How the SAG-AFTRA WGA strike affects journalists and influencers


I used to be a substitute teacher at one point, and that position is non-union. In my district, there came a time when teachers were on the razor’s edge of striking and were doing something called “teach to the rule.” No adjunct duties, no unpaid overtime (which is expected and necessary to manage a classroom teacher’s workload, I worked 60 hours a week as a classroom teacher and still couldn’t keep up). I followed the union’s rules even though I wasn’t in it, and left when the bell rang and did not do any adjunct duties like running detention. It might have seemed irresponsible, and it definitely put my job at risk, but to do otherwise felt like crossing a kind of picket line, and I just couldn’t. With the WGA and SAG-AFTRA both striking, I think a lot of us have wondered what the terms of the strike are, and how it affects other people in the entertainment industry who are non-union. Variety has a helpful rundown of all the different rules and exceptions. Film critics and entertainment journalists can still cover movies and TV releases, but they can’t interview actors. Actors can be on game shows or reality shows, and most influencer work shouldn’t be affected. Oh, and boycotting Netflix won’t help.

I’m a film critic. Can I review movies?
Absolutely. Critics are not on strike and are not obligated to stop reviewing movies or TV shows.

I’m an entertainment journalist. Can I cover movies and TV?
Yes. Entertainment journalists, whether they belong to a union or not, are not on strike. Even those broadcast journalists who are represented by SAG-AFTRA are not affected, as the strike relates only to the TV/Theatrical contract.

I’m an entertainment journalist. Will any actor talk to me about their project?
Probably not. That would be promoting struck work. They may talk about why they’re on strike though.

What if the actor wants to talk about their project and sets up the interview through their personal publicist and not through the studio?
That’s still not OK, according to SAG-AFTRA. (The WGA softened on this after a few weeks, but SAG-AFTRA has not.)

Should I boycott Netflix?
Neither the WGA nor SAG-AFTRA has called for a boycott of Netflix or any other platform, and it won’t make much of a difference if you do it on your own.

Can SAG-AFTRA members do reality shows or game shows?
Yes. The union has helpfully put out a document listing all the things that SAG-AFTRA performers can still do, including appearing on reality shows and game shows. They can also do commercials, video game work, talk shows, etc.

I’m an influencer. Can I promote movies and TV shows?
Here’s where it gets tricky. Most influencers are non-union and are not subject to any strike rules. But some of them do work under the SAG-AFTRA Influencer Agreement, or may want to someday. And those influencers have been asked not to promote struck work (i.e. movies and TV shows), either for pay or “organically.” However, if an influencer already has a contract to promote something, the union advises them to fulfill the obligations of the contract. They are also free to influence on any other subject.

[From Variety]

It will be interesting to see if non-union influencers hold the line in solidarity. Many influencers get invited to movie premieres or other promotional events, and some do sponsored posts about upcoming films, though it’s less common. And it’s a blow to journalists, who truly can’t win right now. It does make me wonder if people will come up with creative workarounds. Gay Talese wrote one of the greatest celebrity profiles of all time, about Frank Sinatra, without once interviewing Frank Sinatra. Frank didn’t want to talk to Talese, or any journalist. He was in a stupendously bad mood at the time about turning 50 and didn’t trust reporters anyway. So Talese talked to everyone around Frank instead, over the course of 3 months. The result is a searingly accurate portrait of a complicated man. It wouldn’t surprise me to see journalists trying to write around celebrities who can’t promote their work. Something else I’ve been thinking about: there are certain unions–the railroad and dock worker unions come to mind–that have more power because if there’s no one to run the ports or transport goods, the global economy stops on a dime. Actors and writers don’t have that same level of leverage (to be clear, I don’t begrudge those other unions for using that leverage). It will take a few months before the studios start running out of new content. Given the bottomless greed of Hollywood execs, striking writers and actors are going to have a long road ahead of them, I fear. If you want to help union workers, you can donate to the Entertainment Community Fund.

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10 Responses to “How the SAG-AFTRA WGA strike affects journalists and influencers”

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  1. Oswin says:

    I’ve seen some influencers who have boycotted promotional events they were invited to. Off the top of my head, I remember “Mr. Williams” (the “preschool pause” teacher guy) talk about deciding not to go to a Barbie premiere after being invited and planning to attend before the strike began. He was glad to stand in solidarity, but bummed to not be able to show off his spin on “Puerto Rican Barbie,” so debuted it on TikTok 😬🤣

    And I saw Adam Rose posted a promo for something he’s been contracted for, but made a point to note that he’d been advised to fulfill contractual obligations and then boycott.

  2. Hannah says:

    Hello Carina

    I’ve been reading your posts. Welcome to the Celebitchy team. All the best

    We (film crew) are being told that Influencers who *cash in* during The SAG strike and later transition to wanting to act, *may* potentially face a “thanks, but no thanks” when they do have to join The SAG. I think this only applies to those huge Influencers. I don’t work with Influencers, I’m repeating industry goss

    In other news, happy to read that the union I belong to, BECTU, has thrown their support behind SAG & WGA. So the strike is gaining momentum globally

    There is solidarity in numbers and the more numbers our unions can get, the greater the influence our unions have to improve (abysmal) working conditions and ofc remuneration for everyone

    • WiththeAmericann says:

      SAG member here and that is correct, and includes people who want to be actors as well. Crossing the picket line line now means they won’t be accepted into the union later if they seek membership or need it to be considered for a project.

      • Moxylady says:

        Wait I’m confused. I follow a couple people on YouTube. They do like long skits about random things – you get a mark at 18 that tells you what you are, you get a random super power etc – and they do crossovers with other YouTube people.

        Are they not supposed to be doing that anymore? Actually I haven’t seen any new ones in a while….

  3. Flowerlake says:

    We’re better protected in the US, though it’s far from perfect.

    I still advise all employees to join a union.

    I have seen people who worked somewhere for decades get pushed out and it’s thanks to them being a union member that they got legal and other protection .

  4. GreenEyes says:

    I saw photos from 2 days ago on current FB posts of Kurt Russell and Matthew McConaughey. They were presently filming A movie in Alabama and everyone
    There Just loved Kurt interacts with the townspeople
    And takes
    Photos with them. I didn’t think
    Any SAG members could work on films during strike? I would have guessed both were SAG members. Or the article
    And Posts were were lies. Just trying to understand.

    • WiththeAmericann says:

      I have no idea if this pertains to that case, but SAG AFTRA has granted waivers for (30? Ish) independent projects to proceed. Don’t quote me on the number I have a smashing headache and could be wrong lol.

  5. Scout says:

    Could the WGA-SAG-AFTRA sell T-shirts, cups, baseball caps, etc… with strike statements and funny picket sign quotes or sketches to help pay for the strike? I would gladly buy some mugs and oven mitts…

  6. Reborn Rich says:

    Also, the potential August 1st UPS strike could do great damage to the economy. UPS had a 13 BILLION+ profit and they treat part time workers terribly. The drivers may strike in solidarity with warehouse part time workers.

    • Moxylady says:

      I read this as usps and I was like – GET RID OF DEJOY FFS THE WHOLE THING IS TANKING! WE DONT EVER GET OUR PACKAGES!

      Seriously though the post office says handed to home owner – no other homes visible from our house – and we never get our stuff. And it’s like seeds. It could have gone in our mailbox.