Tom Hiddleston’s solo Jaguar commercial: surprisingly sexy or just cheeseball?


Even though I was tardy to the Dragonfly party, I never really thought of Tom Hiddleton as The Sex. He’s sweet, he’s charming, he’s like an overeager puppy. His sexiness comes from a place that seems almost wholesome and romantic rather than rip-off-your-clothes-and-throw-you-on-the-bed. But maybe I’ll have to rethink that.

Jaguar launched a new two-and-a-half minute commercial from their #GoodToBeBad series that featured Ben Kingsley and Mark Strong in the first wave (Benedict Cumberbatch is also doing voiceovers for the campaign as well). But this commercial is all Hiddles. And it’s rather… sexy? That can’t be right. His voice is like butter, his suit is great and he’s not drinking tea in a helicopter, for the love of God. The commercial starts out with Tom listening to a recording of Richard II’s “this royal throne of kings” speech in his Jag. And then it just keeps getting better:

True or false: Tom Hiddleston cries when he recites Shakespeare? Seriously, I’m asking. Is he crying in the end of the commercial? Are those tears of villainy? Or are they tears of happiness because he gets to recite some Shakespeare?

One other thing: anyone got the ID on that bag? That bag is fabulous. A perfect carry-on. I also think we’re supposed to believe the bag contains money and/or a human head.

Here’s the full Richard II speech:

This royal throne of kings, this sceptred isle,
This earth of majesty, this seat of Mars,
This other Eden, demi-paradise,
This fortress built by Nature for herself
Against infection and the hand of war,
This happy breed of men, this little world,
This precious stone set in the silver sea,
Which serves it in the office of a wall
Or as a moat defensive to a house,
Against the envy of less happier lands,
This blessed plot, this earth, this realm, this England



Photos courtesy of WENN.

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299 Responses to “Tom Hiddleston’s solo Jaguar commercial: surprisingly sexy or just cheeseball?”

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  1. Hannah says:

    Tom is too dorky and try hard to be called sexy. Cute maybe though I can’t really see him like that as I was introduced to him as a puddle haired detective in wallander. Nice voice though.

  2. Abby says:

    Try hard. Plus why is he changing his voice so much to sound sexy.

    He got nothing on Mark Strong to be honest.

  3. Ginger says:

    Sexy man, sexy voice and sexy car! Nice start to my day! :D

  4. mena says:

    Mrowr Hiddles! The guy is a cheeseball for sure, but he is sexy too! Those things aren’t mutually exclusive in the curious case of Tom Hiddleston!

  5. Marnie says:

    Hiddles and The Batch in one day, both in Jaguars…does this mean if I buy a Jaguar they’ll come to me?

  6. Sixer says:

    I ask for a bloke and you give me TOM HIDDLESTON?

  7. I Choose Me says:

    From the first moment I first saw him on screen I thought he was the SEX so I don’t need much convincing. Matter of fact I’m typing this with one hand.

    TMI? I don’t care. I have no shame. :D

    • j.eyre says:

      Ah, I remembered to buy batteries yesterday so I am set to watch this

      Completely agree, Tommy – goofy or not – is the sex. Put him with a Jaguar and it’s sex on a whole other level… oh dear – looks like I may need new batteries after all

      (I never did have any shame)

      • LadySlippers says:

        I presume you buy Energizer Batteries then?

        Such a pity that even battery operated appliances don’t have your endurance. Perhaps we should be calling the IOC to create a new sport just for you? (Well it’s really an old sport but not broadcasted)

        However, you do have an unfair advantage….so perhaps not.

      • I Choose Me says:

        Jane my love. Always a pleasure to run into you on CB.

      • Sixer says:

        Solar power. The answer to all shexy timesh gadgets energy problemos.

        PS: so I’m told.

