— Kim Kardashian West (@KimKardashian) November 2, 2015
A few days ago, Kim posted this ^^ image to her social media. This means that “Karl Lagerfeld” now appears in Kim’s highly popular, successful and lucrative iOS game. Kim has already included her family members in the game (which is about shopping and hanging out in LA), but now players will get to hang out with Lagerfeld in the game. When I saw this a few days ago, I thought, “Wow, I wonder if Lagerfeld is going to sue Kim Kardashian over the use of his image?” As it turns out though, Lagerfeld gave his permission for his likeness to be used. Because Lagerfeld actually likes the Kardashian-Jenner clan. Shocking, I know.
Karl Lagerfeld is to have his very own avatar and virtual Paris boutique on the game Kim Kardashian: Hollywood, an iPhone and iPad app by Glu Mobile, that currently has more than 30 million active users.
“Kim’s contribution to beauty and fashion—and what made her such an icon—is the fact that you don’t have to be super slim and very tall to be beautiful,” says Lagerfeld. “Others tried, but she succeeded in giving other girls like herself confidence. And I admire her for that.”
Lagerfeld will be in good company in Kardashian’s virtual world, joining fashion editors André Leon Talley and Anna Dello Russo in helping players to follow in the reality star’s footsteps and jump from the E-list to the A-list by completing a series of tasks, such as taking meetings with agents, modeling gigs, and attending parties.
“Karl Lagerfeld is such an icon and I’ve been lucky enough to work with him several times over the years,” Kardashian says of the partnership, which will also feature shoppable pieces from Lagerfeld’s eponymous label, including the Sam Masculine coat from Fall 2015 that she wears in the game.
Honestly though… Lagerfeld loves to be a curmudgeon, provocateur and contrarian. He loves to wallow in high-low pop culture. Where Rebel Wilson takes a stand against the Kardashians, Lagerfeld enjoys them for what they are. Oh, and Lagerfeld also had this to say: “I like her mother a lot and I adore her little half-sister Kendall. I don’t know the rest of this astonishing family.” Hahaha. Of course Karl Lagerfeld would enjoy Kris Jenner. Minions of Satan flock together.
Photos courtesy of Kim’s Twitter, Fame/Flynet, WENN.