Kate Moss’s 17 year-old daughter is the face of Marc Jacobs beauty

Lila Moss, the 17-year-old daughter of Kate Moss, has just landed her second modeling gig with Marc Jacobs as the face of Marc Jacob Beauty (she did her first campaign with Jacobs in 2018). The photo above is courtesy of make-up artist Nikki de Jager who did her makeup for the shoot. Obviously, Lila is a very attractive young lady and knows the ins and outs of the modeling world courtesy of her very famous supermodel mother. Since this will probably serve as Lila’s launch pad into supermodeldom, InStyle did a full interview to ask her all her sage 17-year-old thoughts on beauty and her career

What’s your typical makeup and skincare routine?
I like to keep my everyday look quite natural, so I mostly wear bronzer and mascara. The Marc Jacobs O!Mega Bronzer is my favorite. I’m really into skincare and interested in getting my skin to look as dewy as possible. For moisturizer, I use the Marc Jacobs Youthquake Moisturizer and cleanse with a micellar water.

What beauty tips have your shared with your mom, and what has she taught you?
I’ve taught her how apply highlighter in the right places. Once, I noticed she did it completely wrong, so I had to correct it. She’s shown me the best way to curl my eyelashes. She’s always used an eyelash curler, and I used to be so scared to do it. Start right at the bottom rather than in the middle so that the whole lash gets curled.

What modeling advice has your mom given you?
Before shooting my first campaign, she told me, “Listen and do what they tell you to do.” It was intimidating, but it was amazing to know that I could trust Marc and the creative team. But I think the best lesson she has taught me is to “work hard, be polite to everyone I meet, and to always make sure you’re comfortable with whatever you’re doing.”

A lot of today’s top models are the children of supermodels or celebrities. How are you inspired by them?
Girls like Kaia Gerber, or Gigi and Bella Hadid are great examples. They are inspired by their mom’s legacies, but have shown that they each have different and separate paths from their parents. Even though we might carry the same last name, we have to work hard to gain trust and respect in the industry. In the end, we just want to make our parents proud.

[From InStyle]

The interview is harmless. She talks about her beauty inspiration, which comes mostly from Instagramers and YouTuber Summer McKeen. Lila talks about how excited she was to work with Nikkie. She mentioned that Nikkie showed her how to create a double wing cat eye but didn’t pass the tips along, unfortunately. I don’t have much to add here. I think most of us could have predicted Lila would receive a modeling contract before she got out of high school, we’ve seen this story play out so many times before. Kate Moss was arguably *the* face of the 90s, I imagine the modeling industry was champing at the bit for Lila to come of age. She’s sweet, I wish her the best, but I’m not exactly floored by this, you know?

I will say something nice, I like her answer on the veiled nepotism question. She didn’t go with the line that she somehow had to work harder because of her famous parent or that it had no bearing on her introduction to her career. Instead, she acknowledged it and said she hoped she honored her mother and her legacy. That’s a great answer, major points for that.

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Photo credit: Instagram, WENN Photos and Getty Images

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155 Responses to “Kate Moss’s 17 year-old daughter is the face of Marc Jacobs beauty”

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  1. Lily says:

    Takes after her dad

    • manda says:

      HA!!!!

      Gorgeous skin. But of course it’s gorgeous.

    • olive says:

      just like catherine zeta jones’ daughter, or bella hadid before her surgeries.

    • Ronaldinhio says:

      Should have gone into her father’s line of work
      Not a model

      • Marisse says:

        AGREED. the nepotism these last few years has gone into overdrive.

        And let’s be real – this girl, like CZJ’s daughter, they’re not Not pretty, but theyre average. I see prettier girls walking down the street. It’s boring. They don’t have beautiful enough faces.

        But that doesn’t matter these days bc yep, nepotism!

        I know ppl like Maya Hawke, Margaret Qualley, etc but all I see is “I got ahead bc of my famous parent(s)” & even IF you have talent, you didn’t work hard or hustle to get there. Born on third base….

    • (TheOG)@Jan90067 says:

      God, I am SO SICK of these nepotism kids getting these contracts due to who their parents are, rather than actually, you know…EARNING IT.

      This girl is NOTHING special. If you saw her on the street, she’d barely get a glance. She doesn’t have an iota of the “IT” factor her mother has/had that made her stand out at 17.

      Sorry, there is nothing to see here. Just another mother pushing her kid into her old world. JUST ONCE, I’d like to see some of these nepo-kids saying: “My mom/dad were amazing in what they do/did, but my interests lie elsewhere in science/law/textiles/art…” whatever! What ever happened to EDUCATING YOUR KIDS???

