Nara Smith is a tradwife influencer, married to Lucky Blue Smith. They’re both models, although I think Nara is the one supporting their family through her lifestyle content. A few years ago, Nara’s creepy tradwife videos were everywhere, where she spoke in a soft voice and cooked or baked, usually while pregnant. It was giving Mormon Stepford Wife. Well, she and Lucky Blue have four kids together, and she’s not even 25 years old (she turns 25 in late September). Nara appeared on Call Her Daddy this week, and she revealed that one of her daughters, Whimsy, had battled cancer in the past year. This health crisis in the heart of her family seems to have shaken Nara and now she disavows the tradwife label. Hm.
Lifestyle influencer Nara Smith is pushing back against the “tradwife” label. Smith sat down with “Call Her Daddy” host Alex Cooper, explaining that she and her husband Lucky Blue Smith share parenting and household responsibilities.
“I’d be, like, ‘What is happening? Did they not know that I worked as a model? I’ve been working since I’ve been 14.’ All these things, but I think I am very very compassionate,” she told Cooper about crying to her husband over the label. “I understand where that can come from, but then the more that narrative started swelling, I was, like, ‘Well, let me say something.’”
Tradwife, short for “traditional wife,” is a married woman who takes care of the household, while her husband is the sole breadwinner. The movement has exploded in recent years on social media, with “tradwife influencers,” earning millions of fans by showcasing traditional gender roles. To many people, Smith became the face of the “tradwife movement” often creating videos of her making meals from scratch.
She rejects being the face of the “tradwife” movement, explaining that she’s not a traditional wife and that Lucky cleans their home while she cooks for their family.
“So, I remember posting this video of this morning routine and my voiceover was me being a working mom and traveling and kind of debunking all of that, but then a lot of the comments were still that narrative and I realized that a lot of the people that are very, very stuck in this narrative do not want to be corrected,” the model said.
“Why can’t we do it all? Why can’t women choose their own roles instead of being forced into very specific, very narrow boxes just to make sense of them?” Smith asked on “Call Her Daddy.”
Nara and Lucky Blue Smith share four children: Rumble Honey, 5; Whimsy Lou, 2; Slim Easy, 4; and 10-month-old Fawnie Golden. Whimsy was diagnosed with cancer last year and underwent treatment, Nara Smith announced earlier this month. A few weeks later, she revealed the 2-year-old was in remission.
“I’m not a tradwife because my husband cleans the house” – LMAO. “I’m not a tradwife because I was a model!” – yeah but you gave up your modeling career to have four children in five years?? And you make videos about being barefoot, pregnant and in the kitchen? But as I said, I do believe that Nara’s lucrative tradwife content makes her the breadwinner of the family. I also believe that this kind of stuff comes in cycles – there was a huge tradwife push in America two years ago, during the presidential election cycle. That was not a coincidence, especially given that it was the first presidential election since Roe was overturned by the Supreme Court. Instead of talking about reproductive rights, we were being force-fed tradwife content and look what happened. Now that tradwife sh-t is on the downswing, so Nara is rejecting the label and trying to become more than a tradwife.
Photos courtesy of Avalon Red, Backgrid.
- Lucky Blue Smith and Nara Smith attends Burberry’s SS25 Runway Show at The National Theatre in London, England, UK on Monday 16 September, 2024 during London Fashion Week September 2024. Justin Ng/,Image: 908449796, License: Rights-managed, Restrictions: Please credit photographer and agency when publishing as Justin Ng/Retna/Avalon., Model Release: no , Credit line: Justin Ng/Avalon
- Nara Aziza Smith at The Fashion Awards 2024 at the Royal Albert Hall in Kensington, London, United Kingdom,Image: 993906838, License: Rights-managed, Restrictions: , Model Release: no , Credit line: Cat Morley/Avalon
- Nara Aziza Smith at The Fashion Awards 2024 at the Royal Albert Hall in Kensington, London, United Kingdom,Image: 993906849, License: Rights-managed, Restrictions: , Model Release: no , Credit line: Cat Morley/Avalon
- Brooklyn, NY – Magda Butrym and H&M host a glamorous celebration of their collaboration in Brooklyn, NY, drawing in celebrities and fashion influencers to mark the launch. Pictured: Nara Azizia Smith BACKGRID USA 3 APRIL 2025 BYLINE MUST READ: BFA.com / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
- New York, NY Lucky Blue Smith and Nara Smith attends the star-studded Tiffany & Co. celebrates the launch of Blue Book 2026: Hidden Garden at Park Avenue Armory in New York. Pictured: Lucky Blue Smith, Nara Smith BACKGRID USA 16 APRIL 2026 BYLINE MUST READ: UrbanxDivinity / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*


















Yeah, ok, 2026 Phyllis Schafly. Also, with the kind of income they make, neither of them are cleaning their own house.
Yeah. It’s all a reaction to Me, Too, and with MAGA getting stronger by the day, this is how they’re doing it. Pushing social media content about women at home cooking, cleaning, & minding the young’uns. You know, their rightful place in the world. 🙄🤮
She literally put tradwife hashtags on her earliest videos!
