As always, the commercials were the relative highlight of last night’s Super Bowl XLVI show. Overall, those lucrative advertising firms fared … alright this year. My favorite was the Honda CR-V Game commercial, “Matthew Broderick’s Day Off,” which serves as an unofficial sequel to Ferris Bueller’s Day Off, but it’d have been even better if the commercial had given a (more prominent) nod to the Cameron Frye character as well since he was the most underrated part of the movie itself.
Otherwise, the advert spots were business as usual. The Coca Cola Polar Bears were out in full force as were Jerry Seinfeld and the Soup Nazi for Audi. Most of the commercials can be viewed on the AdBlitz YouTube channel, and Pajiba has compiled a top ten list that’s pretty good, but Dustin Rowles favors the sentimental and also, sadly, doesn’t enjoy beer commercials featuring cute puppies. As for my own taste, I’m a sucker for slightly anthropomoprhized canines, so here are few of those plus some of the better ones featuring celebrities (because that’s what we do here, right?).
Bud Light – “Here We Go” Rescue Dog: So bloody cute that I yearned for the Puppy Bowl. If I could’ve found a dog to fetch me hummus last night, I’d have been one happy woman.
Volkswagon – “The Dog Strikes Back”: This just goes to show that dogs need self improvement too, although I could’ve done without the Darth Vader cameo.
Dannon Oikos Greek Yogurt – “The Tease”: John Stamos totally gets his ass kicked and loves it.
2012 Kia Optima – “A Dream Car. For Real Life.”: Featuring Adriana Lima and Motley Crue. Very cheesy but still effective.
Teleflora Super Bowl Ad – “Adriana Lima 2012”: At first, I actually thought this was a (very subtle) Victoria’s Secret commercial.
David Beckham Bodywear for H&M – “Don’t Let Me Be Misunderstood”: We get it, David. You like to show off your underwear and tats.
Chrysler – “It’s Halftime America”:: This one really hit the spot, as my grandma used to say, and the commercial fits well with the current economic climate without getting too political.
Chrysler – “It’s Halftime America, Gotham City”: Of course, the same theme also works well to plug the upcoming The Dark Knight Rises movie.
And of course, more puppies are to be found in the “The Bark Side” Volkswagon teaser: