Beyonce Instagrams a pic of Jay-Z & Blue Ivy to deflect from the split rumors

Real question: who is telling Beyonce that she’s a brilliant public relations genius and all she needs to do to “change the conversation” is Instagram a few photos? Does she get that from The Hive? Or is there some publicist sitting around, sipping a mojito, laughing their ass off because Beyonce is such a control freak that she thinks she’s the only one capable of media management?

The past week has been open season on Beyonce and Jay-Z, and there have been multiple reports about their marriage problems. The NY Post pretty much has them a month away from divorce. And this Instagram photo is how Beyonce answers – she posted the header photo with the message, “My favorite hue is JayZ Blue.” What’s that Bey? You mean having your publicist hang up on reporters wasn’t the right way to deflect the rumors? People Mag covered this Instagram like it was concrete evidence that all is well in Bey-land, so I guess this is working for some people. I still think Beyonce needs to hire a PR professional who knows what the hell they’re doing. Perhaps a crisis manager is needed.

Meanwhile, Page Six has another story about Beyonce this morning, but most of it is just a rehash of their previous reporting. The only new info is that Bey and Jay’s On the Run Tour is netting them $84 million, or roughly $4 million per show. One music insider even theorizes that the breakup rumors might be some kind of plot to sell tickets.



Photos courtesy of Bey’s Instagram, Bey’s Tumblr.

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100 Responses to “Beyonce Instagrams a pic of Jay-Z & Blue Ivy to deflect from the split rumors”

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  1. Jem says:

    Well, she DOES tend to take very sweet family photos. Just sayin’.

    • Luca26 says:

      You mean her personal photographer.

      • Kaylah says:

        No they’re from her or him. The professional photographer/videographer is for work (performances, videos, interviews, etc) that’s why on that her documnetary the “home videos” were either shot on her laptop or had a super grainy quality.

    • Kiddo says:

      I don’t know, they tend to strike me as stock photo agency shots, especially since her kid is always obscured. I understand keeping her under wraps and whatnot. I’m just saying that they have a generic feel suited to be used on editorials of all sorts involving family, leisure or vacation. There is a level of genuine intimacy missing or a conveyance of true personality.

    • Tiffany27 says:

      They do take sweet family photos. I feel like she loses either way. She says nothing, something is wrong. She says something, she’s covering up. I’m not a Bey stan by any means, but the hate she gets is so OTT.

      • Wilma says:

        I’m not into her either, but the amount of hate she and Jay-Z generate is crazy. I do think there must be a double standard at work here.

      • Lisa says:

        The more success one has, the more hate generated. Sad but true:/

      • Kiddo says:

        @Lisa, They don’t bother me so much, I find them mostly boring. But I do find what can annoy me, with any celeb, is overexposure. So I’m not sure that the anger expressed has as much to do with success as it does with constant coverage, or perpetual self promotion. It can be like watching an ad that is run to the point of irritation, in other words. Leave them wanting more is always a good rule of thumb.

    • T.C. says:

      Her family photos always seem posed or like perfect ads. They never seem like regular goofy or spontaneous pics that we all take.

      • TheOneandOnlyOnly says:

        Exactly kiddo and you explained it more in a previous post; lets face it, they are completely overrated, their music is hardly groundbreaking, pretty generic, (bouncy has a whole team to create, steal, plagiarize her music), and they are both selfish, self-absorbed narcissists. If their music was outstanding, their dislikability could be overlooked, but it isn’t, Look at it this way, my son plays guitar and he plays jimi Hendrix as does every amateur guitarist around the world, No-one’s actively promoting Hendrix’s music but it lives because it’s outstanding; These two idiots are so stupid they don’t understand that what makes you legendary is the quality of your art, not the amount of money you have for self-promotion .

      • Alarive says:

        TheOneandOnlyOnly: I LOVE your comment.

      • dragongirl says:

        Thanks to TheOneandOnlyOnly. You hit the nail on the head!

