Will the end of ‘Fixer Upper’ mean huge problems for HGTV?

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I enjoyed the fact that so many people had opinions about Chip and Joanna Gaines, aka the couple from Fixer Upper. The Gaineses announced that the current season of Fixer Upper, the fifth season, will be their last. They cited their desire to focus on their family as the reason for ending the show. Fixer Upper had become HGTV’s most valuable and most popular property. It was a combination of family-friendly viewing (the Gaineses are churchy but not preachy) with pleasant designs and a winning reno/decorating formula. Chip and Joanna are immensely likeable on-screen, which doesn’t sound like a big deal until you realize that HGTV has a bunch of shows featuring extremely dysfunctional (or dysfunctional-seeming) married couples. There’s one show – and I won’t name names – where the husband seems like a sexual predator, hand to God, like someone who murders hookers in his spare time. So with Chip and Joanna leaving HGTV, what happens to HGTV now?

After five successful seasons, one of HGTV’s most watched shows, “Fixer Upper,” is coming to an end. Chip and Joanna Gaines announced the news on Tuesday, shocking some fans of the show. While the Gaines promised they would continue renovating homes in Waco, Texas, the future for HGTV is less clear.

“The end of ‘Fixer Upper’ is a very big deal for the network. HGTV is a channel that depends on blockbuster, talent-driven shows to drive audience for their lesser content, new content, magazine, furniture line and overall brand,” Rebecca Lavoie, host of the upcoming podcast “HGTV & Me,” told Fox News. “Before ‘Fixer Upper,’ ‘Property Brothers’ was probably the channel’s most valuable property, which is why the brothers are at the center of several spin-offs, but even that show has probably seen its peak, while ‘Fixer Upper’ is arguably very much on the upswing and there are no other shows that touch it in terms of quality, charm, and sheer watchability.”

The last season of the show garnered over 3.19 million same day viewers according to Deadline.com, and was HGTV’s highest rated program followed by “Flip or Flop,” leaving a gaping hole in the network’s programming. As for the Gaines, some predict they will go to a larger network and possibly try their hand at a less niche program, like a talk show.

“Joanna and Chip Gaines have outgrown their original show. A lot has changed since ‘Fixer Upper’ first premiered in 2013. They’re now instantly-recognizable celebrities, immensely likeable, and a trusted brand name in home repair and interior design,” explained branding expert Scott Pinkser. “Just like Rachael Ray eventually outgrew the Food Network, the Gaineses are clearly ready for a platform that’s more visible than HGTV. In fact, the Rachael Ray business model of TV talk-shows, magazines, endorsements and product lines might make a lot of sense.”

[From Page Six]

Some of you suggested that Chip and Joanna would move to another network, but I still don’t know. We’ll see. Of course, it’s more than possible that this was a money issue, but I sort of believe that HGTV would have given them carte blanche to ensure that they keep making Fixer Upper. Maybe another network was offering more money, but for that to happen, wouldn’t it actually be a network, like CBS or NBC or ABC? Would people still like Fixer Upper if it was on ABC? I don’t know. As for the hole in HGTV’s programming… well, I just assume that they’ll find other house-flippers or Southern-rustic decorators to build a show around. There are plenty! And please, HGTV executives, do a screen test with the men to make sure they don’t come across as super-predatory, hm?

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81 Responses to “Will the end of ‘Fixer Upper’ mean huge problems for HGTV?”

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  1. Jessica says:

    I don’t really get why this is a big deal, I was getting tired of her shiplap shiplap shiplap everywhere designs.. meh

    • Pam_L says:

      Jessica, I agree. Nothing she does is innovative and all of her interior designs look the same to me. The same detailing, same ‘junkyard’ finds, and shiplap shiplap shiplap. And her husband is such a goober.

    • HeidiM says:

      I like Masters of Flip better. The Nashville show.

      • HappyXamp says:

        I love that show! I also really enjoy Nashville Flipped.

      • Amilu says:

        I love Nashville Flipped, but i can’t stand Matters of Flip or its hosts. (And I’m a Tarek and Christina apologist.) I think a big part of the appeal for me is the half hour format. I fast-forward through most of the hour-long HGTV/DIY shows.

    • Shocked says:

      Yup. She’s most likely moving on to promote her own work and not have to share the limelight. She married down and they both know it. They’ll split within five years.

