Victoria Beckham on her fashion line for Target: it’s ‘very honest, very me’

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Victoria Beckham is getting ready to launch her first capsule collection at Target, which Hecate got me excited for back in October. The 42-year-old artist formerly known as Posh Spice is the cover girl for the April issue of InStyle magazine, which hits stands this Friday to talk about her latest creations.

The line, which will probably sell out moments after it hits store racks, features designs that Victoria says are “inspired by my all-time favorite VVB (Victoria Victoria Beckham) pieces” and are “influenced by all of the experiences I’ve shared as a mother with my children.” The 200-product line will have clothes for girls and women of all ages and sizes (providing you fit in anywhere from a XS to a 3X). As for the price, Victoria told Business of Fashion when the line was announced that “I’ve made no secret of the fact that I wanted to put a collection out there for people who either can’t afford designer prices or don’t want to pay designer prices.” Girlfriend stayed true to her word. The price range for the new collection is between $6 and $70. The line is set to hit Target stores on April 9 and stick around until the end of the month. Who are we kidding here? Try the end of the week. Maybe. Select pieces from the collection will also be available on Victoria’s website. Although nothing has been posted on the Target site as of yet, Victoria gave fans a sneak peek of some of the pieces via Twitter.

In the InStyle feature, Victoria elaborates on her inspiration for the new line, some of which comes from her relationship with her 5-year-old daughter, Harper. She also sheds light on a life lived in the spotlight, and the moment she knew she hit the big time in the fashion industry. Here are some highlights:

On Tom Ford recognizing her as a designer, not a Spice Girl: “I’m really proud of what I achieved with the Spice Girls, but I’m also proud of everything I have done with my brand. So that meant a lot to me, you know? That’s Tom Ford saying, ‘We look at you as a credible designer,’ which was very cool.”

On living with the reality of paparazzi: “I think people would really be surprised at how we try to avoid too much attention. But there are certain places where you cannot avoid being photographed. It is what it is. I’ve had this since I was 18 years old.”

On the reviews of her first collection in 2008: “I’ve got a pretty thick skin. It could have been worse. They could have said, ‘We thought it was going to be rubbish, and it is.’ Instead, they thought it was really good, and I look at that as a positive. I look at everything as a positive, to be honest with you.”

On her Target collection: “You really get a sense of the relationship between Harper and me. This is fun, easy, cute, all of those things. Very honest. Very me.”

[From InStyle]

Victoria definitely has a passion for what she does, and asserts she has no regrets about being away from her kids in order to make her line a success. In a recent video for the British Airways’ #unforgettable campaign, Victoria says, “As a working mother, you should never feel guilty, you should feel proud. You’re inspiring your children in the right way, being a strong woman going to work.”

In addition to the new line, Victoria has a lot to celebrate. She and hubby David Beckham’s oldest son, Brooklyn, just turned 18. Feeling old yet? I sure am. On Saturday, the proud Mama posted a collage of pictures of her son’s first 18 years on Twitter with the sweet caption, “I can’t believe our baby is 18 today. We are all so proud and love u so much @brooklynbeckham x Happy Birthday Buster x Lots & lots of love.”

I’ve made it no secret how much I adore the Spice Girls. Victoria’s book, That Extra Half an Inch, is my beauty bible and, although you’ll never, ever catch me running rampant through the aisles of Target on the day of one of their monster capsule collection releases, I may have to pay too much on eBay for some of this stuff. I admire her for making a name for herself in the industry and for being a good wife and mother. Girl Power, indeed.

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Victoria Beckham collaborates with Target

Victoria Beckham Out And About In NYC

Victoria Beckham In NYC

Photos: InStyle,, Fame Flynet

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29 Responses to “Victoria Beckham on her fashion line for Target: it’s ‘very honest, very me’”

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  1. RussianBlueCat says:

    Any bets on when Harper debuts her own line of clothes for girls?

    • Jesie says:

      Soon. The kids range really doesn’t fit with VB as a brand so it’s clearly just there to create hype for a Harper line. It really seems like they’re suddenly in quite a rush to get all the kids set up as part of Brand Beckham.

      • Dani says:

        I think it would be quite hard to have the VB brand fit kids. I don’t think my three year old would love body con dresses and peplums.

      • Dally says:

        Dani, her more recent collections have actually been pretty emphatically not body-conscious, more shift style dresses, loose menswear style shirts, wide legged pants, similar to how her own personal style seems to have evolved.

  2. Lilyvanilli says:

    So glad that the early detractors in the fashion industry didn’t diminish VB’s obvious passion for what she does. Success is the best revenge.

    • Charlotte says:

      Her start collections were very “only Victoria could wear that”, but she evolved as a designer, her clothes are very chic and modern, better than what many classic brands are putting out there.

      Also, I’ll be forever a Spice Girls fan.