      • Anna says:

        They do have pics like that though :/ They just aren’t posted on gossip sites, unless it’s written by a Bey stan. Most of the time it doesn’t fit their “angle” so they dont post pictures like that.

      • Sooloo says:

        @TheOneandOnlyOnly – but to each their own, though. YOU may not like it or think it’s very original, but it’s very obvious that talent, ingenuity, and originality (hell, even talent) count for very little in the music world, or we’d never have even heard of such artists as Britney Spears, Rihanna, Kesha, Iggy Azalea, and a bunch more. There’s always this underlying snobbery and condescension when talking about popular music, and the obligatory mention of “true talents” (Hendrix, the Stones, or whomever) as a reason to tear down others’ taste in what they deem to be diluted or unacceptable art. Just let people listen to what they want without sitting on a high horse about what constitutes genuine “outstanding” music; obviously she and Jay are doing something right (and you clearly don’t know much about hip-hop if you’re calling Jay overrated; I don’t know much about his current music but he’s widely acknowledged as one of the greats for his older work). Bottom line is we’re not enough years into either of their careers to even begin to speculate on what will or won’t last the test of time; besides which, who says their influence in other areas won’t be seen as just as big or relevant (fashion, choreography)? So annoying how people get so judgy just because they don’t think a certain artist merits their time and attention. You don’t like them, don’t listen to them. Bottom line.

      • Bridget says:

        @Sooloo: definitely won’t be fashion.

  2. Skyblue says:

    I don’t care about her relationship but for the love of cookies, will someone explain why she is wearing a fishnet mask? Why, why, why? I just don’t get it.

    • Snazzy says:

      I know. I hate that thing

    • Chris says:

      Looks like she’s about to rob a bank. That’d certainly deflect from the split rumors.

    • kaligula says:

      It’s exotic (I know that word is problematic but I can’t stop using it). It’s next level sh**. I like it. Reminds me of Shirin Neshat.

      • Bej says:

        ‘Next level s**t’, Bahahaha!
        Yep, so original and beyond the plebian understanding of ‘Fashion’.
        Can’t wait til the mainstream catch up & all the kids are wearing masks like Beyoncé, Kanye, Gaga, etc. that they’ve bought from their local shopping mall.
        All joking aside, some fashion people take their masks very seriously, take this article for example;

      • kaligula says:

        @Bej Yikes…. Trying to get clicks on your blog…LOL. Do you not see the irony here. I don’t think you’ll understand the relevance of this quote as a response to your…ummm…comment, but I have to include it anyway:

        “And what they did, what they created was greater than art because you live your life in it.” ~Nigel

      • Reflekt Mag says:

        Hey @kaligula this is our blog for our print magazine, Reflekt Magazine…thanks for the shout out @bej ! lol :]

    • GoodNamesAllTaken says:

      Yeah, that’s creepy

      • Bej says:

        In reply to Kaligula (sorry no reply button on her comment)
        I just want to verify that isn’t my blog at all, just something I found when I searched up how many people wear masks like that these days, that I found amusing. So the snark is a little misplaced.
        But it’s fine, I can see how it looked that way & I won’t take personal offence to your implication that I’m stupid.

      • Jarredsgirl says:

        Bej just wanted to add in that I didn’t think your comment was stupid and I don’t think it looked that way at all. Actually I thought Kaligula’s comment was rude and dumb and misplaced.

    • K says:

      Double post.

    • K says:

      It’s a promo picture for their tour ”On the Run”, which is playing off of Bonnie and Clyde, bankrobbers etc. that’s why.

    • eliza says:

      Blame Kanye. He started this ridiculous blinged out mask trend. Beyonce copies everything, even stupid.

      • Jaana says:

        I’m sorry, Kanye didn’t start any trend. Ski masks have been worn forever. Blinged out or not.

      • tessy says:

        Does she really try to sing with that stupid thing over her face? btw that isn’t a ski mask, which is meant to protect the face from the cold. That stupid thing she has on would grow ice and freeze the face in a grid pattern.

