Duchess Kate did a video for the end of her ‘three-year campaign’ with Nursing Now

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The Duchess of Cambridge will join Prince William is Scotland today, and I’ve been waiting to see if we would get photos of them – the Earl and Countess of Strathearn – today. Maybe those are coming later, because I’m writing this, there’s been nothing. I do think it’s slightly strange that Kate didn’t join William for the entirety of the Scotland trip, and that he had to make his big speech at the Church of Scotland by himself. What was Kate doing? I guess she spent the weekend in Norfolk with the children. It does have a “separate lives” vibe, but they’ve had that vibe a lot for the past year especially.

Meanwhile, our dutiful and keen vlogger made a video for her patronage Nursing Now. Kate’s done a few events/calls around Nursing Now in recent weeks. Usually she isn’t that consistent with her patronage support, but I guess the staff at Kensington Palace have encouraged her to do more of the easy stuff, like “making calls” and “sitting for a video.”

Honestly, y’all know how un-keen I am to give Kate credit for anything, but her speaking voice and speech-making (in videos) has vastly improved in recent years. Five years ago, Kate would have done this video with dozens of hair tosses, hostage vibes, a panicked look in her eye and an accent which could cut glass. But the ol’ girl has been taking lessons and she’s improved a lot. Hearing her emphasize her Hs is pretty funny too, such Eliza Doolittle vibez.

The video was for “the conclusion of the Nursing Now campaign, her three-year initiative launched in 2018 to champion the profession worldwide. Though the campaign wraps this month, its mission will live on through the Nursing Now Challenge and the continued work of affiliated groups, per the organization.” So… there was a three-year “campaign” led by Kate? Why were not told about this endlessly, that she spearheaded a three-year campaign? Is it because the campaign is some kind of makeshift busy work which involves Kate “thanking” nurses a few times a year?

People are also talking about her outfit and jewelry in this video, because of course they are. The suit is a McQueen, and it’s a repeat. It’s something she’s had in her closet for years, and the last time she wore it was in 2017. The necklace is the Asprey Diamond Daisy pendant which she probably got last year. She has the matching earrings, which she seems to be wearing in this video too? The necklace alone retails for over $11K. She recently wore the same necklace in her anniversary portraits too.

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Photos courtesy of Avalon Red, Kensington Palace.

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72 Responses to “Duchess Kate did a video for the end of her ‘three-year campaign’ with Nursing Now”

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  1. swirlmamad says:


    Oh, I’m sorry, I fell asleep halfway through that video.

    • Elizabeth Regina says:

      Haven’t nurses suffered enough? What have they done to deserve her patronage?

    • MMadison says:

      LOL…me too. Seriously she is so boring. Did you also pick up that Kate is speaking to nurses across the world? This is news that Kate is now interested in a global appeal or should I say universal service.

    • Nina says:

      Switched to watching cat and puppy videos after the first minute.

  2. NotSoSocialButterfly says:

    Cosplay Kate wearing white while she speaks of support for nurses. 🙄

    • Elizabeth Regina says:

      If I were her stylist I would have added a lacy white nurses ‘cap’ from yester years to complete the look.

    • Maria says:

      Don’t nurses in the UK wear blue these days? I wouldn’t be surprised if this is more of Kate pretending to be the Queen Mother and reference WW2 British nurses, lol.

      • BeanieBean says:

        That’s what I thought, that nurses wear color these days. Some, I’ve noticed, wear scrubs that come in a variety of fun prints.

      • MMadison says:

        Yep Kate lives in another century.

      • Becks1 says:

        Don’t worry, she wore blue for the “kick off” event in 2018 lol. Kate is not going to miss an opportunity to theme dress!

      • Wiglet Watcher says:

        She’s theme dressing back to the 50’s.

        The found a few pro monarchy nurses and students of nursing to thank. The reality is nurses are too overworked and depressed. That was my personal experience as a nurse and what I observed with coworkers.
        And yet the Cambridges do a Covid spread tour, hide Covid status while visiting a children’s hospital and did not encourage mental health help in any meaningful way for health care workers. Just that they’re keen about it.

