Rihanna’s Savage X Fenty lingerie line scams customers into $50 monthly fees

Rihanna Shows Off Her Fabulous Curves In Pink Mini Dress & Rocks Box Braids At Fenty Pop-Up Party

Rihanna has been widely applauded for creating Fenty Beauty and Savage X Fenty lingerie. Rihanna is a businesswoman, a creator, an empire and a boss. She’s also running a f–king scam on consumers, and it’s a familiar scam that too many female consumers fall for. DO NOT EVER buy from a site where you have to pay a membership fee. DO NOT. You shouldn’t have to PAY for the privilege of shopping at a particular shop or site. But that’s exactly what Rihanna’s done with her Savage X Fenty line – customers are paying $50 A MONTH just to get “VIP deals” and “VIP offers.” Even if you don’t buy something in a given month, you are still charged the $50 VIP membership fee. Vox explains the scam:

On the consumer review site Trust Pilot, Savage X Fenty has close to 1,300 reviews, 25 percent of which rate the store “average,” “poor, or “bad” — and many of those are about the membership fee. The review labeled by Trust Pilot as “Most helpful” reads in part, “I checked my account today and realized I was charged for three months, entered into an absurd contract without my knowledge and am being charged an absurd amount of money a month.”

So I retraced my steps. I went back to the Savage X website, which is absolutely covered with deals labeled “New VIP Offer,” and new arrivals that are VIP-only. A good chunk of the items in the store are only available if you’re a VIP, meaning you have to sign up for the membership before you can purchase them. But even if you limit your browsing to other items — often simpler, less flashy underwear and bras and nighties, framed less as something Rihanna herself had a hand in creating especially for you — clicking on any VIP promotions pushes you to become a member as well. For example, click on the “2 for $29” bralette deal and a Savage X Monthly Membership is automatically added to your cart to activate the discount. You don’t pay for the membership until it’s automatically charged to your card at a later time.

In fact, even if you don’t click on anything VIP at all, and simply add a product that initially appears full price, the site will still automatically add a Savage X Monthly Membership and a VIP discount. The membership program is explained in a lengthy sidebar next to the cart, and you can delete it from your cart as you would delete any item. But if you don’t stop to read what might be considered by shoppers to be an irrelevant wall of text, you’re likely to end up with a recurring monthly charge of $49.95 for as long as it takes you to notice. There’s also no guest checkout, which means everybody who buys anything has to set up some level of an account.

Even once you know you’re enrolled in a membership program, the system is somewhat strange. You can opt out of paying the fee at the start of any given month, but only if you don’t plan on buying anything. If you don’t opt out but also don’t buy anything, the fee rolls over as store credit. “The choice to shop is yours!” the information page explains. “Shop, or log into your account to ‘Skip the Month’ by the 5th of each month and you won’t be charged. If you don’t ‘Skip,’ your payment method will be charged $49.95 on the 6th of each month and you will receive one VIP Member Credit valued at $49.95.”

[From Vox]

“You don’t pay for the membership until it’s automatically charged to your card at a later time.” That’s how you know it’s a scam. If you were charged the $50 fee when you were trying to check out and pay for your purchases, then many people would backtrack their steps and read the fine print and figure out what that whole VIP membership deal is. Some shopping sites do this, and it’s not like Savage is the only one – Kate Hudson’s Fabletics is also a membership-shopping site. It’s a con. If you need new workout clothes every month, you’re doing it wrong. If you need new panties every month, you’re doing it wrong. And if you’re Rihanna and you’re scamming customers out of $50 a month, you’re doing it wrong too. I hope to God she fixes this sh-t because it’s not a good look.

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Photos courtesy of Backgrid and Getty.

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35 Responses to “Rihanna’s Savage X Fenty lingerie line scams customers into $50 monthly fees”

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  1. lauren says:

    RiRi looks good in everything…but booboo, this is NOT a good look.

    • (TheOG)@Jan90067 says:

      Honestly, I *know* the saying: “The rich get richer…”, but JFC just HOW MUCH $$$$ DO YOU NEED?????? This woman is beyond successful already; this is disgraceful.

      Rihanna, Hudson… if you put your name to this YOU are responsible, regardless of whomever “runs” it. FIX IT.

  2. Mtec says:

    I don’t get what’s special about her lingerie line. It’s mostly the kind of lace-y stuff you can find anywhere, and it doesn’t look as expensive as the price tag suggests. I love Rihanna, I think she did great things with her make-up line, but to me the lingerie stuff is a bust. It’s easy to find better, less expensive items in other stores/brands.

