Sabra is releasing chocolate hummus, will you try it or does it sound disgusting?

Sabra Chocolate Hummus Credit: Sabra

If you’d been paying attention during the Sabra hummus ad, you might have spotted Megan Thee Stallion’s hummus looked unlike any of the others. If you’re wondering what flavor she’s dipping into, it’s chocolate. Yes, chocolate hummus. And I know it’s not the first chocolate hummus, but Sabra is huge, so chocolate hummus is going global, baby! But should it?

You’ve probably heard that chocolate hummus exists by this point. The first widely sold versions of the savory-sweet snack debuted in 2018 and received tons of mixed reactions. But one big hummus company has noticeably stayed out of the competition — until now.

Yes, Sabra Hummus is finally adding a chocolate hummus to their line-up, PEOPLE can reveal exclusively.

The company’s new Dark Chocolate Dessert Dip & Spread will be released in honor of Valentine’s Day. It features a rich, chocolate taste that’s made with cooked chickpeas, soybean oil, cocoa, sea salt, and vanilla extract, among others. Unlike Sabra’s other hummus flavors, the new plant-based chocolate dip does not contain tahini (ground sesame).

Still, the dessert hummus pairs perfectly with both sweet and savory snacks, ranging from strawberries and bananas to pita chips, pretzels, and churros. Basically, if you’re bringing this snack to the table on Feb. 14, you’ll have quite a few options to choose from.

“Valentine’s Day is a celebration of romance and connections and we’ve learned that 54% of Americans believe that eating well is a top way to improve relationships,” said CMO of Sabra Jason Levine. “To give Americans a start to healthy romance this Valentine’s Day, we’re thrilled to bring another exceptional product to market. We think you’ll fall in love.”

[From People]

I’ll cut to the chase; I’m going to try this. I wouldn’t say I’m excited to, but I’m curious enough to give it a go. I’m always looking to add in to my spoonable chocolate rotation. Plus, the theme of my menopausal years seems to be “Imma need my salt sweetened” so it ticks that box at only 80 calories a serving. I can give up trying to keep my potato chip from breaking under the weight of my Nutella. It also ticks all the boxes for vegan, vegetarian, non-GMO, kosher and gluten free.

However, I am having a hard time trying to figure out what this will taste like. I love hummus and many of its flavored varieties, but I’ve never bit into hummus and thought, “You know what this needs? Chocolate.” So, we’ll see. Fortunately, I have a Sees candy store two blocks away in case cocoa with my chickpeas fails to blow my skirt up. I’ll report as soon as I’ve munched some. I will admit, though, this Sabrapology commercial is pretty cute:

Embed from Getty Images

Photo credit: Sabra, Getty Images and Instagram

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56 Responses to “Sabra is releasing chocolate hummus, will you try it or does it sound disgusting?”

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  1. Sophie says:

    I’ve never been more grateful for my child’s sesame allergy

    Edit: this doesn’t have sesame, there goes my silver lining

  2. Slowsnow says:

    Oh actually the Kurdish supermaket I go to has tahini with chocolate and its delicious so why not?
    PS: I cracked up with your description of menopause!

  3. manda says:

    I’ve had chocolate hummus before. It’s not bad but it’s not very good. It’s not very sweet. It’s ok with fruit. I ate it but I didn’t buy it again. Sabra might make it better, but no. This reminds me of those recipes that make like brownies or ice cream out of avocados. No

  4. AlmaMartyr says:

    I make this at home sometimes and it’s pretty good. Much better than I thought when I first came across the idea.

  5. Erinn says:

    I’m actually going to go look for this, I think. I saw an ad someone shared on facebook last night – and there were a few comments that this has been out for a bit. I’ve heard it’s supposed to be pretty good!

    I’m not really a hummus eater… didn’t really like it as a kid, so I haven’t tried it much as an adult. It’s one of those things I always kind of want to pick up, but I just don’t know what I would like to dip with it, or whatever.

    • Enn says:

      Erinn, I just recently started liking hummus in my 40s. I’ll do it as a dip for carrots, celery, or pita chips while I watch TV.

      • Erinn says:

        That sounds pretty good. Maybe I’ll grab some with some carrots and pita chips this weekend. Husband was saying he’d like something different to snack on, so maybe he’ll like it.

  6. Eliza_ says:

    Reason number 3 I refuse to go to a restaurant on valentine’s day: they find a way to put chocolate on everything. Why? If i wanted chocolate on my meat or hummus I’d ask.

