Diddy and Ellen do four shots of vodka in taste test

Diddy was on Ellen today and she set up a taste test for the mogul in honor of Cinco de Mayo. (Video below) Diddy has developed his own vodka for Cîroc and receives half of the profits. He said in a press conference that his partnership with Cîroc came after a year of negotiations and that he “wanted to build a brand that represents the art of celebration.” He said vodka is his drink of choice and that he wants to stand behind his brands.

Diddy explained to Ellen that he wants a smooth drink and you want to “preserve your sexy” and that’s why he’s a vodka fan. Ellen put out a taste test with four shots of vodka for each of them with the bottles covered by boxes. Only one of the four was Diddy’s vodka. He realized quickly that his vodka wasn’t the first one, because he made a face when he did the shot. The second two vodkas were hard to tell apart, and he faked like he was getting drunker after each shot. Ellen played it cool and looked amused. He joked with Ellen that her shots must contain water. When he got to the last shot he spit out the vodka, and quickly realized it wasn’t his. It came down to picking which of the middle two shots was his brand and he got it right! He picked his own brand over Ketel One, which he said was also pretty smooth. The first vodka was Absolut and the last was Popov or another cheap brand.

The whole exchange was pretty fun and although Diddy is known for being arrogant, combative and a player he definitely is talented at representing a product.

Cîroc vodka is superior according to Diddy and is not more expensive than its competitors. Cîroc runs at around $30 per 750 ml bottle while Ketel One is only slightly cheaper. Flavored versions of Absolut are similarly priced. I would buy Diddy’s vodka at least once after seeing this video. The man does his job well.

Here’s the video, thanks to rockers94 on Redlasso:

Diddy is also starting a chauffeur service for drunken celebrities, and it sounds like he wants to get them coming and going if he has a vodka brand too.

Here’s Diddy getting his star on the Hollywood Walk of Fame Friday. Thanks to PRPhotos.

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12 Responses to “Diddy and Ellen do four shots of vodka in taste test”

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  1. Anna says:

    Not that I care any which way, because I hardly ever have a drink, much less vodka, but he’s gonna get soooo much heat for this one. And Ellen is soooo gonna get bashed too for drinking on daytime TV. And who the hell proposes a toast to their own self? He should have done a second one to women.

  2. Brett says:

    Ciroc is by far the smoothest vodka for it’s price. i have been a bartender for 7 years now, and I can attest for its quality. As for drinking on television, Martha Stewart did that numerous times on her television show, and if anything, it helped the guests loosen up a bit and have more fun. There’s nothing illegal or morally wrong about it.

  3. headache says:

    Drinking on a show that’s an hour long? Big whoo. Now if Matt Lauer does a couple at 6am, there might be an issue.

    Diddy toasting himself is right up his alley. Toasting women would be hypocritical who treats women the way some treat a new suit.

  4. Blanche says:

    Polish potato vodka is the only way to go.

  5. Sarah says:

    Ellen is the coolest person on this planet! You must love her! 😀

  6. Trashaddict says:

    So if he was up there marketing crack or cigarettes everybody would have a fit. Can’t people see this is just as bad???? Don’t care how pretty it’s packaged.

  7. Loob says:

    As long as the sun is over the yard-arm.
    That’s what my olds would say. 😉

  8. lulu says:

    Anna and Trashaddict, you need a shot!

  9. Anna says:

    Hey Lulu, I specifically said “not that I care any which way” in my post, open eyes and switch on brain before posting. I just said that my assumption was that they were going to get bashed by the general public for this, even if they’re Ellen and Diddy. I mean, Miley Cyrus gets heat when she’s seen in a car without a seatbelt, so I figured Ellen and Diddy doing vodka shots would also get complaints. You know, from AA leaders or people like that.
    Apparently not from celebitchy readers though, which, in a way, is refreshing. However, I do agree a bit (a bit!) with Trashaddict. If he were promoting his newest brand of fags, people would indeed be horrified. I don’t really see how very different another poison is.

  10. KDRockstar says:

    Aw man. I love Ciroc. Hate Diddy. Now I have to switch to moonshine.

  11. Kevin says:

    I think Julia Childs always did her cooking show wasted. Thats why she was always leaning against the counter and in later years always had a co-pilot cook.

  12. live a little says:

    You can’t advertise cigarettes on tv so they would get in trouble, however you can now advertise liquor on tv, so I don’t see a problem with it.

    Some of you need to lighten up a little, it’s only entertainment