Daniel Craig turned down $50 million from Samsung for not being ‘the best’


Here are some photos from the Spectre photocall in Mexico City on Sunday. I feel bad because I haven’t even been covering half the photos from all of the premieres and photocalls from the Spectre people in the past week. They’ve been on a world tour of whirlwind promotion and there were some nice fashion moments. But whatever, I didn’t want to do non-stop coverage of Daniel Craig because I actually wanted the film to do well and NOT be over-exposed. And it sort of worked – Spectre opened last Monday in the UK and a handful of other European territories and it’s already smashed box office records. Spectre made $63.8 million in one week just in the UK, making it the biggest UK box office opening in history. In all of the six territories that got the early release, Spectre made $80.4 million. It will open in America this Friday and I’m expecting it to make a ton of money of here as well.

The problem with Spectre is that it really needs to make, like, $500 million or more or else it will lose money. Spectre was reportedly the most expensive film Sony has ever produced, and they’re throwing even more money at the promotion. Now, I have no doubt that the film will make the money back and then some. The Bond franchise is still very lucrative, and it’s not just about the box office at this point. Companies are so eager to pay exorbitant amounts of money for product placement within the films or corporate tie-ins after the fact that the cost of the film was very much cushioned by the huge corporate deals made. Which makes this piece of news sort of funny:

The James Bond films have never shied away from product placement – Sean Connery swapped Martinis for Red Stripe in Dr. No while Heineken paid $45 million for 007 to drink their beer in Skyfall. However, Daniel Craig and Sam Mendes drew the line at having Bond use an Android phone in Spectre even though they were reportedly offered a $50 million marketing and promotional package by Samsung, along with $5 million for Bond to be seen with one of Samsung’s Android phones.

According to Apple Insider, both actor and director didn’t want the spy to appear with a substandard phone as he “only uses the best”. Along with Samsung, Sony had offered upwards of $18 million to market Bond, and $5 million for him to hold a Xperia Z4. Previously leaked emails from Andrew Gumpert, of Columbia Pictures, had pointed out: “James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’.”

Producer Barbara Broccoli shared a similar sentiment, saying that money was a secondary factor in the deal. Sony did produce an advert for the Xperia Z4 that heavily relied on Bond imagery, with Moneypenny actress Naomie Harris appearing with the phone. However, Craig and Mendes had nothing to do with that deal, not were they involved with the advert.

[From The Independent]

Think about that – Samsung was prepared to drop $50 million-plus on cross-promotion with Spectre and they were turned down for not being “the best”!!!! And Spectre was produced by Sony and even Sony couldn’t work out a deal for James Bond to carry an Xperia phone. Crazy. I would love to know which companies paid what for various product placements and tie-ins for Spectre. I’ve also heard that Daniel Craig personally stands to benefit from appearing in a handful of commericals, something to the tune of $40-60 million for his part in the advertising.



Photos courtesy of Fame/Flynet.

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39 Responses to “Daniel Craig turned down $50 million from Samsung for not being ‘the best’”

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  1. Moxie Remon says:

    This is so dumb. I’ve been using Samsung for years, it’s great. These people are just too posh and they bore me.

    • Tiffany says:

      Loooove Samsung. It has the the product I have stuck with the longest with no problems.

      Suck it Apple ;).

    • Tifygodess says:

      According to An apple “insider” hahaha — I have had the iPhone since day one BUT I have to say Apple is far from the best. They are just the best marketed. People feel they need to have an apple product and that in turn means they are part of some elite group. However what’s funny is Samsung usually comes out with new technology long before Apple has , and many of Apple designs were “copied” or shall I say inspired from Samsung and other companies around the world that aren’t as big. i have debated switching over for a long time but my life is so “wrapped” up in Apple it’s not even funny. I’m a sheep lol

      • Harryg says:

        I hate my iPhone as a phone. But the camera is good, and that’s why I have it.

      • Addison says:

        I believe it’s the other way around. Apple even sued Samsung and won but in Japan not surprising they lost. But the thieves will not get my money. I would ever contribute to thieves.

        The technologies are different. Some people prefer that of Samsung others Apple. It’s deplorable that Tim Cook is bending to stupid and trying to make iPhones android like. Blech! I hope the trend does not continue. I prefer the materials that Steve Jobs favored and the look of the icons, among other things. I wish ghosts were real so that Steve would do away with all those ruining his vision.

    • V4Real says:

      Yep I love my Note 4. It works just fine.
      Quick true story about Android phone versus the IPhone

      A few years back on a trip to Sesame place in PA I dropped my brother’s IPhone and my Android phone in the Lazy River. Damn it’s over I thought because neither of us had our info backed-up. With a gleam of hope in my eyes I immediately removed the cover to my phone and took out the battery, sim and memory cards., then wasted no time drying them off. I saw the look of defeat in my brother’s eyes as he stood there looking at his IPhone because as we know you can’t remove the cover to an IPhone to take out the battery. We both spent the remainder of the trip without our phones with my laptop and the hotel phone as our only source of communication.

