Kelly Osbourne replaces Raccoon McPantless as the face of Material Girl


This is weird news. After less than a year as “the face” of Madonna and Lourdes’s Material Girl line for Macy’s, Raccoon McPantless has been replaced. In and of itself, Raccoon getting fired is not a big deal – she gets fired all the time. She’s a very unprofessional raccoon. But her replacement is extremely odd… it’s Kelly Osbourne. Like, Kelly “I Lost Weight But I’m Still Really Vapid, BUT I’M THIN” Osbourne. No disrespect, but would you why would anyone want their clothes associated with Kelly? I’m honestly not trying to be mean. Is Kelly a fashionista? Nope. Is she known for wearing interesting things? Nope. I just don’t get it.

Kelly Osbourne is a material girl. The E! Fashion Police co-host, 26, will take over the spokesperson role previously held by Gossip Girl star Taylor Momsen.

“Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks,” the rep confirms to

Material Girl, designed by Madonna and her 14-year-old daughter, Lourdes, launched last summer with Momsen, 17, as its first spokesperson. On January 11, Lourdes, who writes the fashion label’s blog, announced the line was “desperately seeking” a new face.

Osbourne, it seems, was the natural choice. “Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolized her, which she was very flattered by. It’s a huge coup,” a source told Britain’s Sunday Mirror.

The replacement is the latest hiccup for Momsen: In November she was reportedly suspended from Gossip Girl due to bad behavior. And in a December interview with Revolver magazine, Momsen blamed her parents for her “miserable attitude,” which she later apologized for.

[From Us Weekly]

Poor Raccoon. I mean, I’m glad she was ousted and I’m glad that whatever friendship Lola and Raccoon might have had is now over – Raccoon is a horrible influence. But surely they could have found someone else – someone more interesting – in this demographic who could appeal to the tweens? I don’t know… like, Zoe Kravitz? Jennifer Lawrence? One of the Fanning girls? Ugh.




Photos courtesy of Fame & WENN.

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44 Responses to “Kelly Osbourne replaces Raccoon McPantless as the face of Material Girl”

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  1. saintdevil says:

    I like the face of a raccoon much more than the face of a bulldog.

  2. brin says:

    I agree, this makes no sense. At least Raccoon was the right age and edgy. Kelly is just wrong in every way to represent this line, imo. Lourdes would be better.

  3. BB says:

    Is this new trend? Ugly people as models. First Rumer now Kelly. One I can say about it REALLY BAD CHOICES.

  4. WhiteNoise says:

    Bizarre choice. Kelly is so matronly looking and couldn’t do edgy if her life depended on it.

  5. Jayna says:

    What is Madonna thinking? Kelly is too old and I don’t like her hairstyle or color these days. The truth is Lola should be the face of Material Girl. She would be best, but I understand Madonna not wanting that because her daughter is too young and she wants her to focus on school and not be out there so focal on the brand even talking about it until she’s older.

  6. serena says:

    Yeah, horrible choice.
    I don’t get it, not only Kelly hasn’t the style but she hasn’t the face (and the age)!!! WTF!

    I would have loved to see Zoe Kravitz or one of the Fanning sisters..sigh*

  7. bros says:

    i agree with BB.

  8. KLO says:

    I like Kelly’s fashion choices. I’m excited to see the photos.
    What’s wrong with “ugly looking” models? especially when they’re not ugly at all, just a little different from the Barbie Brigade.

  9. Waldemar says:


    “…and recently heard Lourdes idolized her…

    I mean, come on!

  10. lolwut says:

    They could have at least found someone else with some sort of talent other than losing weight and being the daughter of a famous musician.

  11. devilgirl says:

    Kelly is no model. I just don’t get this constant pushing of Kelly in our faces. She has no talent, other than rehab and coming in second on DWTS.

  12. guesty says:

    Taylor and Kelly probably remind Madonna of herself back in the day or she has some kind of girl crush on them.

    And…imo…Kelly’s body looks as if it’s been surgically ‘enhanced’ which would explain why her face & legs are still so chunky.

  13. SweetReverie says:

    When I heard this news, the first thing that popped into my head was her horrible cover of “Papa Don’t Preach.”

    I like Kelly, but she’s not a good choice. One of the Fanning girls would have been better. Hell, I’d take Taylor Swift even.

