Prince Harry’s ‘text’ with Jon Bon Jovi has already been viewed 2.8 million times

Prince Harry, The Duke of Sussex, attends the launch of the team selected to represent the UK at the Invictus Games The Hague 2020

The 2020 Invictus Games are not until May, and they’re being held at The Hague, which sounds ominous but it is not. I actually got the feeling that many cities around the world want to host the Invictus Games and Harry is spoiled for choice. Between now and May, Harry will continue to do promotional events and photocalls for Invictus. It’s one of his signature events as a prince and he’s incredibly proud of what he’s put together (with a lot of help, of course). Harry also understands the use of stunts to promote his events, which is where Jon Bon Jovi comes in. Jon Bon Jovi has been an activist for many causes over the years, and now he’s lending his name and voice to Invictus:

It’s cute. It’s just a cute little video of “Harry” and “Jon Bon Jovi” texting each other. The real appearance will be on February 28 (a week from today) at Abbey Road Studios. They’ll be joined by the Invictus Games Choir and they’ll record a song called “Unbroken.” The song will be about veterans living with post-traumatic stress disorder.

As I’m writing this, the Instagram post has more than 2.8 million views. Yeah… the Sussexes are going to be fine, with or without the “royal” in their brand. But I’d still like to say that all of this controversy over HRHs and Sussex-Royal was so unnecessary. And it absolutely was punitive.

Bon Jovi Performing at Liverpool Anfield Stadium

Photos courtesy of WENN, Backgrid.

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45 Responses to “Prince Harry’s ‘text’ with Jon Bon Jovi has already been viewed 2.8 million times”

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  1. Becks1 says:

    I think the song is already out and JBJ is just going to re-record it. If you look at his twitter there are promotional items for the song back in November.

    I thought this was something fun and certainly caught people’s attention, and the haters on their IG just make me laugh. go away. If I don’t have something nice to say on the Kensington Royal IG, I just come here and say it, LOL.

    • Digital Unicorn says:

      I thought it was cute and the bit about Harry singing is funny considering Lin Manuel Miranda tried. Am looking forward to Invictus, the PR around it is always fun. Remember the video’s with the Obama’s?!?!?

    • Huuummmmmm. 200,000 thousand responses (with probably at least a third same responders or non-Brits creating that number) to a world altering 5-question survey in 2 weeks versus 2.8+ million views within 2 hours of a PR tweet from Harry. Yeah, they got this! Sussexes are going to be fine!

  2. JennyJenny says:

    Couldn’t they just rename it Sussex Royale??

    Like the Quarter Pounder with cheese in France…. ; )

    • Iamcait says:

      Whenever I see “Royale” I think of the toilet paper brand “Royale”.🤪

    • Doublesteff says:

      @Jenny: I see your Pulp Fiction is showing;-D

    • FHMom says:

      Haha Pulp Fiction!

    • BellaBella says:

      I suggested this the other day when there was the first post about the whole name business. Just add an “e”!

    • Jay says:

      Renaming to Sussex Royale would be an amazing April Fool’s joke!

      I wonder if there will be more to this series – like Harry texting everyone in his contacts to join the recording, or texting Ed Sheeran to please go in his stead. Trying to text “Bill” but the number is blocked lol.

      Seems like their personal brand is as strong as ever. Maybe even more so. I guess if there is one person who understands exactly what it’s like for Harry to have your fam hang you out to dry, it’s Meghan.

  3. GuestOne says:

    Apparently pre sale tickets for the opening ceremony and closing ceremonies of the Invictus games sold out instantly yesterday.

    I’m curious which media will be invited to Invictus if they aren’t working with the royal rota anymore.

  4. KBeth says:

    Jon Bon Jovi is still adorable.

  5. Snap Happy says:

    I saw it. Thought it was a little too cutesy.

  6. HK9 says:

    I saw it, and I thought it was fun. Since it’s been viewed millions of times, I think he’s gonna be ok.

  7. Lila says:

    Good. I hope a dozen of those views are Rose Trimming Bill writhing in jealousy that Harry has famous people that actually WANT to work with him.

    • Fabuleuse15 says:

      Yep. Harry doesn’t hide behind protocol, requiring people to diminish themselves when interacting with them. Harry doesn’t need anyone to make him feel important at their own expense. Cain will always be a loser sitting alone in his ivory tower, sulking.

  8. Lily says:

    Both handsome guys ; )

  9. Jaxonmeh says:

    Oh my god that was so cheesy! But I love it!!!

  10. Ville says:

    Comments on their Instagram posts are harsh…

    • A Guest says:

      Everytime they post something, it gets swarmed by vicious comments. Lots of posters who have no profile picture and no posts on their own pages. Yet, slamming H&M with the same messages.

      You can’t tell me that this isn’t a coordinated effort using multiple accounts and sock-puppets.


    • You know I wondered why they didn’t shut comment section down, but I realized they probably have it monitored to get a heads up on the seriously dangerous. I’m sure they don’t look at it, but are given a sample of comments. The real use is for their security team to be able to track nut jobs.

      • Thirtynine says:

        I’ve thought this, too. It’s horrible to see such deranged comments- and I’ve come to the conclusion that the reason they leave them is because security must use it to smoke out and keep tabs on threats. I hope they do anyway.

    • clomo says:

      All of the hate is shocking to me. I can’t even imagine what that’s like. I hope they find peace somewhere beautiful, get money while they can and retire to intellectual pursuits. And to think I used to respect the queen. It’s so troublesome that the avalanche of hate coincides with the reign of Agent Orange. Very eyeopening and sad for me.

  11. Awkward symphony says:

    Another boss moves from Sussexs! Now that’s how you promote a project👍 Last I checked it’s near 3mil views
    I agree Kaiser, they’ll be just fine without the royals. Just look at this post is being report WORLDWIDE whilst KatieKeen ‘s struggle survey only got 200k responses!(with even probably multiple responses from her crazy stans)🤦‍♀️

  12. aquarius64 says:

    Isn’t today the last day for Kate’s survey response? This Instagram dropped on the same day. Boss move.

    • Andrew’s Nemesis says:

      We should get the result of the survey sometime around 2029; then another nine years to implement it, at which point Kate may well be welcoming her first grandchild

  13. Charfromdarock says:

    It’s cute post!

    Once they are completely out of the Palace’s control, I expect their social media and events to have even more personality.

  14. Robinye says:

    Please name the foundation The Firm…

  15. Flying fish says:

    2.8 million views while Kate is begging for people to take her survey!

  16. Fabuleuse15 says:

    That was the cutest cheesy post ever! And it instantly becomes a Big Conversation IN THE WORLD with no hype. Ouch, that must burn. The haters have good reason to be enraged. Must sucks to be a constant loser.

    That IG post was an unfair use of genius. How are the knownots & cannots supposed to copy and paste that?