      • Mrs.Krabapple says:

        Why educate kids, when kids of famous people can make more money modeling? I dont know this girl, but I would guess she’s not going to make a fortune as a physicist. Which is a whole different issue (why certain jobs that need no education pay so much)

      • Cindy says:

        I’m guessing you don’t read about the offspring of famous people pursuing other careers because there’s no mediatic interest in them.

      • Peter says:

        I believe the Osborne’s had 1 kid who never appeared on their show and stayed away from the entertainment industry

    • Snappyfish says:

      Plain at best. Nepotism is the way of the modeling game these days

      • SM says:

        “Girls like Kaia Gerber, or Gigi and Bella Hadid are great examples. They are inspired by their mom’s legacies, but have shown that they each have different and separate paths from their parents” – how are they or her showing they have different paths exactly? By walking down the same catwalk but with different vip carpet rolled out especially for them? Becoming a brain surgeon would have been a different path without the difficulty of paying off the student loans that people who actually choose this path have do deal with because they don’t have wealthy parents.

    • betteboo says:

      I’ve always loved Kate Moss because she’s always been more than just a face, she has ‘it’ in spades.
      Perhaps the ad campaign is not so much for western audiences. Her daughter is not at all striking in contemporary western terms, but I can see her look and this styling as a perfect fit with the ever growing asian market.

  2. Lenn says:

    I’m not going to criticize her looks. I would just be miserable having a career where I would always, always be compared to my mother. On something so trivial as the way your face looks. I can’t image what it’s like to have to compete with your mothers appearance.

    • My3cents says:

      That’s sort of what I was thinking , but then again if she didn’t go into modeling (presumably by her choice) no one would be criticizing her looks.

      • Tanguerita says:

        SO MUCH THIS. She is the face of Marc Jacob Beauty, for whoever’s sake. The eye of the beholder and all that aside, there has to be at least something. I mean, Hailey Baldwin looks like a supermodel compared to this girl.

      • Elisa says:

        +1, in the candids she is quite average looking. In the first pic it’s mostly make-up and photoshop. And she is tiny for a model, so…peak nepotism. At least she acknowledges it to a certain extend…
        Also, Kate Moss still looks fab, her bone structure really is unique.

    • Sarah says:

      If she was just a girl walking down the street, I’d think she was pretty. But as a model? Not at all. I mean, at ALL! She has no bones, no interesting features. Nothing about her is special in any way.

      • yep says:

        “If she was just a girl walking down the street”…you wouldn’t notice her.

      • Carol says:

        I wouldn’t notice her either. She is cute but I can’t see the “model” in her yet. I love her Q&A though. She sounds so sweet.

      • Lady D says:

        I saw a picture of her once when she was eleven. I thought then that she would grow up to be one of the most ethereally beautiful woman on the planet.

    • A says:

      I mean, maybe my brain is just defective, but Kate Moss never struck me as much of a looker either. None of the supposedly oh-so-gorgeous 90s models have. What Kate Moss had that other models didn’t was presence. Otherwise, her main selling point was that she embodied a certain minimalistic blank canvas quality that was popular in the 90s. It was something that allowed for people to project their own ideas onto her.

      • Naddie says:

        Really? Naomi, Claudia Schiffer and Christy Turlington weren’t lookers to you? And I agree about Kate.

      • Amy says:

        Exactly. Kate may not have been the prettiest girl in the world, but it was evident from the time she was in high school that she just “it” (and had “it” in spades, too.)

        Top models don’t need to be world class beauties, but they do need to be interesting and they do, above all, need to connect with the camera, which Kate most certainly did.

      • A says:

        @Naddie, only Naomi, and only because again, she had a personality and a charisma that came through in her pictures.

        Claudia Schiffer and Christy Turlington, not so much.

    • minx says:

      Why would her mother subject her to the inevitable criticism she’s going to get? I think we’re pretty considerate on this website. Most people aren’t.

    • Chaine says:

      I’m not going to criticize her looks either. In fact, it’s nice to see a company in the industry using a model that does not reflect unrealistic beauty standards.

  3. Tanguerita says:

    well, as far as nepotism goes, this young lady takes the cake.

    • It’sjustblanche says:

      I was thinking the same thing. She looks like one of the band kids from my older sons’s high school. Perfectly ordinary.

      Also Kate Moss has aged badly.

    • Redgrl says:

      Carys Douglas also. Obviously mom called in some favours.

      • BayTampaBay says:

        I think Cindy Crawford’s daughter will make a better than average top tier model. I think she has the most talent of the children in the nepotism group.