Here’s the thing: no, she has never been a tradwife. But she SOLD an unrealistic tradwife aesthetic to others. And other women who tried to embrace that for real wouldn’t have been earning the money that keeps Nara safe. And her efforts damaged feminism and the feminist project and contributed to the anti-woman hellscape we are all currently living in.
Someone read Yesteryear.
Good book!
Such a good book! I want to reread it.
I really liked Yesteryear too. Really interesting story. Natalie the main character was so mean and vapid.
That book was crazy….i loved it!
The influencer tradwives are not tradwives, no matter the image they’re selling because selling that image means they’re working.
They’re involved in costumes (especially Nara, who wears designer gowns while making food from scratch), make up, lighting, editing, script….it’s a full time job so these girls can miss me with “I let my husband provide while I don’t work.”
I have a godchild who is a moderately successful content creator/influencer in the goth scene, and a single video…nothing fancy, not even a #GRWM….can take DAYS to complete for upload.
Exactly. Same with the real housewives. They’re not housewives! They all have jobs!
She’s pretty, but neither of them is giving model IMO.
back in the day, Phyllis Schlafly was a lawyer with her own movement but pretended to be a housewife.
It didn’t occur to me that there would be goth influencers/content creators. I love it. What a nice antidote.
Goth is really having a resurgence and I love it. I am a former Goth who lives Goth adjacent now and I love seeing the baby Goths, especially at festivals and concerts.
Okay, but didn’t he say something about not allowing her to drive? that it would be emasculating for him?
Yes, he did. I remembered this vaguely, so just looked it up:
“I really get bothered when I see girls driving a guy,” Lucky said. “I don’t know why. I just don’t like it.”
He’s Lucky all right — lucky he married a wet noodle of a compliant wife. He also doesn’t let her take out the trash. So manly!
(So many eye rolls.)
“Why can’t we do it all?” is her transparent attempt to stay in both the Tradwife Lane and the Boss Girl lane. She’s just trying to cover her bases so she can continue to rake in that sweet, sweet influencer cash.
There’s a fairly well-known YouTuber who is chronicling this phenomena, and she pointed out it’s directly related to age. The tradwife ideology is almost inherently pushed toward very young women, older teens and early twenties. As they age, they move past the age of the fantasy of the young, angelic naif, so they’re rebranding to successful career woman in order to remain relevant.
i don’t know if it’s the same creator, but i have seen more videos on my feed about how come there are no older trad wives (aside from the fact they keep get traded in for younger models? these guys are obsessed with dating as young as possible so they can find women they can ‘mold’ (aka manipulate). also, i don’t usually like to knock women’s looks, but nara looks 45. i dont know if it’s the make up or what? i NEVER would have guessed 25. but i never think gen z looks as young as they are.
Her husband follows far right influencers. She wanted to be a part of that culture. I remember when she made joint videos with the egg apron ballerina lady. Not a Trad wife influencer? Ok. I think she knows now that they will never pick her. Rebrand time.
I hope her little girl is going to be okay.
I love when they craft the perfect image of a tradwife, lean into it 100%, make money off of it, and then cry because people have a certain image of them. Whether she is a tradwife or just a sellout, she chose and crafted her image and damaged women’s rights.
I came across one of her videos once and genuinely thought it was satire, I thought it was a parody of tradwife content.
There is an influencer who does a parody of her, Alexia Delarosa. She refers to her children as her like “134 week old” and made a video about making ice cubes from the tears of her enemies. And she always has this look on her face like she’s on a very high dose of Xanax. She’s hilarious.
She is my FAVORITE. Her videos now are obviously satire, but two or three years ago she was more subtle about it, so my favorite part was always when newbies would say things like “omg, who has time to grind their own flour?? why are your eyes closed???”
I think some people still miss the point now but that’s on them lol.
It kind of is.
Until this moment I 100% thought her videos were satire too.
Because they are satire! Like she was making gum from scratch at one point—it’s very tongue in cheek. She’s not and has never been a tradwife, and the animosity toward her is weird. It’s always been weird:
It was never satire. She knew exactly what she was doing and labeled herself a trad wife in the very beginning. She’s rebranding as others have noted. Trying to sell it off as I was only joking is fooling no one but fools
Yes I thought it was satire too. Isn’t it? How else can you watch it as it’s so over the top? She had to be trolling us.
She lost a brand deal because the company did not think NS was not a trad wife. THe switch up is about $$$$ and the coming change when the trad wife aesthetic is not favored because it’s not affordable in the current economy.. It;s a pipeline to poverty and leaves women at a huge educational and professional disadvantage.
I think she did steal the cooking ideas from the South African. Her swtich up indicates that demure and quiet manner was fake.
This!! ⬆️ She didn’t have a change of heart. She’s just worried about her income stream and marketability.
Aren’t they Mormon? The getting married super young and having all these kids right away feels very Mormon. So her and the Ballerina Farm lady are both out here talking about how they’re business ladies.
