Joshua Jackson & Jodie Turner-Smith are the faces of J.Crew’s holiday campaign


I used to work for J.Crew, back before all of the business chaos in the company. I still have a few J.Crew sweaters honestly. For years, it felt like J.Crew really could not get their branding right, and they didn’t know what kind of clothing company they wanted to be. But it looks like they hired some really good people to manage this year’s Christmas campaign, and those people were like “hey, we should hire a real-life couple to model his-and-hers J.Crew clothing.” And that real-life couple is… Joshua Jackson and Jodie Turner-Smith. J.Crew gave them cashmere and a good photographer and the ads are amazing!! Joshua posted this on his IG:

The last time I got together with @jcrew was for their 1998 catalog with my Dawson’s Creek cast! Now I’m back with my beautiful wife @jodiesmith getting creative in their holiday campaign. I still love a J.Crew sweater, and who doesn’t love seeing themselves on a cookie?

[From Joshua’s IG]

Damn it, this makes me want to get some wool-cotton socks and my navy fisherman cable-knit sweater which is scratchy but comfortable if you put a t-shirt underneath. Obviously, Joshua and Jodie are extremely hot and very good at catalog-modeling. I also really hope they’re getting PAID! They are really selling the sh-t out of J.Crew and they’re making me want to sign up for holiday hours.



Ads courtesy of J.Crew.

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62 Responses to “Joshua Jackson & Jodie Turner-Smith are the faces of J.Crew’s holiday campaign”

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  1. MrsGuyIncognito says:

    That is so much beautiful in one video. After depressing elections this is the balm my soul needs. JTS is beyond stunning

  2. Amy Too says:

    I love the mixed plaids look! I want that whole look. If Kate Middleton is going to insist on wearing tartan every time she’s in Scotland, she should do something cool and creative like that.

    • Myjobistoprincess says:

      I hate the white wall in the back, it could have been so much better with a more warm houzy background. But I love the idea of those 2 together selling xmas at JCrew! Brilliant idea. Last Jcrew piece I bought was Meghan’s green raincoat in the chicken coop with Oprah.

  3. Lala11_7 says:

    Meh….I will NEVA with her…but in the 80s…J Crew were GAWD STATUS! My Mama STILL rocks some of their colorful pieces from back then ❣

  4. Beenie says:

    Oh geez louise that is one gorgeous couple (especially Jodie… jfc!)

  5. Mcmmom says:

    I’m old and I have a ton of stuff from J Crew. I am currently wearing their PJs, I wore the “going out jacket” yesterday for a client call and their flannel pencil skirts are a staple of my winter wardrobe. I love their linen button downs and my college aged sons wear their shirts for anything dressier than a tshirt.

    Does this make me basic? Or just really out of touch? Whatever – their preppy basics fit my aging preppy personal style. My on-trend teenage daughter won’t touch their stuff 🤷🏻‍♀️

    • minx says:

      If I’m basic I don’t care! For winter I have 2 coats, a 7 year old simple black down jacket from JCrew, and then a newer more expensive down jacket from Eddie Bauer. Last winter I didn’t wear the Eddie Bauer one once. The JCrew jacket is softer, comfier, has great snaps, always looks good. Goes with everything. I buy on sale or from Factory JCrew.

  6. MsIam says:

    They are a gorgeous couple.

  7. Louise says:

    I had absolutely no notion of what JCrew is and now I want their stuff. This is a genius move from the marketing department. They are so hot, cute, funny together, it’s unreal.

  8. Juju says:

    I don’t usually get invested in celeb couples, but I just love them together! This is so cute!

    • TIFFANY says:

      Joshua seems to get it. He knows how to make being out shown by you partner while still being their equal look effortless.

      That is someone who is a confident partner.

  9. Amy Bee says:

    Beautiful couple.

  10. Southern Fried says:

    Genius move for JCrew. They are a fascinating and beautiful couple. I on & off shop the company and always pleased and like others have items from years ago, staple type clothing. On IG I never pass up their posts.

  11. OriginalLala says:

    My god, Jodie is stunning – I don’t often comment on peoples looks (good or bad) but she truly is quite a stunning woman, and she is totally selling those clothes. I want her whole plaid coat outfit!

  12. Thirtynine says:

    Now I want a red tartan suit for Christmas.

  13. minx says:

    I love JCrew, even more after they expanded their sizes a couple of years ago. Wearing a men’s T shirt of theirs right now.

  14. Charfromdarock says:

    These are lovely!

  15. MellyMel says:

    I love them together! Also haven’t thought about JCrew in years, but now want those pjs and that plaid suit.

  16. Lucy2 says:

    Adorable couple, adorable commercial.
    She is simply stunning, and he is one of those lucky people who looks even better with each passing year.