    • Lori says:

      ^^^This. What is with the head gear???

    • Nicolette says:

      Why indeed. It is reminiscent of clothing some cultures have their women wear as a form of oppression.

      • Em says:

        What cultures? If you’re talking about the burqa that is a religious clothing and has nothing to do with oppression.

      • FlowerintheAttic says:

        Are you for real? The burqua has nothing to do with religious oppression? I’m not sure whether to laugh or cry at your ignorance.

      • Anna says:

        It’s part of their show…… It’s called “On The Run” and its part of their whole Bonnie and Clyde theme.

      • Jules says:

        Em, what planet do you live on? The burqa has everything to do oppression. You must also believe feminism has to do with hating men as well. SMH

      • Em says:

        No. Religiously, the burqa has nothing to do with oppression. Culturally, it has been made so in some places, but to say that every woman who wears a burqa is oppressed is completely wrong. Of course Western media has made Islam and all muslims out to be terrorists and oppressive evil people so I don’t blame you your ignorance @Flowerintheattic and @Jules. I’m from Scandinavia and have studied Islam for years so it’s safe to say I’m not ignorant on the subject. You know nothing about me so don’t assume.

      • Jarredsgirl says:

        Agreeing with Em… I haven’t studied Islam but I know that the burqa being oppressive is a western interpretation.

    • Dena says:

      She looks stupid wearing it. She probably trolled magazines and found a pic and thought it was . . . well, I don’t know. Artistic?

      What I think she is doing is trying to blend S & M / bondage with the culture and the veil of the middle-east to make some insane crazy ass statement that only she gets about female empowerment, speech, and women’s bodies.

      Who has power? Who welds it? How do women use it? She is skimpily clad but millions are falling at her feet. That’s power right? Who is in bondage and in thrall to whom? Yadda , yadda, yadda. **Shrugs shoulders**

  3. Love Lockdown says:

    I was hoping you would cover this! I rolled my eyes hard at that

  4. paola says:

    I’ve learned that media rumors about celebrities are 95% of the times true.
    I never bought the story about their perfect marriage or Bey’s robotics sexiness and the latest ass grabbing on stage just proves to me that she tried everything to convince the public that they are the perfect couple. In my opinion they never had that chemistry or that love glow. All I see is devotion to money.

    • PunkyMomma says:

      I’ve never seen chemistry between these two, either. Business partners, yes. Hot, sizzling chemistry, no.

    • lisa2 says:

      Sorry; but media rumors are not that accurate.

      the reason this whole split thing started was because the Solange thing and now all these things she and Jay are doing by being so public when they were so private.
      they have a lot to do with how these rumors are building. They should have just ignored and not engaged.. too late now.

      • epiphany says:

        There were rumors of serious problems long before the Solange elevator incident. This a business arrangement disguised as a marriage, nothing more. He cheats on her incessantly, and she really doesn’t care, so long as he’s discreet; the problem is, HE doesn’t care either, so he often isn’t discreet, which shatters the public image they (mostly her) have worked to construct.

    • Ciria says:

      If media rumors were 95% true, Brad would have left Angelina eons ago.

      I guess only time will tell with these two. Most Hollywood couples do split eventually though.

      • V4Real says:

        Well she did say 95% so that means AJ and Brad falls in the 5% bracket that are false.

        I don’t believe it’s 95% but sometimes they get it right. Paltrow,/Martin, Cruise/Holmes, Bloom/Kerr, Simpson/Lashay, Parker/Longoria, Garth/Facinelli, Seal/Klum, Lopez/Anthony, Pitt/Aniston, Ritchie/Madonna and Cox/Arquette are just a few who had break up rumors swirling before they actually split.

      • Val says:

        Can we have ONE story without someone mentioning Brad and Angelina? Exhausting.

    • Luca26 says:

      I’d say celebrity rumors are 50/50 accurate at best. If that elevator tape hadn’t come out none of these rumors would be in the papers. It’s much less a case of celeb tabs giving good gossip and more sharks smelling blood from a gaping wound and attacking.