    • Cali says:

      Yes! Model…where? Just No No Never, looks nothing like her mom and that’s ok

  4. Snowpea says:

    Nope not feeling it.

  5. yep says:

    Unfortunately she did not inherit Kate’s bone structure. Nor she is particularly tall. Or original. Or fashion forward. Not even model material, IMO.

    • Enny says:

      +1 used to be that models pretty much had to be around 5’10” or taller, for catwalk, at least. They made an exception for Kate Moss (5’8”) because, well…she was Kate Moss. Everyone clamored to have her in their shows because she was exquisite and just so perfectly captured the 90s aesthetic, they were willing to make alterations, choose the outfits she modeled wisely. This girl is AT LEAST 3-4 inches shorter than her mum. Even if Kate is in heels, her daughter is not model height. Not even close. This girl couldn’t even get in the door of a modeling agency, much less be the face of Marc Jacobs, if Kate Moss weren’t her mother.

      • Adrien says:

        ENNY, Kate Moss is not 5’8″. She’s around 5’5.5″, 5’6″ if I am generous. She’s very cute in person and smoked a lot (that was in the 90’s maybe she has quit smoking). There were a lot of models who are prettier and taller but she still stood out. Fame probably heightened her It factor but no one can deny she’s very charismatic.

      • Sugar says:

        @Adrien she’s listed as being 5’7″.

      • lanne says:

        model height listings are notoriously wrong. 5″7 is what they put on the comp car when you’re 5″6, which KM is. She was the exception to model height, not the rule (and lost of 5″9 women are 5ft 8ish)

    • sassafras says:

      THIS. Kate Moss is barely 5’6… maybe she was scraping 5’7″ back in the day. The only reason she could be a supermodel is she had extraordinary bone structure and happened to hit the grunge/waif look at the right time. I’m sure her daughter is a nice girl, but she’s clearly… 5’3? Let Uncle Marc give you some beauty shots and then please go get an education. Because a modeling career is not going to last long.

    • FHMom says:

      Kate Moss was short for a model. Like Twiggy, her height was an exception to the rule because she had the look. Her daughter, however, looks to be about 5’4”. I mean, look at those short legs.

      • Enny says:

        Well, having come of age in the 90s, my old issues of Sassy and YM AND seventeen listed her at 5’8” but, sure, much like with professional sports, as a model your “stats” can be inflated somewhat to give you more mainstream appeal. Point still stands: Kate Moss was not as tall as models typically have to be to get work. Designers and magazines and companies were willing to make an exception for her because she had an “it” factor (part her look, part the trashing-hotel-rooms-with-Johnny-Depp, heroin chic, waif ideal of the time). They don’t make exceptions for girls like Lila unless their moms are Kate Moss…

  6. Uybc says:

    She doesn’t look anything special TBH

  7. Kittycat says:

    I dont want to be mean but I’ve seen girls like her at the mall.

    Nepotism is real.

  8. My3cents says:

    Yup, seems nice enough but she definitely doesn’t have that wow factor. She look like an average (nice looking) girl you’d see at the mall.
    Must be hard to have such a legendary mother and have only average looks, but then again no one would be criticizing her looks if she didn’t put herself out there.

  9. aurora says:

    Sigh. Nepotism at its best.

  10. OriginalLala says:

    She’s 17 so I refuse to comment on her looks, but it would be nice for skin care companies to hire adults for their skin and beauty lines and not children. Im 35 and if the only models you show me are kids, Im not wasting my money on you

    • tempest prognosticator says:

      I agree. It’s not the product that’s making those faces moist and wrinkle-free – those faces have only been on earth for 17 to 23 years.

    • Ramona Q. says:

      Thank you! I hope all of you who are criticising the face of a child are also minors yourself. Otherwise WTF is wrong with you.

      • aurora says:

        Geez, calm down. 1) This is a gossip site. 2) Not one commenter said this girl is ugly, pretty much everyone agrees she’s pretty – but not every pretty face is model material. 3) If you’re in the modelling business, guess what, it’s your looks that gets talked about, no matter if you’re 17 or 27.

      • Neverremember says:

        If you play football professionally people can and will criticise your skills even if they have never played themselves. If you make your face your career then how you look is up for discussion. Take the righteous anger somewhere that needs it,

      • olive says:

        she’s a MODEL, her looks are literally what her entire career should be based on.

      • A says:

        Except with football and literally any other profession, you are not born with innate talent. You develop it. You can practice at football and get better to a certain extent.

