I used to work for J.Crew, back before all of the business chaos in the company. I still have a few J.Crew sweaters honestly. For years, it felt like J.Crew really could not get their branding right, and they didn’t know what kind of clothing company they wanted to be. But it looks like they hired some really good people to manage this year’s Christmas campaign, and those people were like “hey, we should hire a real-life couple to model his-and-hers J.Crew clothing.” And that real-life couple is… Joshua Jackson and Jodie Turner-Smith. J.Crew gave them cashmere and a good photographer and the ads are amazing!! Joshua posted this on his IG:
The last time I got together with @jcrew was for their 1998 catalog with my Dawson’s Creek cast! Now I’m back with my beautiful wife @jodiesmith getting creative in their holiday campaign. I still love a J.Crew sweater, and who doesn’t love seeing themselves on a cookie?
Damn it, this makes me want to get some wool-cotton socks and my navy fisherman cable-knit sweater which is scratchy but comfortable if you put a t-shirt underneath. Obviously, Joshua and Jodie are extremely hot and very good at catalog-modeling. I also really hope they’re getting PAID! They are really selling the sh-t out of J.Crew and they’re making me want to sign up for holiday hours.
Ads courtesy of J.Crew.
That is so much beautiful in one video. After depressing elections this is the balm my soul needs. JTS is beyond stunning
the way he looks at her….
Was just going to say! That’s one happy guy. I’ve always liked him and when he got with her, even better.
+1 love this so much
I cannot ever remember seeing Josh Jackson look remotely this happy, awwwww!
Love , love these 2! Genuinely happy, but would also like to see their bebe!
They seem to be emitting all the joy and getting me to think I want to buy all the things. Excellent campaign.
I love the mixed plaids look! I want that whole look. If Kate Middleton is going to insist on wearing tartan every time she’s in Scotland, she should do something cool and creative like that.
I hate the white wall in the back, it could have been so much better with a more warm houzy background. But I love the idea of those 2 together selling xmas at JCrew! Brilliant idea. Last Jcrew piece I bought was Meghan’s green raincoat in the chicken coop with Oprah.
Meh….I will NEVA with her…but in the 80s…J Crew were GAWD STATUS! My Mama STILL rocks some of their colorful pieces from back then ❣
You will never with Jodie?? Why?? She’s lovely! Please don’t disillusion me.
Why? What’s wrong with her?
Why?? (and I always love your insight, by the way)
Oh geez louise that is one gorgeous couple (especially Jodie… jfc!)
I’m old and I have a ton of stuff from J Crew. I am currently wearing their PJs, I wore the “going out jacket” yesterday for a client call and their flannel pencil skirts are a staple of my winter wardrobe. I love their linen button downs and my college aged sons wear their shirts for anything dressier than a tshirt.
Does this make me basic? Or just really out of touch? Whatever – their preppy basics fit my aging preppy personal style. My on-trend teenage daughter won’t touch their stuff 🤷🏻♀️
If I’m basic I don’t care! For winter I have 2 coats, a 7 year old simple black down jacket from JCrew, and then a newer more expensive down jacket from Eddie Bauer. Last winter I didn’t wear the Eddie Bauer one once. The JCrew jacket is softer, comfier, has great snaps, always looks good. Goes with everything. I buy on sale or from Factory JCrew.
They are a gorgeous couple.
I had absolutely no notion of what JCrew is and now I want their stuff. This is a genius move from the marketing department. They are so hot, cute, funny together, it’s unreal.
I don’t usually get invested in celeb couples, but I just love them together! This is so cute!
Joshua seems to get it. He knows how to make being out shown by you partner while still being their equal look effortless.
That is someone who is a confident partner.
Genius move for JCrew. They are a fascinating and beautiful couple. I on & off shop the company and always pleased and like others have items from years ago, staple type clothing. On IG I never pass up their posts.
My god, Jodie is stunning – I don’t often comment on peoples looks (good or bad) but she truly is quite a stunning woman, and she is totally selling those clothes. I want her whole plaid coat outfit!
Now I want a red tartan suit for Christmas.
