The ‘New Mr. Clean,’ Mike Jackson, is both hot and confusing

Mr. Clean is getting a make over, and it’s confusing me in all the best ways. Of course I have always found Mr. Clean’s confidence attractive but now he is actively trying to woe me by wiggling his well toned butt while mopping the floor. Why the new moves? A new Mr. Clean. Apparently, the original Mr. Clean is taking a vacation and God bless him, after 60 years he deserves one. So they found an interim Mr. Clean to tidy up in his absence. That man is Mike Jackson from Georgia.

After 60 years of non-stop work, the iconic Mr. Clean has opted to take a much-deserved vacation. But before he could go, he and the Mr. Clean crew had to find a suitable replacement. After a rigorous three-month long search, the next Mr. Clean was found in Georgia native Mike Jackson. By day, Jackson works in sports marketing and in his spare time, he enjoys working out (a classic Mr. Clean activity), travelling around the US (he’s been to 48 states), and reading. Thanks to his already shaved head, sparkling smile, and the addition of a gold hoop earring, Jackson easily snagged the part. “While it’s impossible to replace the iconic Mr., I’m excited for the opportunity to help people tackle the most seemingly impossible messes while he’s away,” he said in a press release.

Contestants were invited to audition live or by sending in a YouTube video to convince the brand why he or she should be the clean-cut cleaning guru’s stand-in. Along with the honor of filling the mascot’s spotless shoes, Jackson won $20,000 and a (practically) lifetime supply of Magic Erasers. And to sweeten the deal, he is even featured in a digital 2017 calendar posing in his new role. The calendar, of course, includes a cleaning tip for each of the twelve months.

[From Real Simple]

Again, so confusing, so beautifully confusing. A hot guy calendar that includes cleaning tips? Uhm – YES PLEASE! Is it awful that even after looking at the very appealing Mr. Jackson the thing that most excited me from that statement is the part about the lifetime supply of Magic Erasers? And bless Jackson for showing such respect to the original Mr. C – that’s class right there.

CB covered Mr. Clean’s Superbowl commercial in her post as well. It really is a whole new side to Mr. Clean, isn’t it? The raw tension in the shower. The force with which he squeezes water from that new, non-smelly sponge. And the cleaning dance? Oh, somebody get my salts! I haven’t been this excited about an ad campaign since Old Spice.

Even with all these new feelings, I won’t lie – the hottest thing in the commercial is watching someone else do the cleaning. The lady’s reaction at the end? I totally get it… as would The Mister if he could figure out how to wash a dish.

The responses on Twitter were almost as good as the ad:

Photo credit: Getty Images and Twitter

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18 Responses to “The ‘New Mr. Clean,’ Mike Jackson, is both hot and confusing”

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  1. Senaber says:

    “The lady’s reaction at the end? I totally get it… as would The Mister if he could figure out how to wash a dish.”


    • Esmom says:

      Amen. I had let my housecleaning go and had to do a major deep clean yesterday. It was brutal…and all I could think of was “I wish someone would walk through the door and just do all this for me.”

      And then the worst is it’s clean for all of 10 minutes before people start messing it all up again. Sigh.

    • NastyWoman says:

      “The raw tension in the shower. The force with which he squeezes water from that new, non-smelly sponge. And the cleaning dance? Oh, somebody get my salts! I haven’t been this excited about an ad campaign since Old Spice.” – Hecate for the win. :-)

  2. lightpurple says:

    Thank you for a post devoted solely to Mr. Clean. They was one of the most bizarre moments of a bizarre night. And his quite lovely.

  3. Alix says:

    They picked the right guy! Love him!

  4. Really says:

    The original Mr. Clean’s name was Fred and he lived in Lincoln Park (Chicago). He passed away a few years ago.

