Susan Sarandon, 69, is the latest brand ambassador for L’oreal: great choice?

susans
Susan Sarandon, 69, is a rare older actress who has been honest to the press about the work she’s had done, which is extremely subtle. No one would have called her out for getting noticeable work, is what I’m saying, and yet she was brave enough to admit several years ago that she had lipo “under my chin and under my eyes.” I didn’t know that eye lipo was a thing until Sarandon discussed it, although many of you thought that “lipo under the eyes” was another way of describing a lower blepharoplasty, or eye lift. So Susan isn’t all natural, but she looks incredible and in no way tweaked or plucked. That’s why she’s an inspired choice to represent L’oreal. Susan has been named a brand ambassador for the makeup line.

She’s so worth it! Susan Sarandon may have a bevy of awards and accolades, but her newest gig as L’Oreal Paris brand ambassador, announced on Friday, January 8, is a particularly meaningful one.

“When L’Oréal Paris and [Brand Global President Cyril Chapuy] first approached me, I was so flattered,” the Tammy actress shared in a statement. “The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It,’ it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time.”

It’s also a message that speaks to her heart. “I look forward to being older, when what you look like becomes less and less an issue and what you are is the point,” she said.

The Oscar winner, who has three children — Eva, 30, Miles, 23, and Jack Henry, 26 — added, “Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women.”

And Chapuy is beyond proud to have her as a part of the team. “Susan is a cinematic icon,” he said in a statement. “She is strong, charismatic and talented, and has a compelling sense of self. Her outspoken activism, captivating film work and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out. We are honored to have Susan as a new Lorealista.”

In her new role as an international spokesperson, Sarandon will be the face of Age Perfect skincare and hair color.

[From US Magazine]

US Magazine tells us that other L’oreal ladies include Blake Lively, Julianne Moore, Eva Longoria, Jane Fonda, and Naomi Watts. You know who my favorite L’oreal older lady is? Andie MacDowell. I love her L’oreal ads, she’s the best. She has such an ageless beauty and I envy her hair.

Kaiser reminded me that Helen Mirren also worked for L’oreal and that she represents “Paris Age-Defying face cream.” That brand knows exactly which spokespeople to chose, although I think they made a minor misstep with Blake Lively. She does have a “girl next door” quality I guess.

Also, I assumed L’oreal still did animal testing as that was a major issue with them several years back. They state that they no longer do any animal testing unless “regulatory authorities [demand] it for safety or regulatory purposes.” So while they may not have a spotless record, at least they’re trying now.

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23 Responses to “Susan Sarandon, 69, is the latest brand ambassador for L’oreal: great choice?”

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  1. Don't kill me I'm French says:

    Great idea

  2. Snowflake says:

    Perfect choice!! 😄

  3. Pants says:

    I love this choice!

  4. EscapedConvent says:

    Wow, she looks fantastic. I’m biased I guess, because I’ve always liked her so much. But yes, why shouldn’t she represent L’Oreal Age Perfect?

    Also, I would consider giving a pinkie toe for her hair in the top picture.

  5. kri says:

    ^^^^^That is how good PS work is done. Take notes, cat faced people of Hollywood.

  6. Karen says:

    I randomly watched a Friends re-run yesterday, and Susan Sarandon had a cameo. And I just kept thinking I need more Susan in my life. She’s such fun to watch on the screen.

  7. NN says:

    Are they going to photoshop her to look 35-40 with poreless baby skin? Because that’s what they tend to do.

  8. Nancy says:

    Beauty comes in all ages, even though our country worships the young. Susan was a women’s libber when they still said women’s lib. She’s a great choice. You go there Louise!

  9. FingerBinger says:

    I like it. L’oreal is aiming for a mature crowd unlike other companies.

  10. Insomniac says:

    Excellent choice. And yes, she’s a great example of plastic surgery done well.

  11. lizzie says:

    she looks amazing and i think this is a great fit! Blake Lively seems off but i think she does a lot for their hair products which….her hair is amazing.

  12. hogtowngooner says:

    Glad to see L’Oreal using “older” women. True beauty is ageless.

  13. Locke Lamora says:

    I always found her sooo stunning. Is she a natural redhead? I just love the combination of red hair and darker eyes.

    Andie MAcDowell, while stunning, I just find so boring, both in films and pictures.

  14. lisa says:

    L’Oreal is misleading you about the animal testing. They fund animal testing on their products in China.

    Also, they claim: They claim: “When a supplier proposes us an ingredient, we ask to examine its safety dossier. If the dossier contains data generated by means of animal testing before March 2013, L’Oréal can retain the ingredient. If the data was generated after March 2013 and was for a cosmetics application, L’Oréal cannot retain the ingredient. If the data was generated after March 2013 but was for a usage other than cosmetics, then L’Oréal can retain the ingredient.”

    This loophole allows them to use animal tested ingredients in new products.

    They also say: Also, in response to questions raised by the scientific community and by civil society, local authorities could choose to reexamine the safety data of a known family of ingredients, and could require new safety data.

    Meaning if they need to retest something on animals, they will

  15. Pandy says:

    She’s a good choice. I also like Andy McDowell as well. I hope she’s not photoshopped too heavily!

  16. lucy2 says:

    She’s a good choice, and I like that they’re hiring someone who represents a good portion of their customers. Most 40, 50, 60 year old women don’t want to be marketed to with a baby faced teenager.
    I always thought Evangline Lilly looked great in her Loreal ads too.

  17. JFresh says:

    Great choice!!!

  18. Casey says:

    What a BABE! I love her so much! She has an amazing attitude.