Prince William announces the host city for this year’s Earthshot awards: Rio de Janeiro

Prince William has been in the wind for the past week, as has his wife. I assume that their kids’ school is in the middle of their spring break, because this is usually the time of year when the Wales family goes missing for a month or longer. But William wanted to get some “work” done in the middle of his vacation, so on Thursday, he made a big Earthshot announcement. I actually thought this announcement already happened last year, but whatever. The location of this year’s Earthshot Prize Awards is Rio de Janeiro.

The Prince of Wales has announced that the next Earthshot prize awards will be held in Rio de Janeiro, hailing “the remarkable power of human ingenuity” to address “our ­planet’s most pressing challenges”. A royal source had already indicated that the prince was also keen to “play a role” in Cop30, the United Nations ­climate change conference, in the city of Belem in northeastern Brazil in ­November.

At last year’s awards ceremony in Cape Town, the source said: “The ­climate Cop will take place in Brazil and it’s set to be hugely consequential. The Prince of Wales is looking forward to playing a role there.”

William has spoken about taking his environmental prize to every corner of the planet, mentioning China, India and South America as places he has yet to visit in connection with the awards. Since its inception in 2020, the annual Earthshot ceremony has been held in London, Boston, Singapore and Cape Town.

Announcing the location for this year’s awards, William appeared in a video with the footballer David Beckham, the actresses Cate Blanchett and Hannah Waddingham, the model ­Heidi Klum and the Brazilian footballer Marcos Evangelista de Morais, known as Cafu. The prince said: “I think Brazil really epitomises where the prize needs to land; the culture of Brazil, the fact that we’ve got Cop30 there. We need urgent optimism now more than ever and I think Brazil ­epitomises that, and I can’t believe that we’re at the halfway point of ten years.”

William said in a statement that 2025 marked “the midway point of the Earthshot decade, and each year we’ve witnessed the remarkable power of human ingenuity in addressing our planet’s most pressing challenges…As we bring the Earthshot prize to Brazil, a nation rich in ­biodiversity and environmental innovation, we are seeing fresh ­momentum for new ideas to create healthier and safer ways to live our lives. It is an honour to profile the people making our world a better place for us and for our children.”

A date has yet to be announced but the Earthshot ceremony is expected to be held around the same time as Cop30.

[From The Times]

COP30 is being held in November, the 10th through the 21st. Given Earthshot’s usual timeline, I would assume that the Earthshot event will be staged after COP30 and not before. I also imagine that we’ll be getting some truly unfortunate photo-ops of the Hunchback of Pegger Dame with various world leaders at COP. Anyway… it will be interesting to see how Brazilians treat all of this. I wonder if Gisele Bundchen will sign on to do something – Gisele actually has years of environmental work in Brazil under her belt.

This video is… awkward. Prince William didn’t even stick around to actually talk to the celebrities who agreed to make quick appearances. After all, he’s on vacation!!

Photos courtesy of Cover Images.

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27 Responses to “Prince William announces the host city for this year’s Earthshot awards: Rio de Janeiro”

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  1. Didn’t stick around to talk to the celebrities who will be PAID to make appearances. There that’s better. These celebrities wouldn’t show up without being paid.

  2. Andy Dufresne says:

    Good god this man! 🤦‍♀️

  3. Blogger says:

    “ the midway point of the Earthshot decade”

    Didn’t realise the 2020s belonged to Willie. But of course he thinks it does.

    Makes sense for him to piggyback on the COPs. He should have done that earlier. The Earthshit awards could then be a side session hosted by the UK delegation but then you get all these intrusive journalists from other countries who might ask awkward questions.

    Oops. Let’s keep it to the rats only, shall we?

    • BeanieBean says:

      Just a reminder that he’s only doing this for ten years then he’s out. Done. Finito. Got his free trips in but then that’s it. Will Katie go this time? We know she likes her beach vacations!

  4. Dee(2) says:

    Okay so it’s not just me, I thought they announced he was doing this in Brazil shortly after the Sussexes left Colombia last year. Glad to see it wasn’t just me misremembering.

    As for the other stuff, if they can make an actionable change on the environment with this prize great. He seems to have the most minimal involvement ever, just enough to tangentially say he still connected. It’s been about 5 years now hasn’t it? I would love to see a retrospective on all the award winners and how their progress has been made since receiving their prizes.