  14. Isabel says:

    E! keeps pushing Kelly like she knows shit about fashion…which she clearly does not. “Oh, that Kelly Osbourne…she just exudes class and elegance!” – never heard that one.

    She’s better than Raccoon, though.

  15. Sandy says:

    Its Perfect.
    One spoiled Celebutard hires another to represent the empire they’ve both done nothing to earn.

  16. Emmy says:

    Lourdes idolises Kelly, wtf??? Is this what happens when you don’t let your kids watch tv;)

    Seriously Kelly’s spiteful wannabee, she’s said some hateful things about people i.e. Dannii Minogue. She’s a chip off the old block, a terrible role model.

  17. mary jane says:

    This is a mistake. She’s completely unrelatable to tweens/young teens. I’d be surprised if any knew who she was. I’ve got 4 teen girls and only the oldest at 19 could put a name to her face because she’s aware of who Ozzy was.

  18. jackie says:

    @ BB

    The wording of your comment is a little harsh – we criticize the media when it pushes unrealistic pictures of women, photoshopped to hell, and saying its a trend to put ugly people in magazines is now a bad thing?

    I for one actually respect the choice, Kelly is no stranger to the struggles of weight loss, and she is a real person, not some starving model (well, dont know if she is starving now). I dont know her personally, but I like that it is someone “outside the box” ugly or not.

  19. meg says:

    Crackin up at the last pic! Raccoon looks like a corpse that’s being propped up between them.

  20. Quest says:

    Don’t give a rat’s a$$ who is the new face of Material Girl…tomorrow will be someone else, then a next one and a next. That’s the cycle of things.

  21. munchies says:

    i like the necklaces of Momsen.

    I dont like Kelly.

    Lola is cool!

  22. Tazina says:

    I like Kelly for the job. She loves clothes and has a great fashion sense judging by her comments on that show she’s on critiquing what celebrities wear to various events like the Globes. It was painful to look at their first choice, the one with the black eyes. That was not a good idea.

  23. KLO says:

    Actually when I think about it – Lola is the original fashion girl out of the whole bunch. They should all just bow down 😀
    Plus, she’s the prettiest.
    I just can’t help it, I’ve loved Madonna’s daughter since she was little. i don’t even like the mother that much.

  24. sassenach says:

    Sorry, but kelly will keep tweens out of the clothes not in them. No one wants to look like her as she is very unattractive.

    While she may be thin, she does not have a body anyone would want and I can’t see her being fashionable. They need to choose a fashion blogger not square jaw celeb.

  25. The Bobster says:

    Quagmire has enough face for two Material Girls.

  26. mln76 says:

    Kelly seems way to dated as early 2000’s and not pretty enough to be a model. Her ‘big comeback’ is a fashion show with Joan Rivers for heaven sake hardly edgy enough for tweens.

  27. Cherry Rose says:

    Watch now for Taylor to start bitching about all these modeling gigs she’s losing. I think her modeling gigs were her biggest source of incomes.

    She’s probably going to have to buy her clothes exclusively at Hot Topic now. Poor thing. NOT.

  28. Hakura says:

    @Jackie (18)- Quote directed at BB:

    The wording of your comment is a little harsh – we criticize the media when it pushes unrealistic pictures of women, photoshopped to hell, and saying its a trend to put ugly people in magazines is now a bad thing?

    I agree with you, Jackie. Calling someone ‘UGLY’ is so elementary school. There are other descriptions BB could’ve used to express that they don’t find her attractive.

    Personally, I think she’s a very strange choice for this line. She used to try to be edgy (back when she was on the reality show)… But that really isn’t who she *is* now. I’m not sure if she’s going to be able to pull it off, but I’m very curious to see the pictures. I mean, Madonna & co had to approve her representing them for some reason.

  29. YAY says:

    it’s plainly obvious by reading comments on this blog – ‘some’ women are their own worst enemies. (using words like, ugly..chunky..bull dog..)

    Still love the blog, though. I actually tried to stop, but I kept coming back. 🙂

  30. FatJenny WearsTightShirts says:

    When I think of a cool-hip-girl, Racoon and Kelly, definitely do not come into mind. There is nothing cool about these two. Just cause Kelly lost weight, all of a sudden she is the ‘it’ girl? Give me a break. Kelly’s fashion taste is soooo questionable.

    But seriously, Lourdes, herself, should be the face of Material Girl. It makes total sense and the clothes will sell.