  17. Eurydice says:

    Cute couple and I’ve always loved Joshua Jackson. Interesting marketing campaign – they are clearly an older couple, like an attractive mom and dad.

  18. Fanciful says:

    She is beyond gorgeous.. And he worships her. That’s a beautiful relationship.

  19. Who ARE These People? says:

    Of course they’re getting paid! (As they should be.)

  20. Izzy says:

    Those photos are fantastic. That is one gorgeous couple.

  21. Levans says:

    Love them together and I love the way he looks at her!

  22. Cait says:

    Wonderful her skin is flawless

  23. Zut Alors says:

    What a gorgeous couple😊

  24. Mcmmom says:

    My only complaint is that I hadn’t yet pulled the trigger on matching family Christmas PJs (every single year, I buy family PJs. Every single year, one daughter wears them, one daughter does not, my husband humors me but never actually puts them on and my sons secretly wear them but won’t admit to it) and was about to get some plaid ones from J Crew. Thanks to this campaign, there is probably going to be a run on them, so I need to buy them today. Darn you, festive holiday marketing.

  25. Pix says:

    So joyful! I love this holiday campaign. They are adorable.

  26. Case says:

    They’re gorgeous and look so happy! This is adorable.

  27. Renee says:

    This is a brilliant ad campaign. First, these two cannot be cuter together. They exude love! Secondly, they make me want to buy J Crew and I’ve never owned a J Crew piece in my life.

  28. Léna says:

    I was prepared to cringe watching the video but it was so cute. The way he looks at her is adorable. He wasn’t acting!

  29. AmelieOriginal says:

    I own a few things from J Crew but it’s a little out of my price range so I tend to stalk their sales. This was a cute commercial, I laughed at the plaid vacuum cleaner. And while Josh is a good actor he is clearly so in love with his wife. So much hotness in 30 seconds.

  30. Sof says:

    I want that plaid coat, jacket, whatever it is. They look amazing together!

  31. Sealit says:

    I used to LOVE J. Crew. I remember getting a check from my dad and mailing in my order. I still have my barn jacket, first plaid and rollneck from the 90’s. I was obsessed to the point I had the black J. Crew credit card and the personal customer service number. Then they completely lost me about ten years ago. Weird cuts, cashmere went downhill. And they started redesigning their staples like the lady day coat. Anyone know if they have figured themselves out? Are they back to the old J. Crew? I might have to check them out again for Pacey.

    • Caitrin says:

      They’ve gotten better over the past couple of years, and their sales are KILLER. My favorite jeans and sweaters are J. Crew.

    • minx says:

      Yes they have gotten better. I think they realized what they had to do.

    • L4frimaire says:

      When I was in college, loved the catalog, loved their barn jacket. Loved that whole preppy vibe in the 90s. Wasn’t too into them during the Jenna years but they’ve always had good basics.

  32. Mimi says:

    They’re so lucky to have each other. Pacey is my forever crush 😻

  33. Coco says:

    Cute video

  34. Zaylina says:

    They look so in love. The beautiful vibe they have together always makes me want to be in love like them. Gorgeous couple.

  35. RoyalBlue says:

    Love J Crew stuff. They came to my attention several years ago when Michelle Obama wore their labels.

  36. Pilar says:

    She’s insanely beautiful.

  37. Green Desert says:

    Beautiful couple! I haven’t bought J. Crew in years but now I’m gonna check it out.

  38. ellie says:

    Love these two together. Gosh now I want someone who will wear expensive cotton pj’s with me over the holidays. Well played, J.Crew. Well played.

    (Why such a cold and boring setting, though??)

  39. L4frimaire says:

    This ad campaign is so cute. They both look great and such a lovely vibe. Now I want something in plaid and a few cashmere sweaters. Time for Xmas shopping.

  40. manda says:

    Gosh I loved J.Crew in the 90s. Spent ALL my money there freshman year of college (95/96). I have not worn their stuff in years, but all of this is BEAUTIFULLLLLLLL omg! And I really love Jodie and Joshua, they are gorgeous. Looks like I’ll be taping jcrew pics up on my walls again, like in high school

  41. Stacy Dresden says:

    Beautiful my god

  42. JillyBeann says:

    Omg their adoration of each other is transcendent -ssssoooo beautiful !!!!!!

  43. Monica says:

    Beautiful, adorable, and J. Crew lit a black woman right!

  44. Barbie1 says:

    Josh is so damn cute. He looks so young. May their happiness last forever.

  45. LesRob says:

    That is just adorable.

  46. Cel2495 says:

    Beautiful couple

  47. Ajsquared says:

    Oh this made me miss JCrew so much! I love the clothes and was so excited when they opened a factory store 20 minutes away.

    Sadly they shut down their Canadian factory stores during COVID.