    • Mirabelle says:

      I’d say there’s no possible way to know the percentage of true/untrue media rumors.

      I personally am not bothered that what Beyonce conveys as her personal life is not actually that; I always assumed that was the case. She’s a tremendous entertainer and that’s what she’s doing here, entertaining us – partially by crafting an image. Just doing her job, and very well at that.

  5. lisa2 says:

    This is really getting bad in a way. I have seen every TV entertainment show talking about this possible split rumor.

    That is a new thing regarding this couple. And I really don’t think instagram pictures are going to shut those rumors down.

    • Kiddo says:

      Maybe they are generating the rumors for buzz, to pump up the tour?

      • kaligula says:

        No doubt it is this. Instill panic that this might be first/last chance to see them on tour together?

  6. Angie says:

    Please girl, stop trying to sell to the world that you are in a perfect marriage, you have a perfect child, you are a perfect Mommy and live a perfect life. You are turning into the Kardashian that you supposedly dislike so much! The biggest test a couple will go through is children – and if they can make it through raising a child (children) together without splitting – then they can make it through anything, IMO. Bring back the genuine and kind hearted Beyonce…

    • kaligula says:

      I don’t see this as trying to sell a perfect marriage tho….

      • Val says:

        Um, yes, yes it is. It’s their brand. Bonnie and Clyde, J+B, always perfect.

      • Angie says:

        When you are trying to cover up every little detail that does not fit your definition of perfect…it’s often because you are hiding the truth. The truth ain’t always pretty!

  7. Jane says:

    She always puts personal pics online

  8. Talie says:

    I can’t believe how desperate she has become. And you know she is always on the Net reading about herself. I don’t know… she hates Kim K., but even Kim has better social game.

  9. Chris says:

    Operation Look Over There.

  10. Wallamalooo says:

    That doesn’t look like Jay-Z in that photo – his head’s too thin!

  11. GeeMoney says:

    SNOOZE on this whole story. Next.

  12. AlmondJoy says:

    “My favorite hue is Jay-Z Blue.”

    A few years back, before Blue Ivy was born, Jay-Z had designers create a color for him and he got it patented. It’s called Jay-Z Blue. So now that they have a daughter named Blue, Beyonce was just doing a little word play. I swear people are reaching sooo hard when it comes to this couple. She was putting pics like this up before the breakup rumors.

    • An says:


    • Janet says:

      This is the first thing that came to mind; the Jay Z Blue song and the patent to the color. I think Bey just picked a Jay z song lyric that fitted perfectly with the photo. The same way i would take a photo of my self partying and caption it “Turn down for who”…..sometimes i think she just trolls the media and the media is so quick to bite.

    • Mirabelle says:

      My favorite was when they tried to trademark Blue Ivy!!

  13. als says:

    I remember JayZ’s interview with Zane Lowe when he was asked about touring with Beyonce, considering that everyone expected it and everyone thought that would be their easy fix.
    At the time Jay Z laughed it off and said something like “she has her thing and I have my thing and we respect each other” and all that crap.
    Now I see those figures from “On the Run” and I understand that even the KING and QUEEN went for the easy fix.

    • Kaylah says:

      I remember that BBC interview and he said an album would never ever happen but a tour was making more and more sense everyday.

  14. K says:

    She’s always posted familie photos on Instagram so this is nothing new. The divorce rumors have been going on for ages, there’s just been put a giant spotlight on them recently because of Elevator-gate.

    • lisa2 says:

      I said up tread that I not seen the main stream gossip shows talk about Beyonce and Jay breaking up. That has not been happening for years at all. Maybe some of the more popular black gossip sites but now shows like ET, ENews or Extra.. they have not done that. But now everyone of them had reports of this and have been for the last few weeks. That is new. Some couples have such about them all the time but again for me I have not seen that kind of coverage regarding Beyonce and Jay. I will say that the main stream press doesn’t focus as heavily on Black celebrities.

