Hailey Bieber did a Princess Diana-themed photoshoot for Paris Vogue

Princess Diana was a fashion icon of her time. She was pure ‘80s in the ‘80s – excess, shoulder pads, everything big, everything shiny. Then throughout the ‘90s, she began to transition into a sleeker look, almost a simpler style. And I’m only talking about her fashion for official appearances. Diana was the most photographed woman in the world, on and off duty. There are millions of paparazzi photos of her out and about in London, running errands or going to the gym or hanging out with friends or going to lunch. And those are the photos which Paris Vogue used as the inspo for their Hailey Baldwin-Bieber shoot.

…I don’t hate it? The style inspo is well-done, and it’s actually enjoyable to see fans put Hailey’s photos together with the old Diana shots. Hailey and photographer Gregory Harris weren’t trying to completely recreate every iconic paparazzi photo down to each strand of hair. They used more modern versions of Diana’s off-duty clothes because, duh, this is a fashion magazine and they’re trying to sell new clothes. I also think it works because Hailey really does give off Diana vibes without it being creepy – she’s tall and blonde with long legs, and she wears clothes in a similar way as Diana.

To me, this is like finding inspo from Carolyn Bessette’s fashion too – most of the photos that exist of Bessette are paparazzi/street-style pics, and her daily style is what so many people tried to copy, and still try to copy. I feel like Paris Vogue is like “you can find inspo from Diana’s off-duty looks too.” And it’s true – justice for Diana’s street style!

Photos courtesy of Hailey Bieber’s IG, Paris Vogue.

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73 Responses to “Hailey Bieber did a Princess Diana-themed photoshoot for Paris Vogue”

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  1. Alexandria says:

    I think that looks…pretty cool. Doesn’t look disrespectful to me.

    • Sarah says:

      I think it looks grotesque. Not only is it weird, creepy, and disrespectful (for all the reasons detailed below by other posters), but she also simply fails to achieve the goal. Diana was style and grace incarnate. This skinny plastic nobody is … just nothing.

      • Alexandria says:

        Agreed, she doesn’t have IT usually. I think I like the photoshoot because it is different. Of course if for example, it showed her in a car accident or what she wore the night she died, that is straight out disrespectful.

        Nonetheless, we don’t all have to like or hate this. I’m sure some find it disrespectful and that’s fine too.

      • Marjiscott says:


      • Nahema says:

        I don’t get why people are so defensive over Princess Diana. Women copy the style (sometimes very directly) of deceased women like Audrey Hepburn, Grace Kelly and Marilyn Monroe and thats all fine but Princess Diana is an issue?

      • xo says:

        @Nahema: celebrity & royalty play different cultural roles. Actresses promote their own images in a fun, vapid, commercial way. Their images can feel a bit like hollow, playful masks, you know?

        Diana was known for being herself: a mother, a wife. Many people felt deep sadness for her young sons when she died. It’s a bit harder to make light of.

        That’s my guess anyway. It is strange.

    • Honor says:

      Doesn’t look like a photo shoot.

  2. Aims says:

    Personally, I feel like it’s a little disrespectful. It one thing to admire and be inspired by her clothing, ECT. It’s another to mimic her movements and situations. Diana was harassed through a majority of her life and some of her candid photos weren’t taken on the up and up. It just seems exploitive.

    • Enn says:

      This is where I’m landing.

    • annakarenina says:

      It’s not off from lots of women (cough Lohan cough) doing “Marilyn Monroe” photoshoots. Oh look, let’s exploit this dead woman’s tragic life EVEN MORE.

      Like, if they’d picked some papparazzi shots of, say, Madonna from the 80s, it would probably be a great shoot? Hailey is a blank slate with no real character so she works well if you want to emphasise the fashions and stuff.

      • Aims says:

        But these photos are replicating her day to day life. When she was being stalked by paparazzi. These aren’t welcomed photos. If they wanted to do a reenactment of Diana’s photo spreads, that would be one thing. There’s no question in my mind that the press hounded her and prevented Diana from living a life she wanted. Why would you celebrate harassment towards a women, who wanted to live a semi normal life? Do I think she was a saint? Nope. But there’s a very basic right to being able to go outside and live, and these photos in my mind represent the harassment and stalking of a woman who just wanted to do her thing.