        Not so with modelling. You’re born with the face you have. You can’t “improve” it w/o facial reconstruction surgery (which women are also heavily criticized for, I might add). So to act like this is an industry that requires any amount of skill (LOL) is bizarre. Knowing how to walk down a runway isn’t a skill, sorry.

    • AnnaKist says:

      Yep. It’s all fakery. We are all aware of those campaigns where young girls were (and are) being used to sell skin care or makeup products to reduce fine lines, correct dryness due to ageing, righten the skin, fight the (however many) signs of ageing etc. Then we are swayed by much, much older celebrities such as Jane Fonda, trying to convince us her very youthful face is due to whatever product she’s flogging for that company at that time. It’s deception, and they get away with it because, of course, we want to look as good as possible, and many, my females, from little girls to elderly women are seduced by these bullshit campaigns and aggressive advertising.

    • Vauvert says:

      AMEN. I generally buy only green brands and they tend to spend a lot less on advertising campaigns and having a “famous” model spokesperson, but if I were still buying conventional brands I’d avoid any that use children to sell me makeup and skin care. What the heck does a kid’s perfect, smooth complexion to do with mine?

      Also – I never understood the hype about Kate so I couldn’t care less about her daughter capitalizing on her mom’s name – but I feel the same way about all the nepotism girls out there.

      That being said, I don’t get how stupid most beauty / fashion advertising is anyway. Seriously, is anyone buying a bag or scarf based on what model they used? And as for clothes – the way a 5’10” size 4 model looks like in pictures has no relevance to what will look good on my 5’4” frame. So, other than being mildly annoyed that another kid who should be in school and hanging out with friends is getting major ad campaigns, who cares. These companies are desperate to throw their $$ and would never dream of using regular, normal people to show us how their products would look and work. They want to sell us “a dream”, although I honestly don’t know whose dream that is. As for this kid – if she doesn’t want to be criticized, she should choose another job – like maybe a grocery store a bookstore, like regular kids do.

      • A says:

        @Vauvert, I mean, have you ever worked a grocery store or a bookstore? Do you honestly think the people who work there don’t get criticized for arbitrary reasons? Lol.

      • noway says:

        Sure everybody gets criticized, but not on this kind of scale. Also, yes I’ve worked those jobs even recently, and I never have been criticized like a model is criticized.

    • Redgrl says:

      @lala- THIS! If I see one more commercial with a 14 year old talking about lines and wrinkles I will scream!

      • noway says:

        Seriously, hire one of the older nepotism girls’ mothers. Even though I know they probably have done a lot more than just the product, it would be a better pitch. I think the younger women get this too. My daughter loves Aerie cause they use bigger more realistic models and they don’t touch up the photos as much.

    • lucy2 says:

      One of the big ones, Estee lauder maybe?, a few years ago had a teenager as the face of a anti-cellulite cream. PLEASE.

  11. DaisySharp says:

    I think most of the people we view as stunningly beautiful are ordinary looking without heavy professional makeup, daily facials, constant pro blow outs, shine treatments, and extensions. Just my opinion. Oh, and don’t forget many of the “stunners” and their plastic surgery to reshape noses, cheekbones, etc. You’d have to be pretty homely to not be fairly stunning after all of that.

    • notpretentious says:

      Agreed. Let’s see how long before she starts messing with her face.

    • Granger says:

      A lonnnnnng time ago, when Julia Roberts was pregnant with her twins, Oprah had her on the show for a “friends makeover” episode. Julia brought her best friend from high school and Oprah’s crack team gave the woman a complete overhaul — hair, face, clothes, etc. When she walked on stage after the makeover, she looked totally different. She was nice looking to begin with, but nothing out-of-the-ordinary — but man, after that group of professionals did her hair and make-up, she looked GORGEOUS. It really hit home for me then, how much “work” is done to the celebs we see in magazines and on red carpets, and how effective it is at creating this crazy illusion of “beauty.”

  12. smcollins says:

    She’s a cute kid, no doubt, but I’m not really seeing model material. She’s only 17 so there’s still plenty of time for her look to mature, and I know modeling is a youth-driven career, but this whole campaign seems a bit PREmature. Give the young lady a chance to actually grow into her looks and then let’s see what she can do. If there’s one thing nepotism can afford her it’s time.

  13. Arizona says:

    everyone else in the comments seems to be echoing my thoughts on looking at her. so I’ll just say that it’s funny to me that a 17-year-old girl is talking about wanting to make her skin look dewey. it looks dewey regardless because you’re 17.

  14. Bananas says:

    I feel like nepotism models are an extension of remake and sequel culture.

