Gwyneth Paltrow’s Goop is selling $1700 ‘Biggie/Pac’ & ‘Hov/Shady’ clutches


I’ve really tried to stop getting mad about the crap Gwyneth Paltrow sells on Goop. The Goop online store has always been full of many very elite products, but it is what it is. Gwyneth sometimes pretends that the Goop Store is for peasants and elites alike, but it’s not and that’s okay – there are tons of online boutique shops that are not for me or anyone in my income bracket.

Now, all that being said… we can still laugh. Because Goop’s latest elite collaboration is just BEYOND. As Gwyneth explains, “We asked Edie Parker to designed a duo of hip-hop-themed clutches, just for us.” On one clutch, there’s “pearlescent, pool-blue acrylic…emblazoned with “Biggie” in white on one side, and “Pac” in red on the other.” On the other “hand-poured black acrylic” clutch, the names “Hov” and “Shady” are in silver and gold on either side. You can see the clutches here. The price tag for the clutches? $1695. SERIOUSLY.

Would you spend $1700 on ugly acrylic clutches that are hand-bedazzled (or whatever) by Edie Parker? Would you spend that money on clutches emblazoned, nonsensically, with Biggie/Pac or Hov/Shady? I sincerely hope that Tupac returns from his hideout in Cuba just to sue the sh-t out of Gwyneth. I hope Eminem devotes an entire song to Gwyneth and how stupid she is.



Images of the clutches courtesy of Goop, photos courtesy of WENN.

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124 Responses to “Gwyneth Paltrow’s Goop is selling $1700 ‘Biggie/Pac’ & ‘Hov/Shady’ clutches”

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  1. annaloo. says:

    Because, of course, she is. What else does one expect of Gwyneth?

    And yet, somehow, she still makes them boring. The best Edie Parker clutch said “fuck you” and all the girls on the UES were carrying these LAST year.

    • Tristan says:

      This is Goopy at her tragic best! The “fuck you” bag sounds so great

      • annaloo. says:

        The “fuck you” bag is great . The goop versions are lame lame lame

        and boring!

    • Petunia says:

      This is some desperate low hanging fruit you and other bloggers are harping on. You, unlike your fellow bloggers, failed to make a point. I hope that was you, although thirsty for a non issue, was being smart and refusing to actually make this a race click bait. So Goop promotes out of most people’s realm items?!! Shocking to none! Sad and a true failure!

      • mimif says:


      • LA Juice says:

        From my perspective, the “point” was clearly implied- but for you, Sugar, here is what you should take away from this:

        1. In a time when American racial inequality is at a historical and heightened level of scrutiny, it is ABSOLUTELY the apex of white privileged insensitivity for that wblonde blue eyed pale-assed, faux hippydippy movieactress to “create” an absurdly expensive purse referencing two of the rap world’s biggest legends/heroes/villains. Other than Donald Trump, I can think of no one less appropriate to hawk these shitbags.

        2. Goop sucks, everything she does sucks and she is a clueless celebutant with the brain capacity of a fruit fly.

      • Kiddo says:

        mimif, that’s how I read it.

    • DIANE says:

      Let me guess. Made in China by child laborers, with a 5000% markup.

  2. Kat says:

    Finally, a ruinously expensive item I wouldn’t be seen dead with.

  3. ldub says:

    F*ck outta here with this cultural appropriation bullsh*t!

    • Katenotkatie says:

      Never mind a little cultural appropriation if it’s CHIC y’all!

      Not. I can’t even comprehend the levels of delusion this woman operates under anymore.

    • Shambles says:

      Biggie Smalls is rolling over in his grave… To put his name on a ludicrously expensive pocketbook made exclusively for ludicrously rich white women… It’s a f*cking insult to his memory, and I’m pissed as hell on his behalf.

      • Sam says:

        I can’t imagine 2Pac being cool with this either. He was raised by former Black Panthers and routinely called BS on insane wealth, people who look the other way, etc. He had a strong social conscience and awareness of inequality. I can’t imagine him being okay with this in any way.

      • hadlyB says:

        Yeah he’d probably beat Goop with the clutch instead while demanding more cuts of the profit.

        He wasn’t a saint. Far from.