      Once back in NY I purchased a new phone thinking all my photos and contacts were lost. A few days later I put the battery and other items back in the old phone and my eyes grew big in awe as the clouds parted and God said let their be light and I heard that beautiful T-Mobile jingle. Not only did it power back on but my contacts and pics were there as if they had no clue of the trauma I caused them. The android had died but was brought back to life due to my phone CPR. I didn’t have to put it in a bag of rice as my T-Mobile guy had suggested. As for my brother’s IPhone RIP, you will be missed, not by me of course. Take that IPhone. From this point on my brother now uses an Android phone.

      I guess we know who the real smartphone is.

      • SloaneY says:

        Eh. I dropped an ipad in the bathtub. Stuck it in rice for a week. Still works. 🙂

      • teacakes says:

        ….not for much longer though. The Samsung Galaxy S6 has that godawful non-removable-battery thing happening, the days of being able to easily pop a battery out and save your data, will soon be over 🙁

      • V4Real says:

        Well I now have the Note and it’s great

    • Katie says:

      Love all of my samsung tvs. Trying to get out of the apple vortex and get samsung phones/tablets.

  2. JFresh says:

    Ha ha this is great news. I like to hear any stories of Samsung being called out for what they are (second rate copycats).

    • Addison says:

      Hear! Hear! At least some people know who the real copy cats are. Bond only uses the best. LOL! I love the Bond franchise. Don’t care for Daniel Craig but at least Bond will not use sub-standard products. All is well in the world.

  3. Manjit says:

    Other than the cars and an Omega watch, I thought they had dialled down the product placement in Spectre.

  4. Ravensdaughter says:

    What the heck is Monica Bellucci wearing? A peasant blouse and leather (or pleather) skirt?

  5. Elisa the I. says:

    This story is hilarious.
    Also, Naomie Harris looks amazing. LOVE the dress!
    I’m pretty sure Spectre will break all kinds of records. Will see it this week!

    • Caro_ says:

      Naomie is beautiful. Monica is as well of course but the skirt photographs like a hefty bag.

      Love that green. I’d like to see she and Cillian Murphy do a continuation of their characters in ’28 days later.’ Fav horror of all time, plus a nice love story!

  6. Livealot says:

    Monica is fashion fail and Naomi looks good in green.

  7. Mia4s says:

    $500 million is the floor for this movie if it was terrible. Since it is apparently really good they’ll probably get to a billion.

    Oh and forget any comments from Craig about not doing another one. He’ll do his Broadway show, take a break, and make RDJ/Depp private island money for the next one.

    Nice work if you can get it!

  8. HH says:

    I thought Daniel Craig personally turned down $50 million. I was like yeah right. But the studio as a whole… I could see it. Also, my experience with Samsung has been meh. I’ve got the Galaxy S5 and it’s starting to freeze and what not. I want to throw this phone into a freezing rI’ve sometimes. And to think it’s the price of a decent laptop. SMH

    • lunchcoma says:

      Yeah, I raised my eyebrows at the headline, but it made more sense in the article. The director and the producer didn’t think it was the right choice, either. If they had wanted the deal and Craig thought it was out of character, we would have seen Bond carrying the phone in the movie. He doesn’t have that much power.

  9. antipodean says:

    Oh dear, Monica, did you have to wear a hefty bag as a skirt. Having said that, the hefty bag is elevated by your choosing to wear it.
    Daniel Craig looks to be making out like a bandit from this franchise. Maybe it is part of a plan for him to accrue f*ck off money?

  10. SloaneY says:

    Pardon my ignorance, but who is the other guy in the pictures? He’s really cute.

  11. pepper says:

    Monica has thick ankles…. JS

  12. lucy2 says:

    I’m always amazed at the money companies throw at stuff like this. Would James Bond using a certain type of phone, which we’d probably barely see in the movie, increase their sales by more than $50 million to make it worth while?

  13. Wentworth Miller says:

    At this point, all these damn phones are the same.

  14. I Choose Me says:

    Whatever. I love what Naomie and Daniel are wearing in that top pic. She looks flawless in her apple green dress. Craig looks suave. I wish Christoph’s pants matched his suit jacket but he also looks good.

  15. Sochan says:

    The money involved in playing Bond is so exorbitant. It’s not a wonder that any British actor who is asked about the potential of playing him gets so giddy they can hardly hide their excitement at the idea. The only one who hasn’t looked like he’s squeezing his own testicles to keep from screaming with excitement is Idris Elba … which is exactly why he should be the next Bond. Bond should be played by a man who can take it or leave it because he’s too cool to give a wit one way or the other.

  16. Chen Wei says:

    Lol. Have a note 5. Glad didn’t wait for iPhone 6s. Would be a waste of time anyway.

  17. seesittellsit says:

    I am going to do my bit to help Spectre make its $500 million back this weekend, when it opens where I live. So not to worry . . . I know he can be a dick but I’ve always had a soft spot for Craig since “Our Friends in the North” and “The Road to Perdition”.