Gwyneth Paltrow claims she’s a Goopy ‘idiot savant’ & she defends the V-steam


Gwyneth Paltrow has a surprisingly good profile in the new issue of Fast Company. The article is mostly about how she has grown and will continue to grow her Goop brand, her plans for the future and why it’s a good thing that everyone nitpicks her Goop posts and pseudoscience. There are some interesting smaller details, like… did you know that Gwyneth hates the color brown? She HATES brown. She doesn’t want anything brown to be featured on her site. But she loves a particular shade of gray called “Goop gray.” You can read the full profile here. Some highlights:

How Goop started: “Like many other things in my life. I sort of found myself in the middle of doing them before I really understood how I got there. It was the same with my movie career, or my cookbooks.”

Idiot savant Goop? “I think it was a lot of idiot savant-ness… I really wasn’t aware, from a trending perspective, where the Internet was going, or what was going to ­happen—that newsletters would become something that ­everybody did. I sort of just got lucky.”

Building the business side of Goop: “It wasn’t until Goop started getting a lot of traction in terms of moving tons of product for other people, like hundreds and hundreds of thousands of dollars of product, and millions of dollars of product for other brands, that I started to think, You know, there might be more of a business here,” Paltrow says. In 2012, the company made approximately $1.5 million in revenue, though it ended the year about $40,000 away from actually turning a profit and also carried about $1.2 million in debt, according to financial documents filed with Companies House in the U.K. (By the end of 2013, the company carried $1.7 million in debt.)

Her main job: “I’m at Goop every day. It’s my main job. I’ve made commitments to people and I’ve taken their money, so I’m going do everything in my power to make sure that the brand scales.”

She’s not leaving Hollywood though: “I’m a big believer in the ampersand. I don’t see it as I’m leaving something behind, I see it as this year I probably won’t make a movie or I probably won’t do a TV show or a play, and I’ll focus on the business. It’s our tendency to want to put women in one little category. That’s where we like them.”

Conscious uncoupling: Goop’s editorial director Elise Loehnen titled Gwyneth’s separation announcement “Conscious Uncoupling.” Gwyneth says: “When I announced that I was separating on the website, [Loehnen] titled the piece ‘Conscious Uncoupling’ and I had no idea… When something like that happens, I think everybody is like, ‘Oh, sh-t.’ I just tell them that I think we are creating interesting discussions.”

Loehnen also wrote about vaginal-steaming piece. “This is a thousands-of-years-old practice in Korean spas,” Gwyneth says. (Loehnen stands by the recommendation, too. “It feels good, it’s not ­harmful—it’s not like we’re urging people to go out and buy AK-47s,” she says.)

Creating the brand: “You can put a lot of people in a room who have strategy, money, experience in marketing and say we want to do something and this is how we’re going to do it, but it’s actually a tricky thing to create a real brand. I feel grateful that I started sort of unwittingly with a brand.”

She loves controversy: “I always like it when there’s a big response to something because it tells me, ‘Oh we’ve touched a nerve here, this is really interesting.’ There are a lot of media companies that would die to have the kind of response that we get from our content.”

[From Fast Company]

So Gwyneth didn’t even write about vadge steaming but she loved the controversy over it. That just shows you, as much as she’s bitched about being misunderstood in the past, she enjoys being a pop culture troll. She loves the controversy because it makes money. Gwyneth also says at one point in this interview: “I do think a lot of the misperception comes from people who haven’t actually gone on the site, because a lot of the things you see or hear, we’re like, ‘We never said that, never wrote that, that’s not the price point, or this was totally out of context.’” Except not really. We actually are reading Goop and we just think she’s an elitist, peasant-hating jackass.


Photos courtesy of PCN, Fast Company.

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39 Responses to “Gwyneth Paltrow claims she’s a Goopy ‘idiot savant’ & she defends the V-steam”

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  1. Nicole says:

    I guess it’s not a surprise that all her friends and bfs are white then. What an ahole.

  2. mimif says:

    She had me at idiot savant-ness.

  3. Sullivan says:

    She looks very pretty in the summer dress.