    It’s clever in terms of branding… why create something new from scratch that needs to earn its place in society when you can exploit the hell out of an existing product/name that already comes with an established audience?

    It’s clever but I loathe it.

  15. AnnaKist says:

    She wants to get her face as dewy as possible. FFS, she’s 17. Her skin will be naturally dewy for a few years yet. Tsk. The make-up industry creates insecurity in women, and then sells them the solution. I had a long spell in our huge shopping centre yesterday. I was astounded and appalled at the mount of makeup on display in department stores, pharmacies, chain stores, supermarkets, junk shops (like your dollar stores), fashion shops and at least two specialy make-up stores, Mecca and Aphrodite. Bah.

    • AnnaKist says:

      *specialty. I hate my new iPad. I want my old one back. The old one treated all vowels and consonants with the utmost respect, and did not exclude.

    • A says:

      I don’t want to be a pedant, but I do what to point out that the latest trend in skin care among young people has very little to do with the make up industry. It’s related to it, but it also stands apart from it in that it has an emphasis on looking after your skin (wearing sunscreen, drinking lots of water, eating well, having a dedicated skin care routine, etc.) It’s less about hiding your imperfections and more about realizing that your skin is an organ and should be looked after as such.

    • BayTampaBay says:

      @AnnaKis, There is a very high profit margin on cosmetics which is why cosmetics get so much floor and shelf space.

  16. Tiffany says:

    She looks exactly like her dad. She has Kate’s eyes but that is really about it.

    And she is going by Moss now. Isn’t her name legally Heck.

  17. Oatmeal says:

    The fashion industry trying to make the daughters of famous supermodels is just fail, and I’m specifically referring to this girl and Cindy Crawford’s daughter

    Hell, Lily Depp too

    • Elisa says:

      yeah, but at least Lily Depp and Kaia Gerber are more unique looking, this girl looks quite plain and there is zero spark there. I recently saw an old video of Kate Moss, and she was so full of life and energy, it was fascinating to see.

      • crogirl says:

        “yeah, but at least Lily Depp and Kaia Gerber are more unique looking, this girl looks quite plain and there is zero spark there. I recently saw an old video of Kate Moss, and she was so full of life and energy, it was fascinating to see.”
        I agree about Lily Rose (even though she doesn’t come close to her mother’s look or charisma), but to me you don’t get more bland then Kaia Gerber. At least this girl doesn’t sound too entitled.

  18. Claire says:

    Okay we have officially hit the point where the nepotism is becoming so blatant it is embarrassing. This girl is cute but she is not a model. I have modeled and trust me, the other models will make her feel it. Seems cruel to put her in a position she is clearly not suited for.

    • dj says:

      @ Claire. Agreed. Other models will not be kind. I give this girl really good PR points though. Her interview was really good (I know, ironic) compared to any Lily Depp or (Dear God) Kendall Jenner has given. Little Moss does sound polite and hard-working. Good advice from mom on listening and doing what they tell you to do. No matter what the job is (or career)…but telling her to be comfortable with what they are asking you to do. Anyone else feel like a tiny bit of shade by not mentioning Kendall Jenner in the nepotism question? She did mention the Hadids and Gerber?

  19. Eyfalia says:

    Why do so many people believe that the children of famous and allegedly beautiful people are also beautiful?

    • Sugar says:

      I think they often are. I find her cute at best, but I also don’t find Kate Moss particularly pretty, tbh, she just has striking cheekbones. And her daughter looks a ton like her – minus the cheekbones.

    • My3cents says:

      Maybe these “children of” have always had “yes men” around them telling them how gorgeous or beautiful they are, so eventually they start believing it themselves.

    • HK9 says:

      The fact is, most of the time they are not ‘beautiful’-just nice looking. Most times, lightning doesn’t strike twice and people just don’t have the balls to say so. The daughters of Kate Moss, Cindy Crawford, Catherine Zeta-Jones, blah blah are average looking. They don’t inspire me to buy anything. Instead of agencies going out to look for that new ‘face’ they’re settling for a name because it’s great marketing, but visually it’s a snooze fest.

  20. L84Tea says:

    I feel the same way about her as I do about Cindy Crawford’s daughter. She is a beautiful young woman, but she is no Kate Moss.

    • jenner says:

      Yes, my take is that the marketing machine is just trying to re-create Kate with her genetic offspring.

  21. Cee says:

    Nikkie Tutorials! She’s an amazing makeup artist.

  22. jbyrdku says:

    She’s pretty but I don’t think she’s a supermodel.

  23. Originaltessa says:

    I thought Sophia Richie was bad…. This girl looks like she should be cast as babysitter #2 in a Netflix movie.

