Martha Stewart on celebrity lifestyle brands: I’m proud to have spearheaded that industry

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Martha Stewart is arguably the godmother of the lifestyle brand. She’s not the first woman to give tips about how to turn a home into a domestic wonderland, but she did expand the idea from cooking to entertaining and then turned that all into a very successful business. She’s certainly one of the most famous trailblazers. And when people like Reese Witherspoon and Jennifer Garner talk about their own inspirations, Martha is usually at the top of their list. Good Day New York hosts, Rosanna Scotto and Lori Stokes, wanted to know how Martha felt about all these copy cats disciples. Martha said she was delighted to have paved the way.

In the 1990s, Stewart was called the “definitive American woman of our time” by New York magazine for her work on her TV show “Martha Stewart Living,” which was based on her magazine.

Since then, other big names have been inspired by Stewart’s work.

During Monday’s interview with “Good Day New York” co-hosts Rosanna Scotto and Lori Stokes on FOX 5, Martha praised Gwyneth Paltrow for her work with the lifestyle brand Goop. She shared, “First of all, she is a fantastic celebrity artist. She’s working in a slightly different field. Good for her. She wants to be a homemaker. She wants to advise people in the home-making arts. She’s also doing it in other ways. Good for her. I think it’s great.”

Aside from Gwyneth, Reese Witherspoon created Draper James, while Jennifer Garner launched her “Pretend Cooking Show.” Stewart commented, “I think they all like home. They like the subject of living. To have spearheaded that industry, I feel very proud of having done that. It is an industry now. There is plenty of room for plenty of people with good advice and good ideas. People are just lapping it up, as you can see.”

[From Extra]

The thing that sets Gwyneth Paltrow apart from Jennifer and Reese and others like Blake Lively and Kate Hudson is all those others would happily kiss the ring in regard to Martha. Gwyneth won’t. I think that’s what Martha wants more than anything, for Gwyneth to admit that Goop exists because of Martha Stewart Living. And that is why their friendly feud will never end, because I don’t see Gwyneth ever doing that. As is well-known, I’m a Martha apologist and I do think Goop owes her that. I’m not blind to Martha’s bottomless well of self-importance, I just find her Clash of the Titans thing with Goop funny. Neither woman is capable of having a conversation in which they don’t shade someone else or remind us of their empire. It’s just a lot of pride over dish towels, you know?

I haven’t kept up with her Potluck Challenge with Snoop Dogg and I need to get back to it because it looks like they are landing bigger guest stars. Plus, some of their recipes tips are pretty good.

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Photo credit: WENN Photos

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18 Responses to “Martha Stewart on celebrity lifestyle brands: I’m proud to have spearheaded that industry”

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  1. adastraperaspera says:

    Martha will win every Celebrity Death Match. Just google her modeling photos from the 1960s to see why Paltrow hasn’t got a chance.

    • Giddy says:

      Goop isn’t qualified to hold Martha’s purse, or her earrings during those Death Matches.

    • Bella DuPont says:

      Martha Stewart is such a savvy woman, it hurts. My business idol, absolutely. I think I might even consider a (very, very short) prison stint in exchange for an empire like hers a fair trade off. 😉

  2. Lucy says:

    I’ve learned so much from Martha about cooking, Goop nothing. Oh wait, I learned what not to do to my vagina.

  3. My3cents says:

    The approriate response to Paltrow should have been-
    Bitch, you have this job because I did lifestyle before.

  4. L84Tea says:

    I cannot explain my love for Martha. It doesn’t matter how many copper pots she’s thrown at people or how many new wives she has tried to mow down with her Suburban…I just cannot NOT love her. 🙂

  5. BayTampaBay says:

    Jessica Alba has made more money than all of them except Martha with her founding of “The Honest Company” which specializes in consumable products for the home and family.

  6. Jerusha says:

    I prefer the great designers Russel and Mary Wright’s lifestyle guides, but then I collect Mid Century Modern everything.
    https://images-na.ssl-images-amazon.com/images/I/51TMVVR016L._SX258_BO1,204,203,200_.jpg

    “Before there was Martha there were the Wrights whose vision for a modernist Utopia blew away the Victorian dust motes and seems as fresh today as it did 60 years ago.
    ( Dwell Magzine 2009-05-01)”

  7. MIM says:

    Bit don’t you know Goop was the first of many? Lifestyle guru, Yoga, vaginal steams etc.

  8. bitchyarchitect says:

    whoever her stylist is- i’m loving her lewks. (except for the last one.) I can’t decide if I want her to go grey and own her age or if her blonde is too bitch- perfect to change.

  9. Cupcake says:

    I just adore her. The way she handled her prison sentence with classsrales the deal for me!!

  10. Whatever Gurl says:

    All I see is the blinding glare of white privilege.

  11. Nancypants says:

    I’ll admit I was a Martha wannabe back in the ’90s.
    I watched every t.v. show and still have a bunch of her books.

    I did it all: cooking, crafts, gardening, decorating and so on.
    Problem is, I also had a full time job, couple of kids and no staff like she does but I enjoyed what I could do.

    I think it’s hilarious that she and Snoop are good friends. 🙂

    I also think it was ridiculous to send her to prison.
    What?
    At the time, she had something like 6 estates.
    The Judge should have given her a truck load of community service to help
    under-privileged women and a fine that would have caused her to have to sell
    an estate or four.
    It would have hurt her more and we would have all benefited.

    Oh, and she didn’t come from an upper class background at all.
    She married pretty well but she’s a self made millionaire.
    She also says she has never needed more than 4 or 5 hours sleep per night.
    Pass.

  12. Silvie says:

    I’ve met Martha, and have had friends who have worked for her company. She is 100% a bad ass who has worked hard for every single dollar she’s made. A friend who worked at MS Living told me that she went into work early one morning and Martha was already there. Martha was roaming through the office and noticed a light bulb that had gone out (this was a huge warehouse space with loft ceilings). She lugged a ladder over to it and changed it herself. My favorite Martha story was written by Dominic Dunne in Vanity Fair, about how she got a craving one night for seafood while at her house in Maine, told all of her house guests to get in her boat, and then drove her speed boat in the dark across a harbor to take them out to her favorite restaurant.