      • Jessica says:

        Yeah I think he’s really pushing the “I’m so funny” schlep. I have been more into Property Brothers lately when I have to get my couch zombie on…

      • KB says:

        Yeah, I don’t see how they stay together for 5 more years. When their options were limited to small town Waco, it was one thing, but with all of the options in front of them now…I just don’t think they’re as strong and in love as other people seem to.

    • Lacia Can says:

      And an island in every kitchen! I too got a little tired of her designs. I found Chip to be entertaining. I did like the show for a long time – I even got my husband to watch it. Havent tuned in for a while, and there will be reruns so I won’t miss it too much.

      Idk if the US HGTV showed Tackle My Reno, but I liked it. I don’t think they gave it another season ☹️ Now there was a lovely man who came across really well.

    • Elizabeth says:

      Oh, good grief, yes! And he is irritating in the extreme. I don’t know how she can stand to spend time with him.

  2. Electric Tuba says:

    No. HGTV was around before the construction of the nation of Shiplapia. People will still tune in to get their couch zombie on regardless of who is showing them house porn and craft ideas that they will pin on Pinterest but never really try themselves unless they are trying to compete with a know it all mom blogger they went to high school with.

  3. Pam_L says:

    As long as HGTV has The Property Brothers and House Hunters-House Hunters International they’ll be okay.

    • CityGirl says:

      I totally agree!! Property Brothers, HH, and HHI are the reasons I will continue to weekend couch potato with HGTV!
      I used to really like the Kitchen Cousins (or whatever they called themselves) and wondered why they just dropped off. Lawsuits apparently :o (

    • BlueSky says:

      I agree. I like property brothers,house hunters, and all the beachfront house hunt shows. Love the original love it or list it and tiny house hunters.

    • GingerCrunch says:

      I love knowing I can flip on HH/HHI at bedtime. It’s a classic. And it’s always different, unlike shiplap.

    • Harryg says:

      Yes, and I like Island Hunters too. It’s amazing there are islands that aren’t even that expensive.

    • notasugarhere says:

      I also tune in to Animal Planet (Treehouse Masters), and DIY (Salvage Dawgs).

  4. Anilehcim says:

    “I sort of believe that HGTV would have given them carte blanche to ensure that they keep making Fixer Upper”

    I agree! I fully believe that they chose to end this show and there was no money issue. Everything these two touch is gold, and whether one loves or hates them, leaving in the absolutely midst of their popularity is brilliant; it only further ensures that everything they do will be golden after this because their fans will be starved for more. I believe them when they say that they’re tapping out of the show to focus more on their other businesses and also to give their children a stable, normal childhood.

    I know they get a lot of heat for being Christians, but I don’t really care. I’m anti-organized religion in my personal views, but as long as nobody is forcing their views on me, I’m perfectly OK with whatever they believe in. If they ever included all kinds of prayers on their show and made it based around Christianity, I would have a problem with that… but since they don’t, I don’t care. I actually really like them and came to truly enjoy their show.

  5. I'm bored says:

    I stopped watching hgtv because the property brothers were on too much. I hate them!!!

  6. Rose says:

    Does that channel show Rehab Addict? It was on briefly in the UK on..the Food Network I think?! And I fell in love with Nicole Curtis, she’s so awesome but now it’s not scheduled anymore. Much like The Kitchen, i liked that too.

    • Originaltessa says:

      I’m not 100% on this, but I think rehab addict is on DIY, a sister channel

    • MMC says:

      She’s another one, like the Kitchen Cousins, that has had issues with lawsuits and some bad PR. Have seen her show on DIY network but not sure if they are new or reruns,

    • Zuzus Girl says:

      Rehab Addict is still on in the US. She does some beautiful renovations.

    • Kaiser says:

      I LOVE REHAB ADDICT!! She’s amazing. I once got caught in a marathon for like four hours.

      • Triple Cardinal says:

        RH is coming back next month with new episodes. IIRC, Nicole Curtis recently birthed, so that might be why there’s been nothing but reruns for ages.

        But I love Curtis big time! Her restore-in-place mantra does my traditional heart good. I live in a neighborhood where beautiful older homes are being razed and going up in their place are three-story modern/contemporary monstrosities. Big squares with little windows. It’s just heartbreaking.

    • GingerCrunch says:

      It’s a fave of mine, too! Authentic, well-done reno’s are fascinating! And she’s fairly enjoyable to watch.

    • Elizabeth says:

      I think she’s on this fall, but her season is a lot shorter than other shows. She’s my favorite, although I also like Jonathan Scott.