    • josephine says:

      It’s an homage to Diana’s sense of style and her grace under public scrutiny. There were pictures of Diana that were intrusive, but these don’t mimic those pictures.

      I don’t see the issue other than the fact that people dislike the model (and maybe with good reason, just don’t know a thing about her). I liked the casual shots and the obvious homage.

      • Mandy Melons says:

        I’m with you Josephine. Well said! I think it’s nice to be reminded of Diana in this way. I think it’s a nice tip of the hat to a graceful woman who was taken from us too soon.

    • GM says:

      I don’t care for this either. At best tasteless, at worse exploitative.

  3. Nev says:

    Stop this. Why her?

  4. grabbyhands says:

    Who thought putting a Z list Instagram nepotism model in a photo shoot depicting paparazzi style photos for a woman who was literally hounded to death by them was a good idea??

    Like, who was asking for this???

    • Kitten says:

      LOL. Agreed.
      Additionally, it seems unfair to Hailey to juxtapose her cardboard-looking image next to one of the most charismatic women of all time. I’m sorry but HB has all the charm and vibrancy of an old gym sock.

  5. Seraphina says:

    Ugh. Please stop. Diana was my princess in the flesh. I know she wasn’t perfect and the older I get, the more I understand she had her issues, but please stop this. She was and is iconic. And in the current climate the BRF is in, let’s focus on the real issues and not try to detract.

    • Alexandria says:

      I think your opinion is fine but I don’t think this photoshoot is for detraction. If it was ordered by the palace, then it’s definitely for detraction.

      • Seraphina says:

        I just think timing is really off for this. And when I first saw the pics I too thought it was a cool Idea but the more I looked at them, the more I grew to dislike them. And I know I’m harsh in my assessment because of how I regarded PD.

      • Alexandria says:

        Nah I don’t think it’s harsh…

  6. Myra says:

    I don’t get the criticism. It’s just a photoshoot and she looks great! Save the outrage for Andrew.

  7. Gigs says:

    I like it. Diana was problematic but her style was wonderful.

    • HK9 says:

      Yes, she had great style and I loved her for it.

    • Snappyfish says:

      Diana’s style was great when Versace, Armani & the like got their hands on her, basically the sleek style in the 90s. In the beginning of her “reign” her style was atrocious. The more comfortable she became in her own skin the better she looked. I don’t care for the photos mostly as it’s tone deaf coming so close on the anniversary of her death

  8. TheOriginalMia says:

    I’m sure there’s no coincidence with the photos being released 1 day before her death anniversary.

    • Spicecake38 says:

      Thinking the same….yeah-Tastefully done pictures,but release them another time,maybe

    • annakarenina says:

      It makes it all extra gross.

      It’s tone deaf in so many ways.

    • Nic919 says:

      That makes it worse. It’s bad enough she died being chased by the paparazzi, but they are recreating photos where the paparazzi were invading her life outside of official duties and they release it the day before she died? Poor taste.

  9. Enn says:

    I think recreating some of her staged photos would have been in better taste, if that makes sense. She was photographed for and featured on the cover of multiple magazine issues.

    • Spicecake38 says:

      I think so too,but I think they were trying to channel her off duty style,but I also get how those pictures being recreated are from a time when Diana was hounded and was often very bothered by the intrusion -although of course she also thrived off attention too,so there’s that.

  10. Pixie says:

    Yeah, it does feel a little weird. Also, can’t imagine the blinding confidence it would take to be Hailey Bieber and agree to a Diana themed photoshoot – these kids are bold. I will say, all the photos with the glasses on are pretty good. She doesn’t have Diana’s IT factor or warmth, so the set where she is hugging the other person falls really flat, but the one right underneath is great.

  11. Daisy says:

    Eh, she’s not a good model but this editorial is good. Props to Virginie Benarroch, who was the one who styled it.
    Also this was shot months ago and the pictures have been released days ago, it’s not a “distraction”. Don’t think anything can distract from that scandal, especially not a filler editorial from Vogue Paris.