      • j.eyre says:

        @ LS – Give me some credit – the penultimate love of my life is driving a Jaguar while making a list of reasons I should want to mount him – beginning with “firstly.” Let’s examine those points, shall we:
        - He considers a revved engine a goal to obtain
        - He maintains (perhaps a little over ambitiously) he will take charge
        - He accepts a suitcase full of heads and puts them in the trunk, presumably to become a centerpiece on his villianesque super long banquet hall table
        - BESPOKE SUIT
        - Takes out a Porsche with a pen and a sprinkler
        - He knows that flipping a switch changes everything
        - Quotes Shakespeare slowly while racing up a speedway

        and then he admits he owns England; it is as if this damn commercial was written expressly for me.

        And yes, the fact that things keep breaking when faced with my endurance is dashed inconvenient, I will grant you that.

        @ICM – I always keep an eye out for you, my favorite spot of color.

        @Sixer – clever girl. I shall look into that immediately

      • Isadora says:

        The list of reasons is divine. For me there could have been a few guns too. I can never resist the combination of tailored suits and guns. But I can let my imagination play and pretend there’s a Glock in a shoulder harness under said suit.

      • Secret Squirrel says:

        Are any of you thinking about that “button” he is pressing that will change everything as being something else??? Sex in a JAG?? Sex with a JAG more like!!

      • Lilacflowers says:

        LadySlippers, we just contacted the IOC yesterday for the sport of hot tea drinking. We need to wait a few days before we advocate for another new sport. Perhaps we could contact the X-Games instead about this new event?

      • Hiddles forever says:

        A friend of my husband’s drives a Jaguar and I always laughed at the fact that he is over60 and for me Jaguars are old men’s cars.

        Must shut the F up next time lol :D

    • 'p'enny says:

      @secret squirrel

      yes, i thought that too. it is definitely a euphemism

      I think this advert is selling Jags to the women. If i could afford it, Jag has just sold me a car.

      • Secret Squirrel says:

        Agree ‘p’enny. I want one of these cars and I don’t even like to drive all that much! Oh to hire a JAG for a day and just cruise around town, waving to the peasants (knowing I will be one of the peasants again the next day).

  8. InvaderTak says:

    Yes, to both questions. He does sexy pretty well when he’s acting, but when he’s being himself (well sorta) he always has the element of cheeseball. Which is aok with me.

  9. aquarius64 says:

    Jaguar is definitely trading on Hiddleston’s Loki character as the hook for the commercial. I find it interesting they would used a villain that was curb-stomped by the Hulk in “The Avengers”:

    Not the picture of suave, sexy, sophisticated villainy. Just an overgrown brat with daddy issues and a Napoleonic complex who took it out on an unsuspecting planet. The Hulk did a good imitation of Bamm Bamm Rubble. Loki had it coming and then some.

    • Isadora says:

      I’m not seeing Loki, tbh. Yes, Loki is a villain with daddie issues and maybe a Napoleonic complex, but he is – for me – first and foremost a comic villain fighting against superheros. The whole script (with all the comic relief and next to none really cruel or shocking scenes), aesthetic and fight scenes just scream it. There is a bit of insanity (“Loki is beyond reason”), quite a bit of hyperbole and a lot of fun involved. Loki is a villain for the whole family, so to speak.

      I think the Jag ads rather show your typical Bond villain – craving power, yes, but also very stylish, on the edge, using high technology. And I wouldn’t necessarily describe all these villains as “beyond reason” – a lot of them are highly intelligent, cunning and showing sociopathic traits. The same qualities are what makes some business men highly efficient and successful.

    • 'p'enny says:

      he was channelling Loki-look in contemporary-wont get-sued-by-marvel-way in the first advert, and that was why it didnt work for me.

      BUT HERE! pure Hiddles, all the way :-D including his Coriolanus side smile… give me more.

    • Kelly says:

      But Loki was a good bad guy in Thor. No?
      Avengers was too much yes.

