If 2024 was the year everyone went insane over Stanley Cups (the water bottles, not hockey), then it appears 2025 belongs to the Labubu. And if you had told me when I was bemoaning the aggressive and sometimes criminal lengths people were going to in order to obtain Stanley Cups (not to mention the herd mentality of it all), that just one year later I’d be comparatively favoring Stanley Cups as objects that at least serve a useful function, I would’ve guffawed in your face. But 2025 had lots of disturbing surprises waiting for us, and here we are. Labubus have now fully rooted themselves in pop culture fad-dom, growing and spreading in numbers faster than the spotted lanternfly. They don’t keep your beverage at the perfect temperature; they don’t do anything but dangle from your bag with their demonic faces. So I, for one, found it very heartening that while out on the Naked Gun promo trail, Liam Neeson readily admitted that he has no f–king clue what a Labubu is:

Liam Neeson is nothing but puzzled by one of the biggest pop culture crazes of the moment.

During a recent interview… the 73-year-old actor was shown a photo of a Labubu toy and was asked what it was.

“I have no clue. No,” a baffled Neeson quickly replied, shaking his head. “Seriously, I don’t know.”

When he was told that the photo featured a Labubu, the Naked Gun star continued to appear completely bewildered. “Okay,” he then said. “It’s a fluffy doll. Or, can you eat it?”

While Neeson may not be part of the Labubu fan club, the toys are a viral phenomenon around the world. A number of celebrities have even gotten in on the craze, including BLACKPINK’s Lisa, Kim Kardashian, Rihanna, Dua Lipa and David Beckham.

Created by Hong Kong artist Kasing Lung, Labubus are sold by Pop Mart, which describes the toys as being “a devilish but cute monster with pointed ears, a charmingly mischievous smile, and very sharp teeth.”

The colorful, collectible dolls, which are often sold in blind bags, can be hooked to purses and bags as quirky accessories and charms.

Aside from his hilarious response to his first encounter with Labubus, Neeson has been making headlines recently for his romance with his Naked Gun costar, Pamela Anderson. PEOPLE first confirmed that the two were dating in July, with a source revealing that their relationship was “in the early stages.”

[From People]

The transcript doesn’t do the moment justice, cause after Liam is told the picture is of a Labubu, Liam’s “Okay” in response is priceless. He says it slowly, as if he thinks the person speaking to him is definitely deranged yet also dangerous — like he’s talking to couches but also wielding a chainsaw — so Liam must tread very carefully when dealing with this person who is currently not based in reality. Though to be fair, the logic behind going from “It’s a fluffy doll,” then right to “Or, can you eat it?” is a bit of a head scratcher to me. But overall, totally on board with Liam’s reaction. Labubus should be greeted with befuddlement! Beanie Babies called, and they want their mania back! Plus I can’t stop feeling like those little faces are pale imitations of Maurice Sendak’s Where The Wild Things Are monsters. Yet Lady Gaga has a custom Labubu that rides on her Hermès Kelly purse, and just last week masked thieves stole $7,000-worth of Labubus from a store in LA. Sometimes I feel like I was dropped off on the wrong planet.

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Photos credit: Cover Images, Avalon.red, IMAGO/Bettina Strenske/Avalon, IMAGO/diebildwerft/Avalon and screenshot from YouTube/Interrobait/Metro UK