  7. gnerd says:

    I think it’s most likely that they aren’t interested in doing renos anymore. I have read things in the past about how they feel resentment towards the people who have been on the show and then sell their house quickly after the rehab or they put it on Airbnb.

    They haven’t done renos as a part of their business since before the show. They’ve built their brand and probably feel like they can get away with not doing the show anymore.

    Just my two cents but I don’t think it’s money
    or a scandal.

    • OnyxXV says:

      You make a really good point! I wondered if they ever felt resentment about former Fixer Upper couples putting their houses on AirBnB for just ridiculously, astronomical prices. I would feel resentful if I was them. It looks to me like Chip and Joanna are sincere about wanting to give the people they help a really nice home that they can enjoy for a long time. To turn around and sell it quickly or AirBnB it out is super tacky. I don’t blame them for not wanting to deal with the renos anymore.

  8. MMC says:

    Couple years ago had an opportunity to spend a day with one of the HGTV talent (was their staff liaison for a convention where they were speaking). They said Chip and Joanna were genuinely like they come across on Fixer Upper; very approachable, Chip is a hoot (much more toned down than the show version), very smart and both goal and family oriented. Feedback on the Property Brothers is they were friendly, always busy, didn’t do a lot of socializing at HGTV events but nothing negative to say. Comments about Nicole Curtis and the El Moussa’s were not as nice, particularly about Curtis.

    • Originaltessa says:

      I’d be crushed to hear the Scott bothers were anything but nice. They just seem like solid, hardworking individuals.

      • MMC says:

        Another co-worker met the Scott brothers at an industry trade show, a company had hired them to bring people to their booth.. He said not many people were stopping or engaging with them as many people at that show didn’t know who they were; I guess a lot of contractors/suppliers know HGTV more from consumer trends vs watching the channel. Anyway, only reason he stopped was his wife told him to get a picture. Coworker spent around 20 minutes with them, said they were great, know their stuff, and were really tall. LOL!

      • Pam_L says:

        Yes, I think Drew and Jonathan are like 6’5″ or 6’6″ tall.

    • CynicalAnn says:

      I’m not surprised. I find Nicole Curtis sort of hard and grating.

    • Danielle says:

      I went to an event Nicole Curtis was speaking at and I got the impression she was a bit….prickly. To be fair, she seemed to really like kids.

  9. Sumodo1 says:

    I think GMA offered them something good or ABC is going to have them do a weeky show where they rehab a house for somebody in need. The excuse they gave for quitting their HGTV show? Watch them. They will “sit still” for a year, especially if they have a non-compete clause in their contract.

  10. Sherry says:

    I think it goes back to HGTV owned “Fixer Upper” and if they start their own show, they become the owners/producers of their brand. That’s where all of this has been going. They are building a brand and want it all under their control. Fixer Upper didn’t work with that.

    Look for a “Magnolia” show in their future where they are the producers.

  11. lem says:

    i actually believe that they didn’t want their kids to be forced on tv as they grew older. it’s fine and cute when the kids are little, but they’re getting older and they don’t want to be forced to continue on with the charade (pre-teens and teens are just not gonna wanna do it). I can totally see them giving it up to give the kids more privacy and themselves more freedom. they’ve built a huge business in the silos and magnolia that doesn’t require their presence on tv anymore. her furniture is literally everywhere nowadays.

  12. Va Va Kaboom says:

    Ok, I’m going to need someone to name names on the HGTV show with the sexual predator-esque host. I don’t have cable, or a tv for that matter, so I haven’t watched that channel in years.

    • Sherry says:

      I cannot stand the original Flip or Flop couple, the El Moussa’s. She’s a plastic Barbie with an annoying voice and a personality to match. And he’s just flat out creepy. I can’t even put my finger on it, I would not want my daughter alone in a room with him.

      That may not be the one Kaiser’s referring to, but the two of them annoy me to no end. I always change the channel when their show comes on.

      • Va Va Kaboom says:

        Thank you for responding. Now, armed with this info, I’m off to participate in one of my favorite pastimes…. Googling random crap when I really should being doing something more productive : )

      • OnyxXV says:

        I cannot stand them either, and never could understand why anyone liked the show. Your description of them is perfect. Every time I’ve tried to watch Flip or Flop, I get so creeped out by the husband. I never could quite put my finger on it, but if that is who Kaiser is referring to – spot-on description!

      • Kaiser says:

        I wasn’t referencing the El Moussas with the sex-predator comment, although I’m not crazy about the El Moussas. I think Christina gets a raw deal because she’s loud and has an annoying voice, but I like her better than Tarek.