  3. Jay says:

    I thought the stark white was a bit on the nose for nursing, too! Glad it’s not only me being too picky.

    At this point, I’m gonna be disappointed if Kate doesn’t show up to her next event with William in full groundskeeper Willie mode all “Och, aye!” That’ll charm ‘em!

  4. Woke says:

    This woman is so disappointing. Even when her message is important, the coverage of her looks always surpasses the message. It’s such a contrast with her SIL, when Meghan give a speech it’s dissected for days at the same time as her outfits is analyzed.

  5. Inge says:

    A 3 year campaign? And this is the first I heard about it…..

    Anyway why did she choose to wear such expensive clothing and jewellery?

    • SarahCS says:

      Because she doesn’t care and she’s totally clueless past ‘ooh how can I dress in theme for this’.

    • Cecilia says:

      Right? I was like “there was a campaign?”

    • Becks1 says:

      I only remember the campaign because she “kicked it off” a month or so before Louis was born. I think she has done the bare minimum with it since then – we had the interview she did a few weeks ago, and I think she has done maybe one or two other appearances along the way but thats it.

  6. BearcatLawyer says:

    I call BS on her involvement with this campaign for three years. I do not remember her doing ANY events for it until recently.

    More critically, if Keen Guevara is such a royal revolutionary and capable of singlehandedly changing the system, why was she utterly unable to secure NHS nurses a meaningful pay rise, especially after all they have suffered during the pandemic? It makes her cutesy Zoom calls and videos and her and the children’s performative clapping for caregivers – while wearing thousands of dollars in clothes and jewelry and living in literal palaces – seem like a massive slap in the face.

    • SarahCS says:

      Ah but you see the royals are apolitical so that wouldn’t be appropriate and public sector pay is something for the government to handle.

      What’s that you say? The engorged OB is in Scotland campaigning against independence? A clearly political stance?


    • nicegirl says:

      The ‘Keen Guevara’ moniker sends me into fits of laughter every single time.

    • Nic919 says:

      All she did was say thank you to nurses a few times in video. What kind of campaign is that? What did she actually do for them? And now when the NHS is not paying nurses enough despite all their work during the pandemic, she ends the campaign. She is so useless.

      • BearcatLawyer says:

        It looks like it was always intended to end now, despite the pandemic. But she definitely could have done more during the campaign to call attention to the essential roles nurses play and how they are often not compensated anywhere near what they are worth. However, that would be too difficult for her to understand, much less do.

    • tolly says:

      The language for the Nursing Now 2020 launch was some vague platitudes about raising awareness and appreciation for nurses, but there were no concrete goals to achieve by the end of the “campaign”. At the time, it looked like more easy calendar filler for a woman who never did much and was about to go on maternity leave. In the midst of a global pandemic, when nurses have suffered enormously, Kate calling it a job well-done is tone-deaf and callous.

      • BearcatLawyer says:

        If she wanted to, Katie Keen could have urged the campaign to identify and advocate for specific goals, such as better pay or working conditions. She could have used her prominence as DoC to push a more productive agenda for this campaign in the UK and overseas. But that would involve actual thinking, hard work, and genuine altruism, three things she seems to which she seems to be allergic!

    • pottymouth pup says:

      Yeah, I’d like to know exactly what the goal was for this 3-year campaign, what metrics they were using to gauge success and what the campaign accomplished

  7. Amelie says:

    I’ll give her some minor credit, she looks professional, she spoke clearly and looked more comfortable, and her outfit is appropriate. But her arms were moving quite a lot which to me suggested she was moving her hands around but they are cut off in the shot. It gives this awkward vibe like she’s fidgeting with her hands a lot so whoever shot the video decided to keep them out of the frame because they were too distracting. To me it’s more distracting not to see her hands because her lower arms are moving around so much which you can tell from her upper body. Not sure if I’m the only one who noticed?

