Issa Rae: ‘I want to be a pop culture staple—a black pop culture staple’

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Issa Rae covers the latest issue of Cosmopolitan to promote Insecure and The Lovebirds (which will be coming out this month). I love Issa and all that she represents, but I also feel like people are putting too much pressure on her, and she’s putting too much pressure on herself! This Cosmo piece deals with that issue, that there’s an expectation that she must be all things to all (black) people, and that she’s perhaps internalized that and now believes it herself. When really, she simply reminds me of Mindy Kaling a lot – someone who mostly writes and creates her own projects, works as a producer to get stuff made, and someone is more focused on comedy, romance and very human dramas as opposed to “superheroes” and “explosions.” Anyway, you can read the Cosmo piece here. Some highlights:

She loves Spider-Man: “That’s my boo, since third grade. I always say that if I ever got a tattoo, it would be a Spider-Man tattoo.” For the record: Spidey—specifically the ’90s cartoon version where he was a college kid juggling grades, a part-time job, and relationships—was her first love, before he was everyone else’s. “I feel like a hipster, like, ‘Spider-Man was ours!’ And now he’s for everybody.”

On the fourth season of Insecure: “Someone asked me if I felt pressure about this season coming on, and up until now, I hadn’t. This f*cking virus changed everything. Most of my mentions have been like, ‘Drop it, girl, stop playing, drop all the episodes at once’—like I’m HBO. And I’m like, What the f*ck? We’re literally still mixing and editing.”

On the pandemic: “We’re being forced to stop and just reevaluate, be creative in our approach. Humans are resilient. We’re going to figure this sh*t out.”

On fame: “The bigger you are and the more people know your name, the more people you’re stumbling in front of.”

Feeling like she fooled people: “It almost just feels like I fooled people. Ha, ha, you put me on a magazine cover.” Also, in an industry that wasn’t built for black creatives to have long-term success, she worries how long her “window” will last. “The blessing is like, Okay, I can for sure make my own opportunities, and that’s fun. But I also want to be able to…I want to deserve to be here, and that’s part of what keeps me up at night.”

On her legacy: “I want to be a pop culture staple—a black pop culture staple. I want to have an impact on my community. Everything I’ve done has been for—and in thinking of—black people, and I don’t take this moment lightly. I want to do right by us, at the end of the day. It’s presumptuous because, like, nobody’s counting on me… Nobody’s like, ‘She got to do it!’”

[From Cosmopolitan]

“Everything I’ve done has been for—and in thinking of—black people, and I don’t take this moment lightly. I want to do right by us, at the end of the day. It’s presumptuous because, like, nobody’s counting on me… Nobody’s like, ‘She got to do it!’” She’s half-right? I think Issa is comfortable having a lot of eyes on her because she believes in herself and knows she can deliver. But I would hope that in the year of lord and savior Beyonce 2020 that the pressure isn’t that huge, and that nothing is on a razor’s edge – the (white) space has opened up to the point where Issa isn’t standing out there alone, with no safety net, with no support. The thing about worrying that her “window” might close… she’s a creator. She’s a writer. If sh-t doesn’t work out, she will be able to create another show. I know it’s not that easy, but I have faith.

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Photos courtesy of Ruth Ossai for Cosmopolitan.

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25 Responses to “Issa Rae: ‘I want to be a pop culture staple—a black pop culture staple’”

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  1. Call_me_al says:

    She looks so awesome in that polka dot maxi!
    I don’t like her show though. It’s annoying.

  2. Sunny says:

    On top of everything (being smart, funny, beautiful) that should help her be successful long term… she is great at her job. She is captivating to watch and her show is damn good. I love her! More Issa pls.

  3. Kh6 says:

    I hope she remains a success and I’ll support everything she does eventhough I gave up on her show after the first episode. It wasn’t my thing , but I will watch her movie when it comes out on Netflix.

  4. Jade says:

    I still remember watching Awkward Black Girl on youtube, it’s so cool to see what she achieved.

    • Onemoretime says:

      Big Awkward Black Girl fan here! So proud of her and her success. She has already made an impact on the culture, she is funny and talented. She engages fans in her social media accounts, she is very cordial. My daughters and their friends are in college and they love Issa.
      Fans of Insecure were asking for hour long episodes this season, instead we get 2 extra 30 minutes episodes. I’ll take what I can get, this season is very good.

    • betsyh says:

      I liked that youtube series, too.

  5. Keira says:

    Her show grew on me and I can’t wait to watch Season 2 onward.

