I kind of feel for Victoria’s Secret at this point. People have tried to cancel them, people have tried to make them go woke, and people have tried to reclaim the brand and nothing really works. VS is too cheesy to go woke and too silly to cancel. It’s sort of remarkable. Well, last night was the big Victoria’s Secret Fashion Show. The biggest headline? VS reintroduced the “Fantasy Bra,” made out of diamonds, and Kylie Jenner was chosen to model it. Kylie’s mom and boyfriend were in the audience for it.
Turns out Victoria’s Secret was keeping a big secret about this year’s celebrity models. Kylie Jenner shocked the audience at the Victoria’s Secret Fashion Show 2026 on Sunday, walking the iconic lingerie label’s runway for the first time ever.
She wore the brand’s first Fantasy Bra since 2018 — and with a valuation of $50 million, according to Vogue, it’s also the most expensive Fantasy Bra ever. The center yellow diamond alone is worth $22 million, per the jeweler, Jacob Arabo of Jacob & Co. The look also features over 4,400 more diamonds in “every cut to exist,” including pear, heart, round, oval and marquise.
Jenner’s boyfriend, Timothée Chalamet, was there supporting her in the audience, sitting alongside her mother, Kris Jenner, and the momager’s longtime beau, Corey Gamble.
Previous models to wear the highly coveted Fantasy Bra include Gisele Bündchen, Heidi Klum and Adriana Lima, with the latter two tied for most turns in the dazzling duds with three wears a piece. Claudia Schiffer debuted the “Million Dollar Miracle Bra” — featuring 100 carats of diamonds and worth $1 million — in a 1996 ad campaign, though it was Klum who was the very first to model a bejeweled bra on the runway. She took to the first-ever televised VS Fashion Show catwalk in 2001 wearing the “The Heavenly Star Bra,” which cost a whopping $12.5 million. Bündchen has the honor of wearing the most expensive iteration until today, having looked dynamite in the “Red Hot Fantasy Bra,” which was valued at $15 million, in 2000.
Imagine making a $50 million diamond bra and putting it on Kylie Jenner?? And giving her a cheap-looking pair of Spirit Halloween wings and a poor-quality skirt coverup?? It’s not giving luxury. It is giving “brand confusion.” But sure. Anyway, I’m glad Timothee was there to support Kylie. He actually sat next to Kris Jenner. I would LOVE to know more about their relationship, honestly. I bet Kris adores him and treats him like a prince.
Photos courtesy of Getty Images.
If it there had been NO former VS Owner Leslie Wexner who built VS to the juggernaut it WAS…there would have been NO EPSTEIN (at the HORRIFYING power level he was at) & the putrid deplorable network of powerful White Men globally in the fashion world who DECIMATED Children & Women & Men…for DECADES!😱🌎💔
That’s what I think of Victoria Secret🤬
Thank you for saying what should always be said.
And why was Nicole Kidman there? Did she get payed?
And covering half of it with her hair. None of this makes sense.
Huh?
I thought dressing high/low belonged to the monarchy/aristocracy/Britain.
Timothee is starting to look like Scott Disick. It’s the Kar-Jenner effect.
Listen, I’m not against art or fashion. But let’s put a $50 million diamond bra on a billionaire while ordinary people can ‘t afford groceries or gas? Great.
Honestly. It’s not the time for this BS, Victoria’s Secret.
EAT THE RICH
Wonder how Kendall feels about that. Idk. As I’ve gotten older, VS seems more and more irrelevant, but maybe I’m just aging out of their demographic? Do teenagers still shop there? I know I felt super mature when I was old enough to get VS stuff. Is this show a case of “we’ve done it so long we can’t think of any alternates,” or is there actually demand/an audience for this? I only knew about it because of the post partum model.
I did not know that Victoria’s Secret still existed. I associate the brand with dying shopping malls, and using Kylie as a model reinforces my thought that the brand is no longer relevant. Everything about this “moment” seems so sad sack.
The brand’s association with Jeffrey Epstein should have been enough to kill it. I was surprised 😯 to see it lives on. Trashy as always.
Well, they’re obviously taking everyone, anyone who has enough vanity/ who will take flattery in being “an angel”/who has lots of followers, to say yes to be on their show to possibly attract anyone in any demographic because they are NOT relevant and obviously, they have no idea who their demographic is now.
Just FYI people might be interested in their show at this moment, but all will evaporate in about 30 seconds. The show is a wings’ art show and a women’s body show. There is no interest in their products. Their store here is constantly EMPTY.
The brand had the opportunity for the headline to be how it had “evolved” in embracing more body diversity and more racial diversity in the casting of its models, or even leaning into how it was celebrating the timeless sexiness of women by bringing back women who had walked for decades, while keeping the fun factor with Meghan the Stallion who killed it and instead Victoria Secret said nah forget all that we want the headline to be an uncomfortable and awkward Kylie Jenner wearing our $50 million fantasy bra. Baffling decision making over there. If they hadn’t noted it was $50 million dollar bra, I would have never guessed because why trust your showstopper with an amateur who was clearly ill prepared and only cheapened the brand when there were a dozen more models right there who were more deserving and would have done more justice to the moment? Oh right because the Kardashian/Jenners generate easy headlines, but as the saying goes all headlines aren’t good headlines.
Adriana Lima should have worn the fantasy bra. Kylie Jenner made the 50 million dollar bra look cheap and like a nothing burger. There was a 25 minute doc on Adriana, who modeled VS for 20 years. She was beyond dedicated and she was the last woman to walk last night. My absolute favorite part was Meghan Thee Stallion in her interview and show. She killed. Also the trans model Alex Cansini had presence, but was also skeletal. Some of the other models looked skeletal too. I’ve never watched the show and I won’t again. Megan Thee Stallion I will watch anywhere, anytime. I love her energy, beauty, songs and performances. I know she collaborates with Cardi B, who has the same fun, high-energy vibe. Also glad there were only women singers. That was a good choice.
I agree that Adriana would have been the best choice last night given her iconic role within the brand and how they featured her last night. Though Barbara Palvin or even Anok would have been amazing choices as well. I did watch last night, and while there were models who were so thin it made me uncomfortable there were quite a few curvier/plus size ones who would have never been cast 20 years ago so there has been progress in that regard, but the story will be Kylie and given the issues that brand continues to have in a time where people are spending less and cutting back given the economic climate that’s not a good thing.
Gigi Hadid looked like she could barely stand up straight under the weight of the wings. I love a boy short but combined with her poor posture in the wings, it wasn’t a very VS look. But I also hated that high cut underpant with the sheer skirt on Kylie. It just looked so cheap and very dated.
That’s the VS esthetic–cheap & dated.
As others have said, can’t believe this stained brand still exists.
God our culture is so vapid.