      • Artemis says:

        So now that white media is picking it up, it’s valuable gossip/new gossip? Black blogs have indeed talked about this s(ince day 1). They said he was cheating with Free and other women back when B and J were dating undercover and that’s why B didn’t want to come out with him in public. So not new at all imo, white media know jack shit and I noticed that what they report comes straight from black blogs anyway. Like his alleged son, that was on black blogs years before white media picked it up.

        Interesting how they can always predict break-ups but real gossip (like an album) escapes them completely. They were dead wrong about her album and they’re dead wrong now.

      • MonicaQ says:

        Yeah, this whole “Bey and Jey are fake” has been on Bossip, World Star, and CnD for I don’t know HOW long. Now TMZ has it and suddenly it’s the gospel.

  15. Kaylah says:

    She’s ALWAYS posted family pictures on her instagram and tumblr.
    I agree the flood of Beyonce & Solange pictures after the elevator fight was silly but this is just her putting up pivtures on social media like she normally does.
    I remember how she & he had dinner in New Orleans with the family and dinner alone in Chicago and they were all like “OMG, it’s a cover up” when it was literally people on twitter tweeting that they spotted them.

    I can gurantee you that if she hid in a little box and said nothing everybody would take that as confirmation but now that they go out and post pictures like it’s a normal day “they’re covering up” ridiculous.

  16. eliza says:

    Isn’t she ALWAYS InstaSHAMing photos of her “charmed” life? Nothing new about these photos. She always posts family pics, marriage trouble rumors or not.

    • Sozual says:

      OMG…that Jay-Z statement in Vanity Fair talking about how they live a “charmed life” was so snooty. Like their life is so perfect. Having real love, a stable life, and great health is living a “charmed life.” Sorry, but I just couldn’t get use to that face either. He had me scammed to for years that he was a good guy.

      I can’t read through this again, but it is in this article and you can read Jay-Z fawning on himself.

  17. Blythe says:

    She’s trying so hard, I bet she doesn’t even know that we can see past this charade. It’s a lovely picture though.

  18. Laura says:

    Ugh this is exhausting. Can we just stop with this game already? Every day there’s a new report, every day she responds with an Instagram picture. It almost seems… Condescending? That’s the only word I can think of to convey my feelings right now. It’s like “I am Beyoncé, high in my tower, I don’t need to explain a thing. Have a picture, peasants.” I am annoyed.

    • Artemis says:

      You’re annoyed, because it’s the truth? Look at their tour and their solo tours: success. Even after the elevator incident people were trying to claim they weren’t selling. So in the end, it doesn’t matter. They’re getting that paper without an explanation.

    • Val says:

      They are pretty disconnected from reality, their exclusivity is insane. And yes, the peasants lap it up and worship them, their life, everything. What they’re doing works.

  19. AlmondJoy says:

    An: Thank you!

    Janet: exactly! She’s not doing anything different than what she was doing before. People are just paying more attention to what Beyonce posts because of the elevator incident.

    Mirabelle: lol, they love to patent things!

  20. Emma - the JP Lover says:

    Regarding the ‘Kevin Smith’ shades Jennifer Gardner’ thing …

    I just scrolled down these comments hoping someone had posted about the Kevin Smith/Jen Gardner thing. Why is Kevin Smith on Jennifer Gardner’s shite list? I recall an interview with Kevin just after Ben and Jen got married. The interviewer asked Kevin how he felt about his buddy getting married. Kevin’s response made me spit Pepsi out my mouth when I read it:

    “Yeah, I got a phone call from Ben when they started dating. He told me ‘I just got a blow job from Elektra.”

    Dude. And you wonder why Ben’s wife won’t let you play at their house any more?

    • Sozual says:

      Ugh…there is another story about her telling him he would kick his ass if he kept talking smack to Ben when they were somewhere. I think it said backstage at an event. He said he was just joking with Ben like he always did. There was also some story about him going on about Ben being with hookers on some round table show where they interview five actors together, Kevin Smith has no class and makes crap up to his advantage it seems.

