Olivia Jade Gianulli’s trademarks were rejected because of poor punctuation

This is perhaps the dumbest and funniest story of the week. You actually have to think about how badly people had to screw up for it to get this dumb-funny. I’ve never had to fill out a trademark application, but of course I’ve had to fill out tons of legal paperwork over the course of my life. When I thought something would get super-complicated, I hired a lawyer to oversee something, to make sure all of my literal Ts were crossed and all of my Is dotted. Olivia Jade Gianulli doesn’t feel the same way, because no one bothered to teach her. When she applied to trademark all of her makeup line stuff, her application was turned away because the young woman can’t fill out any kind of paperwork without it being a giant clusterf–k.

Lori Loughlin‘s daughter is once again involved in drama over her applications and has been notified by government officials that she’s in danger of losing a stronghold on something that really matters to the influencer … her makeup line. According to documents obtained by The Blast, 19-year-old Olivia Jade Giannulli has been notified that she’s in danger of having a couple of her trademark applications abandoned, including filings for “Olivia Jade Beauty” and “Olivia Jade.”

Officials from the U.S. Patent & Trademark Office claim Olivia Jade’s applications for “make up kits” with “moisturizer” and “concealer” is too broad and needs to be specified.

Their biggest gripe, though, was with Olivia Jade’s improper use of punctuation. USPTO officials noted that, “Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” and reminded her, “Commas, semicolons, and apostrophes are the only punctuation that should be used.”

Olivia Jade will get a shot at turning in a corrected application, but this is the second time she’s been warned and officials note they need the new document in a timely manner or she will have the entire application thrown out.

[From The Blast]

I imagine the trademark application looked like a tween’s text or something, like: “I herebae wanna trademark Olivia Jade Cosmetics Makeup Lip Kits Concealer Yas Queen Stan For That Moist AF Moisturizer Bish R WE THRU YET.” The Blast points out that Olivia Jade and her parents share an attorney, and that same attorney is representing Olivia Jade’s parents in their upcoming trial/court case. I mean… good lord.

Photos courtesy of Instagram.

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53 Responses to “Olivia Jade Gianulli’s trademarks were rejected because of poor punctuation”

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  1. Lala11_7 says:

    Up Schitt’s Creek…without a paddle it would seem….

  2. Valiantly Varnished says:

    So…as we already knew…she’s stupid. Lol

    • kim says:

      She could have youtubed a tutorial in filling out trademark apps. . .she should know that they have tutorials for literally EVERYTHING!

    • tealily says:

      Can you imagine trying to trademark “moisturizer”???

    • B says:

      Lol, she probably didn’t even fill out her Trademark info. online. Shallow shallow, not bright…

  3. mazzie says:

    As much as she deserves what’s been happening, most people are not great with punctuation. That’s why editors exist. She should have hired a professional to edit her work in this case.

    • me says:

      Crew team probably took up a lot of her time. She probably had to rush those trademark applications in!

      • Neva_D says:

        @Me LOL!!!!

      • Pandy says:

        Me – that’s a great answer LOLLLL. Seriously though, the jokes write themselves. Too uneducated to even fill out an application form properly.

      • Victoria says:

        @me I nominate you as comment of the week lmao !!!

        Come on guys, she couldn’t even fill out her “college applications”.

        I’m dying from this lmao

      • QuidProQuo says:

        Now we know why her parents forced college. What an embarrassment, but maybe they should’ve started back in kindergarten.

    • Swack says:

      If it’s a matter of putting commas between items that she is listing then she should know to do so. That is basic grammar not something more complicated and you learn that in elementary school.

    • Iknow says:

      She went to an expensive enough school where grammar would have been a major part of the curriculum. Why not just hire a lawyer? That’s so weird.

    • noway says:

      Having filled out trademark forms this is just bs. The punctuation is never the issue. I’ve seen forms filled out without punctuation and get approved. The real problem is her trademark is too broad, and the lack of punctuation probably make it seem broader. The trademark office is notorious for the outcome being trademark too broad. They like to limit the use of trademarks.

