Gwyneth Paltrow: ‘It’s not the time for denial, we must take this seriously’

Gwyneth Paltrow initially bungled her personal response to the coronavirus pandemic. She was carrying on like it was business as usual, flying to Paris at the start of the crisis and posting Instagrams where she was shilling her overpriced (and fugly) Goop-branded clothing. People yelled at her online and she ended up deleting the ‘gram. She’s basically spent the past week and a half trying to judge the national mood and asking herself what she could shill and how she could profit from a pandemic. She seems to have come up with a plan: pretend to care about how the peasants are taking care of themselves, all while donning a mask and surgical gloves for a trip to the LA Farmers Market (which is open-air). Gwyneth posted this message on IG (minor edits):

@bradfalchuk and I were grateful to learn our local farmers market was open this morning; we walked there (keeping lots of distance) and donned masks and gloves once we got nearer to the market, only taking them off when we were almost home and there were no other pedestrians in close proximity.

Yesterday I heard tales of crowded hiking trails and parks. Although we are all on a learning curve and aren’t always perfect as we figure out this temporary new normal, we must take the orders seriously and not abuse the freedoms we still have; grocery store and essential errand runs, bike rides or walks (being disciplined about correct protocol).

It’s not the time for denial. We must take this seriously and shelter in place. It’s time for nesting, reading, cleaning out closets, doing something you’ve always wanted to do (write a book, learn an instrument or a language or learn to code online, draw or paint) going through photos, cooking, and reconnecting on a deeper level with the people you love. I find hope in the generosity, love, protection and care I see and feel through out our country everyday and my heart goes out to everyone directly affected or simply in fear. We will get through and I bet you our humanity will shine like never before ❤️

[From Gwyneth’s Instagram]

The masks are fine. The gloves… well, if Gwyneth has a giant box of those at home (I bet she does), she should really donate them to a local hospital. I don’t have an issue with Gwyneth going to the Farmers Market – people still need groceries and it’s my understanding that all grocery stores are packed with people (looking for toilet paper & paper towels), and I would imagine that an open-air Farmers Market is a much better way to shop for weekly groceries than a store.

Now, all that being said… it’s kind of wild to see Gwyneth say “It’s not the time for denial” and showing concern about people simply living in “fear.” She’s turned women’s fear and medical-expertise-denialism into a Goop-branded wellness industry. Sh-t is definitely getting real in this pandemic, huh. Also: “It’s not the time for denial” implies that there *is* an appropriate time for denial??

Gwyneth Paltrow attends the 77th Annual Golden Globe Awards, Golden Globes, at Hotel Beverly Hilton in Beverly Hills, Los Angeles, USA, on 05 January 2020. | usage worldwide

Photos courtesy of Avalon Red, Instagram and Backgrid.

Related stories

You can follow any responses to this entry through the RSS 2.0 feed.

23 Responses to “Gwyneth Paltrow: ‘It’s not the time for denial, we must take this seriously’”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. vertes says:

    For each bra we cut in half, can we get 2 masks?

    • pearlime says:

      About 10 years ago a female researcher won the Ig Nobel (an alternative research prize) prize for inventing the Emergency Bra – which in case of an emergency,can be quickly transformed into two protective respiratory face masks.

  2. Chica71 says:

    The masks in last pic have more fabric than that ugly dress (?). Weird

  3. Ariel says:

    She is gross and vile and bothers me over many other stupid, vile snake oil salesmen.
    Yuck.

  4. Arpeggi says:

    Masks and gloves are useless when not used properly. There’s a way to remove them, if you don’t do it right, you’ll likely contaminate yourself in the process. Gloves get just as dirty has your hands so might as well just wash your hands once you get home and not touch your face while out. Also the watch touching the gloves?! Big no! Leave the PPE to those who actually need them. I’m tired of the performative PPE wearing, it’s not helping

  5. Slowsnow says:

    Well doesn’t that sound privileged?! (Which I guess is her target audience but still). Time to do something you’ve always wanted to do my a&&… a lot of people are working from home with the added stress of having the kids with them, others are stressed bc they have/will lose their jobs…

  6. Jess says:

    Omg California get it together. There was still a farmer’s market open there yesterday?! At least they’ve closed some stuff down now. I’m so done with celebrities and their ridiculousness right now. IMO they have two options: give out money and/or take several seats.

    • Kkat says:

      California is the state with it the most “together”
      I’m torn on the farmers markets, but really they are probably better than our regular grocery stores. And we still have to shop. There is very little real food on the shelves so sometimes you have to hit multiple stores.

      One thing some of our restaurant and coffee shops and bars are doing is turning into pop up grocery stores. They have access to commercial eggs, milk, bread, tp, ect. So they are starting to fill the gaps and still stay in business.

      We have stupid people, a lot of them. But we have a great governor who is being the quickest to be proactive.

      He soft rolls stuff in so people don’t panic (L.A. Riots anyone?) like he has deployed National guard everywhere to “help with food distribution” to get people used to seeing them. In the next 1-3 days we will get a curfew and more rules with the guard to enforce it. They are already in place.

      My sister is on a neuro surgical team at a major trauma hospital here in Long Beach and they are making them badges so they will be able to get through the checkpoints at night when we have them very soon. Her team is on call 24/7 and just doing emergency surgery (they mainly do strokes) and have to get to the hospital and start procedures within 30 minutes. So they don’t have time to be stopped and questioned.

      I live with her so I get all the hospital admin gossip she gets from the neuro surgeons.
      something people need to understand about masks is the medical personal are not using n95 masks all the time. they save them for when they intubate, extubate or cracking chests. otherwise they are using droplet protection masks. That of course dont keep the virus out (but better than nothing)
      I’m going to start making my sister some masks. The kaiser hospitals have hired a bunch of seamstresses to make masks.

      So if anyone has materials, find some instructions and start making them in your spare time. The medical personal will gladly use them.

  7. Disgusted says:

    She is a horrible bitch. Showing off mask access and her access to food. F-ck her.

  8. Lily says:

    They say HK and some other countries were anle to lessen the curve because everybody was wearing the masks and gloves and staying in. The states are at over 35000 people infected: just stat home! Go out to buy whatever you need for 2 weeks and you will not need that much toilet paper, and stay home. Just stay home and away from your friends and even FAMILY not living with you! Any meet up over 2 people if you’ Not living under the same roof is forbidden! That is crazy! But that is the recommendation here in canada. This is serious sh*t

  9. Poorellensmith says:

    She is just the WORST! It’s a bit difficult
    to learn a new language and write a book when many of us are terrified that our entire livelihood is going up in smoke. She is the quintessential entitled white woman and needs to stop talking now.

  10. ME says:

    I wonder if all these celebs are still having their nannies, maids, chefs come to work? They should pay them and tell them to stay home. Can you imagine the Kardashians having to watch their own kids, clean their own homes, and make their own food lol?

  11. GreenDress says:

    Love the take on this – how G has spent the last week and half working out how she can “profit from the pandemic”. I did watch her first Goop episode and I found her quite fake and not genuine in her compassion and interest for her Goop friends and followers.

  12. Lindy says:

    Oh cool, so, like, she’s into science when half the world might die? But not into science when all is rosy and she stands to make a buck on shilling pseudo-medical crap?

    Yeah. B!tch needs to take a seat.

  13. Jules says:

    some people just cannot stop posting about themselves… truly addicted to themselves

  14. ChillyWilly says:

    OH. MY. GOD. Healthcare workers are BEGGING for these masks while she trots on over to her fancy farmers market for kale. Stupid, selfish asshole!

  15. Texas says:

    My question is how and why does she have that fancy mask. How entitled.