    • Lilacflowers says:

      @aquarius64, the Hulk also took out a fighter jet while it was mid-air so even an Asgardian wouldn’t stand much of a chance. Loki in Thor 2 is all sexy swagger when they arrive in Svartleheim and he tosses Natalie Portman around and then kills four elves with just a dagger before saving Thor from Kursed.

      • aquarius64 says:

        Loki roughs up a woman – wow, that’s husband material. WHAT’S SEXY ABOUT OFFERING UP A WOMAN TO AN ENEMY WHO WILL LIKELY BE KILLED ONCE HE’S DONE WITH HER? And no matter how skilled a fighter he is, or that he “saved” Thor, at the end of the day Loki is a self-serving b@stard who will go to foul lengths to get what he wants and uses his sense of inadequacy and not belonging as justification for his CRIMES. The whitewashing of this character by his fans is amazing, greatly in part the appeal of the actor who portrays him. Thor 3 should be interesting – if it comes out Loki killed Odin to take the throne it’s a wrap for the God of Mischief. Regicide is an irredeemable act; and Asgard would definitely rise up against Loki. Even if Odin was held hostage, Loki is done because he took the throne illegally. No way Odin would give the crown to Loki after what’s he done. And Odin and Thor will not spare Loki the ax this time.

      • Kelly says:

        Aquarius64, you do realize it’s a childish comic Hollywood fantasy? It isn’t real, calm the f down man.
        Also, I had to LOL hard at the “regicide is an irredeemable act”, ahahahhahaa, oh really? Is it? Not to me, I’m not a monarchist, tear them all down I say.

      • Isadora says:

        The thing about Loki is the thing about all hot villains: they don’t play by the rules. Yes, they betray, kill, maim and are general assholes. But they do so because they can – they are free from any morality or laws that the hero is bound to. He’s a rebel like good ol’ Lucifer – and I mean even John Milton got more thrill out of that than he probably should have.

        I guess this kind of freedom always appeals to people and on a sexual level maybe especially to women because, again, a villain has no boundaries – which means also no sensual boundaries. Someone who raises hell like a good villain is not percieved to go all tame and boring in the bedroom.

        And Loki is esp. good for this kind of thing because he enjoys the perks of being a villain plus he has this tragic backstory and probably a kernel of good left inside him so he’s potentially redeemable. And women love to imagine themselves to be the ones to see or bring out the last bit of goodness in the fallen angel. That’s as old as literature.

      • Kelly says:

        Isadora, excellent analysis!
        (I can totally see Loki throwing me up against the wall, chains and all, oh yes)
        Not to mention the whole bad boy rebel type has been sexy since forever, why are people surprised?
        Loki is naughty, playful, funny, smart, resourceful and powerful. Of course it’s a turn on! Not to mention the whole hidden inner turmoil. He’s complicated and interesting. Meanwhile Thor puts me to sleep, his looks and the occasional hints of humor are his only redeeming qualities.

      • Secret Squirrel says:

        I’d like to add my two cents here. I think the appeal of a bad boy to some women is also to do with being the one thing he would die to protect. For all his faults/irredeemable qualities, imagining there is one woman that Loki could love and would fight/kill/die for is hugely appealing. Can’t tell me there isn’t hundreds if not thousands of women who haven’t pictured themselves in that very role (imaginary as it is!).

        A lot of women fall for men in jail for the same reason. The feeling of having someone so dangerous who would not hurt a hair on their head is a kind of power thing also I think.

      • Janeite says:

        As a fantasy, it can be appealing. But the reality is dangerously troubling. I have seen comments online that say things like. “Loki (or insert name of random fictional bad boy of your choice here) has ruined me for other men.” And the scary thing is that I think they mean it. Pining for some imaginary ideal while disregarding real, decent, flesh-and-blood men is not a good thing. And real-life bad boys never live up to their fictional counterparts. Too many women figure that out the hard way.