      • Michelle says:

        My true disdain for Gwenyth came about when she began bloviating about how “hip hop savvy” she was when her and Chris Martin became friends with Jay Z and Beyoncé. She was talking about it all the time in this pathetic way that just screamed “hey guys, listen to this story about my black friends!” it was like she had just discovered black people for the first time and was entertained by everything about them. She was appearing on talk shows trying to rap, and bragging about how often she listened to rap, and trying to dance to it and referring to herself as “gangsta” for listening to Jay’s music. It rubbed me the wrong way and i thought to myself “wow this woman is out of touch with reality.”

        I cannot stand Gwenyth and she needs to not go down this road. Jay Z might be her friend, but Eminem and the families of Biggie and Tupac are probably unaware their names are even being used to make rich white ladies feel “down.” They’re also probably gaining zero profit from it. She needs to go away.

      • mimif says:

        Bonus points for bloviate usage.

    • Dee says:

      I am disgusted.

    • JFresh says:

      Yeah I question accusations of cultural appropriation as a rule and dismiss about 99% of them. However, this just about literally made my jaw drop. The mind BOGGLES.

    • kcarp says:

      So I am obviously not smart enough or educated enough to accurately describe why this is offensive. Thank you for the help.

      Do you think she will justify this by saying she has black friends? JayZ and Beyonce are her buddies so it’s cool.

  4. frivolity says:

    This is her clueless version of #BlackLivesMatter

    What a tw@t

  5. Pam says:

    Ugh – I wouldn’t buy or carry anything so vulgar…

  6. Watcher says:

    Oh honey. This whole story made me feel really embarrassed for her! Who would buy this awful tat?

    • Liberty says:

      Right?????? I mean — god.

      Then I looked at Jessica Seinfeld’s instagram, where she is holding what appears to be another clutch like these (style, lettering, NOT wording) in white, and which appears to say something like Love, R(something) on it – I can’t make it out. So to answer you: the special people goopworld, I guess? I can’t imagine. Appalled.


    Oh my god

  8. Sam says:

    If you would even contemplate $1700 for a clutch, you have bigger problems than any issue of taste. Seriously. I doubt any human can help you. Divine intervention might be necessary in such cases.

    I have made clothes and jewelry and accessories in the past, just for myself or family/friends. I get how much materials cost, time and labor, etc. At some point, I feel like designers must be trolling their clientele – let’s see how much we can get them to pay for this. They know that their stuff isn’t worth that, but they want to see what they can get. That’s the only logical explanation.

    • Lynnie says:

      Apparently all the price increases for these brands are to ensure they retain their “exclusivity” and that the plebs can’t get their products. I would hope that some of these brands would stop (looking at you Chanel), but don’t underestimate their devoted customers.

      • Sam says:

        I always figured that to be the case. It doesn’t stop me from thinking their customer base must be really stupid though. Paying for exclusivity is ridiculous.

        A few months ago, Lily Pulitzer did a collection for Target and the normal customer base became irate because now “average people” could buy LP pieces and look like those who bought them before. That was when I realized that rich people are, by and large, stupid (not every one, of course, but a substantial chunk of them). I guess Gwyneth proudly counts herself among their ranks.

      • Lynnie says:

        Oh yeah preppy brands are notorious for that (in fact most contemporary brands are) , but it’s funny because in the scheme of designers Lily would be seen and the gaudy poor-mans J. Crew.

        Fashion is great, but attitudes like the ones you mentioned and designers antics can get tiring real fast.

    • mimif says:

      I’d pay $1700 just to get this woman some f-cking toner for that brassy blonde that haunts my psyche.

    • atrain says:

      I like high-end handbags, and I’ve spent more than $1700 on a clutch. What sort of divine intervention do I need?

      At the end of the day, it really doesn’t matter what other people spend their money on.

  9. Abbicci says:

    I have to go out for a little while but I’ll be back later to check the comments. I know none of you will let me down.

    Carry on.

  10. AlmondJoy says:

    No. Just no. A whole lotta NO.

  11. Boston Green Eyes says:

    Could one of the youngin’s please explain Hov? I’m from Boston and HOV=High Occupancy Vehicles. I’m almost sure that that’s not what she meant…

    • AlmondJoy says:

      Jay-Z’s nickname

    • Size Does Matter says:

      Seconded. I don’t get it…

    • mia girl says:

      I ain’t no yougin’, but I do know the answer to this.

      Hova/Hov is a nickname Jay-Z gave himself that took root and many call him that now. It’s because he referred to himself as the “God of Rap” or something. It’s derivative of JeHOVAh

      • Kat says:

        Oh dear. I’m really not down with the kidz anymore (possibly the last 15 years?). When I saw biggie pac I thought it was some kind of pac-a-mac in a clutch rather than a bumbag.

