exactly true.
    Charles was acting as Regent for several years as both QE and PP aged into their 90’s.
    He had decades to get a plan in place.
    As the economy is staggering his people, he can and should do more.
    Dip into his personal wealth of billions and donate!
    Holding a $150M coronation in England, continuing to do nothing.

    The Monarchy will not hold.

    • Lizzie says:

      I think Charles should refuse all but a small portion of the sovereign grant next year. The whole family need so look like they have cut back. No helicopters, new clothes/vehicles, disappearing while secretly on a vacation, and no new staff. Didn’t Will and Kate have 50 people on staff last year? Maybe if Kate’s not shopping and going to fittings all the time, she won’t need a huge personal staff.

  9. Jais says:

    Charles throwing himself fancy parties is just not selling the idea of monarchy very well. Oh well.

  10. Jasper says:

    By making everything about Harry and Meghan, the BM and the RF doomed themselves. If they had given H&M some peace, left them alone, and truly focused on the other family members beyond comparing them with H&M for everything, maybe there would be more genuine interest. Maybe.

  11. MSTJ says:

    They’re essentially like a boring family reality show to me. They have no pizazz. They are boring and don’t show any interest for the charity events they attend. The Kardashians are more more entertaining because they actually have to earn an income versus the free loading royals who are taxpayer funded and just have to smile and wave for the tabloid photographers. At least QEII projected dignity throughout her reign so there was respect for her. This lot is just scandalous and they collude too much (excessively) with the tabloids, thanks to what Camilla started back in the 80s to trash Diana. Camilla went overboard with her smears and eventually got what she wanted by damaging Diana’s marriage despite Diana’s valiant efforts to keep her family intact. Now they are all too deep in the mud to walk away and clean up. 🤷‍♀️

  12. EasternViolet says:

    I wonder if the Daily Mail will speak of this event being snubbed by award shows. 😀

  13. Saucy&Sassy says:

    I wonder if the idea was that the Scottish hat party would help the economy? It so, it failed. I wonder the first hat party was to help the economy, too? I think it failed, too. I wonder how much was spent versus how much was gained? Just how much are they in the red with both of these?

  14. Vanessa says:

    Charles and company has spent more time and energy helping the tabloids trying to destroy Meghan and Harry while the public watched . They used everything they could think racism sexism against Meghan they literally tried to get Meghan to either leave Harry or leave England in a coffin . Now all that negative energy is coming back to them no one cares about Charles and Camilla their unliked and so are William and Kate . In trying to destroy the Sussex’s for their popularity charisma they ended up digging their own graves with the whole world removing the rose colored glass off seeing them for what they are useless lazy entitled racist vile bullies .

  15. Beverley says:

    The “Not My King” signs, the protests & chanting were the most watchable part of the Scottish Con-A-Nation. It does my heart good to see that Chuckles da Turd’s fancy hat party was a huge snore fest. It couldn’t happen to a more deserving guy!

  16. Well Wisher says:

    This is not a surprise. The Royal Family fortunes are intertwined with a loathsome media, that survives on tax breaks from the government that it helped to select.
    An unpopular government due to its undemocratic priorities leads to unpopular media – which its PR arm.

    Leads to ……???

    This is continued low ratings, which is per usual.
    The new reality….

  17. QuiteContrary says:

    “For all the time, energy and money spent on this spectacle, the King’s coronation could only manage half the viewership of Coronation Street.”

    LOL’d at this.

  18. Bobbe says:

    We just got back from
    Vacationing in Scotland for a week. To put it mildly, no one we spoke to liked Charles and they seemed overall quite angry aboit the whole thing.

    • SarahCS says:

      Exactly, clearly they were’t paying attention when the video of the football fans chanting at the Celtic match was doing the rounds.

  19. robin samuels says:

    Sometimes I believe Charles wants to burn the monarchy down for whatever reason. The Queen recognized he was plotting to make massive changes that would be damaging in the long run, but she was too consumed with her illness to fight back, and age was not on her side. It’s also why she made concessions for Harry and Meghan in the end because she realized too late that she had been bamboozled by Charles, Wiliam, and the courtiers. I know there are die-hard royalists in the UK. Still, there is no longer a place on the world stage for a constitutional monarchy that focuses on pomp and circumstances while the economy flounders and working people suffer. William and his bride will not be an improvement. They will be more of the same.

  20. Debbie says:

    Gee, I can’t believe that people didn’t tune in by droves to watch Charles fete himself all over again at tax-payer expense. You mean they weren’t event tempted to see Kate dress up like Greer Garson in Random Harvest? Shock.

  21. Denguy says:

    Maybe King Charles should drop a single before touring?