    • Kate says:

      See, in that situation I’d be ditching the idiot bragging to his loud mouth friends like a frat boy, not just making him get rid of the loud mouth friends.

  21. Corrie says:

    I like them, i really do. I feel for their relationship being in the limelight after years of them hiding it and denying it. It was smart actually because it drew none of this. But fast forward to now, yes youre right, cue a real publicist because your relationship is very public now unlike before. And as much as think Page6 can get it right… their “source” is off-putting. Several reasons- 1. a couple who were very successful (maybe just within their own aud group but) in their right, didnt need to date for 10 yrs just to marry for more fame. They couldve continued to date if they didnt love each other. 2. Usually those two dont have inside sources leaking, somethings up. They are private and control their media, so the source doesn’t sound right unless its Solange. 3. The cheating rumors are overexaggerated on both parts. I say maybe they fell out of love or they grew apart, but something tells me it has nothing to do with the elevator fight or the a cheating spouse. Bey’s cryptic posts tho are failing her. IF its true, what does waiting til after your concert do… These two don’t need more money to wait for afterwards. Why go on a concert tour if you’re divorcing. I know they like making money but the waiting til after the concert story feels very FAKE. It makes no sense. Multi city tour with someone you cant stand anymore just for the paycheck – is sketchy. But really sketchy as a fake source story if you are a Multimillionaire already. They could have individual successful concerts and divorce or separate beforehand. This part of the story is where this breaks down. Also, Bey was very much in love with Jay… and he was head over heels for her. They broke up once during their time together. Im sure if its final this time we’ll never know why.

  22. Sozual says:

    Her hoochie coochie act is something she is too old for and his gangsta act is something he is too old for. Their fame would have burnt out later rather than sooner, but they will divorce. They will lose fans because everyone loses fans and they will lose fans because their fans won’t be able to deny that they are fake anymore.

    • Sozual says:

      I read someone’s statement saying dump the guy and get some morals on one site. I usually root for the girl whether I like them or not in these type of happenings. I root for Beyonce to get some morals. Realize this pseudo I am number one crap and love for fame/money is bull. Dump the guy, get some younger hot hottie, and go teach some people how to fish. You will be helping yourself by saving yourself. Jay-Z with all the crap he has been through in his life you would think he would’ve learned to value what is truly important. He has been watching too many gangsta movies.

  23. Mitch Buchanan Rocks! says:

    The ‘Beyotox’ face mask is a non-toxic alternitive to botox and is how Beyonce truly achieves that ‘ fresh not frozen’ look.

  24. Reg says:

    It’s probably because he got another model pregnant….but also the bad publicity
    From that fake pregancy fiasco.

  25. jwoolman says:

    They don’t need a new PR team if they’re going to just let the rumors creep on past them. Really, all the analysis of every move they make and every word they say reminds me of Bible exegesis. What do you expect them to do, tell you all every detail of their family life? What’s wrong with just presenting the positive aspects and keeping any negatives private? That’s what most people do. It doesn’t make them fake. Do you expect them to post instagrams of them throwing vases at each other in a knock down fight or what?!?

  26. kristen says:

    This is ABSOLUTELY a plot to sell tickets!

    Solange is in on it, too. That elevator video was just the beginning of the (manufactured) storyline.

    We are living in the Kardashian era, y’all. This is what sells concert tickets and gets people talking.

    Success on both counts.

  27. Leaflet says:

    Beyonce is going as an asshat for Halloween. That explains the mask, but she couldn’t wait that long to show her costume off so she wore it on tour.

  28. putchka says:

    I don’t care about their “music”. What a bunch of dopes. Famous in this age of social media. Kanye, Jay-Z, street thugs 30 years ago. Beyonce has a modicum of talent. Now, Mariah (no auto-tune) has also turned into a self important diva. Girl should rest on her laurels, maintain her fabulous reputation. Right up there with Ella, Tina, Arethra. They’re not in your face everyday, their voices make us swoon.