  4. Ms. Turtle says:

    Of course she likes the controversy. She is building a brand by catering to her audience. Her audience isn’t the masses. It’s not even the whole of the 1%. Love her or hate her, Gwyneth does well almost everything she tries. Only to infuriate the ppl who hate her, which fuels her smugness.

    • Sambam says:

      Ummm…this company STILL hasn’t turned a profit and it’s been in operation since 2008. They’re also 2 million in debt. I still don’t understand how it will scale seeing as it doesn’t do anything mind blowing other than cause random controversies on the Internet

      • vauvert says:

        It won’t. At some point it will fold unless she keeps it going out of sheer vanity.

      • Neah23 says:

        Wow that’s a long time for not turning a profit. Not every business venture is successful and some fail and 7 years with out a profit is definitely a failure. I can only guess that Gwen is financially keeping Goop going do to her own vanity.

  5. kri says:

    What a racket! I have never visited GOOP. I never will. If I want to steam my vagine ( I don’t-it’s already angry enough) then I will go to Korea. FFS, she just doesn’t know when to stop. obnoxious as all hell.

  6. zinjojo says:

    “I sort of just got lucky.”

    Never a truer statement uttered. She could be talking about her entire life.

  7. Freddy Spaghetti says:

    She’s definitely an idiot. Just need a hold on the savant part.

  8. byland says:

    I regret reading this article because I have now found that Gwynnie (I feel I can call her that now) and I have something in common.

    Yes, it’s true: we both hate the color brown.

    Please prepare my imported volcanic water – room temperature! – and have it sent to my chaise on the veranda. I’m just not up to entertaining today, so you’ll have to tell the Crown Prince to return tomorrow.

  9. Michelle says:

    Elise Loehnen & Gwyneth Paltrow: Keeping the bored rich lady stereotype alive.

    Goop is ridiculous and I am one of the people Gwyneth is referring to who hate it but don’t read it.

    Steaming one’s vagina is unnecessary and unhealthy. I don’t understand why so many women still can’t accept the fact that our vaginas are self-cleaning, despite repeated warnings by doctors that douching and things along those lines are harmful. Water vapor created by steam in a woman’s vagina is a bad idea. There is also some infrared weirdness done during this “vaginal steaming” and raising the temperature in a woman’s vagina leads to dangerous bacterial growth. Leave your vaginas alone, ladies. And please don’t take any sort of advice from these insufferable bored women with too much money and too much time on their hands.

    • Embee says:

      “Leave your vaginas alone, ladies” is my favorite part of today (so far!) – thank you!

    • TotallyBiased says:

      Not to mention I call bs on her “done for thousands of years in Korean spas.” Maybe her version of it has become a fad now, but as someone who lived in Korea, studied the language and culture, and has enjoyed all kinds of explorations in Korea (from, shall we just say, some unusual club nights to truly isolated temples to many, many spa visits) I never heard of her process from either spa professionals OR my Korean BFFs.
      Not buying it.

    • K says:

      “Don’t want it in your eye? Don’t put it in your pie.”

      A (British) midwife told me this once when recommending postpartum care. Said it was a maxim your vagina would definitely appreciate.

      • TotallyBiased says:

        Ah, the version I was taught was “If you wouldn’t put it in your upper mouth, don’t”–you get the idea. It certainly stuck with me! And has made me VERY careful with what I insert/use/et cetera.

  10. frivolity says:

    Plain narcissist or full-on sociopath? I’m not so sure anymore.

    In any case, I LOVE the color brown!

  11. AK says:

    I’m Korean and I’ve never heard of vadge steaming, but I’m going to look into it (to learn if it’s a thing, not to do it). Anyway, leeches are an ages old health practice, doesn’t mean it’s a good idea.

    • annaloo. says:

      Me too! Neither has my mother or grandmother and we are from Seoul, Pusan and Masan respectively. Where does she get this stuff?

      You know, Gwyneth did a clip of bibimbap with BROWN RICE. I think , as a Korean, that tells you everything.

