It seems silly, at this point, to think back when Kylie Jenner first announced her pregnancy and people wondered if the pregnancy and baby would hurt her empire. We wondered if Kylie going “offline” for months would make people forget about her seemingly nebulous fame. But all it did was add some mystery and now she’s more famous than ever. She was always one of the biggest names on social media – Instagram and Snapchat, mostly – and now she’s at the point where she can tweet once about Snapchat and their stock tumbles. She can post one photo on IG and it’s worth millions of “likes.” This is the reason why Kylie doesn’t have to buy ads for her cosmetics line: because her social media does all the work. And as it turns out, Kylie is the highest “social media earner.” Each one of her IGs is worth $1 million.
Kylie Jenner has topped the charts once again as the top earner on Instagram, according to an annual rich list compiled by Hopper HQ, a scheduling tool for Instagram that allows users to plan and time their posts. Hopper HQ named the top 10 social media earners on the basis of data it gathered by speaking to influencers, brands and marketing companies. The marketing companies estimated the cost per post.
Jenner has a following of 111 million on Instagram and each one of her sponsored posts is valued at $1 million. Selena Gomez and Cristiano Ronaldo each have more followers than Jenner, but their posts are worth less. Gomez has the largest following on the list at 139 million, and each post is worth $800,000. Ronaldo’s posts are worth $750,000. He has 137 million followers. Jenner’s half-sister Kim Kardashian West has 114 million followers and her single posts are valued at $720,000.
Others on the list include: Beyoncé Knowles with 116 million followers and $700,000 per post; Dwayne Johnson with 111 million followers and $650,000 per post; Justin Bieber with 101 million followers and $630,000 per post; Neymar da Silva Santos Junior with 100 million followers and $600,000 per post; Lionel Messi with 97 million followers and $500,000 per post, and Kendall Jenner with 93 million followers and $500,000 per post.
David Beckham tops the list for the top five British social media earners. The football star has 49 million Instagram followers and each one of his posts is worth $300,000.
I mean… there isn’t a lot of hard data to back up these numbers, because they’re basing their valuations on things like “influence.” And they’re basing it on audience too – Kylie’s followers are overwhelmingly young and female, a prime demographic for so many companies. Will Ronaldo’s followers buy something if they see him use it in a ‘gram? Maybe, but probably not at the same rate and enthusiasm as Kylie’s followers.
Photos courtesy of Kylie’s Instagram.