David and Victoria Beckham have a real problem keeping their clothes on. Especially when any Emporio Armani photographers are around. Each of them have posed for the designer before, but now they’ve decided to jointly pull down their trousers… and all their other clothing as well, all for the sake of selling some undies.

First they conquered England and America, now the Beckhams have made it big in Italy thanks to the unveiling of a giant billboard in central Milan today. David and Victoria have peeled off for yet another Armani advertisement, which for the first time features the couple together in a intimate bedroom scene. The latest smouldering image, in which the football star is seen lying across a bed in just his briefs while Posh sits beside him in lacy lingerie, is part of a lucrative deal which worth an estimated £32 million in total.

The couple, who are parents to Brooklyn, 9, Romeo, 6, and Cruz, 3, are promoting underwear from the spring/summer collection for the Italian label. The image is part of a series of shots, largely featuring a solo Victoria, taken by celebrated fashion photographers Mert Alas and Marcus Piggott. Similar advertisements are expected to be rolled out across New York, LA, London, Rome, Paris and Tokyo.

David, 33, first signed a £20 million deal to become the new global ambassador of the fashion house in 2007. His 34-year-old wife following suit with her own £12 million three-year deal late last year, with Italian designer Giorgio Armani praising her as an ‘intriguing woman’. In the past, Mrs Beckham has said ‘looks really awful naked’, complaining of ‘saggy skin’ on her stomach following three pregnancies. But she appears to have shed her inhibitions with the help of some gentle lighting, black and white photography and, of course, just a hint of airbrushing.

[From the Daily Mail]

Oooh, snap Daily Mail! Ending the article with an accusation of airbrushing is pretty low. Especially about someone as scary skinny as Posh. I doubt she ever had what any of the rest of us would call saggy stomach skin. It was probably just 2% less taut than it was before she had kids, and that was enough to cause a total meltdown that had to be shared with the press. I remember she gained something like just 9 lbs when she was pregnant with their first son.

Nonetheless, they both look hot, if a bit dark. Not like we’d ever expect to see Victoria Beckham smiling. But I will never complain about any imagine of David sans pants, and mock as I might, I still hope they keep the ads coming.

Here’s Victoria Beckham at Fiumicino International Airport in Rome with her sons on January 9th. Images thanks to Bauer-Griffin.