      • TotallyBiased says:

        AK and annaloo–miyanhamnida, I should have read all the way down before throwing in my comment above. I did wonder if it was because I only lived extensively in Seoul, but some of my girlfriends were from around Pusan (I keep trying to type Busan but my brain still won’t make the change.)
        But srsly–brown rice? WTF?

    • piecesofme says:

      Surprisingly, AK, Leeches can be a good health practice. Not as widespread as they were used, but they have been found to have positive effects when used correctly:

      “Leech saliva is made up of a potent cocktail of more than 30 different proteins that, among other things, helps to numb pain, reduce swelling and keep blood flowing.”

      But I still think your point stands that “they’ve done it this way for thousands of years” is a spurious argument. The ongoing use of leeches is backed up by good practice and science; v-steaming is exposed by as a fraud by these same methods.

  12. paranormalgirl says:

    MD here (yes, I specialize in psychiatry, but I did all the rotations like every med student)… introducing steam to your vagina IS harmful for all the reasons Michelle stated above. Just leave your lady bits alone.

  13. saras says:

    She needs to hide because she becomes more unlikeable and ridiculous every time she opens her freshy steamed hole…

  14. Nanea says:

    I don’t mind brown: my hair, eyes, chocolate, those bits and pieces left in the pan glaze, tree bark, coffee, cola, hazelnuts…

    As others have said, Goopy is an idiot, not a savant, and has proven time and again that she doesn’t care about (medical) science, probably because she’s too intellectually challenged to bother.

  15. Micki says:

    I’d rather be Goop than Jennifer Aniston.

  16. qwerty says:

    I’m confused. She’s talking about her website and we’re supposed to read it like it’s a success story, also she recently spoke at some sort of blogger conference – again, presented here as an example of successful blogger, giving advice to people. At the same time, her website is losing money? Like, a sh1tload of money. Wtf?

  17. phlyfiremama says:

    In English, to defend a Chinese medicine practice: Vaginal steaming is an extremely effective method to ingest herbs. The vagina is composed of mucus membranes, which both absorb and excrete substances. The steaming allows the herbs to get directly inside the body, without having to go through the “first pass” gastrointestinal/kidney/liver filters that decrease the effectiveness of ALL oral medications. It is a valid medical practice, even if it sounds weird. I am a Licensed Acupuncturist & Chinese Medicine Provider with a Master’s degree in Acupuncture & Oriental Medicine, so I KNOW what I’m talking about!!!

    • TotallyBiased says:

      Too bad Goopy doesn’t!
      Your explanation seems perfectly logical; unfortunate for her that it isn’t what she’s shilling. 😉

      Korean spa treatment: NOT the same as Chinese medicinal method for delivering necessary elements into the body’s system!

      I used to have a practitioner who had special suppositories made up, which now makes a LOT more sense to me having read your comment.

    • Shiba says:

      That’s really interesting, but is never mentioned in Goop’s article and is probably too advanced and scary for your basic Western medicine practicing blog reader

  18. skye says:

    There are lots of thousand-year-old practices that shouldn’t be continued now that we have science more advanced than “oh, look at the sky! Moon Wife is eating the foot of Night Wolf – guess that means we drown baby daughters this season if we want the corn to grow.”

    V-steaming is probably not the WORST thing you could do, and it probably DOES feel good as long as you don’t get someone incompetent (or YOU’RE not incompetent) and get burned. But it’s a waste of money and it perpetuates this whole body-hate idea that a woman’s genitals are icky and smelly and dirty, and you gotta buy our crap and Stanley Steemer that thing, if you don’t want to kill the houseplants and peel paint off the walls when you walk by.

    Take a bath. Use soap. I know it’s boring and working-class, but really, you’re good to go.

  19. lesbastardsmiserables says:

    Wait a minute. I’m sure I read an article last week about Goop saying she had the final say about everything on Goop, it doesn’t go out without her signing off on it because it’s her vision etc. Suddenly now when it’s convenient she’s blaming an employee for that conscious uncoupling crap and vaginal steaming (feel so ridiculous typing that). I can’t imagine the editorial director would be too happy about being thrown under the bus like that.

  20. Sara says:

    I bet Angelina Jolie despises her.