      Though, I would laugh out loud if she did teen influencer text English the trademark office on the application. Maybe she had emoji’s in her application. It would just be funny as hell, and serves them right as they are a bit of a pain in the a*&.

      I don’t like her or for that matter most “influencers.” Influencers are just modern day snake oil salesmen. Still this is a stupid story on several accounts. I think the info is wrong, and hasn’t her makeup kits been removed from Sephora? I think people are pouring it on her cause she is shallow and vacant, but she’s hardly the worst in society. She’s young, and hopefully she will change.

    • Valerie says:

      True, but for basic punctuation?

  4. Reef says:

    llolololol, they are going to jail.

  5. Swack says:

    SMH. Nothing else to say.

  6. Amne says:

    How much do want to bet she used a lot of exclamation points?

  7. manda says:

    It’s true that it can be very distracting. Would love to know exactly what was wrong!

    I know someone that does a local podcast about music, I’ll call it “The Bass Blaster’s Show,” which is correct, but then when they post on facebook they say things like “The Bass Blaster’s are going to talk to…,” which is incorrect, and it makes me wonder, is the title correct because they know what they are doing, or do they think the apostrophe is used to denote more than one? People misuse apostrophes all the time 🙁

  8. InsertNameHere says:

    Does she have strangely large hands? It could be the photo, but they look bigger than you’d think for someone of her size…

    • WineGrrl says:

      “She had man-hands.”

    • Ainsley7 says:

      It’s a photoshop issue. Notice how different her position is in picture one to picture two, but her left hand/arm doesn’t change. A lot of her photos have issues like this. There is one with her mom between her and her sister where she and her sister are huge compared to their mom standing in between them.

  9. Sayrah says:

    I put all this mess on her parents. She didn’t want to go to college. I heard she was making $1-2m a year as an influencer and through her make up deal. What did she need college for? It had to have been for them to show off when their fancy friends asked what the girls were doing after high school.

    • Pandy says:

      Well, to be fair … perhaps the parents don’t hold much faith in the “influencer” career choice and wanted her to have a back up plan?

      • Sayrah says:

        Not everyone needs to go to college.

      • noway says:

        No not everyone, but I think she could benefit from a bit more education. It doesn’t look like the 4 years of high school really took with her. I agree an influencer does not seem like a long lasting career choice either.

  10. Relli80 says:

    As much as I love piling on this idiot that’s on her attorney. I work in IP (intellectual property) and you can’t file a trademark application if you aren’t a registered USPTO attorney it’s a whole separate bar examination. There are circumstances in which inventors can file on their own but they usually have to prove they cannot afford counsel. With her parents money she should have been able to afford a decent one. However a lot it up to the clients discretion but I doubt an attorney would have objected to proper punctuation.

    • lucy2 says:

      I was going to say, this girl didn’t even fill out her own college application, let’s not pretend she sat and did trademark paperwork by herself!
      Clearly they don’t have enough sense to hire a competent lawyer either.

      • ME says:

        Maybe they hired a USC Law School grad who got in through bribery and never did their own work?

      • Pandy says:

        ME, you are on FIRE today!!!

      • ME says:

        Pandy, like you said, the jokes write themselves. I’m laughing and crying at the same time. It is funny but also sad there are so many people out there holding degrees they never earned and getting high paying jobs they don’t deserve. There are so many incompetent people in jobs that give them a lot of power and responsibility.

    • Katie says:

      Relli80, please don’t spread misinformation! I used to work as a rights and permissions coordinator for a small educational publishing company, mainly negotiating contract terms with the likes of Random House, Penguin, Scholastic, Little Brown, and writers’ agents. I also successfully filed hundreds of our company’s copyrights and trademarks with little more than a few reference books, a 3-day class in Boston, and carefully following the USPTO’s online directions. The only trademark I had denied was a push from our marketing department to register a concept that was not the name of our product. I knew it wasn’t going to fly, but I filed anyways to please the head peeps. As for patents (distinctly separate from trademarks), I don’t know; maybe you need to be an attorney to file, but I doubt it.

