Michael Phelps and his adorable family are doing Huggies commercials

I am sure every water-related business has tried to get Michael Phelps as a spokesperson. (Even though Bruce the Shark can still kick his a$$ – where’s his endorsement?) But Michael and his family are choosing their partnerships strategically. He choses socially-conscious endorsements, benefitting causes like mental health or water conservation. His latest partnership is with Huggies Little Swimmers diapers. But Michael’s angle is not just to sell diapers, it’s to promote both water safety and family bonding. Michael and Nicole are putting together a #WaterPlaybook with some of their best tips on water safety for children.

The retired Olympic athlete and his adorable family — wife Nicole and their sons Beckett Richard, 11 weeks, and Boomer Robert, 2 on Saturday — star in Huggies‘ new campaign for their Little Swimmers water-friendly diapers, posing in the pool together and helping to promote water safety for the entire family.

“Sharing our love for the water with Boomer last year was very special for Nicole and me,” Phelps, 32, said in a statement about the partnership.

He added, “We are looking forward to enjoying the water as a family of four during Beckett and Boomer’s first summer together and are excited to partner with Huggies Little Swimmers to create the ultimate #WaterPlaybook for babies so they can be confident and comfortable in the water too.”

The family of four will star in a series of photos and videos for the campaign, giving tips for playing safely in the water year round and helping Boomer create a #WaterPlaybook for his baby brother.

“Huggies is thrilled to partner with the Phelps family again to encourage child parent bonding in the water,” Rebecca Dunphey, president of Kimberly-Clark Baby and Child Care North America, said in the statement.

Dunphey continued, “Whether having fun in the pool, running through sprinklers or enjoying a day at the beach, playing with water is great fun for parents and children alike.”

[From People]

Huggies use of the wording of “water-friendly” refers to the diaper holding up to prolonged use in a pool, not its environmental impact. I know the debate of disposable vs. cloth is still going on but when it comes to swim diapers, some public pools insist on the disposable ones. As far as the #WaterPlaybook, it’s not posted yet but it will have both safety tips and water games (plus lots of photos and videos of the Phelps boys – yay!). I had my kids swimming as soon as it was allowed but that’s because I grew up in the water. Pools and large bodies of water can be scary for first time parents with small babies so this will be a great guide for folks who aren’t as familiar with that.

But – who are we kidding? Although the Phleps family commitment to water play/safety is admirable, this post was really an excuse to show Boomer and Beckett pics so let’s get to it – Happy Friday, y’all!

Big bro !! #ilovebeingabigbro

A post shared by boomer phelps (@boomerrphelps) on

Hoppy Easter 🐣🐰

A post shared by Nicole Michele Phelps (@mrs.nicolephelps) on

Photo credit: Instagram WENN Photos. This post has not been sponsored nor have we been contacted by Huggies.

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13 Responses to “Michael Phelps and his adorable family are doing Huggies commercials”

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  1. Miss M says:

    OMG, this is so adorable! Cuteness overload!
    Beautiful family! ❤️

  2. EscapedConvent says:

    OMG! The mighty Boomer! Has there ever been a more photogenic baby?! And he looks like the happiest little guy, too.

    Even the puppies look happy! Not that you could tell from their faces…

    Your Boomer and Company posts are fantastic, Hecate!

  3. Astrid says:

    warm fuzzies!

  4. Froggy says:

    Love this family!

  5. Esmom says:

    Aw, my heart melted, especially at the shot of Boomer wearing his stuffed animal in a sling. I remember when my little guys were that young and sweet and loving and joyful…before they morphed into crusty, one-word responding teens.

    This really is a great sponsorship for him and his family. A little togetherness around the pool sounds really nice in an otherwise chaotic, effed up, scary world.

    • noway says:

      “…Crusty, one-word responding teens” love this comment, and I and my million Moms of teenage kids friends feel you. Still love my kid, but yes we all miss the cute look at me adorable kid stage. Boomer has that in spades. They are all so cute, and Michael is definitely a smart marketer too. Love this story.

  6. Anastasia says:

    Ok I have to admit, Boomer and Beckett are cute names that really go together. Normally, I’d be like Boomer? Really? But I kinda like it. Boom-Boom. I wouldn’t be able to resist calling him that.

  7. HelloSunshine says:

    They are so adorable! I love the Boomer baby wearing pic. This is such a great idea, water safety is so important and I’m totally here for promoting it more!

  8. Nickname says:

    Ugh… Michael, I love you dude but no to the disposable swim diapers!!! Not even going into the environmental aspects, but they still absorb water in a way that reusable swim diapers don’t! Plus they can still fall apart and destroy a pools filtration system. It’s why 99% of privately owned swim schools don’t allow them

  9. CityGirl says:

    Sweet family

  10. Lindy says:

    Oh, I really do love this! They’re adorable and I remember my now 8yo wanting to carry a doll in a baby sling. I love the fact that they’re also promoting water safety which is so important. People often don’t take it seriously enough.

  11. brooksie says:

    Is it just me or is Michael Phelps getting better looking with age?

  12. NewKay says:

    This is lovely- but I have to be honest- every time I hear of see white women going on about heavy wearing like they haven’t only just discovered it, it drives me nuts.