  3. HeyThere! says:

    I’ll check them out, and try to get my hands on some pieces, maybe? I’m sure the children’s stuff will be adorable. Only down side is I once was very excited for an exclusive target clothing line from a random designer several years ago(do not remember the name). The clothes were so pretty. Then I got one and the quality was awful. I was shocked for the price.

  4. Fiorella says:

    I wonder what is in that Starbucks cup! I love coffee but that size and black is hardcore😬

    • detritus says:

      Do you think she’s an iced Americano, cold brewed coffee or iced coffee gal?
      I’m thinking this is cold brew and my guts are not strong enough for that size, and black.

    • tegteg says:

      Dang, that looks like a cold brew…. that is intense. Everything I order is a light brown or frozen.

      I really want to start taking my coffee black to save the calories and sugar, but it just tastes awful to me! Any tips on the transition?

      • RussianBlueCat says:

        This may seem silly but I would order a iced coffee(black) and gradually just had the barista add less ice each time I went in. Then one day I just had a regular coffee. It worked for me

      • detritus says:

        Right? Cold brew is different than iced coffee, brewed differently, more caffeine and so much stronger than regular coffee.
        I can do iced coffee, or chilled coffee without ice, I cannot do cold brew, or at least not a ton of it.

        Random side note, we tested cold brew in the lab. It is super dirty. Way, way dirtier than coffee left at room temperature all day with cream and sugar. Don’t order it unless you really like bacteria with your super shot of caffeine.

      • Dani says:

        Try vanilla soy milk! It’s not as many calories and sugar as milk/sugar, and actually tastes so good. I usually just add a tablespoon and that’s enough for me flavor wise.

  5. Kris says:

    I kinda love her clothes. She’s made some weird fashion statements over the years (remember those shoes without heels?), but she always looks stylish in a good way.

    • Kitten says:

      Me too. She had some really amazing, mod dresses a couple years ago that I coveted.

      I also really like Vic. I generally find her to be funny, charming, and self-deprecating in interviews.

    • Gemma13 says:

      “always looks stylish in a good way.” Yes!! I feel like when we look back on these *current* photos she will still look sophisticated and polished. I would love to dress like her, but I work with children at daycares, homes, and schools. I don’t think I can rock the heels and dress pants everyday playing with potato head on the floor 🙁

  6. MissMerry says:

    omg is that a half-smile on the cover of a magazine from this lady?

    • derpshooter says:

      Ha! The time she tried to prove she could smile during an interview with Larry King is still one of my favorite moments of tv. And then Joel McHale made fun of it on The Soup and I about lmao! 🙂

  7. mew says:

    Thank heavens she’s finally over trying to make those straight brows happen. They looked dirty, horrible and made her mood old and tired.

  8. OhDear says:

    I did not know she was collaborating with Target! Am interested in seeing the collection, though I’ve had bad luck with the quality of Target’s clothes in the past few years.

  9. Lucy says:

    I’m definitely a Posh fan. Won’t be buying her clothes because I don’t live in the UK, but I can still look at them. I’m glad she has found success in doing something she loves.

    • MellyMel says:

      Wait, why do you have to be in the UK to buy her clothes? Target is selling them in the US.

  10. slowsnow says:

    I don’t get the love and don’t get the Spice Girls and I don’t get creative work based on one’s relationship with a family member, be it one’s daughter, so I won’t comment on that because I am starting to sound like Paglia (god forbid).

    But y’all gotta give me this: she is always photographed from the same angle with her head slightly bent. If she sees paps, she immediately goes to that posture right???

    • Kitten says:

      Yeah she was doing the signature pose thing way before Ariana Grande. She also always smiles with her mouth closed, too. My mom does the same because she hates her teeth so I wonder if VB feels the same?

      I’m biased because I really like her but I find her really pretty in a unique way. I know people say that she’s boring but I like looking at her. She doesn’t have the generic inflated lips and jacked up face of so many celebrities.

  11. shelley* says:

    I love that little girl’s bunny rabbit top…

  12. QQ says:

    My Body Is Ready for this Target Sh!t KNOW THAT!!. I LOVE me some Victoria full stop, she is pretentious but not, she puts effort, Im with it

  13. Ncboudicca says:

    Remember when she was the most plastic, cheesy “chavvy” (am I using that right?) fembot around? Now look at her…makes me hope that one or two Kardashians could become respected one day…

    I still want that limited edition RR Evoque that she styled.

  14. homeslice says:

    I want that pale blue and white gingham for my 5 yr old…but my Target will sell out in 5 minutes. My mom lives near an obscure Target and she always gets the cute kids things for me…but she will be traveling on the 9th 🙁

  15. Rae says:

    I absolutely love her. I would be very happy if I can achieve half the success she has with her brand. Team Victoria all the way.