  24. JanetFerber says:

    I’ll say this: I loved her answer about nepotism. She has to grow into the role–I’ve seen old pics of Linda Evangelista, and when she was really young, she did not look like a supermodel. In the end, I don’t care who is a supermodel and who isn’t. But I like this girl. Maybe she’ll continue with this or maybe she’ll find something else she likes better. Good luck to her either way.

    • Justwastingtime says:

      I think she is a nice girl but I don’t want to look at her necessary. Linda Evangelista got an elite modeling contract based on her looks and hustle alone at around the same age.. do you think that would happen here?

  25. Sarah says:

    Uhhh….no. But at least she came across as a nice girl in her interview.

  26. Mego says:

    She is not a raving beauty, pretty average face and I think that’s a good thing. Makes her more relatable

  27. Adrien says:

    Sometimes you can choose to do something else. Modeling (or acting) are not the only venue to explore for celebrity spawns. She can definitely model… IN THE UK. If they have Rebekah Vardy do modeling stints then Lila Moss can be accommodated.

  28. Justwastingtime says:

    Oh dear. No.

  29. Lizzie says:

    nepotism is everywhere and it is a fact of life. we notice it in the entertainment industry more b/c we’re familiar with the older set of parents…but walk into any office building and you’ll find tons of people who are related and got their jobs because of it.

    i think this latest crop of models varies in terms of ability but if anyone thinks kaia gerber couldn’t walk into any modeling agency and get a job no matter who her parents were – you’re nuts.

    • Originaltessa says:

      Agreed about Kaia. She’s maybe not as sexy as her mother, but she’s every bit the model. She’s a high fashion dream.

    • mercury says:

      Take it from a former model of 5 years and previous casting agent (I am now an entertainment lawyer), Kaia Gerber would NOT get far in getting a modelling agent let alone book these campaigns without her mother’s name. P.S. I was a model with Elite Models London, Storm Models, etc.

      • Cee says:

        I’m curious, why?

      • Tanguerita says:

        yes, care to elaborate? to me, she looks every inch a high fashion model, maybe with less charisma than her mother used to have, but definitely not less than all the other models that walk the same runways.

  30. Mina says:

    Ok but like……she’s not even that pretty or even very cute? I honestly don’t feel bad for saying that considering she literally only got this “job” because of her mother. Any other young woman who looks like that would NEVER be plucked off the street for a modeling job.

  31. Valiantly Varnished says:

    All I can think is girl like Lila Moss, Lily Depp, Kaia Gerber, etc are all fairly pedestrian looking girls. Pretty but nothing spectacular or memorable. And I cant help but think about the space they take up within the industry simply because if who there mothers are and how that space could belong to more deserving young women. None of these girls would be getting this kind of work without their last names.

  32. Sof says:

    The only nepotism model that has an interesting face IMO is Mae McKagan, Susan Holmes’ daughter.

    • Alexis says:

      Ummm no. I just looked that girl up. Plastic Surgery does not a model make.

    • clairej says:

      Yes oh my god Mae McKagan is amazing!!! Most stunning of them all. So. Glad someone else said that!
      Not sure if you think Mae has had surgery because I would doubt that. She looks just like her Mum in her younger modelling days with the same spark which someone like Kaia Gerber is missing.

    • Tanguerita says:

      it must be a joke, or is it you, Mae? Because this girl had so much surgery, she is one tiny step away from Jocelyn Wildenstein. Besides, these empty eyes scare the bejeezus out of me.

  33. SJR says:

    Why can’t these kids go to college and do something more interesting than “model”?
    Most of the celeb kids are not models, if they were standing on a corner..you would pass right by.
    Tommy Lee, Liz Hurley, Jude Law, Cindy Crawford, Christie Brinkley, Pierce Brosnan all have kids who are being pushed as models, and IMO if they were not celeb kids no one would be hiring them to model anything. They would blend right in to the crowd on any college campus.

  34. A says:

    I like her face. I think it has more character than some of her contemporaries. Frankly speaking, I’ve always thought that the whole “supermodel era” was something born out of overblown nostalgia anyway. Personally, I never found anything striking about the likes of Cindy Crawford, etc. Linda Evangelista is especially a puzzler for me because everyone raves about her facial structure and I honestly do not see it at all. I always liked Kate Moss because she looks fairly innocuous but she has a charisma that makes her a stand out.

    I think given that her daughter likes skin care so much, it’s going to be that she’ll have better and healthier skin than her mom when she hits her fifties. So here’s a friendly reminder to wear sunscreen and stay hydrated.

