Nicholas Hoult’s villainous new Jaguar commercials: awkward or amazing?

Nicholas Hoult

Nicholas Hoult appears in some new commercials for Jaguar. He works it hard, letting “Jag-u-ar” roll off his tongue in a saucy British accent. Nick seems like a strange, low-profile choice for a luxury car company. He’s a lot more popular in the UK than stateside. Nick successfully pairs a posh appearance with an everyman persona. He joins the likes of Tom Hiddleston in Jaguar’s “British villains” ad campaign.

Nick plays the “boy genius” mastermind behind the supervillains’ operation in these ads. He gets to say things like “A villian is only as good — or should I say, as bad — as the technology at his fingertips” and “Behind every cunning plan, there’s a brilliant mind.” Not to mention “The devil is in the detail.” These are all phrases that we’ve heard before in various contexts, but Nick polishes the words up quite nicely. Observe.

He looks good and sounds great. I’m predisposed to love this ad campaign because I want good things for Nick. His ex-girlfriend made out with Chris Martin during a Kings of Leon concert (gag) last Friday. She’s dating a guy who just bought a home across the street from his ex, which isn’t weird at all. Okay, it’s weird. Very weird.

What isn’t weird? Nick Hoult waxing rhapsodic about the wonders of a climatic development chamber. Nick > Coldplay. There, I called it.

Photos courtesy of Jaguar, Getty & WENN

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80 Responses to “Nicholas Hoult’s villainous new Jaguar commercials: awkward or amazing?”

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  1. Linn says:

    I don’t think it’s weird at all that Chris bought a house across street from Gwyneth and I would probably do the same if I was in this position. It’s certainly good choice for their children.

    Nicholas Hoult is a surprising choice for the Jaguar Commercial, but then again Tom Hiddleston might not be so much more famous to the general audiences than Nick. Not everybody likes watching Movies based on Comics or spends there time on Gossip Sites or Tumblr.

    • Virgilia Coriolanus says:

      Exactly. If Chris had moved back to England or gone elsewhere, people would be bitching that he was abandoning his kids/not putting their best interests forward/handing all of the heavy duty work off to Goop. Barring abuse, two people who made a decision to get married and have kids, should be grown up enough to be able to divorce like adults and put the kids first–no matter the circumstances of the divorce (like cheating). My mom always said that if she and my dad ever divorced, she’d buy a house right next door to him, so that we wouldn’t have to keep traveling back and forth between parents.

      • Granger says:

        Well said. I find Gwyneth generally insufferable, but Apple and Moses are very lucky to have parents who are clearly putting them first. I wish my parents could have been that civilized when they divorced!

      • Esmom says:

        ITA, well said.

      • winosaurusrex says:

        I agree. I really don’t like Goop but I have to admire these two for putting the kids first.

        I was really lucky when I was a kid my parents did everything in their power to put me first. Not to fight, bad mouth the other, make sure I got time with the other, and when I was 13 give me the power to change the custody arrangement.

        While they only speak to each other now at major events they play nicely and I don’t have to worry about them fighting and causing a scene. I wish all adults could do that. so kudos Goop-now i’m going to go wash my mouth out for saying that.

    • Ctkat1 says:

      Yup- my parents divorced when I was an infant and my mother moved us across the country, which meant that I only saw my dad at Christmas and summer, which also meant that for the entirety of my childhood I had to spend summers away from my friends. It sucked, and I was always jealous of those whose divorced parents were amicable and local- it used to blow my mind to see my friend’s divorced parents be able to hang out together at our soccer games and then take her out to dinner together.

      All of this is to say that I actually think it is great for the kids that their parents are trying to make their divorce have as little impact on them as possible. If Chris and Gwyneth can remain friends and strong co-parents, all the better for their children. I have absolutely no shade to throw at either of them for how it appears that they are handling this.

  2. MrsBPitt says:

    Love Nick…Love Jags…Love the commercials, but most of all love, love, love that accent! That accent puts a shiver in me timbers!!!!!!