      • amilue says:

        Thanks for that. I was hoping someone would ask/receive an answer in the comments.

        Uncool 36-year-old white woman signing off!

    • Boston Green Eyes says:

      Jay-Z’s nickname? Really? I would rather eat glass than carry around a bag with his nickname on it….

  12. Kym says:

    When is a house going to fall on top of this delusional tw@t?

  13. Alex says:

    First off can she legally sell stuff without the permission of Jay Z, Eminem, and the estates of Tupac and Biggie? Cause I doubt Eminem would even give permission for this BS
    Second- GTFO Goop

    • Sam says:

      Yeah, probably. She’s just using a name that they routinely go by. Unless the name is copyrighted or otherwise protected, I doubt they have any recourse. It’s probably going to fall under fair use, since they are all public figures. I would far more expect Eminem to strike back in rap, and that might actually be better.

    • Loopy says:

      I think she was clever enough to use their nicknames, I don’t think Biggie,Hov,Shady and Pac are registered in their estate, correct me if I am wrong.

      • Alex says:

        I would think Eminem and Jay-Z would copyright Hov and Slim Shady because its a part of their brand. Whether they have is my question (Idk) but considering how much thier names are tied to their music I feel like it is copyrighted
        The estates are another question. No idea

    • Pandy says:

      Yes, wonder how “bestie” JayZ feels about his nickname being plastered onto some ugly clutch purses?

  14. Kiddo says:

    YEAH, capitalize on two murder victims, you ass.

  15. Blythe says:

    Tupac Amaru Shakur would not be pleased to know that a rich White woman is selling $2,000 clutches with his name on them. Goop is a disrespectful airhead.

    • word says:

      She should have used Kanye’s name instead…he would love this and would probably jack up the price for his clutch since he claims to be the “best rapper of all time”.

      • The Eternal Side-Eye says:

        Oh Kanye would eat this up and go on some rant about art, clueless brother.

    • Ennie says:

      OMG, I had never correlated his name with the Inca king! (I had never looked for Tupac’s full name). Was this his birth name? What a wonderful way to honor such a hero.

  16. Lynnie says:

    I didn’t know Jay-Z and Eminem were buddies. I always thought it was Eminem and Dre?

  17. BendyWindy says:

    I’m out of the loop. I didn’t realize Em and Jay had beef.

  18. FingerBinger says:

    Who’s buying this? You can buy a $10 t shirt with biggie and pac and save $1,685.

  19. Neah23 says:

    But she hip you guys and her BFF are Jay-Z and Beyoncé , don’t forget her loves rap music. 😱

    I always find it funny when Paltrow says stuff like that but when it comes to Goop their never any people of color. Remember that video she did a couple of years ago for Goop it was nothing but blonde white women and one little Asian girl which you had to look hard to find.

  20. Lara K says:


    like $10 crap at the mall teeny bopper store. except no self respecting teeny bopper would carry these – they’d get beat up fpr sure.

  21. Ms. D says:

    Profiting off of the rap wars that at best indirectly lead to the deaths of two young black men. Talk about cultural insensitivity. But she voted for Obama so I’m sure she has justified it then. Pfffff….This is epitome of what an elitist looks like.

    • Watcher says:

      But, but Goop’s a hip hop fan doncha know?! Proven by her toe-curling rendition of ‘Straight outta Compton’ on the Graham Norton show a few years back. If you haven’t seen it, search for it on YouTube and see if you can watch without dying of second-hand embarrassment.

      • word says:

        Not to mention when she tweeted the “n” word during a Jay-Z/Kanye concert (she was quoting a song title but still if it was any other non-black famous female, they would have had backlash). She seems to get away with everything.

  22. QQ says:

    JFC The Gall of this asshole is just never ending

  23. saras says:

    I think people would rather spend the money on a bish slapping booth to smack that smug spray tanned smile off her face. Could she be any more unlikable???

  24. word says:

    Those look like cheap clutches you’d find at a bargain shop. The funny thing is, those clucthes will sell for whatever price Gwyneth is asking.

  25. kri says:

    What goes through the rarified air in this woman’s head?! Who in the hell would wear carry this? Why does she think anyone would pay that much money for it? I am becoming curious about her. She is more Let Them Eat Cake than Marie Antoinette ever was. (yes, I know she didn’t really say that, but you guys know what I mean). What’s next with her? A master class in trolling the plebes ? Tibetan throat singing? When will it end?

