Lili Reinhart is representing Covergirl and did her own makeup for the photoshoot

Lili Reinhart just landed herself a Covergirl contract. She will be the face of their relaunched Easy, Breezy, Beautiful campaign in 2020. When the campaign came out back in the day, it was supposed to appeal to the ‘everywoman’ who did it all and looked fabulous doing it. I remember their commercials featured a lot of striding women, like Easy Breezy, Beautiful women don’t walk, they stride. And they always looked back over their shoulder and smiled while doing it. Lili is a great choice for the job. She was so excited to get it, she even did her own Easy, Breezy, Beautiful makeup for the photoshoot.

Covergirl is bringing back its iconic tagline, “Easy, Breezy, Beautiful,” and has enlisted the help of a Hustler to bring a modern meaning to the slogan.

Actress Lili Reinhart was just named the new face of the legendary beauty brand, Covergirl, joining the ranks of fellow spokesmodels Issa Rae and Aysha Curry.

As a fan of the brand and its makeup since her early teenage years, the 23-year-old actress will help Covergirl relaunch its infamous slogan, “Easy, Breezy, Beautiful,” and act as the face of its new collection coming in Spring 2020.

“I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup,” the Riverdale star says of the partnership. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us.”

With that said, Reinhart opted to do her own makeup for her Covergirl announcement photo to embrace her natural beauty.

“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” she explains.

[From People]

The makeup job in question is the one at the top. It looks fine to me. I’m sure you pick up a trick or two when a professional does your makeup all the time. I guess my skepticism about the setup is more about motivation. She does have professionals to do this so why is she doing her own? I know actors and actresses always want to seem so relatable so they post Just Woke Up selfies or #unfiltered shots, which really do nothing more than remind us how beautiful they are. But they also want us to know they cook and clean and run their own errands, even though they can afford to have others do that for them. Fine, run your home however you like. But for an ad campaign?

To give Lili the benefit of the doubt, because I like her, this could very well be a brand thing promoted by Covergirl. The whole ‘Easy, Breezy, Beautiful’, if I remember correctly, was the idea that any woman could look like a fresh-faced cover model with their products. Ease of application was a part of this. So I could see getting Lili to apply it herself, especially since she’s been up front about her insecurities with cystic acne. The message being that even a person with skin challenges can look this “breezy,” or something. It’s a nice idea, even if maybe I don’t totally buy it. But honestly, the spokespeople get a lucrative contract for their efforts, we can let the hair and make-up folks do their jobs.




Photo credit: Instagram and WENN Photos

You can follow any responses to this entry through the RSS 2.0 feed.

23 Responses to “Lili Reinhart is representing Covergirl and did her own makeup for the photoshoot”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Rena says:

    I feel like she doesn’t emphasize her eyes enough. Everything else is fine.

  2. Gutterflower says:

    A very pretty “natural” look.

  3. Lisa says:

    She did a great job. I can’t do my own makeup at all.

    • FHMom says:

      Yes you can. Go to the makeup department of any big name store. Find a person behind the counter whose makeup you like and is around your age. Tell them you are interested in finding a concealer or foundation. If they arent busy, they will make you up. Watch and ask as many questions as you can. The hard part is buying only one product, but really, you are not under any obligation to buy anything. Ask for samples if they have them. Don’t go when it’s super busy, like on a Saturday at noon. I started doing this when I turned 50 a few years ago and can do an okay job with the basics.

      • Erinn says:

        And if you don’t have any department type stores around – try youtube. I went from a very basic / unskilled level to being relatively proficient haha. It’s like anything else – practice is necessary. I have somewhat hooded/deepset eyes – not to an excessive level, but enough that it makes it harder. So I looked up tutorials for people with my kind of eyeshape, and that was a game changer.

      • margie says:

        Erinn- I too have hooded/deepset eyes. My particular challenge is finding someone with my nose shape- I swear, if any eyeliner touches my eyelid, I instantly look like I have a pig nose (which I do not). But you would be surprised how many makeup artists, counter workers, etc. INSIST that I can wear eyeliner, and they will be the one to show me. I am always, sure, give it your best shot, but I am telling you now, it won’t work…they put it on, can’t believe they can’t make it work, and give me some bi facil on a cotton ball to get that shit off quick. I have yet to find a you tube person that has this problem- so I try to concentrate on excellent skin care products and good mascara. So boring, but I love hearing you had success. Maybe I will keep trying.

  4. Esmom says:

    She looks lovely, very easy and breezy, lol. The headline made me think she did her makeup for the whole campaign but it seems like it was just for the IG announcement? That’s ok, I think, and professional makeup artists won’t be cut out of the major job.

    When I was a teen, playing with Maybelline was my jam. I thought I was so sophisticated when I stepped it up to Loreal, lol. I actually wore that 80s iridescent lip color thinking I was cool.

  5. Jen says:

    I actually love to do my own makeup and never like it as much when someone else does it so maybe Lili feels the same way??

  6. Starkiller says:


  7. Polly says:

    FYI, she pretty much always does her own make-up. She does it herself for Riverdale and she did it for Hustlers. “I do my own makeup on Riverdale, and I knew I wanted to do it for Hustlers as well,” she explains. “So with permission from Lorene [Scafaria], our director, I did the makeup myself — which was fun because it was a lot of products that I would never, ever use in real life, like glittery eyeshadow and some cobalt blue eyeliner.”

    • Lizzie says:

      i love her.

      • ChillyWilly says:

        I really like her too. She’s talented and beautiful and seems to be really down to earth.

    • Kebbie says:

      She used to do a lot of Halloween style makeup on her instagram too. Like she’d paint her whole face like a skeleton or like Harley Quinn. I think she’s just always been good at doing makeup.

  8. Case says:

    Love Lili. She’s very talented with makeup – she’s great at doing special effects makeup as well. She’s a lovely role model for young girls, and a great actress to boot. What a cool opportunity for her!

  9. shells_bells says:

    I use to watch America’s Next Top Model back in the day and I remember the contestants doing their own makeup for the Cover Girl challenges, so this could be a brand thing.

  10. Dani says:

    She def fits for cover girl. She’s young and fresh faced and the make up she did for herself is so natural. I also love to do my own make up and the few times I’ve got it done professionally I go home and fix it and change 100 things.

    • Killjoy says:

      I was thinking the same thing — I’m getting a faint whisper of when Tyra Banks was a Cover Girl.

  11. DiegoInSF says:

    I remember I was watching a behind the scenes YT video on JLo’s channel (love her BTS vids!) and Lili was touching up her eye makeup herself before a scene, so I buy this if she did it for a movie.

  12. ans says:

    It seems fairly obvious, it being cover girl, that they had her do her own makeup to show how accessible and good it is for “every woman” … I almost feel that I’ve been made stupider for having to point this out…

  13. raincoaster says:

    Good for her. She won a random contest or what? Is this Someone?