  6. ABritGuest says:

    Love Issa! Insecure is so good right now

  7. meloroast says:

    Ya sorry. I’ve tried to like her series but just can’t. As a black woman, she doesn’t “do right by me” and i honestly can’t relate to her show and find it kind of embarassing and problematic on several fronts (that would be too long a post).
    Being black is not a singular experience. And her thinking she can capture or represent that or that her role is to “do right by us” really rubs me the wrong way, cause personally i don’t see myself in her show.
    We are all unique, and yes, she can give us her perspective, but please don’t make it out to be more than that.
    ** FYI this is my personal opinion, so no need to argue for or against it. Cause, that would just support my point.**

  8. I am Mimi says:

    “But I would hope that in the year of lord and savior Beyonce 2020”. LOL. This gets me every time.

    I think she dialed herself back and acknowledged that no one is really asking her to “represent.” As for her show, I love it; it shows A black experience (it doesn’t have to be THE black experience). I see myself in Molly–the code-switching and the feeling like you’re straddling two worlds, neither of which feels completely right. I think Issa has done a fantastic job with the show.

  9. minx says:

    I love the show and I’m an older white lady. And on a superficial level, Issa is gorgeous (her bone structure!) and rocks everything she wears.

  10. Incognito08 says:

    I have followed Issa since her “Awkward Black Girl” web series and have become emotionally invested in her doing well in an industry seemingly Hell-bent on categorizing black women in supporting roles, comedic roles and/or featured in stories where they have been at the receiving end of a horrific event. I appreciate that Insecure provides a different perspective on the young black experience. I totally relate to her despite being an African-American, Gen Xer. The career hiccups and squabbles she has had with her ex and friends mirrors what I experienced in my early 30s too. The writing on the show is awesome and I hope that she continues to flourish in Hollywood!

  11. lemonylips says:

    I binged season 4! and without spoiling I loved that she addressed a subject that is female and many not talk about. I love her, love insecure, am a huge fan. and no i’m not worried about her. actually if i could get a chance i would love it so much to interview her. she’s all that.

  12. Amelie says:

    I saw some random episodes of Insecure here and there when I was living with two female black roommates who really seemed to like the show. I didn’t get hooked in at all but I figured that since I was white, I wasn’t really the intended audience anyways and I had never seen the show since the beginning so I had a hard time figuring out what was going on in the first place. I wish her success though and hopefully she puts less pressure on herself.

  13. Em says:

    Love her and love Insecure. She is so talented in so many ways- writing, comedically, directing, acting, etc. I don’t think she’s anything like Mindy Kaling, whatsoever. Issa has a different message and goal, it seems. She feels a responsibility to her culture. Her show revolves around the constantly-running background notion of uplifting black culture and empowering youths to recognize what they are capable of achieving. For anyone who watches, I think the block party episode is a culmination of that sentiment. It showcases educated black women who are talented and resourceful in their own rights and on their own terms, carving a niche for themselves in a world that doesn’t entirely support that. So yeah, she feels responsibility because she cares about bettering her community in some way. The cast is just amazing.

  14. L says:

    This is the first time I’ve heard of her but she’s beautiful.. and I hope her dreams come true ☺️

  15. Valiantly Varnished says:

    The issue isnt her being ABLE to create another show. The issue is her getting the OPPORTUNITY to create another show. Unlike their white male peers, women a and black women specifically – arent allowed to fail. If you fail that is usually your one shot. Whereas white male creatives can fail time and time again and will always be given a seat at the table. That’s what worries her and I get it. Because that unfortunately hasnt changed all that much.

    • Em says:

      THIS. Well said.

    • lucy2 says:

      Very well said.
      Hollywood is filled with white guys who have massive flops and are then handed $100 million for their next film. Or the guy who got handed the Jurassic Park franchise based on one small film because he reminded Spielberg of himself. Women, especially WOC, don’t get those opportunities, and when they managed to fight successfully for one, are held to a much higher standard.

  16. DurbanGirl says:

    I love Insecure and Issa so much. Like her I root for everybody Black! Wish her much continued success

  17. LoonaticCap says:

    I must admit I’m surprised to see Black women disliking the show. Insecure displays a lot of things I have not lived because A) I’m not american but I think she nails the struggles of relationships and friendship dynamics. I feel like I relate to a LOT of the issues presented in different levels.
    But yeah it’s not for everyone sure. Whatever. She’s my beautiful fellow capricorn queen and I STAN

  18. Onomo says:

    I like the tea behind the scenes. Like the woman who played Tasha and the guy into polyamory on the show as well as real life had a baby together. (I forget his character’s name). And oh man, Amanda Sealed showing up at a big party uninvited where all the cast was, and getting escorted away was not a surprise! Issa posting a picture of her, and the actors who play Molly, Lawrence and Kelli with the caption “the fab 4!” had a lot of people cackling too. The cast seems so much fun. I hope Issa gets all the opportunities.