  3. Kali says:

    While I very much appreciate this addition to the Jaguar baddie lineup, I’ve also just realised my Grandad had those glasses too… 😳

  4. sigh((s)) says:

    Meh. I like Nicholas Hoult, but he doesn’t fit the style they had going. Maybe Ben Whishaw would’ve been a better choice?

    • Lilacflowers says:

      Since the role is a parody of Q and Whishaw is actually Q these days, the Bond people might have a problem with that.

      • sigh((s)) says:

        Or they may have gotten some lovely PR. Bond isn’t exactly lighting people on fire anymore, after all.

      • starrywonder says:

        Yeah I don’t think he would be allowed to do that. Also Nicholas is freaking > Coldplay.

      • Bridget says:

        Considering that there’s frequently a car deal in conjunction with a Bond movie, there might have been some big conflicts with Whishaw doing a take off of Q for Jaguar.

      • Ctkat1 says:

        I think Bond has a deal with Audi (???), so there’s no way Ben Whishaw as “Q” would be able to do it.
        I though Nicholas Hoult was an odd choice when I read about it, but once I watched it I found him quite good.

    • jammypants says:

      I love it personally.

    • icerose says:

      I think it was the Q element they were going.Never having seen him in anything before that I know of, I thought he did a good job of combining the nerd with smooth good looks. I also liked the special effects. Mind you if Tom had been in it as well I would have enjoyed it more/

  5. Jules says:

    Well, Lawrence and Hoult will be a major part of XMA which begins filming in April…..stay tuned.

    P.S. I still don’t believe Jennifer Lawrence and Chris Martin are a serious couple. If Lawrence was at the KOL concert, why were there no tweets. Still no photos, direct quotes, confirmation, etc.,….not real folks.

    • sigh((s)) says:

      This. They’re apparently so loved up everywhere, but there’s been no pics or twitter or? At least the sparkles couple had the smarts to stage things where fans would see them. Martin Lawrence needs to up their PR game. Do they have the same people as Cuoco and Superman?

      • Esmom says:

        Seriously. I’m still waiting for the grocery store or coffee photos. Then we’ll know it’s the same team as Cuoco and Superman.

  6. Lb says:

    I was so sad when he and J Law broke up. But they are young and it was unlikely to last forever. He’s also less into celeb culture and I read that it was all too overwhelming for him – the attention she attracts as a Oscar winning actress.

    Anyway, love him and love the ads. Excited to see his upcoming movies.

    • Felice says:

      So you think they’ll rekindle when she dies down a little?

    • All says:

      I’m sad they didn’t work out too but if this is the reason then he is a bit stupid. If you love someone you should stand by that person. Relationship aren’t easy, dating Jen must not be easy but like Jen said numerous times this won’t last forever if he really loved her he would learn how to handle but i guess he doesn’t think it’s worth it. Too bad for him.

    • Ctkat1 says:

      I think their youth combined with the long distance aspect is a pretty hard combo to overcome- add to it the enormity of her current level of fame, and I think the fact that they made it for around 4 years (off and on, right?) is pretty impressive.

  7. lower-case deb says:

    his manic grimace at the end of the advert looks deliciously… manic.

    and he looks a bit like a young Chris Martin tho (weapon of choice: ear-drum splitting noise)

  8. Tinuvielle says:

    I quite like it!

    He is quite a stunner, innit. Those eyes! Tall, charming accent.

    Please, do not even compare with Chris Martin. M. Martin sounds like a struggling wet cat making elevator music.

  9. Lilacflowers says:

    Jaguar is really pushing this campaign heavily. Saw this commercial repeatedly last night during the Giants-Nationals game.

    Hoult as a villain? He was a zombie in Warm Bodies and John Malkovich thought he was evil. He played a killer on an episode of Wallender. That’s all I’ve got!

  10. jbap says:

    Hoult is a class act – with Mad Max, Equals and a few other good projects in the pipeline, he may yet become a big star, and he certainly has the looks and talent. Not everyone can become massive by the age of 24, like his ex. Speaking of JLaw, I think she’s rebounding big time from the end of her four-year relationship with Hoult, so I tend to cut her some slack on the Chris Martin front. It’ll probably all end badly, but she’s still young and entitled to a few ill-advised romances before everyone gets all judgmental. However, the UST on the next X-Men set is going to be impressive, with the writers promising that the Beast/Mystique relationship is going to be front and central…

    • Greata says:

      Agreed.