  12. Valiantly Varnished says:

    This is actually really cool. And it will bring a whole new generation to know that Diana was a fashion icon. I love that they used her “off-duty” street style vs the glam looks. It’s different.
    I do get why some people will find this uncomfortable though.

  13. Mox says:

    Hailey is just so boring. Marrying JB was the best move if her career.

    • Valiantly Varnished says:

      All of the young nepotism models are boring. The Hadids, Kendall, Kaia Gerber… all of them.

    • Steff says:

      She’s just not a real model to me. This girl should have aimed for acting or a reality tv show. But the bar has been lowered so much that just being attached to a big name will give her a pass.

  14. Suze says:

    I like this & dont see how it is really any different than other style Inspo/homage shoots. Ones done in the style of Carolyn Bessette come to mind. Are people upset because its Princess Di?

  15. MellyMel says:

    I love this. Diana’s off-duty style is def back in fashion…big sweatshirts, workout shorts, chunky sneakers. I actually bought a sweatshirt the other day that was inspired by one of her looks, so this isn’t weird or uncomfortable to me. This is fashion. It’s fun and ppl get inspiration from events and ppl from the past. Nothing wrong with it.

  16. Tourmaline says:

    When I heard about this my immediate reaction was ugh how tacky, maybe the mention it was PARIS Vogue made me think they had pics at the Ritz Hotel or Alma Tunnel,

    But I actually kind of like these. Especially the boots and blazer one.

    Agree this is similar to the Carolyn Bessette Kennedy inspired fashion shoots, yes both women died in their 30s in accidents in the late 1990s but I think they wouldn’t mind still being celebrated as style icons.

    This seemed less annoying than the Naomi Watts as Diana cosplay from that atrocious movie a few years back.

  17. Karen2 says:

    I thought it was a tasteless but brilliant idea. I kinda miss Princess Di’s innocent little pap strolls. There’ll never be anyone like her. Let the fashion world celebrate her.

  18. Elise says:

    I loved this. Referential but not copycat. Her face is gorgeous

  19. Jules says:

    Big fat nope.

  20. Case says:

    It makes me uncomfortable that they based these pictures off of paparazzi photos of Diana, given how she died. I get that her street style was cool and is back on trend, but…meh. The pictures are fine until you consider the context.

  21. emeraldeyes says:

    Let’s see how many tasteless buttons can we press. Timing it for the anniversary of Diana’s death? Check. Recreating pap shots that Diana didn’t want taken in the first place? Check. Using actual movement and gestures in a creepy way instead of just taking the style as an inspiration and applying some creativity? Check.

    The model, whoever she is, is extremely pretty though. Prettier than Diana, actually. No, she doesn’t have the same charisma, but that’s not really possible. She does a good job.

    If they had just used Diana’s clothes and the English settings as inspiration, it would have been fine. As is? Super weird cosplay. But they grabbed the attention they wanted and that’s all that counts these days.

    • josephine says:

      Wouldn’t be so sure that Diana didn’t want these photos taken. Diana was wise about the paps, and she used them, too. Diana looked healthy and happy in these photos. How she died was horrific, the circumstances of her life often tragic, but she had a real light and a real strength and I think these photos reflect that part of her life.

      • emeraldeyes says:

        We’ll have to differ on that. The photos in the gym shorts, in particular, I remember as being rather intrusive.

        Not to say that Diana didn’t use the press, she did. I just don’t think these are in the best of taste.

  22. 2lazy4username says:

    Cool concept. Wrong model. Sorry – “model.”

  23. Kyla says:

    Diana was a style icon to many. But she had TERRIBLE hair styles, even for the 80s. I’m convinced she had the same hair styles as Barbara Bush.

  24. Chaine says:

    This would have just been “bland and grasping,” but by releasing the pix to coincide with the death anniversary, they’ve transformed the whole thing into “gross and tasteless.”

