Scarlett Johansson is launching a ‘clean’ skincare line, is it made from trees?

Scarlett Johansson has a new skincare line coming out on March first called The Outset, which she has cofounded with Kate Foster, a fashion executive. These two first made the announcement of the project in June of last year, and now they’re hyping it with a website, promo video and Instagram account. I can’t believe how ridiculous the promotional material is. Watch the video below, it looks like an SNL short. So far the website is just a giant animated place holder that collects user information. The concept is “clean” skincare, as if that market isn’t already saturated. Here’s part of the NY Post’s writeup:

Johansson’s new brand, The Outset, now has both a website and an Instagram account, the latter of which currently features a series of black-and-white photos — including one of the screen star’s famous profile.

Both promise a launch date of March 1, 2022.

“I’ve been the face of several luxury brands throughout my career, and all of those experiences were really wonderful,” Johansson told Vogue in the magazine’s March issue.

“I guess I always felt that I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.”

She also said in a video with co-founder Kate Foster that she hopes The Outset will be a “truly universal and accessible brand.”

[From Page Six]

Of course this is pretentious as hell with absolutely no details to back it up. The promotional images are laughable. “I was sort of playing a character in those campaigns, and as I evolved, I wanted to create and represent a brand that was true to me.” Is there a market for a skincare line from her? She should have started with perfume. Ostentation by Scarlett. It smells like a bamboo forest after a monsoon.

Watch this video I’m not overselling it. It’s real and not a parody. In the SNL version, the actors would be rubbing their faces on grass and trees and handing money to people in lab coats.

This is from their Instagram account. Did they not hire a graphic designer? What kind of font is this? Look at the R!

Photos credit:

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19 Responses to “Scarlett Johansson is launching a ‘clean’ skincare line, is it made from trees?”

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  1. Eurydice says:

    Lol, I keep thinking of David Rose’s cologne – it smells like the aftermath of a car crashing into a cedar tree.

  2. milliemollie says:

    This will flop. No one was waiting for her to launch a skincare line.

    • WiththeAmerican says:

      But surely women will flock to skincare by the pedo defending Scarlett! What’s more natural than betraying victims for one’s own career?! Essential, I tell you.

  3. Beth says:

    It sounds like a ripoff of The Ordinary. She’s very unoriginal.

  4. Willow says:

    The blue font off center and slightly over the ‘invisible’ photo border. I can’t.

  5. BlueSky says:

    Finally! A Skincare line for WOC! 🙄

  6. Melissa says:

    “You know what I really need is another celebrity skincare line”, said no one ever.🙄

    • Jules says:

      With this post and Hailey Bieber on another post bragging about the same thing- I just can’t.

      • schmootc says:

        It makes me want to go out and specifically buy skincare products from a line that isn’t a celebrity one.

      • Jules says:

        Totally. I can’t think of one celebrity endorsed product I’ve bought. If I see a celebs name attached to something, I run.

  7. Songs (Or It Didn't Happen) says:

    At least it doesn’t smell like her vag*na.

  8. serena says:

    God, can these celebrities stop with make-up and skincare lines already?

  9. Katie says:

    I am an engineer and work on a well known consumer product. I have absolutely killed myself over the last few years to make sure the product is safe and reliable, including more than 30 days away from home when my daughter was 2. I do this all for $100ishK a year. Without the constant effort of me and hundreds others like me, the product and its consumers would suffer.

    Not only do our executives make insane amounts of money, one day deep into some problem or another at work I saw a commercial for my product come on tv. I saw an already extremely wealthy actor make sums I can only dream of for a couple days of work. And his work did nothing to actually make the product better! Ever since then I’ve completely noped out of celebrity owned brands. I just can’t give them a fat cut for … happening to be famous. Show me a celebrity that is a chemical engineer or expert in skin biology or something at all relevant and I’ll think about it.

    I will likely post this rant again whenever a celebrity brand comes up.

  10. Fig says:

    If you want a laugh go to Sephora’s website and look at the negative reviews for Jlo Beauty (the most one star reviews are on the mini set last I checked). You can try to fool consumers all you want but we see right through them

  11. Anners says:

    While watching that video all I could think of was “moisture is the essence of wetness…and wetness is the essence of beauty”. Hard pass on anything ScarJo thinks is good.

  12. Roo says:

    Every celebrity and their mother trying to cash in on the huge and growing skincare market. I’d rather spend my money on brands that back their products with science, research and innovation. 🙄