      • Lilacflowers says:

        @aquarius64, husband material? Who said anything about husband material? And in the film, that particular woman, Jane Foster, had agreed to the manner in which she was to be handed over precisely because only Malekith could remove the aether, which was killing her, and the manner in which she agreed to do it was the only way she had a chance of not being killed. As for confusing the character with the actor, the actor brought the hair tossing, nostril-flaring, stare-down, swaggering sexiness to the role and the actor made the scene work. As for “regicide is an irredeemable act”, by the time they get around to making Thor 3, both of the previously unknown actors who started in Thor 1 will have reached the end of their contracts with Marvel, will want a great deal more money to come back, and will have well-established careers outside of the Marvel universe.

      • Intro Outro says:

        @ aquarius64

        “Loki roughs up a woman – wow, that’s husband material. WHAT’S SEXY ABOUT OFFERING UP A WOMAN TO AN ENEMY WHO WILL LIKELY BE KILLED ONCE HE’S DONE WITH HER?”

        For the sake of justice: Thor and Loki devised this plan between themselves so that Malekith would extract Ether from Jane (I am not sure they let Jane into the plan by the way, I had an impression she was clueless). Loki was supposed to treat Jane roughly in order to trick Malekith into believing he was an enemy of Asgard. Thor knowingly allowed Loki to toss Jane around because this was the only way to save her. Does this make him a bad guy, too?

        However, agreed about what kind of character Loki is and the inappropriateness of excessive Loki whitewashing by fans. Still, even Thor did a bit of Loki whitewashing at the end of The Dark World ;)

      • Isadora says:

        Thor always does Loki whitewashing… I mean, how many times did Loki try to kill Thor? I would be rather pissed after that.

        On another note I think Loki was quite nice to Jane, everything considered. Yes, tossing her around was for the show. And he is frequently sarcastic/uncaring in his remarks. But in the end he defended her life in Svartleheim, not just Thor’s. I would honestly have thought he would find a way to get her killed in that battle, just to bring Thor grief (and he would still have gotten his revenge for Frigga). There are really just two reasons for keeping her alive:
        1) He actually meant it and likes Janes. Or Thor and therefore his girlfriend.
        2) He had already his plan in motion to get rid of Odin and thought that a living Jane would go back to earth (not really a given, imho) and Thor with her (also doubtful), therefore not taking the throne.

        Option 2 would be more in character, but there are so many loopholes and backround workings that we don’t know, so it’s difficult to say.

      • Intro Outro says:


        Yup, Thor indeed forgives Loki a lot.. I rather meant he whitewashed Loki’s throne-craving at the end of TDW which was kinda new and partly justified Loki occupying that throne in the end instead of Thor.

        I actually think it would be pretty much in character for Loki to act based on BOTH options. He still loves Thor, it seems obvious from his actions – as much as such a person can actually love – and he’s also scheming to the bone.

        I am not a big fan of either of Thor films – mainly due to lousy scriptwork, the characters are what saves these films for me – but I am still hoping Marvel will get its shit together and will produce a decent script for Thor 3. TDW left off at an awesome place – just use it, ffs!

      • Kelly says:

        “The feeling of having someone so dangerous who would not hurt a hair on their head is a kind of power thing also I think.”
        Yep, brilliantly put Squirrel, I totally agree. It is a power thing. Power is what women are mostly attracted too, in all its forms and incarnations. Someone who’s strong enough to protect you and yet he’s still under your spell, he listens to what you tell him (because he wuvs you of course, and you’re special).

        And everyone who’s mentioned Thor – yes, of course, it’s all his fault! Now I see it! That damned fool keeps forgiving his mischievous malicious brother and then we’re all sucked in! Someone spank Thor immediately.

