Hailey Baldwin uses a moisturizer formulated with her blood, completely normal

Hailey Baldwin is seen leaving the Crillon Hotel during Paris Fashion Week

Marie Claire did a spon-con interview with Hailey Baldwin (Hailey Bieber) in the April issue. The spon-con is for Hailey’s Bare Minerals contract, one of her first big contracts post-marriage to Bieber. I’ve said this a few times now, but I honestly think marriage agrees with Hailey – she went from milquetoast nothingburger to striking beauty over the course of about six months. So, sure, I guess I’m interested in what she has to say about makeup and shampoo and growing out her hair. You can read the whole Marie Claire piece here. Some highlights:

On her beauty inspiration: “As a kid, I looked to my mom as a beauty muse, and she and my grandma would give me skincare tips. They both look younger than they are and have really nice skin.”

On her preferred everyday look: “I think that less is more when it comes to makeup: I enjoy having a bare-looking face rather than a full, done-up look. I know everybody’s different and some people enjoy a full face of makeup, but I’m just so impatient and I don’t like spending a lot of time on myself every day. When I do decide to put on a real look, I tap Bare Minerals’ foundation stick on areas where I need it; it really lets my skin breathe, it’s not super heavy, and it’s easy to blend. Then I’ll just put on a little brow gel, some mascara, blush, and highlighter. I like to look a little flushed and dewy.”

On her current hairstyle: “I’m trying to let my hair grow out right now. It’s a very awkward length that I don’t particularly like, and for the last three years, I haven’t had the patience to let it be. I toned it darker recently, just so I could give it a break for a second, because bleaching it is harsh. If I could be platinum forever, I would be, but it’s just so damaging.

On sharing products with husband Justin Bieber: “My husband, Justin, and I actually share the same Unite shampoo in our shower. We definitely don’t share skincare, though! I moisturize with a cream by Dr. Barbara Sturm that’s formulated with my blood, so I don’t think he wants to put something that was made from my body on himself.”

On her secret beauty weapon: “The biggest thing that makes a difference in my looks—and my energy level—is exercising consistently. I used to be a ballet dancer, so working out is important to me. I box, and I’m obsessed with hot Pilates, which I started maybe two years ago. I don’t break a sweat very easily, so when I do, I feel like I’m really getting things done.”

[From Marie Claire]

“I moisturize with a cream by Dr. Barbara Sturm that’s formulated with my blood…” *stares into camera* What? She just dropped that in there like everybody is doing that these days, drawing blood so their dermatologist can formulate a special moisturizer using that blood. GOOD LORD. People have too much money and not enough sense. Just go to the drugstore and buy a moisturizer, for the love of all that is holy.

As for her hair… I actually love her hair these days. She should keep doing whatever it is she’s doing.

Hailey Baldwin is seen leaving the Crillon Hotel during Paris Fashion Week

Photos courtesy of Backgrid.

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43 Responses to “Hailey Baldwin uses a moisturizer formulated with her blood, completely normal”

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  1. Mabs A'Mabbin says:

    Ah. So she’s a reincarnation of Elizabeth Bathory. Terrific.

    • Janie says:

      The “my husband, Justin” bit had me snorting. Girl, we’re the same age! She’s basically playing house with another messy toddler. Yikes.

      I snark but I really hope it works out for them. Don’t want to wish bad things on anybody who doesn’t really deserve it.

  2. BANANIE says:

    I have always thought she looks fresh-faced in a sea of people that are crazy done-up all the time, like Olivia Culpo, for instance.

    Also, if she doesn’t wear too much makeup, that probably makes it easier for her to just go to the gym instead of having to clean it all off before she starts. I’ve seen women at the gym who exercise with a full face of make up on, and I’ve never understood it. I have a friend at work who told me she never exercises without it because she knows people at the gym and feels self-conscious about her skin, but that she also knows exercising with it on is bad for her skin. So in a weird way her insecurity is this self-perpetuating issue. I wish people weren’t so automatically critical so she could just feel comfortable working out with a bare face.

    • yellow says:

      I wear makeup when I work out, but it’s only because I go to work too early in the a.m. these days to do it BEFORE work… so it’s either during lunch or after, and I’m already wearing it. I don’t wear heavy makeup so not sure it’s a big deal…but that is the main reason I think many of us wear it. I don’t have the time to take it all off, wash and dry my hair, and reapply makeup when working out so it’s simply about quickness. What do others do?

  3. Clare says:

    I don’t know if it’s the blood cream, or make up, or good genes, or 82 litres of water a day, or cosmetic procedures, but her skin does look bloody fantastic.

    • Kateeeee says:

      She is like 23. Of course her skin is fantastic! It drives me nuts that she is the face of bare minerals. Show me your products turning a haggard face like mine into hers and I will give you all the money!

      Edit: she is 22. And moneyed, so she has both the time and resources (dermatologists, makeup artists, etc) for it. Bitter Betty out!

      • Valiantly Varnished says:

        Being 22 doesn’t automatically mean you have fanstastic skin.