  31. loveyourwork says:



    THIS is the material girl that teens are going to want to emulate?

    does Madonna not remember that horrendous remake of Papa Don’t Preach? WTF is she thinking???

    …all I have to say is: nice rubik’s cube earring, Kelly. Throw back to the 80’s fully complete with the fluoro pink, fingerless gloves in 3…2…1…

  32. Alexa says:

    I think Kelly’s an EXCELLENT CHOICE! And she DOES wear interesting clothes. Stop thinking about her Dancing with the Stars outfits and the subsequent outfits worn during her recent television gigs. Those aren’t HER fashion choices. Her personal style is very cool, and – like it or not – Kelly has always been adorable, cute, pretty and beautiful . . . along with her sister!

  33. kelly says:

    And here we go again with the misogynistic hating.

    I don’t like KO; I think she is the absolute archetype of why nepotism is a BAD thing (no discernible talent, charm or ability) but why the fuck would you want to cut her up for the way she looks? Is she ugly? Clearly not. Is she the epitome of conventional beauty? No, and neither are you, Lourdes, or Madonna (despite a lifetime of surgical effort) and that’s a good thing because that standard SUCKS ARSE. Goddamit!

    Go to therapy, read a book, find out why you feel the need to say things like ‘she’s not pretty enough.” Seriously.

  34. dinigi says:

    think it’s interesting..esp since Sharon has made it clear exactly what she thinks of madonna. let’s all wait for the fireworks

  35. JenJen says:

    Of course they like and idolize her, she’s famous without talent, too!

  36. e says:

    How in the world has this chick become relevant in anything fashion? You’re right she looks like a Bulldog. And, I can’t stand her mouth. She’s always pushing her thoughts on everyone. I wish she’d go away!

  37. beanie says:

    ummm…Kelly Osborne selling to tweens? LOL! Madonna you might as well ask me. At least I’m the size of one. LOL! Zoe Kravitz and the rest would probably laugh in Magdge’s face, which is why she went with someone who said yes.

  38. lachica says:

    Kelly’s new body is still misshapen to me so i don’t get her as a model for any line. she’s also too old. if Madonna is going for someone fattish she could have picked Frances Bean.

  39. gg says:

    I’m glad they dumped Momsen. I think Lourdes is picking them out and Madonna’s going along with it.

    Why has raccoon always got on the same matching teardrop fake ruby jewelry from the 70s she got on ebay? Not even a good statement, just stale. Kelly on the other hand is actually edgy and enjoys looking conscious instead of about to topple over with fake angst and gothiness.

  40. Mikunda says:

    Kelly is soooo channelling Madona on those pics:)

  41. hatekyle says:

    idk where the kelly hate comes from but they are so ill-conceived. i bet most of the “instant fashion critics” claim to fashion itself is a loose fitting sweat pants and even a looser fitting sweat shirt. these critics’ senseless tirades are so reminiscent of dissing plus-size models. one bully to the next.

  42. Dhavy says:

    Odd choice but it’s better than that fug face
    I agree with Jackie & Hakura it seems like there’s never a win-win situation. She might be different from the rest but at least she’s not going around acting and dressing like a $10 hooker like Monsen

  43. Hakura says:

    @Alexa (32)- “Stop thinking about her Dancing with the Stars outfits and the subsequent outfits worn during her recent television gigs. Those aren’t HER fashion choices. Her personal style is very cool, and – like it or not”

    I didn’t mean anything negative calling her a strange choice. Since she lost weight, her main style has been very glamorous & old hollywood. Even her hairstyles. It’s just not an ‘edgy dramatic’ style like what I imagine the clothing line will be.

    Also, Kelly is 26… But she’ll be representing a clothing line for tweens? Even though Momsen is a horrendous role model (& I’m glad she got kicked off)…Tweens always want to look like teenagers. That’s what they consider ‘cool’. So that’s why I’m not sure if Kelly will really work well for this particular clothing line. But we’ll see when the pics come out =)

  44. thegorilla says:

    i don’t think it’s cool that she loses weight and is now all over the place i mean good for her really, but it is kinda saying to people that you’re more important if you’re thin, also i do like momsen’s look more for this line, and also madonna puts the vibe off that she stands for all women being beautiful no matter what, and maybe she does feel that way, and just wants osbourne since she’s in the news right now and maybe more relevant, but it does come off and being a hypocrite, madonna is a great business/marketing woman.. but whatever it’s her business