  35. tw says:

    She’s about 5’5″ and does not have her mom’s bone structure. This makes no sense. Disappointed in Jacobs, again. There’s nothing cool about such blatant nepotism.

  36. Jb says:

    Sure ok. Shrugs and flips magazine page

  37. usedtobe says:

    Meh! Nope. No feeling it. I mean she’d be the popular girl at a small town high school but model? Nope. But then again, not many of the daughters of models are what their mothers were. Actually, none are. The only celeb kid who I think is model material as she is unique looking and not cookie cutter is Georgia May Jagger. That’s it.
    Also, I really need to know how the hell she is 17 already 😳

  38. HeyThere! says:

    I’m not going to talk about her looks because she’s a child still. My only issue with this is that if her mom wasn’t Kate Moss…..she wouldn’t be given any campaigns. She just looks like a typical young lady and there is nothing wrong with that!

  39. Dani says:

    She’s a cute girl for sure, but her mom definitely had a hand in this. Not fair to girls who really struggle to get in to modeling.

  40. Aimee says:

    Again, she wouldn’t have this job if her mom wasn’t Kate Moss. Sorry.

  41. Christina says:

    Sigh… woman of color here. Tired of seeing basic white girls be paid and praised for ordinary looks. Just put ordinary people in ads. Give the opportunity to a young woman who needs the chance. There are plenty of pretty and basic-looking blonds who are trying to make it who are poor and don’t have other opportunities. Make ads look like us. But the public wants fantasies…

    Maybe Jacobs hired her because he wants ordinary girls to see themselves in his expensive crap. I love him, but hate this.

  42. Ceecu33 says:

    Ahhh nepotism at its finest 🙄

  43. Le4Frimaire says:

    She’s a pretty girl but got the gig because of who her mom is. Kate Moss is only 5’6” and she actually looks shorter, so don’t see it as a long term career. Marc Jacobs is an awesome job so wonder if she’ll do some influencer thing. Hope she uses the money and connections for a more sustainable fashion industry career if that what interests her.

  44. LAR says:

    Seeing her next to her mother just reinforces that she doesn’t have It. Who does your eye go to?

  45. Naddie says:

    I would praise the initiative of putting average looking girls to model because honestly, “great bone structure” and a few other physical characteristics shouldn’t even be applauded in the first place, but I know there’s no initiative at all, just nepotism rewarding people for being rich and famous.

  46. BeanieBean says:

    Well, of the two–Lottie Moss (Kate’s sister) & Lila (Kate’s daughter)–I’d say Lila has more potential, particularly if she gains a bit more in height. She still has some growing to do.

  47. MaryContrary says:

    I think my eyes may be permanently rolled back in my head.

  48. Sarah says:

    I won’t be buying MJ beauty products any time soon ..

  49. Moptop says:

    She’s a plain looking little thing.

  50. Veronica S. says:

    Without her mother, that face would never make it into beauty lines. I have the same round cheeks, and while they definitely put youth to your look, photographers hate them because it flattens in photos. Beyond the fashion snobbery, the whole reason those super thin, very angular faces are the norm is because they take to 2D surfaces well and maintain their shape. You can be thin as can be and they’ll still call her fat because of those cheeks.

  51. Edo says:

    Bland and Boring.
    And you let people get away with nepotism far too easy. Marc Jacobs beauty could be modeled by a gorgeous graceful model. Perhaps a poc? Perhaps a gender diverse model? Freckles? Unique features? Perhaps a plus-sized model? But instead we get some egg-faced kid with unremarkable features and no style at all judging by her hair and her clothes. And she is coached to give the right answers. No personality either, I suppose.
    She won’t make me buy that stuff. I will avoid that, actually. I am not supporting that. I want meritocracy and diversity.

    • Edo says:

      Oh, and GREED.
      The Moss’ do it for the money. They do nearly anything for money, it seems. Be frank: this is about money because this kid is unlikely to have a modeling career ahead of her.
      That kid could practically do anything as her mother’s purse could buy her the best education in the world. She could go to the best schools – academic or liberal arts or whatever. She could achieve something for real. But instead nepotism is used to shove some model contract and some big paycheck she doesn’t deserve down her throat.
      I am so utterly disgusted.

      Somebody please publish some serious article about these nepotism models.

    • Naddie says:

      You can stand your point without offending a girl who’s still developing. “Egg faced”, ugh. You must at least a teenager to attack a young girl like that.

      • Edo says:

        It is absolutely fair to describe the substandard model features of a nepotistic wannabe-model who just bagged a multi-million dollar contract. Her face is exactly why she won’t do as a model as its egg-shaped face doesn’t translate well into 2D fotos. And yes, it is fair to point that out.

