Katy Perry bought an apple cider vinegar company to help her hangovers


Katy Perry is expanding her brand, although maybe not in the direction we anticipated. Katy and fiancé Orlando Bloom swear so strongly in favor of enemas, they are investing in an organic apple cider company so they can have all the enemas they want. Talk about believing in your own sh!t. Katy and Orlando practice Panca Karma, which is an Ayurveda cleanse to remove harmful toxins from the body. According to Katy’s interview on the Australian radio show Smallzy’s Surgery, they’re not only into things like “health” and “self-betterment places,” but they rely on these practices to fight off the effects of aging.

Katy Perry has revealed she has a secret to good health – and it involves something rather unpleasant.

Speaking to Australian radio show Smallzy’s Surgery on Nova 1069, the 34-year-old says she practices Panca Karma to combat the effects of ‘getting older’.

The singer said: ‘I’m kind of into those type of things, like health and healing places and self-betterment places.

‘Especially as you get older and you have longer hangovers you realise the cells in my body are dying. I did this thing called Panca Karma, it’s basically Ayurvedic eating and cleansing, you do lots of enemas.’

Panca Karma is a series of ‘karmas’ or purification procedures designed to improve health hand well-being.

Ayurvedic eating involves consuming whole or minimally processed foods and practising ‘mindful eating’.

Katy explained the benefits: ‘you definitely feel more energy, it basically like gets all the c**p out of you, every pun intended.’

Both the American Idol star and her fiancé Orlando Bloom are interested in ‘new age’ healing methods.

‘There are ancient ways to heal yourself beside just taking a pill, which is something I always love to investigate.

[From The Daily Mail via DListed]

I know enemas will likely be inevitable in my medical future but at this point, doing, “lots of enemas,” is not a selling point for me. I am, however, aging and I definitely notice a difference in how my body responds to things. (And by “responds” I mean “it no longer does.”) I’m cool with my crow’s feet and my hair’s grey streak, but I dislike getting winded walking up a flight of stairs. However, the hangover cure is a pretty simple fix: if your recovery metabolism is slowing down, slow down your drinking. I don’t advise cleanses as a rule, but they definitely shouldn’t be your go-to hangover cure. But this is Katy – she wants to be edgy and New Age-y at the same time so, yeah, this is on brand for her.

However, Katy’s Instagram announcing her investment sheds a bit more light on her decision – she goes way back with the nominal head of the company, Patricia Bragg, who gave Katy her first guitar:

Whereas the multiple enemas don’t entice me, I think organic apple cider vinegar with a 100-year-old established company is a pretty safe bet as far as investments go. So if Katy and Orlando want to work this into their new purified selves, aiight. Personally, I’m going to avoid my hangovers by eliminating the gin in my gin & tonics and save my apple cider vinegar for my braised cabbage.




Photo credit: WENN Photos and Instagram

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32 Responses to “Katy Perry bought an apple cider vinegar company to help her hangovers”

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  1. Basi says:

    I was a faithful ACV (Bragg!) enthusiast for over a year. Didn’t really see any benefit?
    Anyone else have luck? I’m all ears.

    • Kit says:

      My husband swears by it, he’s always trying to convince me to gargle it or drink it to stave off colds and general ill health but it makes me want to throw up, and I hate to vomit, so I’d rather cop the cold.

      Also, he still gets colds, so I don’t believe in it.

    • manda says:

      I had my first shot of it yesterday. I doubt I’ll stick with it. I read that it doesn’t really help with weight loss, but that it sort of helps with blood sugar. We shall see

      • lucy2 says:

        I tried it for blood sugar, but couldn’t stand doing the shot of it. I got it in pill form instead. I don’t know if it helps or not.

        But if you’re using it because your hangovers get worse as you age…stop drinking excessively. That’s way healthier than trying to “cure” it with other stuff.

      • manda says:

        No my hangovers are bad but that’s what I get for drinking my face off! Which I only do about once or twice a year. I got hangovers as a youth as well, but they didn’t last as long.

        Re ACV–I feel as if my doctor said it might help with inflammation…? At that point I wasn’t considering using it and was a little shocked she brought it up. ETA: yes, I see someone mentioned joint pain, so maybe it’ll help with that.

    • Christin says:

      I take a little drink of it once every day with a big chaser of water. I have also had some luck with topical use (diluted) for little aging skin issues, too.

      Supposedly ACV with the mother is supposed to make your body more alkaline, which can help with a host of potential issues (including cancer). One thing it seems to help reduce is joint pain, at least for me. It’s the only thing I am doing differently, and I don’t seem to have as many aches. I backed off drinking ACV for a few days and could tell a difference, so I am drinking it again!

      One other thing – ACV is not super expensive, and there are various brands. I have used Braggs, but settled on White House, which is a very old brand for all types of vinegar.