Which, everyone’s beef with them was that they’re actually doing a ton of business and marketing but pretending they’re just filming what they’d be doing anyway. These two are the gateway ladies, they don’t believe in the trad wife ideals (or worse, I think the ballerina farm lady feels like she doesn’t live up to them). Once you start their content, the ideologues with the explicit agendas show up.
Am I the only one whose grandmas both told me to go to college and have my own bank account?
Both my parents told me to go to college & make my own money (I didn’t have two grammas).
It’s clear she’s trying to pivot away from the trad wife space. If she wants she could go back to modeling.
My very xtian MIL was a trad wife who had babies, maintained a home, and deferred to her husband. But two things: 1. She looked like a woman who worked hard. There was no sex doll vibe involved. 2. She didn’t have a career but they always needed her to supplement the family income with side jobs.
The trad wife life is really hard. Not at all glamorous.
I have zero problems with Nara. She doesn’t preach that other women need to do what she does. She isn’t overtly political.
The thing about ‘real’ tradwife influencers is that they are almost universally obnoxious and judgmental about being tradwives. It is their whole shtick. I haven’t watched a ton of Nara’s content, but I don’t think she does that.
I agree which is why I’ve always been bothered that Nara seems to get more vim than others who are more self-aggrandizing & snotty in the tradwife sphere.
I agree- she’s said way before now that she doesn’t consider herself a tradwife and that people should make their own lifestyle and religious choices. She even stated that her food from scratch mentality is from managing her autoimmune issues. The Nara pile-on is very disingeneous and people see her as an easy target.
I think she is “gateway” trad wife content though, intentionally or not. Once someone engages with her content, then they get shown ballerina farm, and then pretty quickly the trad wife believer content will be there. Whether she wants to or plans to, she’s being used in this way.
My suggestion to everyone: stop feeding these influencers and start thinking critically. They’re paid to push their message on you. They’re in it for the money, not for you. You’re being exploited and you don’t need them to survive.
I’ve always thought the way some ppl are really focused on Nara over others in this “tradwife push” reeks of some degree of misogynoir as folks seem to have a lot of vim particularly for her & she’s the only WOC in it.
Good point. She seems to be very good at her tradwifery & that’s upsetting people. The same ones who are encouraging young white women to have kids before they can afford it while discouraging young black women because…something about welfare queens. This is all anti-woman but particularly anti-black woman.
Young women who think being a trad wife is great dont *really* want to be financially dependent on a man, have a man tell them what to do and make decisions for them, and live in constant fear that they’ll be dumped for a younger model any day now. What they DO want, is a wealthy lifestyle. The trad wife influencers all live in $10 million dollar NY apartments, or $5 million Vermont farms. THAT is what their young fans are craving, wealth. And the influences sell a narrative that being subservient will pay off with a wealthy lifestyle. You never see poor trad wives, because being a trad wife in and of itself is not desirable.
Younger women need to wake up.
100%. Doing everything around the house and birthing a lot of babies and mothering your husband takes a toll. Physical, emotional, mental, financial. All of them.
Whatever she is for, I’m against, entirely because of the idiotic names.
Oh, those names! But then, dad is Lucky Blue, so I guess it was to be expected.
Yes, those poor kids. They gave them cartoon characters names.
Real trad or no these influencers are dangerous, because they fill the head of young women with nonsense: a romanticised idea of how beautiful life is if you give up all your rights.
My mother was a trad wife a real one, born in 1946 in Italy after the war. Small country village.
She has spent all her life telling me not to be like her, that I had to have my own job,my own money because I shouldn’t never had to ask money to a man to buy anything not even a pair of socks. Because man can run away, or they can even die.
A while back I saw a satyrical video proposing to send all these tradwife in Iran of Afghanistan so they can live the life without rights they constantly brag about. In exchange we can have Iranian or Afghanistan women.
She spent years playing into it, collabed with tradwives like Ballerina Farm, her husband is a MAGA mormon…
Yes, she is not a tradwife, but this is some next level gaslighting.
I have to say that as a South African I have never pictured Nara as this ‘trad-wife’.
To us she is just a girl who married young and did what young African women with successful husbands do – she got busy having babies and making a business. That is very South African. She hustled and got herself a niche, and struck a gold-mine. She has a large following at home, mainly because most of us are in awe as how she manages to cook dressed up like that without getting that designer wear dirty! She’s OTT and we respect the hustle – even as she takes it to the extreme – she made toothpaste at home – the other time she made chewing gum lol.
There’s another influencer who Nara competes with in the attention stakes here at home – far more hands on. Yho! That one, Onezwa, makes me feel tired just watching her farm to table lifestyle! She fishes, she farms and she cooks! Home food!
But the point is – Nara is perceived differently at home. We don’t have this trad wife thing here. We have women who stay home and start businesses. just like us. That’s how we see her.
Had no idea who she was, but a lot of these criticisms sound exactly like the criticisms the Derangers make against Meghan. Just saying.
Watched a couple of videos and my only thought is “Ain’t nobody got time for that!”