It’s hard to believe that we’re now “celebrating” a decade of Goop. I remember those early days of Gwyneth Paltrow’s weird little lifestyle newsletter. I remember how long it took for her to really get out of her own head and make it into a real thing that would make money. In the early years of Goop, Gwyneth claimed she wasn’t trying to monetize anything, and that she wasn’t really trying to sell you anything. She was just trying to offer life advice to the peasants – where they should travel, how they should “detox,” how they should really try to avoid eating in general. Somewhere along the line, Goop became a “brand,” with an online shop (and pop-up shops too) and tons of lawsuits about all of the bad science they were promoting. If you’d like to remember it all, Gwyneth posted this “history of Goop” on the site:

In honor of our 10th anniversary, here's the @goop origin story 🙌https://t.co/GUaVV0BPbO pic.twitter.com/h63QWISLeB

— Gwyneth Paltrow (@GwynethPaltrow) September 25, 2018

Not only is Gwyneth celebrating The Goop Decade, she’s also about to get married to Brad Falchuk. Reportedly, it’s going down this weekend. Do you think we’ll get any photos? I bet she’ll somehow avoid paparazzi photos of her wedding, but I actually believe that she’ll post some photos on her social media and on Goop too. We’ll just have to wait and see.

And finally, Gwyneth chatted about The Goop Decade on her Goop podcast, and she was asked if she regrets the whole “conscious uncoupling” thing. This is what she said:

“Do I regret consciously uncoupling? No, not at all…the term is a bit dorky,” she said. “I think I have learnt so much through this process. Sometimes, when I look back at some of my most vulnerable moments, I was super earnest and sometimes that’s just cringeworthy, where you’re like, ‘Oh why did I do that?’ But this was a time when I was in a lot of pain. I think Chris and I are very like-minded and we were really disappointed that our marriage wasn’t going to work and we weren’t going to have the thing where you’re married to the parent of your children for the rest of your lives.”

[From Harper’s Bazaar]

Of all the sh-t she’s ever said, pushed or recommended, the whole “conscious uncoupling” thing doesn’t even make the top twenty of Dumb Sh-t From Goop. It seemed patronizing and elitist at the time, but in the long run, I think people understood it.

Photos courtesy of WENN.