    That said: it’s probably not that bad. I’m just a grump. Hummus plain is very mild, so with a little cocoa I’m imagining a hummus textured spread with mild chocolate flavor. But like nutella it’ll advertise as healthy because one ingredient is healthy. It’s basically 40cals per dip, plus whatever it is dipped in.

  7. Joanna says:

    Sounds good, I’ll try it!

  8. OriginalLala says:

    Chocolate and tahini go really well together so it may be good! I buy a chocolate tahini spread at our local middle eastern store and it’s better than nutella (also less sugar and no dairy!)

    • julia says:

      I am obsessed with the tahini & chocolate combo, but I’ve never seen a spread version where I live (London). I’ll have to keep an eye open for it now that I am aware such a delicacy exists!!

      • Slowsnow says:

        @julia I live in London (Ealing) and the kurdish supermarket has some. I am sure any middle-western shop carries some.

      • julia says:

        OMG @Slowsnow, this is amazing news – or is it? Because I can tell already I’m going to stuff my face with this 🙂
        Thanks so much for telling me, will be on high alert in every corner shops now!

      • Slowsnow says:

        Yes it is a bittersweet info 😇

  9. KellyRyan says:

    Sabra’s hummus is good mine, however, is great. I toast my sesame seeds, use fresh lemon juice and sauté garlic in sesame oil or olive oil.

    My husband is the chocolate lover so, I’ll buy this for him.

  10. Esmom says:

    Trader Joe’s has had chocolate hummus for awhile. I bought it around the holidays and no one in my house would eat it. So I took it to a get-together with friends and none of them would try it either! It ended up in the trash, I assume. I don’t know why I was so fearful to try it. Hummus is staple of my diet, as is chocolate. But still…ick.

    I can report that the chocolate-flecked white cheddar cheese TJ’s had a few years ago was utterly vile.

    • Whatever says:

      We’ve actually been buying the chocolate hummus at Trader Joe’s for a while. My kids LOVE it. I think it tastes like brownie batter, but I hate chocolate, so it’s not my bag. They eat it all the time with graham crackers and apple slices. They can’t get enough of it.

      • Esmom says:

        Graham crackers and apple slices sound really good with it! None of us knew what to pair with it, lol.

    • Isabelle says:

      They have had it for sometime. It delicious on apples and fruit. You can barely taste the chickpea taste.

  11. Yasmine says:

    Please don’t buy or support this brand, it’s Israeli and the company funds the army in Israel. There’s already a history of theft from the Palestinian people (land, food, etc…) so honestly the biggest offence here isn’t even this chocolate abomination! There’s a pretty comprehensive list of brands that you can boycott to support Palestinian human rights, and Sabra Hummus is on it, so Google it and check it out if you want more info.

    • Wilady says:

      Hmm that’s interesting. I didn’t know that. I’ll look into it. Thanks.

    • Andrew’s Nemesis says:

      Enough with the BDS.
      Btw, you’re hurting Palestinians with this boycott. Hope that’s not okay with you.

      • julia says:

        I don’t know you’re hurting Palestininans by supporting the BDS movement… I love going to both Israel and the West Bank, love the people, love the culture. I’ve found that most Palestinians I meet there are quite happy to see foreigners supporting the BDS movement as it highlights internationally the fact that Israel is stealing their land.

        It was actually Palestinians that first alerted me about Sabra and dead Sea products, and urged me not to buy them anymore.

        And Illegal Israeli settlements with factories employing Palestinians is NOT good for the Palestinian people.

      • whitecat says:

        Please don’t speak on behalf of Palestinians.
        As Julia said, many Palestinians who are employed in settlements is because they don’t have a choice – considering Trump cutting all aid, Israel withholding tax revenue from the PA, and Israel imposing a boycott on Palestinian agricultural goods (Palestinian farmers export 66% of their products to Israel, so imagine the loss of revenue). If you just read the Israeli media and the Palestinian media, you will see there is a whole different picture out there.

        And of course, settlement construction prefer to employ Palestinians because they can always pay them less than the Israeli minimum wage, and without insurance, and so on. Just like how American companies exploit undocumented immigrations and labourers as well.

      • Andrew’s Nemesis says:

        @Julia @Whitecat Sometimes facts are more persuasive than emotional rhetoric

    • BorderMollie says:

      Also, the product itself is gross. I had it at an office party once and it left me with a weird rash on the top of my mouth. Blah!