      • Relli80 says:

        I did say there are exceptions and it depends on how long ago you did the work. The rules are always updating and changing. It is very rare for someone to represent themselves given contesting that can happen and third party infringement. I have worked in IP for 14 years and with attorneys who specialize in trademarks. Yes, I do more patents and there ARE programs in which you can file on your own. But do you really think someone who paid someone to fill out their college application did their own trademark paperwork?

      • noway says:

        You do not need an attorney to file for a trademark, copyright, or patent. The main problems when you don’t use an attorney are you don’t have the same ability to research others who may have already registered a similar idea, product, work etc. Second, the request is often too large and broad, and you need clarification. Which is what I am guessing is happening here. Still you know she had an attorney fill hers out. It’s a bit of a process. A girl who couldn’t manage to fill out a college app. isn’t going to fill out this application.

        @Katie good for you for getting most of your applications through on the first time. I worked in advertising with a lot of small business people, and somehow we always ended up helping them get their trademarks. We routinely got turned down or asked for more specificity. In fairness to her lawyer though, I would say it kind of is sh*t in and sh*t out. It does depend on what you tell them to put in the application though.

    • Katie says:

      Thanks, noway. You’re sensible. The trick to trademarks is to create an identifiable logo. I see it as being similar to Lady Gaga getting an Oscar for Best Original Song, and forevermore she can now identify herself as an Oscar winner regardless of what she does as an actress or (gasp) director.

      To get back to the Olivia Jade discussion (whose name is distinct enough for registering, so shame on her attorney and miscellaneous help who claim more than they know)… Not everyone needs to go to college, and it doesn’t seem she actually wanted to go. Olivia is part of a new generation of “influencer”, which apparently makes tons of money. I can’t quite understand how it works, but I also can’t help feel this bubble will crash like housing and gas in the U.S.

      We live in a world of the undereducated, college degree or not, yet with some of the smartests minds out there not having any opportunity to truly influence.

  11. abbynormal says:

    Multitude of things to slam her for, but I was curious and looked up the USPTO applications, and she is represented by a highly respected law firm. She didn’t look at these applications any more than she looked at her USC application.

  12. Mia4s says:

    Hahahahaha. The world is awful but it’s nice to know irony is alive and well.

  13. Winnie Cooper's Mom says:

    No need to keep submitting those trademark applications, Olivia. No one wants to be in business with a corrupt and idiotic diva.

  14. Murphy says:

    What’s the point in trademarking that shit now??

  15. Jen says:

    Good grief why is she so orange??? Why would anyone purposely apply so much bronzer that they are that color?

  16. Ks says:

    I also work in IP law and this kind of thing is super common. This is a non-story, people just enjoy piling on her at this point. I’m not defending the college cheating, but trying to link it to this is stupid.

    • jules says:

      Well I’m not here to defend her, but I do think some of these stories are pretty petty… like someone she knows keeps digging the knife in and finding more dirt. Clearly she pissed off a lot of people!

  17. Veronica S. says:

    I’m vacillating on how comfortable I feel with the continued pile on with this young woman. Anything related to the college scandal, I’m fine with. I’m not certain delving into more reasons to tear her to shreds is achieving any sort of justice when her parents are really the ones that deserve the worst of it. At the end of the day, that’s the risk of keeping a high public profile, I suppose. She’ll be fine in the long run, but this doesn’t quite have that meaningful edge of schadenfreude to it that’s so satisfying.

  18. jules says:

    The jokes are writing themselves at this point.

  19. jules says:

    Also, I thought that was her mother Lori in the bottom photos, she has so much make-up caked on. Blah.

  20. SuperStef says:

    This idiot needs to be cancelled…

  21. felebel says:

    “I heard she was making $1-2m a year as an influencer …”

    This could be another interesting aspect – if she is as good at filling out a 1040 tax return as she is a trademark application – this could spell trouble for her, much more serious trouble.