Emma Roberts thinks ‘Madame Web’ bombed because of ‘internet culture’

For some reason, I completely blanked on the fact that Emma Roberts was in Madame Web too. Dakota Johnson was the lead, and the cast also included Sydney Sweeney, Isabela Merced, Tahar Rahim and Zosia Mamet. Out of the whole cast, Dakota was the one who had to “eat” the box office failure. People really blamed her and I think she sort of blamed herself too, because she thought she was signing on to something completely different. Well, Emma Roberts was recently asked about Madame Web bombing at the box office and her answer is interesting:

Variety: We’ve got to talk about “Madame Web.” It didn’t do as well as obviously people had hoped. Dakota [Johnson] said she probably would never do something like that again. But you have said you want to do it again.

Emma: Things work; things don’t work. Everyone likes to act like they can predict if they’re going to work or they’re not. And the truth is, you can’t. Things do badly, and then they blow up later on TikTok. Things do well, but then you watch them, and you’re like, “This did well?” There is no secret. It’s about doing something goodish and it hitting at the right time. Everything else is like a wish and a prayer. I’m not intimidated by failure, and I’m not intimidated by people having negative thoughts about something. I personally really loved “Madame Web.” I really enjoyed the movie. I thought everyone in it was great. The director, S.J. Clarkson, I think did an amazing job. She’s the reason I wanted to do that movie. If it wasn’t for internet culture and everything being made into a joke, I think that the reception would’ve been different. And that’s what bums me out about a lot of stuff, even stuff that I’ve done, is people just make such a joke out of everything now.

[From Variety]

The first part of her answer is smart – sometimes it’s the wrong movie, sometimes it’s the wrong moment, you can’t really predict what audiences will respond to, etc. That’s a healthy way of operating within an industry with so much unpredictability. Now, blaming the internet for turning Madame Web into a joke? Eh. This wasn’t the second coming of Morbius, which absolutely became a long-running joke (It’s Morbin’ Time). Madame Web was something with a lot of expectations and they failed to do anything with the hype or genuine fan support for these characters. Plus, it was released during a general “superhero fatigue” moment. You know what else people joked about a lot around the same time? Dune 2, which made over $700 million worldwide. You know why? Because they actually made a good movie (and the jokes were funny).

Photos courtesy of Avalon Red, Cover Images.

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14 Responses to “Emma Roberts thinks ‘Madame Web’ bombed because of ‘internet culture’”

  1. Sue says:

    I don’t know if she’s right or wrong about Madame Web and the Internet but what bothers me so much is the way some use the Internet to try and sink a movie for reasons that have nothing to do with whether the movie was actually good or not. The hate campaign against the recent Little Mermaid movie comes to mind.

  2. TN Democrat says:

    Trolls systematically attack any movie, book, TV show, or game that features a diverse or female lead cast. Look at the user reviews on rotten tomatoes and imdb for a mediocre TV show or movie featuring a white male lead and compare the reviews with an exceptional show with a diverse cast and/or female lead. The same review bombing is happening on amazon/goodreads years before books are actually released. This movie was a dude (Dakota Johnson isn’t a superstar in the making), but the pile social media pile on was because of the female cast/not because it was terrible.

  3. AD says:

    Well, it bombed because the plot was weak and it was long and dragged out. It started strong but became boring real quick. I kept waiting for something to happen. Anyway never got to finish watching. I got tired of waiting.

  4. Ameerah M says:

    I kind of get what she means – a LOT of people wrote the film off online before it even opened. In the superhero film online space there was talk about the film for WEEKS before it came out. So the fanboys/girls who would normally have kept an open mind and gone to see it had already made up their minds. Having said all that…the movie was TERRIBLE. It was WORSE than Morbius. And that’s saying something. It shows what happens when films are created by committee and investors as opposed to the creatives at the helm.

  5. C says:

    It’s true the industry sometimes will do what looks suspiciously like sabotage to some female-led movies. Nevertheless it doesn’t help when people like the lead star Dakota Johnson were talking about how terrible it was and dissuading people from going, basically. I could understand an off remark here and there but it was more than that (No, I do not think she was tricked into thinking it was a Marvel movie – they were on a closed Sony set for a year and she is experienced in the industry).

  6. Freddy says:

    I totally get what Emma’s saying…and she isn’t wrong. The Internet trolls work overtime to sink anything that they’ve collectively decided to go after.

    • Sue says:

      Exactly. Now maybe this movie would have bombed anyway but a lot of not so great movies manage to get made and no one spends time clicking madly on the Internet being as nasty as possible about them. There’s a common denominator at work lately with many of these movies and it’s not that the movie is bad.

      • Kirsten says:

        Agreed. I’d heard SO much negative stuff about this film before it ever even got to theatres — it was just pervasive.

  7. Kate says:

    No, it bombed because it was terrible (it’s currency sitting at 11% on Rotten Tomatoes!) I get that it’s disappointing when your project fails but facts are facts.

  8. I'mPhlyfiremama says:

    Wow, that cast is a whole lot of, frankly, utterly uninspiring actors. Not one of the leads in that movie has any actual CHARISMA that makes them a draw, at least for me. Nepo baby central casting was clearly sleeping on the job, thinking that casting an abundance of them would actually be a draw.

  9. Lau says:

    This movie and Morbius being terrible also comes from the fact that Sony thought they could recreate what they had done with the first Venom movie which was also terrible but became somehow a classic. Now they’re just trying to do it again and again.

  10. Lightpurple says:

    She is describing what happened to The Marvels, a fun superhero romp, that was attacked by the combined forces of women-hating incels and the right-wing anti-woke contingent that is boycotting Disney. Madame Web was simply dreadful & it’s trailer made that clear

  11. amb says:

    “people just make such a joke out of everything now”

    — found written on a stone tablet in a cave somewhere, probably

  12. Wryly amused says:

    Madame Web was a pleasant super heroine film in a genre of mostly terrible films. Dune 2 was beyond awful – it was boring!!!

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