    • Erinn says:

      I guess that partially depends on where you’re located and your size. If you live in a city where there’s tons of specialty shops, or whatever, you’ve already got a lot more choice than someone living in a rural area.

      It was being hyped as being more size inclusive than most, right? They offer bras up to 42H I believe, and it’s not easy to find cheap bras when you have a bigger bust. And I think most sections of the site offer curvy sizes – which of course isn’t groundbreaking but it’s rare for celebrity fashion to ever include that.

      • Cait says:

        Erinn – actually, the size options are awful. I was really shocked when I first explored BECAUSE it was lauded as being so size inclusive. It’s not. Until recently, they didn’t have many larger sizes and then when they added them, they are all VERY VERY basic. Nothing like their straight size options. And everything sells out so quickly that you’re unlikely to even get the basics. Take a look at comments on their ads on Instagram or their Instagram posts generally. Tons of people asking for more sizing options.

    • SKF says:

      I’m a lingerie lover and her stuff is tacky AF. Cheap looking but expensive. Not at all flattering. There are better lingerie brands out there that are inclusive; have great designs, fabric and construction; and that have better price points.

    • K.Tate says:


  3. LolaB says:

    If you need new panties every month, maybe you’re a lady of the evening?

  4. Léna says:

    Outch… Indeed not looking good for her, I hope they answer and say something…

  5. Vexa says:

    I very nearly fell for this! I was getting the 2 for £29 deal, and it took me a while of going back and forth and doubled checking everything before I figured out I was entering into a membership. It’s reallyyyyy deceptive, how it’s worded and danced around. I know you’re supposed to read the fine print etc, but this like, went out of it’s way to trap you. So sneaky.

  6. DS9 says:

    It’s not even fine print though. It’s the same as Adore Me, Shoedazzle, JustFab, and Fabletics.

    You pay the fee IF you do not skip the month by the 5th of every month by logging in and clicking a button. If you are charged the fee, it’s a “credit” that goes towards your purchase and the credit rolls from month to month.

    It’s a wee bit shady. You have to actually call if you want to cancel. But it’s not hidden. It’s just a sneaky way of forcing you to look at their new offerings every month.

    Sadly I’m going on ten years with Shoedazzle and JustFab even though I have bought anything in years. I’m just too lazy to cancel. Haven’t paid a monthly fee in ages either though so…

    • Valiantly Varnished says:

      Meh. I don’t think it’s shady. You can skip online or call to cancel the entire membership.
      I canceled my Shoedazzle and JustFab in May after having them for years. Took 5 minutes for each call.

      • DS9 says:

        I only consider it a wee bit shady because of what it’s trying to do in a roundabout way.

        I’m sure it wouldn’t take long to cancel. I just really don’t like cold calling.

    • LadyMTL says:

      I was with JustFab for a little while, it was no hassle to cancel at all. That said, they were upfront about the fact that there was a monthly fee if I forgot to skip, or didn’t buy anything. I never paid a penny extra, though I’ve heard stories about people who either didn’t understand the premise or forgot to skip.

      I haven’t checked out Rihanna’s site but if it’s not clearly stated that there is a $50 fee per month (yowza!) then that is shady indeed. I don’t think customers should have to get to the checkout process before finding that out…

    • H says:

      I just cancelled Just Fab, but still am with Fabletics. I skip every month. Once I forgot and used the credit later. I should probably cancel that too.

  7. Valiantly Varnished says:

    This…isn’t a scam. It’s a monthly membership. There are TONS of them out there that work just like this. Rihanna’s isn’t even the first lingerie one. I had one for literally years. And you know what I did at the first of each month? I skipped that month. Plain and simple. You’re never charged if you skip. But you still get access to the VIP pricing. One time I forgot to skip the month. All I did was call and they refunded me for that month’s fee.

    Honestly people just need to READ. All of this stuff is easy to access. It’s literally explained before you place an order. I say if you’re still confused…order from somewhere else.
    I’m not the biggest fan of these types of services but I also wouldn’t characterize them as shady or a scam.

    • Mle428 says:

      I was going to say the same thing. It’s like Fabletics, which I’ve been a member of for years and just skip each month unless I really need some new exercise clothes.

    • Erinn says:

      Now, I JUST went on the site for the first time (on my cell). Added some random stuff to the cart, and clicked checkout. It’s showing only the items as being in the cart – nothing about a membership. There was nothing on the homepage mentioning recurring memberships. Nothing that would imply it was necessary. I just looked at a pair of underwear and in small print below the size selector there’s a link to size guide then an equally small link to “learn about flexible VIP membership” but it’s genuinely the only place I noticed it – and I was LOOKING for it. Now, if you go to the terms of service page (which honestly, nobody seeks those out) there’s some mention of the membership in there, but it’s not displayed prominently.

