Here are some photos of Gwyneth Paltrow attending the launch for the Frederique Constant Horological Smartwatch. Whenever I see Gwyneth or another big-name celebrity at these kinds of smaller “launches” of, like, a watch or a lipstick, I always wonder how much they’re getting paid just to do the event. Because you know Gwyneth wouldn’t go to a watch launch if she wasn’t getting paid. When I first glanced through these photos, I thought she looked very “refreshed,” but as I looked closely… maybe it’s just makeup? Maybe it’s her softer-looking hair too. That’s a good lesson for Goop – she looks younger when she stops with the center-part and flat-ironed look.

Meanwhile, did you know that there’s a new Goop fragrance? She’s not calling it Goop: The Perfume, because she doesn’t have a sense of humor about herself. The Goop fragrance is called Winter, or Edition 01 or both. And of course Gwyneth – who has been the face of other fragrance campaigns before – can’t simply introduce her new perfume. No. She has to pontificate about how horrible every other perfume is because of “endocrine-disrupting chemicals.” You might as well be spraying yourself with red hot death!!!

Gwyneth Paltrow is on a mission to turn everyone’s beauty routine green. She’s done skincare. She’s done makeup. But, one frontier she had yet to conquer was fragrance, one of the notoriously more difficult products to swap out for organic alternatives. Gwyneth, who at one point admitted her “wardrobe of fragrances” included 50 options (and was also once the face of a perfume), recently came to terms with the fact that there’s a lot of mystery hiding in the scents she knew and loved.

“Fragrance which I’ve used up to this point is actually really at best not transparent at all and at worst very toxic,” she tells ELLE.com, pointing out that the ingredient label “fragrance” can be used to hide a cocktail of proprietary, “endocrine-disrupting chemicals” messing up your hormones. Unsatisfied with having to rely on just patchouli at the health food store, she used her goop powers to create her own elevated take on a “sophisticated, complex, beautiful, and also completely non-harmful fragrance.”

Today, goop introduces Edition 01 fragrance ($165) and candle ($72), the first of what will be a series of fragrances inspired by the four seasons. First up: Winter. Why? “I like the coziness of winter, and the family time that comes with it,” Paltrow explains, “Everyone is inside and together and curled up on sofas reading.”

To that end, she worked with nose Douglas Little to craft a smoky, layered mix of cypress, frankincense, labandum, vanilla, clove leaf, juniper, and styrax tree bark, all of which she hopes will make you “recall sitting by the fire place in a library.” She didn’t hint about what future goop fragrances will smell like, but did disclose which smell she curiously can’t stand, “Other people would think it’s a good scent,” she divulged, “I don’t like things that are heavily citrusy. Like kind of lime-y, citrus scents.”

Paltrow muses that the fragrance is not just about smelling nice, but a “holistic” experience. “One of the most amazing things about all these barks and herbs and things that grow in nature is they do all have, from the mystical point of view, healing properties,” she says. Each ingredient promises a range of effects, from aphrodisiac properties to aiding meditation, to balancing depression, to “bringing inner peace.” It’s basically therapy in a bottle.

[From Elle]

Ha, the peasants have been wearing the wrong perfume all this time. They’ve thought they were just wearing perfume that smelled good to them. How gauche. How irresponsible. How un-holistic. I will give her this though: I too am not a fan of citrus-y perfumes. I don’t mind a citrus-y shampoo or soap, but I want my perfume to smell really clean, light and feminine, like laundry and flowers. Winter By Goop sounds WAY too heavy for my taste. Cloves, frankincense and vanilla? Nope.

Gwyneth also told Elle that she loves candles, and “It’s part of my evening ritual, having a smell in the house that’s warming. I like to have a demarcation between the day and the nighttime, so I’ll light some candles, have a glass of wine, and I always have a bath.” Is she selling candles or a Williams & Sonoma catalog?

Photos courtesy of Fame/Flynet.