    • Judith says:

      Oh good! Was hoping for a nice dose of anti-Semitism with my celebrity gossip and Amazon recommendations. Big talk being able to not buy a particular brand of hummus. Please do us the favor of your convictions and boycott cell phones, pharmaceuticals, and all other products arising out of Israeli scientific developments and technology innovations.

      • BorderMollie says:

        You can do what you want, but asking people to refrain from buying products made by a company which supports an occupying army isn’t a form of prejudice. Don’t muddy the waters.

  12. Wilady says:

    They probably just use chickpeas and cocoa, and skip the garlic. Chickpeas alone don’t have a ton of flavor. I’ll totally try it.

    As a healthy treat sometimes I make a “Cookie dough” with pureed chickpeas, some agave or maple for sweetener, chocolate chips and whatnot, and I don’t see much difference. I’m down to try it.

  13. Jordana says:

    I’ve been making my own chocolate hummus, following this recipe
    It’s delicious! The chickpeas give it a nutty flavour and this version is chocolatey. I just tell my kids its dip, leave out the word “hummus”.

  14. Qzie says:

    I tried chocolate hummus from Soom, a premium tahini maker in Philly and it was delicious. Think about a flavor profile much like nutella, that same toasted nut/rich chocolate flavor. I don’t think everyone could or would do this well, but Sabra’s should be ok.

  15. Astrid says:

    Years ago when I was growing up in The Netherlands, my mom would buy chocolate butter. She would spread it on fresh white bread. Talk about good! I could see how chocolate hummus could be good too.

  16. StellainNH says:

    Chocolate hummus is good with fruit. It’s not overly sweet but can take care of a chocolate craving without all the excessive calories.

  17. Janiet says:

    No, but their lemon hummus is so delicious. I have these 100 calorie packages of pretzel sticks and when I want a snack at night, I usually have those with the lemon. Really satisfying.

  18. MeghanNotMarkle says:

    I make chocolate hummus at home and it’s quite good. I also make chocolate chip cookie dough hummus, black bean brownies, and white bean blondies. If you don’t say anything, people will never know it’s good for them.

  19. T says:

    I LOVE chocolate hummus. I eat it with a protein pancake every single day for lunch. Definitely try it!

  20. Rhys says:

    Is it in the same vein as chocolate butter? I’d try it!

  21. Bunny says:

    Hmmmm. Dunno. We make hummus several times a week (beet! olive! sweet potato! roast carrot! pickle! artichoke!) and never buy it, so I’d have to learn to make it… but I probably wouldn’t.

    So probably not.

  22. diffraction says:

    I’ve had this before and it was weird, but good! I can’t recall what brand it was.

    I ate it with strawberries and maybe some pineapple? I was very surprised that I liked it as much as I did.

  23. Other Renee says:

    I picked up some brand of chocolate hummus at Target for my daughter because she asked for it. Who knew? She loves it. I love Sabra products and this one should be great.

  24. BeanieBean says:

    Chocolate butter? Chocolate cheese? Chocolate hummus? I need to get out more. I never heard of such things!

  25. Charfromdarock says:

    I make a delicious chocolate cake with chickpeas instead of flour.

  26. L84Tea says:

    I made homemade chocolate hummus very recently and it was good. A can of drained, rinsed chickpeas, 1/2 cup plain nonfat greek yogurt, 4 tbsp’s unsweetened cocoa powder, 1/4 cup honey, 1/2 tsp vanilla, and 1/4 tsp salt. It might need a little extra sweetener depending on your taste. I made it for my book club and they devoured it.

  27. Paisley25 says:

    I love hummus and I love chocolate, but I hate chocolate hummus. I’ll stick to my beloved red pepper hummus. I eat it almost every day with raw vegetables.

  28. IMUCU says:

    I will try this hummus. But since you mention See’s candy: They are the GOAT chocolate for me. My Christmas gift from my mon and gma each year is a handpicked box of See’s sent out here to FL for me. We get little kiosks around here at Christmas, but thet usually sell out fast and have a very limited selection!

  29. Sally Sunshine says:

    Aldi makes a brownie batter hummus and it is DELICIOUS with pretzel chips. The salt from the pretzels really makes the snack.

  30. Krista says:

    I’ve been OBSESSED with the chocolate hummus Boar’s Head makes for the last year or so – eat it with Stacy’s cinnamon sugar pita chips, and it’s like eating a churro! Hits the chocolate craving and feels like a healthier option – I just have to make sure to not eat the whole bag at once. Haha

  31. donut_nut says:

    A brand at Target makes this already. It’s actually pretty good. What I tried was sweet but not too sweet.