        The sex-predator comment is about one of the new (or newish) shows on HGTV. I think it’s set in Atlanta? I honestly don’t know the guy’s name but he has zero charisma on-camera and he comes across as such a creep.

      • Sherry says:

        That’s the Flip or Flop Atlanta couple. Never watched it, but after Googling I have to agree that is one creepy looking man. Ewww.

      • CynicalAnn says:

        Agreed. How they became so popular is a mystery to me.

      • Lesli says:

        Agreed about the Flip or Flop with the El Moussa’s – I couldn’t figure out why it was popular, he was odd and she was phony, and neither seemed to really know what they were doing. The Atlanta couple seems okay to me, I don’t get a creep vibe from him and at least they seem to know what they’re doing.

  13. JC says:

    The thing that’s so appealing about the Gaineses is that they come across as fairly authentic. The Prop Bros are too showbiz for me.
    Joanna is extremely attractive—but she should know that seems to be displaying symptoms of first-stage resting bitch-face.

  14. FLORC says:

    “Murders hookers in his spare time..” I don’t watch hgtv anymorr, but I’m curious who this BI is…

  15. Squirrel4Ever says:

    I read an article somewhere that she’s gotten into skin care and wants to quit HGTV to go full time into that. This was probably 3 weeks ago. I wasn’t at all surprised by this news after reading that. Apparently, there’s maybe some legal stuff going on because she was shilling it on QVC and she had a noncompete clause.

  16. paranormalgirl says:

    I like “Good Bones” with the mom and daughter in Indianapolis.

    • Louise177 says:

      I love that show too. A different dynamic since it’s not spouses again. I don’t enjoy hgtv as much as I used to since it’s mostly flipping and hunting shows. They used have a lot of small decorating shows. Not everybody wants to do a $50000 reno.

      • Liberty says:

        When I am traveling I love chilling out watching Maine Cabin Masters.

      • Bananapanda says:

        I agree! I liked when Candice Olsen was around. Also they had shows about decorating, rearranging floor plans or decluttering your spaces.

        In theory I like Love it or Leave it but that woman always gets stuck with attics or basements that have real structural problems (which should have shown up during home inspection).

  17. Bothsidesnow says:

    Absolutely love them! I don’t understand all of the negative energy directed toward them. They clearly love family first. Good luck Chip and Jo!

  18. Kate Kack says:

    Soo Noone here even cares that they are homophobic?! FFS SMMFH

  19. Chloe says:

    Late to the party but I love Income Property!

    • raincoaster says:

      Who doesn’t love Scott? I love that the show is realistic about incomes and practicality and not just spending money. Also, Scott is apparently a really nice guy, in addition to being decorative.

  20. Pdxari says:

    Honk for chip and jojo!! Me and my husband have recently fallen in love with fixer upper and we’ve been binging it. I totally agree with the posters above who said that this couple knows what they are doing in terms of building their brand and their business. I hope they do come out with a magnolia show. And I hope they can travel around the country because I’d love to see them work within other real estate markets!! My husband and I always feel stabs of self pity watching these huge mansions sell for like $100k in wAco, when our crappy condo in Portland or was much more than that. Oh well!

    Rant aside, we love chip and jojo and love coverage of them!

  21. Patty says:

    Fixer Upper is actually one of the few shows on HGTV that I’ve never watched. LOL.

    HGTV was fine before them and I’m sure they’ll be fine after them.

  22. BendyWindy says:

    I need more David Bromstad in my life. It was a sad, sad day when HGTV stopped airing his shows. :(

  23. hjklhgdsaa says:

    Bring back sarahs house!!

  24. raincoaster says:

    I think HGTV has gotten left behind. The big news in reno shows is tiny homes, repurposing other buildings, building off the grid. Sustainability stuff, not Our Bougie Dream Home. This parting of the ways is probably a good thing. They do what they do very well, but they’ve made their pile, they’ve got kids, they probably want to take it easy with their tens of millions.

    I’d like to see HGTV do some good sustainability shows, some do-goodery stuff rather than just giving prosperous people the house they wanted but didn’t know how to hire the contractor for.

    And also, they’re really pushing celebrity shows featuring people I’ve never heard of in my life. Who are these randos? I know we’re in the Celebrity Age, but you’ve gotta be famous to be a celebrity. “That one guy who helped out once on a Property Brothers episode” doesn’t cut it.