Manager Scooter Braun brags about not spilling to press after Ariana Grande fired him

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From the little I know about music manager Scooter Braun, most of which is that a 37 year old man chooses to be called “Scooter,” I find him to be an outdated frat boy. Ol’ Scooter spoke at Fast Company’s Innovation Festival in New York on Tuesday and I can’t say that it changed my opinion. I won’t deny his success as a manager and a businessman, but he still sounds like kind of a tool. What got to me the most were his answers about Ariana Grande. Ariana signed with Scooter in 2013. Something happened and she fired him in February 2016. Seven months later, they reconnected and she rehired him. Scooter wants us to know how honorable he was by not talking trash about Ariana at the time but he’s doing so by talking trash about her now, so… maybe not so honorable?

With Ariana, I could have said a lot of stuff, and in fact my team wanted me to, because they were pissed. But I said “We’re not gonna say a word, and this is gonna come back around.” They were like, “Never take her back!,” but I just said “Let’s stay quiet and let our truth be our actions.”

And when s—-y boyfriends leave (laughter), she starts to see the light on some stuff, and one day I got a phone call. She said “Can I see you tomorrow?” and I said, “No, I’m busy” (laughter) — I actually couldn’t, so I said “I could see you Thursday” or whatever and I went over there and we had a very honest conversation.

One of my mentors said “Every artist will break your heart,” and I used to fight that — now I realize this situation will break your heart because it becomes so personal and your job 90 percent of the time is keeping stuff out of [the artists’] sight to keep the pressure off of them, so how could they ever appreciate you as much as you think they should because they don’t even know about that stuff? And also it made me and her really tight, because now when we get into those fights and she’s coming at me, I just go, “Woah, do you want to go back to where we were?,” and then it kinda calms down.

And that relationship we had, from being fired to getting back together, really gave us the strength for what we never imagined would come that following year [with the May 2017 terrorist attack outside Grande’s Manchester concert and the Braun-helmed benefit concert just two weeks later].

[From Variety]

Scooter’s message is that Ariana screwed up and he took the high road, even though he was totally the victim because he, “could have said a lot of stuff, and in fact my team wanted me to, because they were pissed.” You are no longer taking the high road if you drag her through the mud now. Nor are you taking the high road if you write off any viable complaints she had by saying she was under the spell of her “s—tty boyfriend.” (That boyfriend was Ricky Alvarez, Ariana’s Donutgate partner, whom she dumped two months before reuniting with Scooter. (By all accounts, Alvarez probably was a s—tty boyfriend but that shouldn’t negate any issues Ariana had with Scooter at the time.) And Scooter absolutely does not get to take credit for Ariana’s reaction to the Manchester bombing. Maybe he helped Ariana arrange the acts, but the Mancunians and Ariana are the heroes in that story, not Scooter.

I’ll be honest, his comment about reigning Ariana in with, “Woah, do you want to go back to where we were?,” does not sit well with me. Especially after I read his reaction to her canceling her appearance for the F-ck Cancer gala on October 13th (Trevor Noah replaced her). When Scooter took the stage to let the audience know, sources said he came across “pissed” and “annoyed” and told E! he was “frustrated” over her withdrawing. I understand that, as a manager, he needs to consider how to manage all of these cancellations but he doesn’t need to voice those concerns or his disappointment over them publicly. Not only do I think he jumped off the high road long ago, I’m a little concerned how he “manages” Ariana when she’s obviously hurting.

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Scooter and his wife, Yael Cohen at the Met Gala in May
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Photo credit: Avalon and Getty Images

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19 Responses to “Manager Scooter Braun brags about not spilling to press after Ariana Grande fired him”

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  1. ANDREA1 says:

    What a jerk he is…

  2. RBC says:

    He is another person I am waiting for a #Metoo foot to drop on. Something shady about this guy

  3. FarahH says:

    He should stop talking. Hopefully, he’s being more supportive behind closed doors. Between this and Lorne Michaels randomly throwing her under the bus for being “emotional”, I feel bad for her. In a year, her concert has been bombed, she’s broke up with her long term boyfriend because of addiction issues, that boyfriend overdosed, she’s been sexually harassed in public and she’s clearly going through a public break up right now.

    I don’t trust Scooter. I don’t think he’s handled Bieber or Ariana right.

  4. Becks1 says:

    So, I went to college with him and we were friends. He had this whole spiel, where “Scooter” was an asshole but “Scott” was a nice guy. And it actually was kind of true. Scooter was this personality, the club promoter (which is how he got started), etc, and Scott was the actual person, who was kind of a tool but at our college, believe it or not, he was not the biggest tool there.

    His wife founded the F Cancer charity/organization so I can imagine that cancellation was a little more personal for him than another cancellation.

    Anyway, all that said – I hate these kinds of comments. If you have something to say about Ariana, say it. You didn’t say anything back then not because you are the bigger person, but because you wanted to leave open the possibility of managing her again. It was about the bottom line and the business. And that’s okay…but say it. Don’t act like you are just above the petty gossip of the entertainment business. You’re not, and you’re making sure your comments get out there, one way or another.

