The 2019 Oscar ratings were up this year after 2018’s lowest ratings ever

91st Academy Awards (Oscars 2019)

About an hour into the Oscars, I realized that despite the terrible opening, I didn’t miss having an Oscar host. The first five minutes of the Academy Awards were the only time, during the whole night, that I was like “here’s where a host was needed.” I loathed the Queen performance and the fact that they got to “open” the show, but that being said, it seemed to be pretty popular in the room, and people were rocking out. My guess is that there were probably a significant number of people who tuned in just to hate-watch, or to see how the Hostless Oscars would fail. And those numbers count! The ratings are in, and the Academy grew their audience.

The ratings for the 2019 Oscars telecast are up slightly from last year. In the time zone adjusted fast national ratings, the awards show drew a 7.7 rating in adults 18-49 and 29.6 million viewers on Sunday. That is up from a 6.8 rating and 26.5 million in 2018. That is an increase of approximately 12% in total viewers and 13% in the key demo. And while that is up from last year’s historic low, this year was the second smallest audience ever for an Academy Awards telecast.

The awards show, which went without a host this year, drew a 20.6 rating in metered market households, up approximately 6% from the 18.9 last year’s telecast drew. The 2018 Oscars’ household rating was down approximately 16% from the 22.5 rating drawn by the telecast in 2017. The 2018 Oscars initially drew a 6.4 rating in adults 18-49 and 24.4 million viewers before rising to a 6.8 rating and 26.5 million. That final number is the lowest viewership for an Oscars telecast in the show’s history.

[From Variety]

I think this year’s Oscar producer Donna Gigliotti deserves a fair amount of credit, legitimately. She ran a tight ship, she ensured that everything kept moving, and while the Oscars went over three hours (they promised to try not to), it wasn’t by much and there honestly wasn’t too much excess, “this should have been cut” stuff.

All that being said, I’d be willing to bet that people were tuning in because this year really was competitive in so many categories, and because several of the nominated films were huge financial successes, like A Star Is Born, Black Panther and Bohemian Rhapsody. It always helps the Oscar ratings when nominated films have actually been seen by the general public. That wasn’t the case last year, the lowest rated year in Oscar history, when The Shape of Water and Three Billboards were picking up so many Oscars.

91st Academy Awards (Oscars 2019)

91st Academy Awards (Oscars 2019)

91st Academy Awards (Oscars 2019)

91st Academy Awards (Oscars 2019)

Photos courtesy of WENN.

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18 Responses to “The 2019 Oscar ratings were up this year after 2018’s lowest ratings ever”

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  1. Elisabeth says:

    I just came here to say

    Rami <3

    • Mia4s says:

      So was he drunk or high or something? Between falling off the stage, that obnoxious video of him spraying champagne everywhere, and generally looking out of it, there were whispers. Is he known to have a drug problem?

  2. Becks1 says:

    The hostless format was definitely a win, IMO. It kept the pacing better (although how was it still over three hours??? It seemed like it moved fast in the beginning and then slowed down.)

    I do think that the movies nominated play a big role in the ratings. I think on Sunday night a lot of people felt invested in the movies because so many of them were box offices successes. And even something like Roma was on Netflix, and obviously so many people have Netflix, that they could watch the movie. When the favorite movie (to win) is a more obscure piece like The Shape of Water, I think people aren’t as interested in the show.

    I also think people wanted to see Queen and Lady Gaga perform.

    • Lightpurple says:

      I enjoyed the host free format. The pacing was much better, no bits about stuff that wasn’t relevant to this year’s films, and it didn’t go much beyond 3 hours. I was watching John Oliver right on time

    • NightOwl says:

      I loved the opening to be honest – it seemed to inject good energy into the room and it was fun to see the attendees enjoying the music and not bracing themselves to get through bad jokes and jabs.