    • GlimmerBunny says:

      Ush, so not into the Mystique/Beast ship. Eric/Raven all the way!!!

    • Ctkat1 says:

      I agree- she’s 24 and recently out of her first major relationship, she’s due for a disastrous rebound. She’s taking a few months off from working and having a fling, but I predict once she starts working again (and she’s starting “Joy” with David O. Russell in January and then “X-Men” in April, so she’ll be working for at least 6 months straight) this relationship will fizzle out.

  11. Greata says:

    I actually think the Goop/Martin divorce process is quite admirable. No shade, and no childish behavior(at least not in public)…props to both. In the case of Hoult vs Martin…Team Hoult Baby!!!!

  12. Rusty machine says:

    Awwww. I never realized how adorable he is.

    More importantly (and this will make me sound certifiable), the way he (and other Brits) say ‘aluminum’ is really hot.

  13. 'P'enny says:

    not amused! jaguar totally trolled the hiddles and strong fanbases and led us all on that Tom would be featured. They may got away with it, because we all didn’t read their twitter properly. Yet, they must have know it was ambiguous and would send us in an excited teeny frenzy of hope.

    however, still have Hiddles selfie oh him pulling a face.

    • Linn says:

      What did they say?

    • M.A.F. says:

      No. That is what the fanbase chose to believe. They said he gets help. They never said he would be featured in another ad. The fans should have learned from the ELLE UK bulls**t.

      • jammypants says:

        oh man, the Elle stuff was super fan baity

      • Tara says:

        Ooh ooh, tell me about the Elle Uk b.s. please. I missed it. :)

      • TotallyBiased says:

        Nah, one of the early tweets a couple of days before the vid was posted said look what @tehiddleston is up to, or some close approximation to that. The tweets on Saturday were definitely more misleading, and they reached out to all the more active Hiddlestoner fan accounts (tweeting them first.) The more ambiguous phrasing/back pedalling started on Sunday.

  14. kibbles says:

    Nicholas Hoult has never been my type (I’m more into dark haired muscular guys like Hugh Jackman and Jake Gyllenhaal), but he looks really, really good in these Jaguar commercials. I love Hoult’s accent and he’s looking better as he gets older. Chris Martin is a major downgrade for Jennifer Lawrence. I believe Hoult’s star will only rise from here. These commercials tells me that he would be great in an action spy thriller.

  15. Lee says:

    He is adorable.

    • Olenna says:

      Yep! I never imagined that chubby cheeked kid in “About a Boy” could morph into such a gorgeous man.

  16. Rhiley says:

    I think Nicholas Hoult is adorable and a better match for J Law than Mr. Paltrow. I have to say making out at a Kings of Leon concert is so gross. I hate Kings of Leon, but I think I would hate them even more seeing J Law and Chris Martin make out to Sex On Fire.

    • sigh((s)) says:

      See, I always thought he (Hoult)was too classy and low key for her (JLaw). Not that I don’t like her, they just seem like they’re in different realms.

  17. Jules says:

    @Rhiley: C’mon…don’t believe it’s true. Apparently, Entertainment Tonight was actually at the concert and were backstage. According to ET there was absolutely no sign of Jennifer Lawrence.

    So, if the concert appearance is untrue then it is possible that Lawrence is not actually in a serious relationship with Martin.

  18. M.A.F. says:

    Lawrence certainly has a type hasn’t she?

    I never really noticed his voice before. Does he use a different accent in the XMen movies?

  19. Jlee says:

    I can’t stand his music myself, but I can understand why Chris Martin might appeal to JLaw. He’s basically an older, less good-looking but maybe more mature version of Hoult. (I’m English, by the way – and they strike me as having very similar personality types.)

