Netflix signed Addison Rae to a multi-picture deal after the one ‘success’

Addison Rae seen after an appearance on NBC's Today Show

I want no part of this Addison Rae “phenomenon.” She just seems like an incredibly bland and manufactured young woman. She’s 20 years old and I would believe you if you told me she was built by a committee to sell makeup and hair products to teenage girls. She’s basically a pretty, basic woman with tens of millions of followers/fans on TikTok and Instagram, and she’s now expanding her brand beyond that. Addison recently starred in Netflix’s He’s All That, a remake of the ‘90s rom-com She’s All That. Critics hated the movie and every review I saw noted that Addison in particular was pretty awful. Still, all of that negative attention ended up adding to the interest of the movie, and so now He’s All That is #1 on Netflix. And so Netflix is happy. Happy enough to give Addison a huge multi-picture deal.

Netflix thinks Addison Rae is all that. So much so that the streamer has signed the TikTok star to a multi-picture deal. Rae recently made her acting debut with a starring role in Netflix’s “He’s All That,” a gender-swapped remake of the 1999 high school rom-com “She’s All That.”

“Getting the opportunity to work with Netflix was such a pinch me moment and now to be able to continue the relationship is beyond my wildest dreams,” Rae said. “I’m thrilled to be able to collaborate with this incredible team and am excited to develop projects while continuing to strengthen my skills as an actress.”

The streamer’s director of family film Naketha Mattocks said, “Addison’s Rae’s charm and promise is undeniable as evidenced by ‘He’s All That’ and her already passionate fan base. We’re thrilled to be part of this next phase of her burgeoning career as an actress.”

Netflix estimates that more than 55 million households will watch “He’s All That” within its first month of release. The film has reached #1 on the streamer in 78 countries, including Brazil, France and Saudi Arabia, according to Netflix.

Rae has more than 83.3 million TikTok followers, making her the third most popular person on the platform. She has 39.2 million followers on Instagram and close to 5 million on Twitter. The 20-year-old Louisiana native also released her first single, “Obsessed,” in March. She was nominated for the breakthrough social star at the 2021 MTV Movie and TV Awards.

[From Variety]

Netflix obviously has the money to throw at anyone they want. It should be noted that this isn’t like the Duke and Duchess of Sussex’s production deal, at least not from what I can see. Meghan and Harry are producing content, they’re producers and creators. Addison’s deal is for acting – Netflix will basically send her scripts and she’ll get to choose her next projects, I think? Now, will she also produce them? Maybe. I think Netflix is hungry to tap into the market Addison represents – young white women who like bland things. Plus, this is smart business for both Addison and Netflix – she has such a huge profile independent of whatever Netflix could give her, and she brings that to the table. Netflix gets tons of “free” promotion. This deal has also highlighted the problems with “hate watching” btw.

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Addison Rae and Jason Biggs at Watch What Happens Live in NYC.

Addison Rae and Jason Biggs at Watch What Happens Live in NYC.

Photos courtesy of Backgrid and Netflix.

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22 Responses to “Netflix signed Addison Rae to a multi-picture deal after the one ‘success’”

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  1. Mabs A'Mabbin says:

    There are shows I can’t even hate watch.

  2. LaraK says:

    The only thing I like about her is that she’s not a size zero. She actually looks fairly normal. Pretty but normal.
    Can’t act her way out of a paper bag though

    • KissMyA**23 says:

      Yeah, my god, she was! I thought to myself, maybe it’s bad writing, (sometimes that happens.) But dang she was pretty bad!

      Side note, I thought she was the chick from “Insatiable” but obviously she’s not. But damn that’s who she reminds me of. I do like the fact she’s not a zero like you said.

  3. WithTheAmerican says:

    Omg who is this piece of plastic. And also who is the girl.

  4. Jessie Quinton says:

    She’s so basic, she makes white bread look exotic in comparison.

  5. Maria says:

    So she’s like Emma Chamberlain/Charli D’Amelio/all the other random Tiktok or Youtube stars who I don’t understand the appeal of at all, lol.

  6. molly says:

    Her acting was terrible, but I loved He’s All That. (Mostly because She’s All That was a total touchstone of my youth.)

  7. Lizzie says:

    This is sort of a next level click bait. She has tons of social media followers and they’ll watch a movie she stars in.

  8. Lena says:

    I’m not on TikTok so I could just be blowing smoke, but I thought she was a singer, but no, she just released one song and got into singing like she got to acting, trying it all out just to see what sticks. Apparently she got that staggering number of followers because of her personality which I guess is what Netflix thinks they can tap into. I never understood the kardashian pull with the youngsters either🤷‍♀️

  9. girl_ninja says:

    Well when the industry finds insta hits they will do anything to prop up someone with a huge following and not a lot else. Good for her I guess.

  10. Ash says:

    She is so boring. I’m young but I will never understand this.

  11. Normades says:

    I love watching teen romcoms with my daughter and there are good ones like To All the Boys I loved Before, but this was just awful, like unwatchable awful. And if it was so awful it was mainly because of her. She was so wooden and just….bad. Even Kourtney Kardishien came off as a better actress.
    They should only give her reality type stuff because girl CANNOT act.

  12. court says:

    I don’t get the vitriol towards her

    • terra says:

      Also the glorification of having no personality beyond ‘I’m a simple girl, just look at my non-threatening smile!’ She did one of those ridiculous Vogue 7 Outfits things recently and oh, my goodness, it was just fifteen minutes of oatmeal in video form, something I wasn’t aware was possible until then.

      What happened to not just talent, but to charm, to wit, to the ability to string two cohesive sentences together? It’s reaching the point where people that would have been considered big bowls of nothing ten years ago now seem interesting with placed next to these nothingburgers that Tik Tok and Instagram seem to churn out at warp speed.

    • Green Desert says:

      What BlueSky said. Also, excitedly introducing herself to Donald Trump at a recent UFC event (look it up, it’s all over). The article Kaiser linked to about hate-watching has some good takes too.

    • Normades says:

      I honestly have no vitriol towards her. Like Kourtney K I don’t think she’s a bad person in anyway. But She’s just a terrible actress and I don’t think all the lessons in the world will help it. Netflix should just give her reality tv stuff

  13. Nic919 says:

    I only know that she did a bad imitation at dancing on Fallon and I just don’t understand why anyone cares about this bland white girl. Sometimes social media finds have charisma but she doesn’t seem to be that person.

  14. steph says:

    Teen romcoms peaked in the late 90s. It may be because I watched those in my childhood and connected with older kids (teens even though they all were in there 20s irl). I watched Ginny and Georgia recently and was grossed out by the teens (I’m 30 now). It just reminds me that time seems to pass faster as you get older and babies are growing up. I hate it.

  15. Isa says:

    She seems like a nice enough girl, but her acting was so bad. Like SO bad. All she did was an excited smile for every scene.

    Lana Condor from To All The Boys franchise deserved those movie deals.

  16. Rice says:

    I didn’t watch it. Not even hate-watch it. But this review by Drag Queens Trixie Mattel & Katya was amazing and gave me life.
    https://youtu.be/ZNjy2Q_25Lk

  17. The Recluse says:

    It’s gotta be discouraging for every young actor/actress out there paying their dues to watch this ingenue get this sort of payday when she is utterly untalented.