      Now, I’m not saying it’s a scam, but I’m also going to have to say it’s really not clear about the whole membership part of things. I could see how someone could rush on the site, add some stuff to cart, checkout and be surprised at a charge on a later date. Maybe it’s more obvious on a desktop site, but if they’re not displaying that somewhere obvious, it’s something that they really should change.

    • LadyLawyer says:

      I legit don’t understand how people are devoting any time or energy to opting out of something the don’t need or want every month. Obviously the sites do this because they can’t make enough money selling product alone. That should tell you all you need to know that it’s a scam. They are going after the same people who trust in MLMs. I don’t care if it’s a minute a month to opt out…I value my time more than that.

  8. Boodiba says:

    Sounds like she thinks she’s an MLM.

  9. Mariettaj81 says:

    Yeah, I’m not sure why this type of thing is so popular, I literally was just on her site yesterday. Nothing really spoke to me. I was looking for bras and the brand itself, to me any ways, seemed rather cheaply made. Reminds me of the Fredericks of Hollywood type of store.

    Not my cup of tea. It’s the only reason I don’t buy from fabletics too. I just go to gym shark, spend some money, (when I have it) and I’m good for a year or so.

  10. vanna says:

    I have it and I don’t think it’s a scam. At least the german site – which is my experience. I get an e-Mail reminder to pause and its done in a second if I don’t plan on buying. And I always wait for the deals I want at that time (like 2 bras for 29€) and if it’s around I give em my money. I like her stuff.

  11. Kebbie says:

    So the 2 for $29 deal, if you buy that and only that in one month are you also paying the $50 monthly fee? Making it 2 for $79?

    • DS9 says:

      No. You make a purchase, you pay the free OR you skip the month.

      All you pay on your first purchase is whatever you’ve ordered

      • Kebbie says:

        Okay, so the fee is basically just there to get money from inattentive or forgetful people lol

  12. Jb says:

    That’s why I refuse to do fabletics! Thanks for this article I was interested in Fenty but screw that. Thirdlove has amazing bras and I’m going to purchase some soon after my husband bought me 2 for Christmas. My boobs look great and they’re comfortable to wear

  13. Eliza says:

    For all the people saying it’s not a scam because you get that $50 in credit, you’re not really understanding the complaints. 1. it’s not like other brands that actively explain its a monthly/subscription service, you find out when charged. 2. It ensures you go back and buy more because you have money there, 3. People with credit/ gift cards tend to buy more because they don’t want to leave a dollar, so it ensures you not only come back to buy more, but buy more than you would have if it wasn’t a VIP club fee.

    If this scheme did not profit the company they wouldn’t do it. It’s not to aid consumers to get a few additional dollars out of them.

  14. sammiches says:

    Unfortunately, as adults, it’s our responsibility to read and understand what we’re buying before hitting submit.

  15. Kate says:

    JustFab, ShoeDazzle, Fabletics and Savage X Fenty are all owned by the same company, TechStyle. This whole membership fee thing is their schtick.

  16. SuperStef says:

    Thanks for calling this out for the scam it is. It really damages Rhianna’s brand and it’s the creation of Techstyle, which utilizes the BS membership angle to milk as much out of customers as possible.

    So many options to buy online without the membership. I’d never buy from this brand, Shoedazzle or Fabletics for this reason – It’s unnecessary BS redtape to dupe customers.

  17. Nightsky says:

    Ri Ri, get your shady shit together! This is just plain greedy and sneaky.

  18. Erin says:

    You just have to remember to skip the month. I like her stuff and it does seem to be made for curvier types as I have to order smaller in her stuff than anywhere else, ever. The microfiber stuff is to-die-for comfortable and I’ve already bought like ten pairs each of the things and briefs. You can get the stuff for like 90% off on your first purchase, so wait to start a membership until you can drop some $$, then just skip every month. You also get random deals, for example 7 for 35$ underwear in the most popular styles. I really can’t say enough good things about her service, actually. And my orders always arrive in less than 4 days, beautifully wrapped. She’s the GOAT; I’m truly happy to help her get all the money.

  19. Sojaschnitzel says:

    Multiple nice people on here (I think) commented recently on how awesome Kate Hudsons stuff was so I went to check it out and was quite surprised to see the membership thing. Now I’m wondering if those were paid comments….

  20. Kylimayrow says:

    The bonus to it all, it is all junk crap from China like everything else these celebs sell. Advise for the numb skulls paying for this trash, save your money to pay your bills.