    It’s also interesting how Hoult has avoided being caught up in the hacked photos scandal, given that Jlaw’s photos were almost certainly either taken by him or intended for him. Her PR team could have fought back against some of the nasty slut-shaming that she was attracting by spinning the fact that the photos were taken as part of a long-term, long-distance relationship, but they kept him out of it. Fair play.

    • pretty says:

      wow i’ve never thought of it that way. good point!

      • Jlee says:

        I see JLaw has mentioned it in her forthcoming Vanity Fair piece, but not as an excuse – she’s coming out fighting, which I like.

    • Kitten says:

      Yes! It’s not like she sent naked pics to no one, someone was on the receiving end, so where’s Hoult’s responsibility in this exchange?

      It would have been a great opportunity for him to speak up, for sure.

    • allheavens says:

      Why does she have to explain anything about the photos, especially putting the spin of “they were for my long-term boyfriend” in order to make it look “better” for public consumption.

      These women’s privacy were violated in a most despicable manner, they don’t have to spin anything by trying to put a respectable face on it.

  20. serena says:

    He’s so hot, even when he plays a dorky evil genius (?)! Anyway, I really hope he finds a great girlfriend next!

  21. shunty says:

    I want him to date Kristen Stewart just to piss people off. Make this happen please

    • Melly M says:

      Well, aren’t some tabloids claiming that they hang out a lot and could be a couple? I think, I read this in Glamour (UK).

    • Alex says:

      That would be a major downgrade for him and seriously if he is bothered by Jen fame if he goes for drama Stewart he is a complety idiot hypocrite don’t you think? Jlaw and Kstew couldn’t be more far opposite from each other.

  22. blondie says:

    He is so freaking hot and his accent is just killing me!!!!!

  23. micki says:

    HM, he doesn’t do anything for me. As for the first Jaguar commercial I bought Strong and Kingsley as bad guys but Hiddleston as a bit over the top IMO.
    Anyway my favourite Jaguar commercial is : Jaguar vs.Mercedes
    http://www.youtube.com/watch?v=Vi08c_siQys

    • Tig says:

      I liked the Strong, etc one as well! Those great voices!! Nick H is ok, but to be fair he doesn’t have the villain “history” that helps with the first ad.

    • icerose says:

      @Mikki I love the Hiddles/Strong /Kingsley campaign but the one you posted was brilliant

  24. Marcy says:

    Nick does it for me; very nice addition to the Jag line up.

    But Cumby tho…his are my favorites, even the ones with him not on screen.

  25. Leah says:

    He is so much better looking than the king of elevator music.

    • Lauren says:

      Jen must really miss Nick. He is incredible. Chris Martin seems like a major rebound relationship, but I suspect Chris is satisfying Jen immensely.
      British men are animals in the bedroom, no matter how quiet or dorky they appear.

      • Leah says:

        I am british, let me tell you they come in all shape and forms in this country too. Its quite funny how american women think the sun shines out of british mens arse on this board. :)

      • sigh((s)) says:

        Lol. I’ve heard most british men are boring in bed. Cue the family guy episode…

  26. mfmaefh says:

    I like it

  27. Girl says:

    So boring! Extremely overrated! Those kids who played Sid and Chris on their show Skins were better actors then him.

    • allheavens says:

      It takes a certain amount of talent to play a character like Tony and make him at once charismatic, full on dickish, vulnerable and likable.

      You have to understand if the character Tony didn’t work, none of the others worked. In Series One of “Skins” Tony was the sphere around which all others revolved. So not as overrated as you think.

  28. Penelope says:

    God he’s gorgeous.

  29. Corrie says:

    I dont know him, he does nothing for me. Nice kid but no more than that. He’s too boring.

  30. St says:

    Love Nick. There really is something about him. Don’t worry – when X Men 3 will start shooting – they’ get back together. They aways are. Fingers crossed.

  31. moo says:

    maybe they’re trying to get the young techie crowd to become jaguar fans.

  32. delorb says:

    I think he turned out nicely. Who would have thought that same kid would turn into this big hot guy? I really hope he has a nice and long career. As for the ad, loving it. IMO, he fits what they’re trying to do. The older actors are the villains and he’s like his character on the X-Men (the brains).