  26. Jayna says:

    So this is what all of her elite, rich, white female customers, age range 40 up, are clamoring for, a Biggie/Pac clutch? Because we know they are all avid hip-hop fans and can’t wait for these must-get items to show how down they are.

    The desperation to be seen as hip by Goopy, yet be so out of touch, is truly embarrassing.

    This I think is the most cringeworthy thing she’s ever done. Gwynnie is so ultra hip, y’all, and name-dropping to prove her hip factor yet again. She is going to be skewered for this, the butt of so many jokes.

  27. Freddy Spaghetti says:

    Just when you think Goopy can’t be more out of touch and entitled, she finds a new way to top herself. Can’t stand her.

  28. Sara says:

    I wouldn’t buy these for a pound.

  29. HK9 says:

    She has lost her damn mind.

  30. judyjudyjudy says:

    the stupid people are the ones buying it.

  31. Mrs. Darcy says:

    Did their estates have to give permission for this tackiness? Gwyneth genuinely thinks she is so street, maybe she should go stand on a corner in Compton and sell these. Seriously though profiting off of dead rappers is a new low. She seriously needs to donate any money made from these to urban children’s charities, this is a pretty bad misstep even for her.

  32. Who ARE these people? says:

    We real cool. We skip school.

    • The Eternal Side-Eye says:

      Ugh. I love that poem so much. Thank you.

      There’s something so wonderful about seeing a literary reference you didn’t expect while casually scrolling through comments.

  33. Miran says:

    Maybe I just don’t frequent the right places to see it but why is she not taken to task for how she always tries to portray herself as so street and hip hop all the time? I mean she’s done it several times now….

    • The Eternal Side-Eye says:

      I’m sure she eventually will be since she’s making such an effort to make an ass of herself, but I don’t think anyone has the time or energy to get on Gwen.

      She’s just such a determined loser.

    • boredblond says:

      I think it depends on what she’s selling at the moment…street for these crappy bags, Zen when she’s pushing an overpriced yoga mat, earth-mother when there are cashmere baby blankets to move. As ludicrous as it seems, she does know there’s one born every minute.

  34. The Eternal Side-Eye says:

    😐😐😐😐😐😐😐😐😐😐😐😐😐😐😐. With a little 😤😤😤 and 😓😓😓😓 thrown in.

    Girl accept yourself for the white bread smeared in thousand dollar grey poupon that you are.

    • Kiddo says:

      Notorious G-O-O-P.

    • Cran says:

      Hey HEY hey. Please don’t be trashing my Dijon. Besides she looks like a white bread yellow mustard girl. Lol. Trash away on that.

      • The Eternal Side-Eye says:


        What am I even saying, Goop is a delicate mustard seed plucked by a migrant farmer in a garden next to a wall peeking over the Tuscan sun on top of non-bleached wheat-grass.

        Did I sound goopy enough? Do I need to throw in something about a stripper’s ass?

  35. Lisa says:

    How out of touch.

  36. Jensies says:

    So so classy that the Biggie/Tupac one is in the colors of their respected gangs. Clueless.

  37. Sparkly says:

    Somehow even this doesn’t surprise me from the Goop. What’s truly boggling is that other people actually had a hand in this as well. How is there absolutely no one in her life reining her in?

  38. InvaderTak says:

    Anybody want to take bets on which idiot celebrity will be spotted with one first? Easy guess is a kartrashian. Anybody got any others?

    • The Eternal Side-Eye says:

      I wanna say Ariana Grande, she seems like the type to buy something gaudy and utterly ridiculous. She can pair it with turquoise cat ears headband and a bad attitude.

  39. I Choose Me says:

    This thread is full of delicious, delicious snark and I AM HERE FOR IT.

  40. Tracy says:

    Gee, Gwynneth, you’re just so street… (insert eye roll)

  41. Maria A. says:

    Exclusivity of an overrated and overpriced variety. You can get exclusivity much more cheaply and still help an artisan if you just go to sites like Etsy or go your local arts and crafts fair. Or you could just go vintage. Paltrow has no imagination.

  42. sars says:

    Wait, is Jay-Z Eminem’s rap nemesis, or vice versa? As far as hip-hop beefs go, I don’t think that would be on par with Biggie/Tupac…