        Also, Janeite: “Pining for some imaginary ideal while disregarding real, decent, flesh-and-blood men is not a good thing. And real-life bad boys never live up to their fictional counterparts.” –> that’s an oxymoron – either you want them to get away from the screen and hook up with a real, flesh and blood potential abuser or decent guy, or stay in front of the screen and pine after safe but imaginary characters

  10. betsy says:

    Brits will p*ss themselves laughing at the advert but the corn will sell abroad. Shame the company isn’t really british any more. A fake british car with the fakest of actors. A perfect match.

    • 'p'enny says:


      I’m British and i love it. Ok the emphasis on Brit leaders is a bit OTT, for us working class Eastenders Brits, but for the American middle-upper class market, they’ll love it. That is what this adverts target. And i can’t help think, why not?

      As for jibe about fake british car, name a brand that isn’t? Mini-German, Dyson-China, M&S? hah! not a UK clothes manufacturer in sight, unless its a sweat shop. The state of British manufacturing industry is a fecking mess. Jaguar may be in hock to China but it is still has a British heritage and that is better than nothing. Until people go to the shops, and start refusing to buy anything not Made in Britain, it won’t change. So buyers need to put the purse where their mouth is.

      As for fakest of actors, nah! he is pretty constant with his personality, whether it’s annoying or nice. He is, what he is.

    • Sixer says:

      Are these ads actually ON in the UK? I’ve never seen any. Or are they just cinema ads?

  11. jammypants says:

    lmao who pissed in some of the commenters’ cereal?

  12. joe spider says:

    Well you lot can please yourselves, I thought it was a great ad and I had a big grin on my face from start to finish.

    We don’t all like the ultra-macho, look how tough I am, types. Much prefer brain to brawn and if he looks good too, what’s not to like?

  13. 'p'enny says:

    Damn! I can’t see it! I am at work, this really isn’t fair….

    I really hope this makes up for the ‘cup of tea’ stuff, I think he was badly utilised in the last advert. It was so wrong. Evil Shakespeare, yummy. They have used Tom to his full strength. He looks so sexy from the freeze-frame. I am so excited for this.

    Just one question, just when and where the hell did he film this? its no wonder he has gone quiet. And, it doesn’t come as a surprise as he just started following Jag UK and the US -led advert was on British TV I believe last night. And now this! Crikey.

  14. Janeite says:

    I loved that ad, especially the very beginning. That is one of my most favorite Shakespeare monologues. And the music playing in the background during it was gorgeous…although I can’t remember what piece it is. Anyone else recognize it?

    And I don’t think it’s either money or human heads in that satchel; it’s dismembered Sean Bean body parts.

  15. itsetsyou says:

    Very sexy… only if I hadn’t seen him talking excitedly about … everything in real life. One of the reasons why some mystery never hurts an actor.

  16. Isadora says:

    That’s what I love about this man: He can be his happy puppy self, all smiling rainbows, he can be a tender lover in a period film, he can be a flirty douchebag, a disillusioned old soul (literally) and in this case a rather sexy Bond villain.

    For me it’s still not rip-my-clothes-of-sexiness (but I guess he is always a tad too elegant to me for that), but definitely of the “let’s have sex in your Jag because we just made a few millions running our fancy crime syndicate”-variety. Oh yes….

  17. Siedhr says:

    Watch The Deep Blue Sea. He’s the SEX. And I heard that’s also true for Only Lovers Left Alive as well.

  18. Ellen says:

    I prefer Tom when he’s unintentionally sexy like in war horse or Coriolanus . Maybe that’s why I prefer Mark strong in theses ads

  19. Abby_J says:

    I adore a dorky nerd type, and if he can be as pretty as Tom Hiddleston, all the better. He could sell me just about anything. My husband, however, not into Jaguar. He muttered something about paying the mortgage.

    I’d prefer him to read Jane Austen or Tennessee Williams to me, if we are being honest, though. Have you heard his reading of Kingdom of Earth? Very worthy of a YouTube search. The man can do accents for sure.

  20. Miss Scarlet says:

    WHYYYYYYY can’t Cumberbatch do one of these?! The latest commercials he’s done only use his voice. I love Hiddles, but I would have had an actual orgasm if BC had been in this video instead.