  5. Imqrious2 says:

    I used to have a sign in my kitchen that said: “If it takes me more than 2 hrs. To cook it, it should take you more than 2 minutes to eat it!” THAT’S how I feel about cleaning. I feel like I’ve barely straightened up my back, and wipe my brow, and BOOM! It’s like a tornado hits the room minutes after! Lol. It’s like that “I Love Lucy” episode where she and Ricky divide the apartment because he’s a slob lol. I WANT MY OWN MR. CLEAN! ☺

  6. Dolkite says:

    I don’t think he’s being used in the TV ads…they’re going to keep using the animated version.

    I think Bob Tessier might have been Mr. Clean in the ’80s…I know he did a number of commercials for some kind of bathroom cleanser where he’d bust through doors and cabinets.

  7. Snowflake says:

    Ladies, out of curiosity, how do you handle the cleaning and cooking at your house? Do you both contribute? I’m trying to figure out how to get my man to do more cleaning. We both work a lot of hours. He is old fashioned, and says his area is the trash and the yard. But yet, the yard can go without being done on a regular basis, but you can’t really do that with a house. It’s not a ton of work, is just us. He doesn’t want to pay for a housekeeper. Other than that, he’s a great husband. We have two bathrooms, he cleans his bathroom, I will not touch it. But I want more help with the house cleaning. Any suggestions? Or should I just deal with it?

    • karen says:

      to be honest, this got to be such a problem for us that i ended up quitting my job [part of me still regrets it]. i did not make enough money to offset the huge fights we’d have. i do not have a good answer for you, but a friend of a friend began “billing” her husband. she had a spreadsheet with average amounts you’d pay someone else to do X thing, and then X minutes she spent doing that thing and every day, tracked it, entered it, and at the end of a period of time [dunno if was weekly or monthly], would present him with the bill [i suspect they kept separate finances, and she'd pay for her half of the expenses out of this?]. it changed his attitude right quick, and he began doing some more things himself as he was able to value the time spent doing them when he saw it broken out into numbers. i know it sounds like a lot of work to set up, but i suspect it could be done in an evening, and then the tracking and entering could become fast/second nature. just an option.

    • Meghan says:

      With my husband, if I mention I need help with the laundry or getting the baby ready in the morning or just cleaning in general, it won’t get done. But if I say “can you get the clothes out of the dryer and put the clothes in the washer in and start it?” Or “can you make the baby’s bottle and change his diaper?” then it gets done.

      It gets annoying to ask him specifically EVERY SINGLE TIME but at least it gets done. And with very little complaint or fighting.

      • QQ says:

        Im slobbier and Less fastidious than my guy, but he is (and Pardon the d!ck suck) accostumed to this; I Cook all meals more or less unless im late (I Like to, I also Season) he does the dishes every day, vacuums and Does the clothes on his day off… However I clean like deep clean weekends (bathrooms/kitchen) , Put my I-know-where-things are messes but I gotta say I Know Im luckier than most in this aspect.

        This was Based off a discussion when we moved together and his general habits and mine, That said i Buy all the food and like beautify the place got a Million projects going at once since my bf home was a Big home cluttered with toys AKA The temple of Childhood so great measures have been taken to adult and modernize the place up, bring light, fresh plants put toys away etc

  8. QQ says:

    New Mr Clean can come Clean my clock out any Time.. I’ll be waiting… Also One of my follows on Twitter actually set the commercial to Aventura’s Obsession and it was F*cking GLORIOUS

  9. lucy2 says:

    I missed the commercial, but that guy is cute and I’m for cute guys cleaning.
    Also, Mr. Clean Magic Erasers are literally magic. I don’t know what those things are made of, but they are amazing.

  10. ClaireB says:

    The replacement guy is really cute!

    I’ve been down in the dumps lately because my house is such a mess. We’ve got way too much stuff with three kids, and I can’t even pick it all up in order to clean under it! Wish some hot man would come over and do it for me!

  11. ashley says:

    wait … in the commercial, I didn’t realize he was black. Why did they whiten his face? Is it to make him look more animated? So weird. I thought the sexual Mr. Clean thing was creepy!!!!

    • hunter says:

      The commercial version is fully animated, not the fellow this article is about. He was not in the commercial, the Mr. Clean in the commercial was a life-like cartoon animation.