        And Dr. Barbara Sturm’s products are expensive…but sold at Nordstrom and a bunch of other stores and online sites. So it’s not THAT unattainable.

      • Clare says:

        Man, all I’m gonna say is my skin did not look like that when I was 22. Or ever before or after. She just seems so glow. But like you said, she’s got the $$ to make it happen (but I mean the other rich girls don’t have skin like this, the Jenners, Ariana Grande, Swifty, etc).

        All I know is, I’m 35 this year and my skin has decided this is the year for a huge break our party. So I’m basically battling aging AND acne. At least Differin addresses both? Lol

      • Valiantly Varnished says:

        @Clare lol, right?! My skin definitely DID NOT look like that. At 22 I was slathering on acne cream and praying for a skin miracle lol.

        I’m 38 now and while I have struggled with acne most of my life, over the last few years I have really been investing in my skincare and focusing on getting my skin balanced and it’s helping. My skin is definitely not perfect but it’s leaps and bounds better than it was at 22! Also Differin is awesome. It helped my skin a ton. I recently stopped using it because after a year and a half my skin kind of became immune to it. And with retinols once your skin reaches a plateau it’s time to increase the percentage. I’m now using Paula’s Choice 1% Retinol Treatment. I still get blemishes – no cure for acne – but they are smaller and their life cycle is only a day or two as opposed to a week or three!

      • Christine ` says:

        My skin is now better at 34 than it was at 24. I used to have a lot of texture, like bumps that would just sit on my skin and not turn into pimples. My skin would feel rough and uneven, probably due to dead skin cells just sitting on top. Ever since I discovered chemical toners, it is spectacular. It’s smooth, bright, and plump. I wish they were a thing when I was younger.

    • Janie says:

      My mom did laser a while back and they gave her a cream made out of her blood to speed up the healing process??? That’s probably what Hailey is doing. TBH I thought it was insane but it made my mom feel pretty (and her skin looked great once the redness went down) so I went along with it. If it makes her feel good, why should I be an asshole?

  4. Tilly says:

    She’s got all this money to spend on custom moisturisers, but she can’t get her damn roots done 🙄

    • Swack says:

      Really think it’s the trend right now and it drives me crazy!

    • Original Jenns says:

      LOL, I colored my hair a deep red from it’s normal brown/black. As it grew out, I just never got it fixed, and eventually ended up coloring it back to my natural shade. Anyway, As it grew, I called it my accidental ombre hair 🙂

    • Valiantly Varnished says:

      Roots aren’t considered a huge deal anymore and it’s pretty on-trend to let them grow out.

      • yellow says:

        for several years now, even long roots are trendy. Even some getting them colored darker on purpose. At least where I live on the west coast.

    • sa says:

      I actually like the darker roots on some people. The darker roots keep some people from looking washed out when they go too blonde. (because not everybody was meant to be blonde).

  5. joanne says:

    i used to think she was very bland looking but in recent pictures she looks really good and her skin does look great.

  6. onerous says:

    The place I go for facials (Elina’s in Chicago) is all natural, incredibly wonderful stuff and she works with a Dr. who does this kind of blood work. They draw your blood and then coagulate it and then put it into products or inject it back into your face – my mom has had that, it’s the vampire facial.

    • Kitten says:

      It really works. I saw results after one treatment but I’ve heard that the most striking results come after 2 or 3 treatments, which is why I’m purchasing a package.

    • Valiantly Varnished says:

      I’m looking for a good facialist and I live in Chicago as well. I will have to look this place up!

  7. Swack says:

    What’s the difference between a cream formulated with her blood or the vampire facials some celebrities have done? Both use the person’s own blood. Thanks, but no thanks.

  8. Kitten says:

    I’m sure she’s referring to plasma and yes, PRP is pretty popular these days. If I could afford a moisturizer formulated with my own plasma, I’d be slathering that shit on daily.

    I’m actually getting the PRP/microneedling treatment again on Saturday and I have to leave the topically-applied plasma on my skin for 3 hours or so post-treatment. It makes your face feel really dry, tight, and itchy but it also helps your skin to heal quicker after the needling.

  9. Original Jenns says:

    There’s an instagram page called “celebface” and on it, it shows 1) the amount of photo shopping celebs do on their instagram pics vs. the official pics and 2) good quality close ups of celebs faces. Some do have completely flawless skin, and others have the same blemishes and hairs AND PORES that I do, just better makeup! She does have very fresh and dewy looking skin up close. Human, but glowy. Of course, she’s 22 with access to the best of everything since she was born, but still. Very fresh. I need to drink more water.

    • VintageS says:

      22! Exactly.

      Have you seen the Before and Afters of people that drink a gallon of water a day? Pretty amazing. I tried it, and the first few days all you do is go the bathroom, but things regulate. My joints felt better, more energy etc, but it’s tough to do.

  10. Pina says:

    Vicky beckham uses the same vampire product

  11. VintageS says:

    Good Lord! L’Oreal isn’t good enough!

    She’s in her 20s. Of course she can go with a fresher look.