    • Elizabeth Regina says:

      I think they’ve finally realised that she leaks stress through her hands and fidgety legs have decided to not have them on show. Her eyebrows are definitely not lined up and her eye make up is very unevenly applied. Most importantly no one will care about her speech and it won’t make any impact or difference to nurses lives.

    • swirlmamad says:

      Yes, it was very noticeable, at least to me. Fidget city.

  8. Maria says:

    Ummm…did anyone notice the zoned out then panicked eye opening in the first second?
    Lol. This is what editors are for! Also the eye makeup is uneven, her left eye has heavier eyeshadow. But this is okay I guess….
    But come get your nasty uncle, Kate.

  9. Coco says:

    A year on Mercury is much shorter, since it takes less than 90 Earth days for Mercury to make its orbit around the Sun. Did Kate ever specify which planet’s calendar she follows?

  10. notasugarhere says:

    Ending a three year campaign for which she did nothing. Where was her support for overworked, underpaid, stressed out and emotionally overwhelmed, not to mention dying front line nurses during this pandemic? Absolutely nowhere.

    • Becks1 says:

      She clapped Nota.

    • Wiglet Watcher says:

      This is what I said above. Nurses suffered illegal work loads. The toll on physical and mental health lead to a high rate of deaths by exhaustion and suicide. Unreasonable conditions for the safety of patients and staff.
      It was horrible in the beginning.
      And Kate wears white and thanks herself for 3 years for a handful of of PR fluff.

  11. Elvie says:

    So apparently she attended a launch event in 2018 and that’s about it until now? https://www.nursingnow.org/who-we-are/

    Royal Patronages are such a joke.

  12. Digital Unicorn says:

    I couldn’t watch it all the way through was too distracted by her wonky eye makeup – one eye seems to have half a job done with all that brown eyeshadow.

    Also, the odd pauses were also a bit distracting. She kept pausing at odd times.

    • Nic919 says:

      The video was edited which is why there are all the weird pauses. I can only imagine how many retakes there were to even get this as a final product. I don’t think we can say she’s improved her speaking skills until we see her live because a lot of editing can be done for videos. And she’s still not that good.

      • swirlmamad says:

        Exactly. It’s clear she’s reading from cue cards — she’s speaking too slowly and deliberately to be doing it off the cuff. And I wouldn’t even ding her for that if she would at least make an attempt to try to improve her delivery, even if she’s not a good improvisational speaker. I wouldn’t call this great by any means.

  13. Catherine says:

    I don’t think it was originally intended for her to go to Scotland with him. Last year when it was announced he was going to take on this role. It was definitely part of the “Look, William is a statesman” PR push. All about him taking on more duties. In a podcast a RR said it was a bit of a surprise that Kate was added to the trip. I think because of the renewed Scottish independence talk they decided to turn it into a bigger trip. Also, clearly this year they thought they could capitalize on the Cambridge’s anniversary.

  14. Amelia says:

    There are images. She’s cosplayed Diana again! (Check 1992)

  15. BeanieBean says:

    I agree, it’s one of her better videos. I didn’t realize this was a three-year campaign, and I don’t remember its launch. So she’s done with nurses now?

  16. Osty says:

    She bought a new face this week

  17. Brielle says:

    How does she looks different in photos than in videos?

  18. Mtc says:

    Way too much eye makeup!

  19. Lizzie says:

    She does best in a video that can be edited. I didn’t hear what goals were met during the three years. Are more nurses in leadership positions? What was accomplished and what has changed to set the path for the future?

  20. The Duchess says:

    She doesn’t look well at all. Hungover perhaps? This is starting to become a common theme when it comes to the Keens and their flow of recent appearances… this is karma coming back to them in buckets.

  21. Amy Bee says:

    She needed to lower her head a bit and she still gives off a nervous energy when she does these videos.

  22. Kit says:

    Gosh all Kate needs is a vintage nursing hat !!! White for nursing of course, l see she is mirroring de Scottish flag today, it just never ends , did Kate get work done on her face, not even a shadow on there ??

