For the past few weeks, Don “Dipsh-t” Trump Jr. has been promoting his book, Triggered, all over the place. His book is about how he’s a sucky diaper baby who cries whenever someone points out that he’s a moron. All of the right-wing diaper babies got together and decided to buy his book so it could be #1 on the New York Times nonfiction bestseller list. Only the NY Times wanted to make Dipsh-t cry even harder, so they added a little parenthetical “dagger” next to Triggered.
Every author I know is gonna see the little dagger next to junior's name and know exactly what it means
(Means there were massive bulk orders, and yes people have done that to buy up a slot on the list) https://t.co/7zJmTQhiFO
— Elizabeth May (@_ElizabethMay) November 13, 2019
Is this true? I honestly didn’t know that’s what the dagger meant. As it turns out, the Republican National Committee did the bulk-order of Dipsh-t’s book, at least according to Page Six:
Donald Trump Jr.’s new book hit No. 1 on the New York Times best-seller list this week — “but with a big caveat,” book insiders noted. The tome, “Triggered: How the Left Thrives on Hate and Wants To Silence Us,” shot to the top of the Times’ nonfiction list. But a source noted of Trump’s achievement: “It has the big dagger [symbol] next to it, which means a large portion of the sales came from bulk orders.”
The source added: “It’s known in the industry as the ‘deadly dagger.’ A rare penalty that is only called for flagrant fouls,” such as when an author or someone close buys large quantities.”
It’s at Times editors’ discretion when to plunge the dagger. Fine print below the best-seller list explains, “Sales are defined as completed transactions by vendors and individual end-users during the period on or after the official publication date of a title. Institutional, special interest, group or bulk purchases, if and when they are included, are at the discretion of The New York Times Best-Seller List Desk editors based on standards for inclusion that encompass proprietary vetting and audit protocols, corroborative reporting and other statistical determinations. When included, such bulk purchases appear with a dagger (†).”
Don Jr.’s book came out Nov. 5. Reports said sales have been boosted by the Republican National Committee, which is sending out copies as a fund-raising incentive. But an RNC rep told us, “We haven’t made a large bulk purchase, but are ordering copies to keep up with demand. Each book is sold to an individual who supports the Republican Party … Using books as a means to fund-raise is standard practice from political parties on both sides of the aisle.”
Hachette imprint Center Street told us: “We are thrilled that ‘Triggered’ is No. 1 … Mr. Trump had an amazing book tour with nearly 20 book signings in nine states. Most of the locations sold out of the books, with thousands of books sold during the events. The demand was overwhelming. Regarding the RNC, they didn’t purchase books from Hachette, and we don’t have knowledge of third-party book purchases.”
Who are you going to believe, the Republican National Committee using donor funds to purchase Dipsh-t’s book in bulk to give away to incels, or the New York Times for noticing the bulk purchases? Hm.
The @pagesix story makes clear Don Jr. didn't bulk-purchase his book to push it up the NYT list. The Republican National Committee did, using donor money contributed to win elections to salve Don Jr's ego.
— David Frum (@davidfrum) November 15, 2019
Photos courtesy of Getty.