Would you buy ‘Maleficent’-inspired pajamas, robes, dresses & loungewear?

Actress Angelina Jolie wearing Atelier Versace with Cartier jewelry arrives at the World Premiere Of Disney's 'Maleficent: Mistress Of Evil' held at the El Capitan Theatre on September 30, 2019 in Hollywood, Los Angeles, California, United States.

Did you hear the good news? As it turns out, those “box office analysts” were wrong about Joker reclaiming the #1 spot at the box office last weekend. Early reports said that Joker overthrew the dark witch Maleficent: Mistress of Evil, but as it turns out, Maleficent was the #1 film for the second week in a row. It wasn’t the most robust box office victory, but I’m still happy for Angelina Jolie and Disney.

Honestly, I was a little bit surprised by the lack of cross-promotion for the Maleficent sequel. When the first film came out, Disney really leaned hard into the promotion for mothers-and-daughters, and there were all kinds of toy horns and Maleficent-themed gear. I would have expected more of that, especially given the fact that they released Mistress of Evil close to Halloween. They should have fully stocked Maleficent costumes in every drug store, grocery story, party store, etc. But instead, Disney signed off on a Maleficent-inspired… loungewear collection? *adjust glasses*

All Hallow’s Eve is just around the corner, but you can channel one particular mistress of darkness or snooze like a sleeping beauty year-round with fashion designer Olivia Von Halle’s new collection inspired by Disney’s Maleficent, which stars Angelina Jolie and Elle Fanning. London-based Von Halle (whose fans include Jennifer Lopez, Jessica Alba, Rihanna, Cindy Crawford and Kate Moss) worked with Jolie while designing the range’s moodier pieces: “We discussed the complexities of Maleficent and Aurora’s characters which really helped us to create a collection that explores and celebrates these two powerful heroines, and what they would wear if they were women in 2019.”

The result: a 15-piece range ($90 to $900) comprised of eye masks for sleeping, floor-length black silk kimono robes and embroidered pajama sets, silk lurex slip dresses in pink and black and a 1930s-inspired black gown finished with Swarovski crystal buttons and a detachable feather collar. Available online at oliviavonhalle.com and net-a-porter.com and at the designer’s boutique in London’s Sloan Square.

[From THR]

You can see the collection here at Von Halle’s site. The loungewear is super-cute, quite honestly. The Aurora-inspired robe & PJs are lovely and the Mistress of Evil robe-and-PJs set are quite goth-glam. There are party dresses too, so it’s not JUST Maleficent loungewear. But now I can’t stop thinking about what Maleficent-inspired sweatpants would look like. Anyway, I think this kind of cross-promotion is fine and on-brand for Disney, for Angelina and for the Maleficent franchise. I just wish they had also leaned harder into the kid stuff too.

Maleficent: Mistress of Evil European Premiere at BFI IMAX, London

Photos courtesy of WENN.

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21 Responses to “Would you buy ‘Maleficent’-inspired pajamas, robes, dresses & loungewear?”

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  1. Kate says:

    Yeah if it was a target line. I’d indulge in a sweet pair of boots for that kind of money before pajamas,even though they’re nice.

    • whatWHAT? says:

      $90 FOR AN EYE MASK?!

      $900 FOR A ROBE?!

      I see they’re targeting only people who have $ like Jolie and Fanning do.

  2. Cicily says:

    The movie is not a flop as most analysts have said. It has grossed over $300miliion in just two weeks it’s going to have long Legs overseas just at the home front that it won’t do well and Disney have no one to blame but themselves they barely promoted it in North America and people who have seen it prefer this to the first one word of mouth will also help the movie stay long at the box office.

    • TIFFANY says:

      And it seems the screens number was lower than the first pic.

      I live in a city and am near 3 theaters and will have to cross the city line to the county to see it. And that takes planning compared to going to the theatre near my job or home during the work week.

  3. Becks1 says:

    To answer the question – would I buy Maleficent inspired pajamas, lounge wear, dresses – no, I would not, but I especially would not at that price point. 90 dollars for a sleepmask inspired by the movie? I’ll pass, thanks.

    The only things there that I could see myself buying if I had a more generous clothing budget was things like that black velvet dress, but that’s because its pretty simple and classic.

  4. Seraphina says:

    I wish they would leaned harder into making this a bit more affordable. I would have thought they would aim for the more “general” public.

    • Cicily says:

      True who ever advised them to go this root failed it should have been targeted at the general public

    • Erinn says:

      It’s almost like… they’re at odds with who the target market is. I don’t think most people who can afford a 90 dollar BASIC eye mask are super interested in Disney theme dressing. And I’m not saying that no wealthy person is a big Disney fan, but it just seems like a weird collection. None of it really SCREAMS Maleficent.

      Honestly, I was expecting this to be a Target thing, or something from the Disney store. I’d consider buying some sort of Disney themed PJs – or home products. But definitely not for those price points, and definitely not something so loosely themed.

    • lucy2 says:

      I agree, the prices are kind of ridiculous for what it is, and for the target demo of the movie.

  5. Vauvert says:

    I think the collection is pretty neat and I’m actually thinking of buying the raven silk velvet dress because it’s something I would wear for years – it’s a classic and I’m at the point in life where I’d rather buy one silk, well made garment than five fast fashion outfits. But I also think they should have created an affordable collection that included kids because that’s the main audience. Missed marketing opportunity for sure.

  6. Frida_K says:

    But why do they have a güera blondie modeling this? One would think that dark hair and an overall Angelina vibe is not well represented by such a Nordic looking model.

    It’s too pricey and doesn’t speak to me in terms of representing Maleficent. It’s expensive pseudo Goth wear, basically.

    Pass.

  7. Turtledove says:

    Holy cannoli! A NINETY dollar sleep mask? No.

    I like the collection, it is very pretty, but I can’t/don’t spend that kind of money on clothes. I can’t get passed that $90 sleep mask. In theory, I could afford something I want that is $90, but could never in a million years justify that price.

    • whatWHAT? says:

      right?…I’d spend $90 on a dress, or a really good pair of jeans…but on a SLEEP MASK?

      ridic.

  8. SJR says:

    Nope. There is my answer.
    And the prices? Double nope.

  9. slcw says:

    wow, super expensive stuff. also, i’m a plus size woman, my thigh could probably fit in their ‘large’ dress. a single dress is available in size large.

  10. Mary-Jo says:

    It is a nice collection, but too expensive for its target market.

  11. sammiches says:

    I was fully prepared to comment “NOPE” until I saw those pink metallic silk pieces that I would die for. Of course, being poor and also too fat means the answer is still “nope”, but it’s more of a sad nope now.

  12. Nightsky says:

    No to the garb but I would wear the horns.

  13. d says:

    Nah. Nice designs though. If you found good fabric and a good seamstress and/or had your own sewing machine, you could make a reasonable facsimile for yourself, for much less.