      • PleaseAndThankYou says:

        “Make your body more alkaline” – this is not a thing. In fact, this is basically gibberish. Please speak to a medical professional before you attempt to do anything new; you cannot just believe everything you hear and read.

    • SomeDay says:

      NOTHING will take away a hangover – I stopped trying. I’ve been sober -no drugs, drink or pot of any derivation for 20 years. The only thing that works is to become a smug abstainer! Huge money & health saver!!

      • minx says:

        Congrats to you, my husband has been sober for 36 years. I have nothing but admiration for you guys.

  2. minx says:

    I’ve had the impression that she drinks, a lot. Maybe cut down on that a bit? Might help with her energy. Just a thought.

    • bored at work says:

      Came here to say pretty much the same thing…

    • Kebbie says:

      Yeah, wellness and betterment are not what I think of when I think of Katy Perry or Orlando Bloom. I think of excessive drinking and partying, honestly. Investing in a liquor company would seem more on brand for them.

  3. Who ARE these people? says:

    Sounds potentially harmful or at least not helpful. Bodies need nourishment not “cleansing.” At least she’ll be better prepared for her first colonoscopy prep when the time comes.

    More money than sense

  4. Lila says:

    Seems like her drinking is a lot more trouble than it’s worth.

  5. manda says:

    I’m not sure it’s healthy to do enemas frequently. I don’t know. But I know you’re not supposed to use laxatives regularly, so I can’t believe this is something that is healthy to do on a regular basis. I’ve never had one and I really hope to not have to have one

    Enemas always make me laugh a little bit because I learned in college about Mr. Kellogg (Dr.?), from the cereal kelloggs, and he had an enema everyday! He apparently got some sexual gratification out of it.

  6. ByTheSea says:

    The minute I read “Talk about believing in your own sh!t”, I knew Hecate had written this. LOL Thanks for the sense of humor. Love it.

  7. Eliza says:

    I thought the header picture was Tracy Anderson and thought that makes aa much sense as anything goop.

    But Katy needs an entire company? That’s a lot of hangovers.

  8. Esmom says:

    I see this Bragg ACV everywhere, they are clearly putting more into their marketing lately. I love vinegar-y things, like the braised cabbage Hecate mentioned (yum!), and I think I live a pretty healthy lifestyle but I don’t see drinking it straight or doing enemas anytime soon.

    I’m with everyone else on saying the best way to cure a hangover problem is to cut out or at least reduce your drinking. It’s not that complicated.

    • Eliza says:

      100% agree with the second part. If she was actually mindfully drinking, like her eating, she would by now know when to stop to avoid a hangover. ACV isn’t required.

  9. ME says:

    If she’s so into health then why get drunk in the first place? Also, please be careful with ACV. It is ok to drink a teaspoon but make sure you dilute it with water (a full glass of water). Over time ACV can deplete you of potassium so be aware of that.

  10. Sophie says:

    I’m assuming part of the reason she invested is because it’s a Santa Barbara based company, and she considers that her hometown. That brand is in every grocery store in the area. The enema aspect gives me a stomach ache just thinking about it.

    • Kebbie says:

      I think it’s in every grocery store in every area. It’s the most famous apple cider vinegar brand I know of.

      • Sophie says:

        I didn’t mean just grocery stores in SB, but like every store ever 🙂 – I see all their products (not just acv) at farmers markets, produce stands, liquor stores, even sold for local fundraisers.

  11. Nacho_friend says:

    I’m on the acv pills bc the liquid can cause teeth decay over a period of time. The pills help me feel less bloated, and that’s why I needed them. If I lose any weight in the future (too soon to tell) then I will never stop taking those miracle pills lol

    • Christin says:

      Tooth decay has been one of my concerns. I asked two longtime dentists, and each said that the key was not to brush your teeth within 30-45 minutes of drinking vinegar, soda, lemon juice, etc. The acidic reaction from brushing too soon can weaken tooth enamel, they said.

  12. Jillybean says:

    Bragg ACV is amazing. I use a mix of half that with water as a daily facial toner and a scalp treatment (once or twice a week).

    Hands down amazing product and better than any high priced product.

    I don’t drink it but it’s an absolute beauty staple…

  13. Liz version 700 says:

    My mother swears by this stuff. If she could she would bathe in it. I have to miss out because the smell makes me gag. Can not abide it.

  14. Gina says:

    I’ve been drinking the drinks (I prefer the grape or cinnamon apple). I try to drink one a day. I do it for my stomach (which gives me lots of problem, very sensitive) and for overall health. Honestly I can’t say if it really helps but I feel better and my gut is happier when I do have one of the drinks a day.

  15. prettypersuasion says:

    It’s so funny to me that she is drinking enough of a toxin that her body gets sick and then acting like she’s into health and wellness. Maybe stop drinking poison?

  16. Shelbyy says:

    Its pancha karma not panca karma

  17. Nimbolicious says:

    If she really wants to get rid of her hangovers once and for all, methinks she should purchase a rehab facility.