Joseph Gordon-Levitt admits lure of tabloids but calls them “evil & poisonous”


Manic pixie dream boy Joseph Gordon-Levitt covers the November issue of Blackbook magazine to promote 50/50, which the interviewer describes as “Terms of Endearment for the Apatow set,” which earned an estimated $8,858,000 in domestic box-office receipts this weekend. Not bad for a low-budget, R-rated comedy about cancer, right? While I do plan on watching the movie (I’ll witness anything, even G.I. Joe, with JGL in it), it’s probably one that I’ll wait to hit Netflix merely because of the subject matter, but next January’s Premium Rush (you can watch that trailer here) shall be a theater must-see event. Anyway, Blackbook takes great pains to differentiate between the dual nature of “Joseph Gordon-Levitt,” the doe-eyed movie star and “Average Joe,” which is the persona he adopts on the website of his collaborative production company,‘s website. If you’re a JGL fan, it’s a fascinating read, but here are a few excerpts:


On What He Finds Attractive: There’s a difference between a girl who’s sexy, like, “I’m a slave,” and an assuredly sexy girl like Beyoncé. But I have to admit, man, I fall for the slave thing, too.”

On 50/50: It’s not like Seth [Rogen] and Evan [Goldberg, Rogen’s childhood friend and the film’s co-producer] sat down and said, “How can we make something quirky? I know! Let’s do a comedy about cancer. That entire time, I never stopped thinking about what it would be like if I was about to die, and that’s rough. After we finished shooting the movie, I went through this phase where I had to say to myself, I don’t have cancer. I do not have cancer. It was like I needed convincing.

On Acting: What turns me on about acting is being somebody else. My favorite actors are those who really disappear into their characters. [Gary Oldman is] one of my idols.

On The Business Of Celebrity: When I go to the grocery store, I’ll look at the covers of tabloid magazines-they fascinate me-but I don’t bring that sh-t into my house because I think it’s evil and poisonous. It’s easy to dismiss it as harmless entertainment, but I don’t think it is. We’re very influenced by the stories we choose to fill our days with.

On Watching His Own Movies: When I was younger, I couldn’t watch anything I was in. Then I started making and editing my own little videos for fun, and that’s when I started watching myself, although seeing myself act in a Hollywood-scale production is different from watching something I shot on my video camera.

Why He Launched & Started Making Short Films: I wasn’t sure if I was going to be able to be an actor anymore because the only jobs anybody wanted to give me were more TV parts. It’s not that I was averse to TV; it’s just that the work didn’t inspire me. Saying “hit record” was, for me, an imperative sentence. I no longer wanted anyone to tell me how I was allowed to express myself. I think that what I’m doing with hitRECord is influenced enormously by the fact that my parents were social peace activists in the ’60s and ’70s. It’s not so much about ownership but about what we can accomplish as a community. HitRECord isn’t a democracy; it’s a benevolent dictatorship. Anyone can work on it with me, but the idea isn’t to create pure chaos. Even though it’s totally collaborative, I’m directing it. Ultimately, it’s a movie actor’s job to help a director make their movie. This is really the first time that I’ve made something that really feels like my own.

[From Blackbook] really is a sight (and sound) to behold, and if you haven’t checked it out yet, I recommend setting aside a good hour or two (or more) to get lost in the folds. It’s refreshing to see a former child star refuse to yield to rejection by getting lost in drugs and whatnot; instead, JGL continued to create in his own way, and his Hollywood career responded in kind. This “Average Joe” will be around for quite some time, and thank goodness for that.

Now for the accompanying photoshoot for this interview, which is adorable as a matter of course, but Blackbook certainly could’ve done better than that cover shot.








Photos courtesy of Blackbook

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17 Responses to “Joseph Gordon-Levitt admits lure of tabloids but calls them “evil & poisonous””

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  1. Erinn says:

    asdhfgsdjhf. I love this guy. Such a cutie.

  2. gee says:

    Who’d have thunk the little kid from 3rd Rock would turn out to be soooo hansome.

  3. Roma says:

    JGL makes me swoon now. I really loved his acting before but he won me over during his opening skit for SNL.

    He’s a very talented actor and who would have thought the dorky kid from 3rd Rock from the Sun would have turned into such a babe?

    And yes, JGL. You can sign me up to be your slave.

    Edited: @gee same thought!

  4. monette says:

    What does he mean by: “There’s a difference between a girl who’s sexy, like, “I’m a slave,” and an assuredly sexy girl like Beyoncé?” I don’t get it..please help me out. It’s going to bother me all day 🙂

  5. Cat says:

    I’m bothered by that “slave” quote. Smacks of sexism.

  6. Kaye says:

    He is adorable.

  7. Emma says:

    He is the cutest actor. Like, boy next door type. Even though 500 Days of Summer had the worst ending, his role was precious because of him. Soo cute

  8. anjasmomma says:

    His blackbook shoot reminds me of the photoshoots that my daughter and I do together at home all the time. LoL

  9. whome says:

    did i mention that I’m in love with this guy 🙂

  10. DesertRose says:

    I think he meant to say some girls are people pleasers and some make you work for it. It’s just man speak, right? Or does such a poor choice of words denote some issues? Dunno, but he’s too boyish for me. I need me a big ol’ hunk a man =)

  11. LOVE ANGELINA says:

    JGL he is soo cute. I have had thing for him ever since Inception. OMG JGL was sooo freaking hawt in Inception. Who ever tailored those suits kudos all the dudes looked amazing.

  12. michkabibbles says:

    i thought the ‘i’m a slave’ quote was just from the britney song? that kind of overt sexuality-telling a guy i’ll do anything for you vs. someone like beyonce, who doesn’t have to sell it like that, who just is a sexy woman. i didn’t find it sexist at all.

  13. layla says:

    I take the “Im a slave” comment to mean that there are woman who are just sexy. Plain and simple. They don’t try. they don’t pretend. they don’t put it out there as a show, they don’t need to flash there vag to get your attention… etc.

    Then there are others.. who are “slaves” to trends, fashions, stereotypes, overtly throwing it out there and trying. Trying to be sexy. Trying to turn you on. Trying to get your attention. Trying to titillate….And that is not sexy at all.

    Love me some geeky hot!

  14. KO says:

    Be still my heart <3

  15. LittleDeadGrrl says:

    Since Inception I’ve loved him and he was amazing in this movie. I honestly didn’t think I’d like this movie and didn’t want to see it but a friend got free tickets and dragged me along. I loved it. I shed a few tears and I don’t think a movie has gotten me to cry since I was maybe eight years old.

  16. Isa says:

    He is sex-ay!