    • Amelie says:

      Then why doesn’t he go by Scott now? He’s not a club promoter anymore. I realize as a talent manager you need grit and determination because you deal with a lot of crap. But it seems the Scooter persona is the person he has become. I have always gotten creepy vibes from this guy. It seems he enabled Justin Bieber from a young age, surrounding him with people of bad influence. Justin was on a bad path for awhile, a total douchebag, though it seems he has calmed down quite a bit. I do not trust this guy at all.

      I get him being pissed about Ariana dropping out at the last minute, it’s really stressful. My company managed a high profile event earlier this year and our guest of honor, someone who is very high profile, dropped out just an hour and a half before the start of the event due to the flu. We had to redo a lot of the dinner seating since a lot of it was built around this person’s presence, it was insane. But badmouthing her in this interview… kicking her when she’s already down… no. Not okay.

      • Becks1 says:

        @Amelie – I think he does go by Scott. I haven’t seen him in probably 10 years? But the people I’m friends with who are still friends with him call him Scott to his face.

        (trust me, when I was a sophomore in college and he was explaining this to me, I laughed in his face. He’s a tool like I said.)

    • c8c8c8 says:

      This two named thing reeks of someone not wanting to take responsibility for their actions.

  5. DP says:

    Yuck.
    He reminds me of that guy on million dollar listing who is also totally full of himself and patronizing… Josh?!
    People who think the world of themselves bc they sell other people’s goods or talents blow my mind. Strange to take such credit for other people’s work!
    A good coach is a good coach, but that shouldn’t eclipse the actual player.
    Btw, I don’t think he’s a good coach anyway. Look at Bieber.

  6. HelloSunshine says:

    This is gross. She’s hurting a lot and has been very honest about that. Why bring this up now??

  7. leskat says:

    Yeeeeaaaaahhhhh…. this isn’t quite how taking the high road works, Scooter. If you want to drag her, do it. This weird “I could’ve but I’m such a good person I won’t…” is so disgusting. She’s in one of the weirdest and most painful parts of her life (well the last whole year has been) and to do this now is so utterly tacky and distasteful and gross.

    Plus a grown-ass man calling himself Scooter is barfy.

  8. EMc says:

    Okay hear me out. I dislike the comment about “going back there again..” However, I can totally see how new friends and boyfriends can interfere with the job hes trying to do, and how sometimes you have to be a manager and not a friend. I can also guess that some of their clients are divas and out of line on occasion, and do things they shouldnt and it pisses then off. So I’ll agree that hes probably a douche with a superiority complex, but I believe theres some truth in what he says and does.

  9. Gigi La Moore says:

    Not seeing what is so bad about what he said. Eh…

  10. Case says:

    It doesn’t count that he took the high road then if he’s bringing it up now…

  11. Kathryn says:

    I wonder if he is the basis for “Rez” in the 2018 A Star is Born. I see some similarities…

  12. Grant says:

    What a d!ck move. I think that Scooter is a good manager, but he should be a bit more protective of and empathetic to such a high profile client (who probably makes him a LOT of money, no less). I can’t think of another celebrity who has been through the ringer the way that Ariana has in the past year-and-a-half. One of the great loves of her life just died because of a drug overdose. By all accounts, Ariana went above and beyond to try and help him stay clean. I can’t imagine how devastating it must be to see your worst fears become a reality like that. Not to mention all of the emotional turmoil from Manchester… Frankly, I don’t see how Ariana will ever be the same after that. Yet she was able to put together an amazing benefit and put on a brave face, and help that city heal. I was so impressed with the way donut-licking Ariana rose to the occasion. I watched bits and pieces of the benefit concert and it was so incredibly moving. Not only did she perform numerous times, but Ariana basically emcee’d the whole thing. It was so clear that she was completely heartbroken, yet she handled the whole situation like a champ. I think it helped provide so much healing for that city and totally changed my perception of Ariana Grande. Scooter needs to show her some grace.

  13. TheOtherSam says:

    Not crazy about the guy or his comments, but I wouldn’t negate his contributions to the Manchester tribute show last year. It was his team that pulled that together quickly and efficiently, in a very short and stressful period of time.

    He’s douchey, but recognized as one of the best in the business. Not for nothing as someone with as little talent and as many demons and baggage as Bieber been kept on the A-list for all these years. He (Braun) earns his keep.

    And you need to get used to him, because he’s def got his eyes on bigger things: like politics. He’s a major contributor to Dems and bigtime fundraiser for the DNC, he hosted a major fundraiser for Hilary at his LA home in 2015. His name’s been thrown around in power circles as a potential future CA gubernatorial candidate, or other office. You read it here first.

  14. poppy says:

    If you have to tell people ad nauseum how “good” you are yada yada
    He is scum. He believes he made created and bestowed talent on these people as opposed to manipulated and exploited them. His only talent is recognizing talent and making money of their work.
    The whole saint scooter schitck reeks and he should put down the koolaid. He cannot shut up about how awesome he is in every way.
    Politician material indeed.

    Very telling how manipulative and controlling he is in the “do you want to go back” comment. Dark.