  23. FancyHat says:

    Is her face settling from Botox or something? The right side of her face looks a little lower than the left which isn’t normal for her

    • Celia456 says:

      @Fancychat came here to say the same thing. The right cheek and lip are droopy.

    • Lizzie says:

      Watching the video I was wondering why she was stretching her mouth like maybe she was trying to smile as she talked. It is weird.

  24. TheOriginalMia says:

    A 3 year campaign that no one knew about. Sounds about Kate.

  25. candy says:

    Definitely picking up on the separate lives vibe. 5-10 years ago, no way Kate wouldn’t have arrived with William for a photo call. With all these retrospectives on their early years in Scotland, including the engagement trip 10 years ago, they looked so much happier. I guess they will go back to St. Andrews university.

    • swirlmamad says:

      Good point — they just celebrated the 10-year anniversary — why wouldn’t she be with him from beginning to end of this trip to milk that for all it’s worth?

      • candy says:

        That’s what I was wondering too. This combined with the Middletons going rogue, all is not well. I think after the affair and getting thrown under the bus in Harry’s interview, she was basically D-O-N-E pleasing William. In the past, Kate would have presented a united front, at all cost. Not so much anymore.

  26. Bex says:

    She really likes to theme dress. I don’t think I ever remember someone in her positions dress this way. On purpose. 😳

  27. Watson says:

    She looks nice, this was fine. The problem with this was no one knew she worked with nurses for 3 years. Who knew?

  28. Izzy says:

    Sorry, but what was the rest of her involvement in the campaign? Because this is the first I’ve heard about any of it.

  29. Mooney says:

    So showing your chest is considered royal these days? Where is the protocol police? Unroyal, undignified, very Hollywood… wait wrong Duchess.

  30. Murphy says:

    Since when does a Royal “wrap up” their support of an organization other than when they die/retire?

  31. House of No says:

    Sell the necklace and give the proceeds to a nursing charity. Otherwise, why bother with this performance?

  32. Robin says:

    This is one of the few times I’ve ever watched her talking with the sound up – I normally hit the mute button because I find her voice excruciating and suffer from second hand embarrassment on her behalf. Thing is, listening to her and watching her mouth, there seems to be something wrong with her lower jaw? Could she be recovering from some dentistry? I’ve read before that she has some alignment issues, and I’ve noted that she has a (slight) underbite like my niece. I wonder whether she’s had some surgery during lockdown? As others have noted, her mouth is pulling really strangely. Perhaps it’s something cosmetic that hasn’t settled? I hadn’t realised how odd her voice and face are in motion, almost like they don’t match. Wasn’t there once this issue of her having surgery when she was younger but they were never going to reveal what. They don’t have to, that’s their right and it’s confidential, but it was a great big shhhhh.

  33. Tracy Clark says:

    3 year campaign that no nurse I know ( including myself )has ever heard of. Yep.

  34. Reece says:

    *sigh* And what was accomplished in three years?

  35. Nivz says:

    I mean… i think it was an ok speech, message wise. Not super inspiring but whatevs man.

    Thing is, though, and I’ve been thinking about this for a few months, ever since Celebitchy became my go-to…. we scoff at the lack of work ethic of W and K. But aren’t all royal duties just busywork? IIRC, good old George V decided the monarchy would be seen as useful and value for money for their charity work, meaning ribbon cutting and the like. Even Charles and Anne, with their combined engagement tally of 1000 plus a year, is that real, quantifiable work? This is a whole existential can of worms for the Monarchy. My rather elegant (and original!) conclusion was- they’re dumb even if they work hard by their own low standards, and they have no place in our world.

    Disclaimer- I am aware of the additional charity work Charles does. I also don’t include harry and Meghan because they were type-A’s in a type-useless universe. Their current life is a much better fit for them.

  36. Myjobistoprincess says:

    I had no idea about this 3 year campaign “Nursin gnow”?!?!? and it’s already coming to an end. This is just like the big5 questions – it leads to absolutely nowhere and in the end, they’ll say it was a 10 year personal effort.