  25. barbwire says:

    really unoriginal, tacky and tasteless. the fact that she always seems to come across as self absorbed and obnoxious during her pap strolls. this just tops it all off

  26. Amber says:

    I follow an Instagram account that posts photos of Diana (many of them street style shots) called @ladydirevengelooks and the person who runs the account posted some of these a couple of days ago. She remains a style icon to so many. I understand why the paparazzi-style photos might upset people. It would have been a more tasteful choice not to stage them that way–when the people who took pictures like these are responsible for her death. It’s kind of like the problem we have had culturally with remembering Sharon Tate. Both women should be celebrated for their lives, not defined by their gruesome and untimely deaths. But their deaths have overwhelmed their stories, overshadowed everything else, and still make people extremely upset to remember, because they were both literally hunted to death. Their deaths were so terrible, so undeserved, so heartbreaking. The trauma of these events will never fade. And in the case of Diana, people across the entire world mourned her loss.
    For anyone interested in a WONDERFUL tribute to Diana, celebrity makeup artist Lisa Eldridge has a video on her YouTube channel. She invited another legendary celebrity makeup artist, Mary Greenwell, to do a recreation of the makeup that she, Greenwell, did on Diana for her Vogue photoshoot in 1994. On a model with similar features. And Greenwell talks about what it was like to work with Diana for the last three years of her life–her charisma, her sweetness, the way the room would go still when she spoke, the fact that she called people herself to make appointments instead of making a secretary do it. It’s a really beautiful, thoughtful way to honor her memory.

  27. SpeakActBeKind says:


    How in the world does this woman relate in any way to Diana?

    Exploit the name of a dead icon for clicks?


  28. Exhausted says:

    Kate won’t like this

  29. sammiches says:

    How embarrassing for Hailey.

  30. Ash says:

    I think Hailey is absolutely stunning and she did a great job with this photoshoot. I don’t think it’s disrespectful to Diana to admire and pay tribute to her style of dressing.

  31. laura-j says:

    It’s a little creepy since all the photos reference were paparazzi shots… which you know ended up killing her.

    • Tourmaline says:

      She survived fine with paparazzi until she had the misfortune to be chauffeured around Paris by a drunk and reckless driver.

    • Jaded says:

      It was her dumb-ass boyfriend Dodi Al-Fayed demanding that they leave the Ritz to drive to his apartment. The driver, Henri Paul (who was drunk), on Dodi’s instructions, drove wayyyy over the speed limit into the tunnel where Paul lost control of the car and smashed into one of the pillars at the bottom of a hill where there is a sharp curve in the road (been there, seen how dangerous it is even doing the speed limit). Between Al-Fayed and Paul, it was a disaster waiting to happen.

  32. Nightsky says:

    I just can’t fathom the logic behind this shoot. Are they drawing comparisons between Princess Di and Baldwin simply because they are both blonde women? What one other thing do they have in common? HB is about as qualified to portray PD as is a broom with a blonde wig stuck on top. Actually, the broom might have more personality.

    • Katherine says:

      She’s not portraying her. It’s an homage to Diana’s street style with a 2019 spin. Fashion magazines do this all the time with past icons. I don’t get the pearl clutching on this. Hailey hasn’t been cast as her in a movie. They took inspiration, and updated it.

  33. L says:

    I think “disrespectful” is all the ppl who are denigrating Hailey, calling her “nothing”. Ya’ll pretend to be woke, into equality etc but then U utter this kind of abuse at someone who did … what????? What has she ever done wrong? SMH. Even if she had done something wrong, it is never cool to call another person “nothing”.

    I highly doubt diana would be upset over this homage. It’s a compliment.

    • Ash says:

      Agreed, L. Some of the comments are just awful. I don’t think she’s done anything to deserve that kind of hate.

  34. Lex says:

    Her sharp pointy gaunt face is so odd to me

  35. Karla says:

    Lol the dog doesn’t like her

  36. Glen says:

    This comment from Tourmaline is the most correct: She survived fine with paparazzi until she had the misfortune to be chauffeured around Paris by a DRUNK AND RECKLESS driver.

  37. MissAmerica says:

    She’s not a terrible model actually. I also enjoyed the photos.

  38. Ref7 says:

    I found these to be quite presumptuous, if not grasping.