  3. Case says:

    I’m super pleased to hear this, because I really enjoyed this year’s ceremony. I know it wasn’t really on purpose, but I hope they continue with the hostless format in the future. It worked perfectly fine with a set of charming presenters and it was all fun to watch. It does also help that many of the films nominated were accessible and enjoyable for the everyday audience, I think. I make a point to watch most if not all Oscar-nominated films before the ceremony because I just love movies, but I know a lot of people don’t do that.

    A thought about the opening with Queen — the montage should’ve come first, and should’ve ended with something from Bohemian Rhapsody, with a transition into the Queen performance from there. It would’ve flowed much better that way.

  4. feebee says:

    I love the photo of the 4 acting winners! Just has a great vibe.

    I agree there were many prongs to getting eyeballs on it…. the competitive nature of some of the categories/nominated films had been widely seen/Hostlessness and anticipation of both Queen and Gaga/Cooper performances.

    Is the ratings in this day and age really that important?… I mean yes, for advertisers etc but people have so many options to either watch the show (I’m assuming it was streaming live somewhere) or just follow along on social media that actually sitting in front of a TV isn’t the be all and end all of consuming this product.

    • Mia4s says:

      The ratings are vitally important to the Academy’s revenue. They desperately want to keep that cash flow and are not pleased at all about “other ways” to follow along.

      Oh and can we refrain from praising this year’s Oscar producer Donna Gigliotti? She was president of production at the Weinstein company and one of Harvey’s enablers. While everyone was swooning over Oscar diversity! that has apparently slipped by.

    • Helen says:

      “Is the ratings in this day and age really that important?… I mean yes, for advertisers etc but people have so many options to either watch the show (I’m assuming it was streaming live somewhere) or just follow along on social media that actually sitting in front of a TV isn’t the be all and end all of consuming this product.”

      yeah, i really wonder about this, what with streaming and dvrs. nielsen ratings are still relevant in 2019, but at some point, it won’t be such an accurate measure anymore.

    • Alyse says:

      Yes that photo! Also nice to see that it’s 3 POC, and both women +40… a group of people who represent what Hollywood usually ignores!

  5. BlueSky says:

    I agree, Kaiser. When I saw the story about the ratings being up, I thought “Oh it’s because people thought it was going to be a clusterf@ck and tuned in to watch the train wreck.”
    I also agree that it made a difference that a majority of the films that were nominated people did actually see and it was not like they were all small art house type movies.

  6. Mia4s says:

    Uhhhhh, that the rise is actually not remotely impressive? Yeah it rose…from the lowest rated telecast ever to the second lowest rated telecast ever. Wow, the impact.

    Less than 30 million watched. In the year of Black Panther (the third biggest domestic movie EVER) and two other huge blockbusters. Plus people tuning in for the train wreck…and this was the best they could get. The truth is the Oscars have plateaued and viewership is what it is. Maybe now we can avoid all the drama of trying to “fix” the broadcast.

  7. Tiff says:

    Did we talk about how the ghost of Freddie Mercury pushed Rami Malek off the stage after he won the Oscar? The Chadwick Boseman sideeye when Green Book won? Hands down Best Oscars ever.

  8. Cee says:

    I hope they keep the new format, it was way better.

  9. Yes Doubtful says:

    How can anyone hate Queen? What was so bad about the opening? I watched the clip and they were quite good and got everyone out of their chairs. Adam is no Mercury, but he holds his own.

  10. Boxy Lady says:

    I thought Queen opening the show was great. It gave the audience a jolt of energy and let everyone get ready to have fun. And those audience shots showed that EVERYBODY knew those songs. You could say it was a hint of the diversity to come within that broadcast.

    • petee says:

      I agree.I thought it was awesome!The only reason I watched the oscars this year is Rami and Bohemian Rhapsody.And I am sure I was not the only one.A good ole jolt of real Rock and Roll was way overdue and it least the celebrities looked like they had some life in them,I think everyone was waiting for a movie like this.Most people I know have seen it thee times or more including my 18 year old God daughter and her friends.Long live Rock!

  11. L says:

    Opening with Queen was amazing! Who in their right mind doesn’t love Queen?!?