    • Me at home says:

      COPS announced Brazil some time ago, so that would have determined the next Earthshot location. I was reading that Earthshot just piggy banks on COPS, they really have nothing to do with it apart from hiring a conference room in some nearby hotel and holding a sad meeting. Don’t know for sure this is correct, but it sounds right. Also, it’s clear that Bloomberg does most or the organizing, prize choosing, and so on. William is probably hoping his invites to COPS leaders will result in some good photo ops, though.

      • Blogger says:

        He soooo wants to speak at the UNGA.

      • AR says:

        @ME AT HOME
        The photoshoot might be a problem, because COPS is in Belem, and Rio is 1500 km away. Unless he does what he did last time, when he was hanging around the UN building, and his office and the media wrote about William taking part in the UN climate summit :))) – it was a summit on the sidewalk in front of the building :)))), and at the same time Bloomberg was choosing the winning teams with sponsors in a hotel in some nearby city. So now it may also turn out that these two events will be separated by a few days, and Willi will go to Rio and walk with the film crew, hoping for a photo with someone important. It may also be like last year, that Harry will be at the summit :)))))))))🤣

      • Gabby says:

        Oh don’t worry about the different city thing. He will just helicopter over to Belem, and then back to Rio. He’ll use a second helicopter to bring the green carpet.

      • AR says:

        @Gabby
        🤣🤮

  5. wolfmamma says:

    His posture is much like Donnie Trump’s. In Trumps case it indicates dementia.

    • Libra says:

      I’ve posted before in previous years that getting hit in the head with a golf club as a child has led to a traumatic brain injury type behavior.

  6. Tessa says:

    He looks like he is casually dressed for Las Vegas. That beard looks even worse. there seems to be hair on his neck.

  7. Tessa says:

    He is so bad at this.

  8. Me at home says:

    Was reading yesterday somewhere that Earthshot really has nothing to do with COPS. Basically, Earthshot hires a conference room at a nearby hotel, calls it something like “Earthshot COPS,” and holds a sad meeting on the margins of the real COPS. And that Bloomberg organizes and finances almost all of Earthshot’s logistics, prize selection, and William’s role and photo ops. I don’t know if that source is completely correct, but it sounds right.

  9. Amy Bee says:

    I just think a roving environment awards show undermines the message.

  10. Becks1 says:

    Yeah I thought we knew it was Brazil, maybe it was just the actual city that’s the announcement?

    This is an example of how his desperation to outshine Harry makes him look desperate. Earthshot does not need to be in a different city each year. It does not need to be this red carpet event. Just have it as a reception in London each year and announce the winners.

    • Me at home says:

      Heck, why not do it over Zoom, make sure the servers are up for it, and then award a few thousand tickets to his favorite tabloid journalists and some lucky royalists? That would be the environmentally friendly way to do it.

    • Magdalena says:

      Not only that, but it seems that he/his team decided (scrambled?) to make this announcement shortly after Prince Harry’s video in which he talked about the progress which Travalyst has made over the years and mentioned COP. Hmm.

  11. Harla says:

    I’m just truly amazed that Williams stuck around for 5 years of a 10 year project, I assumed that he would have tired of it by now, I guess time will tell if he sees it through to the end.

  12. Harla says:

    Wow, the camera angle for William’s part of the video is really unfortunate, yikes!

    • SarahCS says:

      We’re five years into a covid/post covid world where so much has moved to digital communications and I have no idea how some people still don’t get the need to raise their phone/laptop/camera so the lens is at eye level. HOW??

  13. AR says:

    Hehehe

    After HM’s spectacular visit to Colombia, I wrote that the next Earthshot will definitely be in South America

    Predictable, like his marital fiasco. She’s always for Meghan, he’s for Harry. Unfortunately for WK, always on their tail. A fake is a fake. 🙂
    More money is spent on William’s PR than on awards, and then Meghan goes to the market for a potato and “his” party is over;))))))

  14. Beverley says:

    Earthshot is such a nothing burger. To me, the most interesting thing about it is the hosting city.
    And we never even get a decent travelogue out of it. Pegs and Earthsh*t don’t even bother to celebrate the winners.

  15. Gabby says:

    So now he’s gaslighting the COP 30 committee, fishing for an invite with his nose pressed up against their window. This incompetent dickhead has nothing to offer.