  12. Sam says:

    Blood is more useful inside your body. Count Dracula is laughing at all these suckers. Pun intended.

    • Kitten says:

      It’s not blood, but the plasma from your blood and it’s injected under your skin and also applied topically after needling.

      PRP has been around for a long time and is frequently used for sports injuries, scar reduction, and hair loss. It’s a pretty simple premise based on using growth factors from your platelets to stimulate repair and regeneration of tissues.

      But I’m sorry that it’s not the *kooky scam* you’re suggesting.
      Didn’t mean to ruin your joke.

  13. SpilldatT says:

    Blood in a cream?

    Are we living in some True Blood AU?

    Also how the heck does putting dried up blood on your face supposed to help? How is that even sanitary?

    Is this something Elizabeth Holmes came up with as a byproduct of Theranos?

    Has anyone ever taken a basic science course?

    I have so many questions.

    • Arpeggi says:

      Exactly! All I can think about is how short a shelflife this cream has because bacteria, yeasts and fungi love blood/blood-derived produces. It’s gross, and our skin doesn’t actually absorb any of it (because the skin’s purpose is to block stuff from getting in).

      It’s about as useful as a coffee enema, but hey! If it makes you happy, go for it you’re not going to harm others

      • SpilldatT says:

        Coffee enema & vag steaming LOL Sadly it may make ppl happy, but the damage to their health long term is stupid.

        I suspect the “blood” is a gimmick thing. This Dr. Sturm also sells $300 bottles of Hydraulic Acid, which you can buy for much less off Amazon or from The Ordinary. It’s honestly just hype. Her offices offer services which I’d really like some independent scientists to break down, because if her “sessions” works, there’s a lot more to it than just putting blood in a cream.

        As for Hailey or any Celeb, it’s probably the other procedures that keeps them looking young: peels, botox, fillers etc. and not blood in their cream. *rolls eyes*

  14. Anastasia says:

    Isn’t she pretty young? Why wouldn’t her skin look good?

    • SpilldatT says:

      She is clearly wearing make up in all those photos so I’m not sure where people are getting “her skin looks good” vibes from.
      She may very well have great looking skin, but with IG filters etc who knows.

  15. jules says:

    This is perhaps the most interesting thing I’ve ever read about her. Her people are really trying to make her the next big thing, but she is boring AF.

  16. me says:

    Have any of you seen her in real life? I’m only asking because we all know even those “candid pap pics” are photoshopped and filtered. I am sure since she has the money she probably has the best skin care. Also, it’s not like she has to wake up at 6 am and do a 12 hour shift at the factory. She probably wakes up when she wants and does some yoga and slathers on expensive skin cream and drinks the most pricey water lol. She probably wears some really expensive foundation too.

  17. Chioma says:

    Hailey has talked before about using Dr Sturm’s bespoke blood cream: blood plasma taken and treated, a percentage mixed into a base cream, applied to skin as a moisturiser and not over micro-needling or any other treatment that may help its absorption, and packaged in a jar so many actives in it are mostly DOA. It costs $1400 a jar.

    PRP does work (burn victim here, so I do know) but what Hailey is using is not up there with PRP treatments – anything she loves about it is likely a placebo effect. It’s just a fancy ass moisturiser. Dr Sturm is a bit of a scammer imo. Hailey likely has good genes, a great board certified derm on speed dial (Dr Sturm isn’t a derm, she’s an orthopedic surgeon so it ain’t her on Hailey’s phone) and enough disposable income to splurge on this kind of fancy treat.

    • SpilldatT says:


      Yup this Dr. Sturm is a scammer. Selling the same things other ppl sell in clear bottles at ridiculous prices. Revolutionary! She looks like she has work done, too & not just using her miracle creams.

  18. nibbi says:

    K just reading the headline there gave me an actual, physical gag-reflex reaction. igh h hh! something about all the blood & plasma & needles when it’s not medically necessary… just really creeps me out YIGH

  19. Wilma says:

    So nothing on the creepy church?

  20. Snappyfish says:

    Thirsty thirsty girl

  21. BCity says:

    I’m with Kaiser, no one and nothing comes between me any my Cerave PM 😂😂. Lemme tell you, a significant portion of the uber-pricy products are nothing special and in some cases outright junk. I’m married to a plastic surgeon, get cases of stuff like this for nada, and my routine is all from the aforementioned Cerave, Paula’s Choice, First Aid Beauty (they have a .25% retinoid for people who can’t tolerate retinoids! Your face won’t burn off and your wrinkles will turn tail and run, promise!), and Indeed Labs (BUY THEIR C24 CREAM. IMMEDIATELY.). For y’all who are able to tolerate high-high-strength products, SkinMedica and Obagi are mostly solid products (but still overpriced, IMHO). Tl;dr, you can put together a truly effective skincare routine on any budget!

  22. LoLoInTheSky says:

    Am I the only human being on earth who thinks this woman is a 6/10 max? She has nice skin, and is not unattractive, but she is extremely, extremely average.