I love JCrew, even more after they expanded their sizes a couple of years ago. Wearing a men’s T shirt of theirs right now.
These are lovely!
I love them together! Also haven’t thought about JCrew in years, but now want those pjs and that plaid suit.
Adorable couple, adorable commercial.
She is simply stunning, and he is one of those lucky people who looks even better with each passing year.
Cute couple and I’ve always loved Joshua Jackson. Interesting marketing campaign – they are clearly an older couple, like an attractive mom and dad.
She is beyond gorgeous.. And he worships her. That’s a beautiful relationship.
Of course they’re getting paid! (As they should be.)
Those photos are fantastic. That is one gorgeous couple.
Love them together and I love the way he looks at her!
Wonderful her skin is flawless
What a gorgeous couple😊
My only complaint is that I hadn’t yet pulled the trigger on matching family Christmas PJs (every single year, I buy family PJs. Every single year, one daughter wears them, one daughter does not, my husband humors me but never actually puts them on and my sons secretly wear them but won’t admit to it) and was about to get some plaid ones from J Crew. Thanks to this campaign, there is probably going to be a run on them, so I need to buy them today. Darn you, festive holiday marketing.
So joyful! I love this holiday campaign. They are adorable.
They’re gorgeous and look so happy! This is adorable.
This is a brilliant ad campaign. First, these two cannot be cuter together. They exude love! Secondly, they make me want to buy J Crew and I’ve never owned a J Crew piece in my life.
I was prepared to cringe watching the video but it was so cute. The way he looks at her is adorable. He wasn’t acting!
I own a few things from J Crew but it’s a little out of my price range so I tend to stalk their sales. This was a cute commercial, I laughed at the plaid vacuum cleaner. And while Josh is a good actor he is clearly so in love with his wife. So much hotness in 30 seconds.
I want that plaid coat, jacket, whatever it is. They look amazing together!
I used to LOVE J. Crew. I remember getting a check from my dad and mailing in my order. I still have my barn jacket, first plaid and rollneck from the 90’s. I was obsessed to the point I had the black J. Crew credit card and the personal customer service number. Then they completely lost me about ten years ago. Weird cuts, cashmere went downhill. And they started redesigning their staples like the lady day coat. Anyone know if they have figured themselves out? Are they back to the old J. Crew? I might have to check them out again for Pacey.
They’ve gotten better over the past couple of years, and their sales are KILLER. My favorite jeans and sweaters are J. Crew.
Yes they have gotten better. I think they realized what they had to do.
When I was in college, loved the catalog, loved their barn jacket. Loved that whole preppy vibe in the 90s. Wasn’t too into them during the Jenna years but they’ve always had good basics.
They’re so lucky to have each other. Pacey is my forever crush 😻
They look so in love. The beautiful vibe they have together always makes me want to be in love like them. Gorgeous couple.
Love J Crew stuff. They came to my attention several years ago when Michelle Obama wore their labels.
She’s insanely beautiful.
Beautiful couple! I haven’t bought J. Crew in years but now I’m gonna check it out.
Love these two together. Gosh now I want someone who will wear expensive cotton pj’s with me over the holidays. Well played, J.Crew. Well played.
(Why such a cold and boring setting, though??)
This ad campaign is so cute. They both look great and such a lovely vibe. Now I want something in plaid and a few cashmere sweaters. Time for Xmas shopping.
Gosh I loved J.Crew in the 90s. Spent ALL my money there freshman year of college (95/96). I have not worn their stuff in years, but all of this is BEAUTIFULLLLLLLL omg! And I really love Jodie and Joshua, they are gorgeous. Looks like I’ll be taping jcrew pics up on my walls again, like in high school
Beautiful my god
Omg their adoration of each other is transcendent -ssssoooo beautiful !!!!!!
Beautiful, adorable, and J. Crew lit a black woman right!
Josh is so damn cute. He looks so young. May their happiness last forever.
That is just adorable.
Oh this made me miss JCrew so much! I love the clothes and was so excited when they opened a factory store 20 minutes away.
Sadly they shut down their Canadian factory stores during COVID.