        Just let me make my point a bit more clear: she earns a ton of money because of her mother although she likely can’t do the job well enough to model cat litter in the real and competetive world of modeling.
        Other teenagers her age worry about how to make it to college and how to pay for it and she gets everything without moving a finger. Did she even audition? I be she didn’t. And yes, that should be criticised.

  52. Velvet Elvis says:

    Sorry but that girl is as average looking as they come. Working at a University, I saw beautiful girls all day long, many of them quite model worthy. None of them had Kate Moss for their mother though.

  53. Abby says:

    She has her mother’s waif body and tiny eyes but that’s about it. Gorgeous skin, but her face and head looks almost disproportionate to her body tininess…if she wasn’t so young I’d wonder if she was ‘toxed. Her forehead looks slightly swollen as does her whole face. And a cat eye does her no favors.

  54. horseandhound says:

    there is nothing wrong with this girl. however, I have no respect for these models who are just children of the real models. the most beautiful one was bella at one point (now she looks like an alien), but I don’t think you should spend trillions of dollars on surgeries to become a model. there are so many other things you could do in life. especially when your parents are so rich and influential. all those people are so boring and uninteresting.

  55. GreenQueen says:

    She looks more like a Trump kid – especially in the chin area. In fact, I think she doesn’t resemble her mother at all. Must suck to be compared to mom. I would have encouraged her to pursue a completely different career. However, it must be appealing to never have to work hard and still always get a check.

  56. Rena says:

    Man this girl is 17. Still a minor and probably guided totally by her mother into this. Y’all are being way too mean.

  57. JoJo says:

    She sounds nice.

  58. Jillybean says:

    If a product — needs to use a 17 yo to sell itself- I’m not interested…. something that makes a 17 yo look 35?! I want makeup to do the opposite- ! Thanks

  59. MARKWEER says:

    She’s “cute” and all but the majority of you are correct you wouldn’t stop in your tracks if you saw her in the street. There’s also the issue of the clothing. Kate & a number of the other models were the better fits at that time because something about them added to the clothing & make-up, not the other way around.

  60. Christine says:

    She reminds me of a young Patty Boyd.

  61. dewy17 says:

    I remember when modeling could be an opportunity for some young women with little money and connections. Not any more it seems.

  62. Trillion says:

    “Do what they tell you to do” and “make sure you’re comfortable with what you’re doing” seem like mixed messages.

  63. A Fan says:

    I echo many of the comments here. Her mother was incredibly photogenic and utterly captivating; she does not share that magic.

    She’s a lovely girl, but she’s no Kate Moss.

    [*Capitalizing on her mother’s legacy.*]

  64. Amaria says:

    She is literally as attractive as most high-schoolers – average girl with no special looks, some will like her face, some won’t, mostly she’s just there. Nothing outstanding. Coming to any model agency from the street, with no connections, she’d be turned away.

  65. so says:

    That level of nepotism is obvious and laughable when you look at that kid.
    What next, Salma Hayek’s daughter landing a modeling job ?

  66. NorthNorthWest says:

    Lila went/still goes to one of the most sought-after private schools in North London. It is insanely hard to get into aged 11 (and that’s even assuming you’ve the money to pay the fees) and loads of clever children fail to get a place. Funnily enough both Lila Moss and a Jude Law child managed to get in. Maybe they were super smart and academic, or maybe the school uses the same criteria to judge academics as Marc Jacobs does ‘unique looks’.

    She really has been given a top-notch education. Nobody from that school will have much less than perfect grades and I’d imagine every single one of them will be going to a good university. She has been gifted with the opportunity to live off something other than looks/connections. What a shame these opportunities weren’t given to someone who’d actually use them.

  67. Picopink says:

    I think she is beautiful in a non traditional way. A lot of models these days are slightly unusual showing that there are many versions being beautiful while not necessarily pretty in a conventional way. I like that.

  68. liriel says:

    I have a chubby face too but this girl doesn’t have the face, cheekbones oh well..

  69. Bread and Circuses says:

    She’s super-pretty, but she doesn’t have the bone structure to be a model.

    Shine a bright light directly at most people’s faces–no matter how attractive they are–and the photo looks like a driver’s license or passport photo: They don’t look good in it.

    It’s because the bright light gets rid of all the shadows and makes their face look flat.

    Models have prominent cheekbones, jaws and brows for a reason. Their face casts enough shadow to look good even under intense lighting. She’s lovely, but she doesn’t have that.