  21. allons-y alonso says:

    It’s going to be a good day when you read a Batch AND a Hiddleston post. Happy Thursday to moi!

  22. Lilacflowers says:

    Oh my God, those hands! I need them! Why was this posted AFTER I went to work? It would have helped so much to get through the day.

  23. MrsGutts says:

    Where is the story about James Franco looking for underage girls online.

  24. pru says:

    If this is cheeseball, pass me the crackers because I want some.

  25. Naddie says:

    Pretencioius from beginning to the end, but nothing to dislike about, he IS sexy. My crush on him is over, still I felt some shivers in my stomach.

  26. browniecakes says:

    The Love Book app is a great way achieve eargasms, TH’s voice in this commercial and the purr of the Jag. Gawd. Hair is a bit too short. Love the Henry V look best.

  27. janet says:

    To each their own……not for me. He is a dork! There is nothing sexy about him and I am tired of hearing his name.

  28. Ncboudicca says:

    I’m just now seeing this, and have to say it’s a lovely way to close out my birthday. I sure hope that overnight bag Puddle Tom threw into the trunk was full of handcuffs and velvet rope…..

  29. Ellen says:

    Date In which commercial was filmed and behind the scenes photos

    from the date and the fact that he was spotted in Canada before valentines day, I’m guessing it was filmed in Toronto?

  30. joe spider says:

    “Sixer says:
    April 2, 2014 at 2:43 pm
    I dislike the FILM! How predictable I am.

    I have SRB giving an acting class recorded on my Sky Plus. But (sorry Eve), Chelsea are playing tonight so I can’t watch it until tomorrow. Meh.”

    Think you’d have been happier watching SRB!

  31. 'p'enny says:

    The director of the advert is, Mark Jenkinson not the same as the other one. Think its why it has a much different, yet much improved Tom feel. He has said, ‘Most talented actor have worked with.” He is on Twitter, and having a few tweets with Hiddles fans. Love the new Lego Loki, copy.

    This advert is going to doing a storm in the internet world, no idea in the real-life world yet. I don’t think it will reach the 12million hits the last advert got on youtube. hehehee bu if youtube count multiple hits by the same person, I added a hundred to that hit counter last night.

  32. viennacalling says:

    I’m new to the celebitchy commenting-party although I have been an avid reader for about two and a half years :-)
    But, I can’t just gawk anymore…
    This fine English specimen has me wrapped around his little finger. I’d take a Shakespeare-citing, lanky runner over a bloke anytime, anyplace :-) (endurance ^^)
    And, I would rip off his clothes and mount him in the Jag in a heartbeat :D Well, who am I kiddin’ – I wouldn’t waste any time to rip off all of his clothes – I dig a nice suit

  33. JoAnn says:

    God I love Hiddles posts. I enjoy him so much. And Love him, hate him, mildly indifferent the comments make my stressful days so much lighter!

  34. aquarius64 says:

    @janeite – I totally agree. There’s nothing attractive about a bad boy because they always hurt you in the end. Women learn the hard way. And as for those drooling over guys like Loki, they would be the first ones to cry and call the police when he goes over the line. That “sexy swagger” is not so hot when she looks in the mirror and sees a split lip or a black eye, courtesy of Lover-bad-boy. Or worse, they would suffer in silence out of fear of being ridiculed for choosing a man that is a KNOWN b@stard. It’s scary to see women go overboard about a guy like that.

  35. joe spider says:

    Good one Kelly, took me a minute but I got there.

  36. (dabs brow and fans self)
    Sexy. Definitely sexy. I love a whip-smart, intellectual smoulderer with a velvety accent. This s**t totally works on me. A little Shakespeare, a fast car, a well-tailored suit…I’m ready to zip myself into my skin-tight pleather catsuit and join him in his world domination campaign.